Eventmaster
Eventmaster is an Ireland-based integrated platform providing event ticketing, membership management, and fee-free fundraising (Give2you) for event organisers, charities, and national sporting governing bodies such as Athletics Ireland.
- Company typePrivate
- Founded2010
- HeadquartersLimerick, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Eventmaster does
Eventmaster is an Ireland-based, cloud-hosted e-commerce platform founded in 2010 in Limerick that integrates event ticketing, membership management, and fundraising for event organisers, charities, and sporting governing bodies. The platform processes payments via Stripe Connect with real-time fund settlement to organisers' merchant accounts, and supports a free built-in fundraising sub-brand called Give2you that enables charities to receive 100% of donations in real-time at no platform fee. The product surface spans core ticketing (4.5% fee + 2.5% merchant banking charges, with a €1 fixed charge for tickets priced at €15 or less), a membership module with ID validation, a free scanning app plus a paid "Next Available Number" scanning service, an advertising product monetising the ~1.5 million physical tickets issued annually, and a corporate portal. Eventmaster is BGF-backed, acquired iDonate (Galway-based fundraising platform) in February 2026 to consolidate fundraising market share, and operates from Limerick with founder/CEO John Cleary leading the combined business.
Eventmaster firmographics
Firmographics- Name
- Eventmaster
- Legal name
- Eventmaster
- Website
- https://eventmaster.ie
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eventmaster is an Ireland-based integrated platform providing event ticketing, membership management, and fee-free fundraising (Give2you) for event organisers, charities, and national sporting governing bodies such as Athletics Ireland.
- Ownership category
- akta.pro rank
Eventmaster industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
- akta.pro secondary industries
- Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Event Marketing, Ticketing & Registration Management (HSACAAAM), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)
Keywords
Where Eventmaster is headquartered
LocationHeadquarters
- HQ city
- Limerick
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Eventmaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ticketing Transaction Fees: Eventmaster charges 4.5% (including taxes/VAT) + 2.5% Merchant Banking Charges on ticket sales. For tickets priced at €15 or less, a fixed booking charge of €1 applies. Fees can be absorbed by organizers or added to ticket prices.
- Membership Platform Fees: Pricing for membership platform is quote-based, with dedicated sales support for large organizations and national governing bodies.
- Scanning Services: Next Available Number scanning facility available at additional charge for large scale events. Free scanning app available for organizers.
- Advertising: Advertising space sold on up to 1.5 million tickets sold annually, targeting specific events throughout the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Ticketing (€15+ tickets) |
| Transaction based/ take rate | Pay-as-you-go | Low-Price Ticketing (€15 or less) |
| Freemium | Pay-as-you-go | Give2you Fundraising |
| Subscription | Multi-year contract | Membership Platform |
| Unit Pricing | Multi-year contract | Next Available Number Scanning |
| Other | Annual | Advertising on Platform |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Eventmaster product offering
Product offeringCore offering
Eventmaster is an integrated e-commerce platform that provides event ticketing, fundraising, and membership management solutions for event organizers, charities, and sporting governing bodies. The core platform enables online event registration, ticket sales with Stripe Connect-powered real-time fund settlement, and the Give2you fundraising sub-brand that allows donors to send 100% of donations to charities in real time at no platform fee.
Product overview
Eventmaster is an integrated e-commerce platform that provides event ticketing, fundraising, and membership management solutions. The core product is the Eventmaster ticketing platform, which is complemented by the Give2you fundraising sub-brand (a free fundraising tool with 400+ charity partners), and the acquired iDonate digital fundraising platform (acquired February 2026). Additional modules include membership management for organizations and sporting governing bodies, scanning solutions for entry validation, corporate portal capabilities, advertising solutions, and ticketing-membership integration. The platform supports over 3,000 events annually and facilitates over €15 million in fundraising per year.
Differentiator
Problem solved
Functional benefit
Brands
- Give2you: A free built-in fundraising tool that allows donors to send funds directly to their chosen charity in real-time at no cost to the charity. The Give2you platform has over 400 charity partners.
Products and services
- Eventmaster Ticketing Platform Primary event ticketing and registration platform that enables organizers to create, manage, and sell tickets for events ranging from small gatherings to mass participation events with thousands of attendees. Supports 3,000+ events and 1.5M+ tickets annually.
- Give2you Fundraising Platform
Quantifiable outcome
- Over €15 million raised annually on the platform
- +8 more outcomes
Companies that use Eventmaster
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Eventmaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Eventmaster partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, minor and core.
- iDonatemajorDigital fundraising platform based in Galway, Ireland. Acquired by Eventmaster in February 2026. iDonate CEO Alan Coyne remains with the combined business leading fundraising operations. The acquisition combines Eventmaster's ticketing and membership platform with iDonate's brand strength for integrated customer experience for organizers and charities across Ireland.
- DC AdvisoryminorProvided buy-side M&A advisory services for BGF on Eventmaster's acquisition of iDonate. Demonstrates DC Advisory's sector expertise in Ireland's Technology & Software market.
- Irish Life Dublin MarathonmajorOfficial ticketing partner since 2018 and main fundraising partner. Eventmaster system manages 22,000+ entries annually with integrated fundraising. Over €3.4 million raised through 2024 official campaign.
- Athletics IrelandmajorLarge national governing body using Eventmaster as membership, ticketing, and fundraising platform. 70,320 members across 350+ clubs. €4.5 million+ raised through fundraising events in 2024.
- Stripe ConnectcorePayment processing partner enabling real-time fund transfers directly to organizers' merchant accounts. All donations go directly to each charity in real-time via Stripe.
Scale indicators11 records
Eventmaster competitors and assessment
Company assessmentDirect peers
- Tito: Ireland-headquartered ticketing platform with similar SMB self-serve model and pricing transparency. Direct geographic and product competitor for Irish event organizers considering alternatives to Eventmaster.
- Eventbrite: Global self-serve ticketing platform with comparable SMB/PLG motion and per-ticket transaction fees. Eventmaster competes directly for mass-participation and charity-linked events in Ireland, though Eventbrite lacks bundled fundraising and membership modules.
- Wild Apricot: Membership management SaaS for associations and clubs with integrated event registration and payment processing. Closest analog to Eventmaster's combined ticketing + membership module for sports governing bodies.
- Humanitix: Australia-origin ticketing platform that donates booking fees to charity — the closest philosophical and functional peer to Eventmaster's Give2you. Both target the charity/event crossover and compete for impact-driven organizers.
Regional players
- TotalGiving / CAF Donate (UK): UK-based donation-processing and fundraising infrastructure for charities. Analogous platform in a neighbouring market that serves UK organizers Eventmaster may target for expansion.
Emerging players
- Funraise: Nonprofit fundraising platform with CRM, donation forms, and event ticketing. Competes with iDonate/Give2you on the charity-DRR-side rather than the event-organizer side of Eventmaster's business.
- Givebutter: US-based fundraising platform with donor-friendly fee structure and integrations. Comparable to iDonate's product positioning as a charity-first fundraising platform, relevant given Eventmaster's iDonate acquisition.
Broad incumbents
- Ticketmaster: Global incumbent in live entertainment ticketing that also operates at massive scale in Ireland/UK. Competes for the largest events (concerts, finals) but lacks the integrated fundraising and membership management stack that defines Eventmaster.
- Classy (by Bonterra): Established nonprofit fundraising and donor management platform for larger charities. Overlaps with iDonate's enterprise/charity CRM functionality and could compete for the larger Irish charity accounts.
- MemberClicks / Personify: Larger membership/association management platform serving trade associations and member-based organizations. Comparable to the membership module Eventmaster sells to Athletics Ireland and similar governing bodies.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
Eventmaster social profiles
Digital presenceEventmaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eventmaster leadership team
Management profileNumber of profiles
Profiles3 records
Eventmaster subsidiaries and ownership
Company hierarchySubsidiaries1 record
Eventmaster funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eventmaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eventmaster
What does Eventmaster do?
Eventmaster is an integrated e-commerce platform that provides event ticketing, fundraising, and membership management solutions for event organizers, charities, and sporting governing bodies. The core platform enables online event registration, ticket sales with Stripe Connect-powered real-time fund settlement, and the Give2you fundraising sub-brand that allows donors to send 100% of donations to charities in real time at no platform fee.
Is Eventmaster a public or private company?
Eventmaster is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eventmaster founded?
Eventmaster was founded in 2010. It employs 1 to 10 people.
Where is Eventmaster based?
Eventmaster is headquartered in Limerick, Ireland, in the Europe region.
How does Eventmaster make money?
Four revenue lines are on record. Ticketing Transaction Fees are the primary driver. The others are membership Platform Fees, scanning Services and advertising.
Who are Eventmaster's main competitors?
Direct peers on record are Tito, Eventbrite, Wild Apricot and Humanitix. TotalGiving / CAF Donate (UK) is listed as a regional player. Emerging players are Funraise and Givebutter. Broad incumbents are Ticketmaster, Classy (by Bonterra) and MemberClicks / Personify.
Does Eventmaster have an API?
No public API is recorded for Eventmaster.
What industry is Eventmaster in?
Eventmaster's product category is Event Ticketing Software. Its primary akta.pro industry code is BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps), with a secondary code of MPAGAJAG, Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID). Its NAICS code is 711320 and its SIC code is 7900.