RETOLD

What RETOLD does

RETOLD is a Dubai-headquartered pre-owned fashion retailer operating under the legal entity RETOLD Used Cloths Trading LLC. The company sources, authenticates, and resells second-hand designer and luxury apparel, footwear, accessories, and vintage collectibles through a two-sided model in which individual sellers consign or sell unwanted items for store credit or cash, and individual buyers purchase curated, condition-graded inventory.

The product catalog spans four core categories (bags, shoes, dresses, accessories) plus a vintage collectibles line that includes Soviet and German rangefinder cameras, Polaroid instant cameras, and 8mm movie cameras. Items are listed at fixed prices in AED, generally ranging from approximately Dhs. 200 to Dhs. 2,400+, with periodic 50%-off promotional sales. Authentication and condition grading (Pristine, Excellent, Good, Fair) are described as manual rather than technology-driven.

RETOLD distributes through an omnichannel stack comprising a Shopify-based online storefront (shopretold.com), three physical boutiques (a 3,000 sqft flagship warehouse store in Dubai's Al Quoz district, a second Dubai store at Al Ghurair Centre, and an Arachova, Greece location representing its first international footprint), and WhatsApp commerce for direct buy- and sell-side interactions. Worldwide shipping is planned but not yet fully rolled out, with exception deliveries available to Serbian and Greek customers. The company is privately held, bootstrapped with no disclosed institutional funding, and operates with 1-10 employees under founder leadership.

Name

RETOLD

Legal name

RETOLD Used Cloths Trading LLC

Website

https://shopretold.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RETOLD is a Dubai-based pre-owned luxury fashion and vintage collectibles retailer that buys, authenticates, and resells second-hand designer apparel and accessories to consumers across the UAE and Greece via boutiques, a Shopify online store, and WhatsApp commerce.

Ownership category

akta.pro rank

Product category

Pre-owned Luxury Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Used Merchandise Retailers (4595), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

akta.pro secondary industries

Authenticated Luxury Resale Marketplaces (CRAKAKAA), Apparel, Footwear & Accessories Resale (CRAFAGAA), Pre-owned, Vintage & Resale Luxury (Multi-category) (CRAKAFAN)

Keywords

• Pre-owned fashion retail
• Luxury resale marketplace
• Designer consignment
• Sustainable fashion resale
• Vintage collectibles retail

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Pre-Owned Fashion: One-time transaction-based retail sales of authenticated pre-owned designer and luxury fashion items including bags, shoes, dresses, accessories, and vintage collectibles. Sellers receive store credit or cash (submission schedule varies). Customers purchase items at fixed prices listed in AED.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

RETOLD operates physical boutiques in Dubai and Greece and an online storefront selling authenticated pre-owned designer and luxury fashion items — including bags, shoes, dresses, accessories, and vintage collectibles — to consumers. The company acquires or takes on consignment of pre-owned fashion, authenticates and grades each piece, and resells items at fixed prices in AED, also offering store credit or cash to sellers for accepted items.

Product overview

RETOLD is a pre-owned fashion marketplace and consignment business based in Dubai, UAE. The company operates both physical retail stores and an e-commerce platform, offering pre-owned designer and luxury fashion items across categories including bags, shoes, dresses, accessories, and vintage collectibles. RETOLD carries thousands of items at any time from brands such as Burberry, Fendi, Celine, Prada, Gucci, Louis Vuitton, Christian Dior, Valentino, Balenciaga, Jimmy Choo, and many others. The business model involves purchasing or consigning pre-owned items, authenticating them, and reselling them to consumers. RETOLD also sells items under its own RETOLD brand for the vintage collectibles category. The company recently expanded internationally with stores in Greece and serves customers globally through its online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Owned Designer Bags Authenticated pre-owned designer and luxury handbags from brands such as Burberry, Fendi, Celine, Prada, Christian Dior, Gucci, Louis Vuitton, Yves Saint Laurent, and Versace, sold in graded conditions (Pristine, Excellent, Good, Fair) with detailed authentication and condition descriptions for individual consumers seeking affordable luxury.
• Pre-Owned Designer Shoes Authenticated pre-owned designer shoes — heels, flats, boots, sandals, sneakers — from brands such as Jimmy Choo, Aquazzura, Balenciaga, Gianvito Rossi, Giuseppe Zanotti, Manolo Blahnik, Valentino, and Christian Louboutin, aimed at individual consumers.
• Pre-Owned Designer Dresses Authenticated pre-owned designer and luxury dresses available in various styles and sizes, sold to individual consumers seeking affordable designer occasionwear and everyday luxury.
• Pre-Owned Luxury Accessories Authenticated pre-owned luxury accessories including handbags, wallets, and travel items from brands such as Louis Vuitton, Gucci, Hermes, Chanel, Balenciaga, Stella McCartney, and Salvatore Ferragamo, sold to individual consumers.
• Vintage Collectibles Vintage collector's items including Soviet and German rangefinder cameras (Zorki, Zenit, Welta), Polaroid instant cameras, 8mm movie cameras, dictation machines, and other nostalgic vintage artifacts, sold directly under the RETOLD brand to individual collectors.
• Sell With Us (Pre-Owned Item Submission) Service enabling individuals in the UAE to sell or consign unwanted but good-condition designer and luxury fashion items to RETOLD in exchange for store credit or cash, with submission schedules determining the payout option. Submissions can be initiated via WhatsApp or in-person at the physical boutiques.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Gulf For GoodminorStrategic or Co-development Partner · 21 August 2020RETOLD partnered with Gulf For Good, a UAE-based charity initiative supporting sustainable causes. The partnership allows RETOLD to contribute unaccepted items to charity for the benefit of those in need. RETOLD also collaborates with other organizations, wholesalers, thrifting companies, and charities who distribute, resell, and recycle unaccepted clothing.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Luxury Closet: Dubai-based authenticated pre-owned luxury fashion marketplace operating online and formerly physical in the UAE. Closest direct peer to RETOLD — same region, same authenticated luxury resale model across bags, shoes, accessories and apparel, and same target customer.
• Hardly Ever Worn It: UK authenticated pre-owned designer fashion resale marketplace for womenswear, bags, shoes and accessories. Comparable on authenticated luxury resale, designer-brand portfolio and consumer-to-consumer trading model.
• Fashionphile: US-based authenticated pre-owned luxury handbag and accessories resale platform (now part of The RealReal group). Directly comparable on authenticated designer handbag focus, condition grading and direct-to-consumer resale model.
• Vestiaire Collective: Global authenticated luxury and premium fashion resale marketplace with an active MENA buyer/seller base. Directly comparable on authenticated luxury resale marketplace model and category breadth; differs only in scale and geographic reach.
• The RealReal: US-listed authenticated luxury consignment marketplace for fashion, watches, jewellery and accessories. Direct peer on authenticated luxury resale with similar category mix (bags, shoes, accessories) and authentication-driven value proposition.
• Sellier: UK-based authenticated pre-owned luxury resale platform for handbags and accessories. Direct peer on authenticated luxury resale marketplace model, premium-brand focus and DTC/online-led distribution.

Emerging players

• Reflaunt: B2B resale technology platform enabling luxury brands to launch their own resale channels. Comparable as an adjacent infrastructure player in the same authenticated luxury resale category, but targets brand clients rather than consumers directly.
• Depop: Global peer-to-peer fashion resale marketplace (owned by Etsy). Comparable as a resale platform for pre-owned apparel, shoes and accessories, but with a younger, broader and lower-AOV positioning than RETOLD's luxury focus.

Broad incumbents

• ThredUp: US-listed large-scale online resale marketplace for apparel and accessories across price tiers. Comparable on online resale model and circular-fashion positioning, but operates at a much broader and lower-AOV scale than RETOLD's curated luxury niche.

Regional players

• Luxepolis: India-based authenticated pre-owned luxury resale marketplace for handbags, accessories and watches. Comparable on authenticated luxury resale model, but serves a different geography than RETOLD's UAE/Greece footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/shopretold
• Facebookfacebook.com/shopretold
• LinkedInlinkedin.com/company/shopretold

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RETOLD