iDonate
iDonate is a mobile-first digital fundraising platform for nonprofits, offering pop-up forms, embeddable giving pages, peer-to-peer campaigns, no-code A/B testing, and CRM integrations to help charities convert donors and grow recurring giving.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iDonate does
iDonate is a mobile-first digital fundraising platform serving nonprofit organizations, founded in 2010 and headquartered in Southlake, Texas (formerly Plano). The company provides a unified suite of donation-capture products including pop-up donation forms, hosted online donation pages, embeddable website forms, and peer-to-peer fundraising pages, supported by conversion-optimization features such as unlimited no-code A/B testing, a contextual Recurring Gift Prompt that converts one-time donors into monthly givers, goal meters, and a template library. The platform is differentiated by deep native integrations with major nonprofit CRMs (Salesforce, Blackbaud, Virtuous) and a broader 50+ integration ecosystem spanning marketing automation, accounting, matching gifts, and analytics tools, underpinned by SOC 2 Type 2 audited security and PCI DSS-compliant payment processing.
The business model combines subscription-based platform fees (tiered by organizational size and feature access), usage-based platform fees adjusted for transaction volume, and fixed/percentage transaction fees on processed donations. iDonate operates a hybrid go-to-market motion with self-serve signup for smaller nonprofits alongside demo-driven sales for enterprise accounts, supported by a referral partner program targeting nonprofit consultants and integrators. Customer segments span faith-based missions, higher education institutions, food banks, religious organizations, zoos/aquariums, and relief/aid nonprofits — with named customers including ZOE International, Midwest Food Bank, Chicago Zoological Society, Jefferson University, and The Potter's House. As of December 2021, the company had reached 500 enterprise customers and supported 1,000+ nonprofits overall with 30% YoY growth in client digital giving.
Cumulatively, iDonate raised approximately $48.7 million across six funding rounds between 2014 and 2023, including a $15.2 million Series B led by MissionOG in December 2021. In February 2026, the company was acquired by Ireland-based Eventmaster (backed by BGF), combining ticketing, membership, and digital fundraising into a single end-to-end platform; iDonate CEO Alan Coyne was retained to lead fundraising operations across the merged group.
iDonate firmographics
Firmographics- Name
- iDonate
- Legal name
- iDonate Inc.
- Website
- https://idonate.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- iDonate is a mobile-first digital fundraising platform for nonprofits, offering pop-up forms, embeddable giving pages, peer-to-peer campaigns, no-code A/B testing, and CRM integrations to help charities convert donors and grow recurring giving.
- Ownership category
- akta.pro rank
iDonate industry classification
Industry- Product category
- Nonprofit Fundraising Software
- NAICS
- Grantmaking and Giving Services (81321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)
Keywords
Where iDonate is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
iDonate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Fees: Base monthly/annual subscription fees for access to the iDonate platform, with subscription levels corresponding to feature access and organizational size.
- Platform Fees: Variable fees adjusted based on volume of transactions processed through the platform.
- Transaction Fees: Fixed and/or percentage-based fees applicable to processing cash donations (credit/debit card, e-check, ACH) processed through the system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact sales for custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
iDonate product offering
Product offeringCore offering
iDonate provides a mobile-first digital fundraising SaaS platform that enables nonprofit organizations to launch donation pages, embed giving forms, run peer-to-peer campaigns, optimize conversion through A/B testing, automate recurring-gift prompts, and reconcile donations with their CRM, email, and accounting systems. It is sold via subscription with usage- and transaction-based fees layered on top, and is supported by native integrations with major nonprofit technology stacks.
Product overview
iDonate is a mobile-first digital giving platform for nonprofits that provides a unified suite of donation tools. The core portfolio includes Pop-up Donation Forms, Online Donation Pages, Website Donation Forms, and Embeddable Giving Forms as the primary donation capture vehicles, supported by a Template Library for quick page creation. Optimization features — A/B Testing, Recurring Gift Prompt, Peer-to-Peer Fundraising, and Goal Meters — help organizations convert more donors and grow recurring revenue. Real-time Reporting provides donor analytics and reconciliation, while the Software Development Kit (SDK) enables custom integrations for developers. The platform integrates natively with Salesforce, Virtuous, HubSpot, Mailchimp, and other nonprofit tech tools, and is powered by an annual SOC 2 Type 2 audit and PCI-compliant payment processing.
Differentiator
Problem solved
Functional benefit
Products and services
- iDonate Digital Fundraising Platform A SaaS platform for nonprofits that combines mobile-first pop-up donation forms, online donation pages, embedded giving forms, recurring gift prompts, peer-to-peer fundraising, A/B testing, goal meters, real-time donor reporting, and native CRM/email/accounting integrations. Targeted at marketing, development, IT, and finance teams within faith-based missions, food banks, higher education, and relief/aid nonprofits.
- Peer-to-Peer Fundraising Peer-to-peer fundraising pages that enable individual supporters to create personal fundraising campaigns on behalf of a nonprofit organization, extending the iDonate platform's reach through supporter-led giving.
- iDonate Software Development Kit (SDK) Developer toolkit with API and webhooks that enables deeper customization and integration of iDonate's donation capabilities into nonprofit websites and custom applications.
- iDonate Partner Program Referral partner program enabling nonprofit-sector consultants and technology integrators to generate leads and earn referral commissions or revenue-share incentives for bringing nonprofits onto the iDonate platform.
Quantifiable outcome
- 30% year-over-year growth in digital giving for clients using the platform
- +6 more outcomes
Companies that use iDonate
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
iDonate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
iDonate partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and major.
- SalesforcecoreNative integration enabling donor data to flow automatically between iDonate and Salesforce CRM, allowing nonprofits to manage donor relationships and track donations within their existing CRM infrastructure.
- VirtuouscoreNative integration with Virtuous nonprofit CRM enabling automatic data synchronization and donor management capabilities.
- BlackbaudcoreIntegration partnership enabling connectivity between iDonate's donation platform and Blackbaud's nonprofit management software suite.
- HubSpotsecondaryIntegration with HubSpot marketing platform enabling email marketing automation and donor engagement workflows.
- MailchimpsecondaryIntegration enabling segmentation of donors by donation size, frequency, and campaign for targeted email communications.
- Intuit QuickBookssecondaryIntegration enabling nonprofit finance teams to sync donation data with QuickBooks accounting software for simplified reconciliation.
- ZapiersecondaryIntegration enabling nonprofits to connect iDonate with thousands of other applications through Zapier's automation platform.
- Google AnalyticssecondaryIntegration enabling nonprofits to track donation page performance and donor behavior through Google Analytics.
- Double the DonationsecondaryIntegration enabling corporate matching gift automation through Double the Donation's matching gift platform.
- EventmastermajorEventmaster, an Irish ticketing and fundraising platform backed by BGF, acquired iDonate in February 2026. The acquisition combined Eventmaster's event-management and ticketing capabilities with iDonate's fundraising expertise to create an end-to-end solution for charities, community groups, and event organizers. iDonate CEO Alan Coyne continued with the combined business.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
iDonate competitors and assessment
Company assessmentDirect peers
- Givebutter: Givebutter is a leading free/freemium online fundraising and CRM platform for nonprofits, offering donation forms, peer-to-peer campaigns, events, and auctions — directly competing with iDonate across SMB and mid-market nonprofits in the US.
- Funraise: Funraise is a nonprofit fundraising platform providing donation forms, recurring giving, peer-to-peer, and CRM-adjacent functionality targeted at mid-market and enterprise nonprofits — directly competing with iDonate on form conversion and recurring donor optimization.
- Bloomerang: Bloomerang is a donor management and fundraising CRM platform for small and mid-sized nonprofits, combining donation processing, email, and reporting — competing directly with iDonate in the SMB-to-mid-market nonprofit segment.
- Bonterra (Network for Good / Kindful / GivingData): Bonterra is a large nonprofit software suite combining donation forms, CRM, grants management, and case management from the Network for Good, Kindful, and GivingData brands — a direct enterprise competitor to iDonate in donor management and online giving.
- DonorPerfect: DonorPerfect is a long-standing donor management and online giving platform for small-to-mid-sized nonprofits, offering donation forms, CRM, and event tools — directly competing with iDonate's nonprofit customer base.
- QGiv (CauseMic / iATS Payments): QGiv is an online fundraising and donation form platform serving small and mid-sized nonprofits with forms, event registration, and peer-to-peer tools — directly comparable to iDonate's donation form and recurring giving capabilities.
Broad incumbents
- Blackbaud: Blackbaud is the largest incumbent in nonprofit software, offering Raiser's Edge NXT, Luminate Online, and a broad suite of fundraising, CRM, and financial management tools — overlapping with iDonate's online giving capabilities as part of a much wider portfolio.
- Salesforce.org (Nonprofit Cloud / Nonprofit Success Pack): Salesforce.org provides nonprofit CRM and donor management via the Salesforce platform and NPSP — overlapping with iDonate's CRM-integrated donation management as part of a broader enterprise CRM offering used by many of iDonate's nonprofit customers.
- Stripe (Stripe Giving / Checkout for Nonprofits): Stripe processes online payments and offers nonprofit donation capabilities through Checkout and Stripe Giving — a broad payments incumbent whose donation-processing primitives intersect with iDonate's transaction-fee-driven revenue stream.
Emerging players
- Eventbrite (Eventbrite Donations / Charities program): Eventbrite offers ticketing and donations features for nonprofits and community organizations running events — overlapping thematically with iDonate's fundraising products and directly relevant given Eventmaster's acquisition, which combines iDonate with an Eventbrite-like ticketing platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
iDonate social profiles
Digital presenceiDonate compliance and trust
Trust signalCompliance3 records
iDonate financial estimates
Financial estimateRevenue estimate
Valuation estimate
iDonate leadership team
Management profileNumber of profiles
Profiles4 records
iDonate funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iDonate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iDonate
What does iDonate do?
iDonate provides a mobile-first digital fundraising SaaS platform that enables nonprofit organizations to launch donation pages, embed giving forms, run peer-to-peer campaigns, optimize conversion through A/B testing, automate recurring-gift prompts, and reconcile donations with their CRM, email, and accounting systems. It is sold via subscription with usage- and transaction-based fees layered on top, and is supported by native integrations with major nonprofit technology stacks.
Is iDonate a public or private company?
iDonate is a private company. It is classified as corporate owned and is currently acquired.
When was iDonate founded?
iDonate was founded in 2010. It employs 11 to 50 people.
Where is iDonate based?
iDonate is headquartered in Dallas, United States, in the North America region.
How does iDonate make money?
Three revenue lines are on record. Platform Subscription Fees are the primary driver. The others are platform Fees and transaction Fees.
Who are iDonate's main competitors?
Direct peers on record are Givebutter, Funraise, Bloomerang, Bonterra (Network for Good / Kindful / GivingData), DonorPerfect and QGiv (CauseMic / iATS Payments). Broad incumbents are Blackbaud, Salesforce.org (Nonprofit Cloud / Nonprofit Success Pack) and Stripe (Stripe Giving / Checkout for Nonprofits). Eventbrite (Eventbrite Donations / Charities program) is listed as an emerging player.
Does iDonate have an API?
No public API is recorded for iDonate.
What industry is iDonate in?
iDonate's product category is Nonprofit Fundraising Software. Its primary akta.pro industry code is BPAGAKAG, Federated Giving Organizations (e.g., United Way-type). Its NAICS code is 81321 and its SIC code is 7372.