What Bodega Taqueria y Tequila does

Bodega Taqueria y Tequila is a privately held, multi-concept Mexican restaurant and nightlife operator owned by Menin Hotels, LLC (part of Menin Hospitality). Co-founded by Keith Menin in South Beach in December 2014, the company pioneered fast-casual Mexican street food paired with a hidden speakeasy lounge in a single venue, anchored by a signature Airstream trailer converted into a taco truck. The brand has since expanded to nine locations across Florida, Illinois, and Washington D.C., including a stadium venue at Hard Rock Stadium, and operates three sub-concepts: Bodega Taqueria y Tequila (flagship), Bodega Bar (hybrid bar), and Mezcaleria (craft cocktail lounge).

The business generates revenue through five primary streams: food and beverage sales (tacos, burritos, birria, antojitos priced at $4-$17 per item), private events and catering (full buyouts, semi-private, corporate, weddings), bottle service and lounge reservations via SevenRooms, mobile Airstream catering for off-site events in South Florida, and online ordering through a proprietary iOS app and the ChowNow delivery integration. Marketing is event-driven (Taco Tuesday, Margarita Monday, Happy Hour, DJ nights, Latin-themed programming) combined with broad social media presence across Instagram, TikTok, Facebook, Twitter, YouTube, LinkedIn, and Spotify. The technology stack is standard hospitality infrastructure (BentoBox website, ChowNow, SevenRooms, self-ordering kiosks, iOS app) with no disclosed AI/ML capabilities.

The target customer base is hybrid: local nightlife enthusiasts and tourists in primary markets (Miami Beach, Fort Lauderdale, Chicago, DC), corporate and private event clients (weddings, bachelor/bachelorette, corporate outings), and sports/entertainment guests at Hard Rock Stadium. Pricing is mid-tier a la carte with high-margin beverage attach. As a privately held LLC with no public funding history, the company does not disclose revenue, ownership detail, or headcount.

Name

Bodega Taqueria y Tequila

Legal name

Menin Hotels, LLC

Website

https://bodegataqueria.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bodega Taqueria y Tequila is a privately held Menin Hospitality restaurant and nightlife brand operating nine Mexican street food and speakeasy locations across Florida, Illinois, and Washington D.C., serving consumers, tourists, corporate event clients, and sports venue guests.

Ownership category

akta.pro rank

Product category

Mexican Restaurants & Nightlife

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Mexican & Tex-Mex Fast Casual (THAFABAC)

Keywords

• Mexican street food
• Speakeasy lounge bar
• Craft tequila cocktails
• Private event catering
• Fast casual taqueria

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food & Beverage Sales: Core revenue from selling Mexican street food (tacos, burritos, birria, antojitos) and craft cocktails, margaritas, tequila-based drinks at restaurant/lounge locations
2. Private Events & Catering: Revenue from booking private events including full buyouts, semi-private events, corporate gatherings, weddings, and catering services with customizable food and beverage packages
3. Bottle Service & Lounge Reservations: Premium table reservations and bottle service at speakeasy lounges, generating high-margin beverage revenue
4. Airstream Mobile Catering: Mobile Airstream food truck available for rental at external events in South Florida
5. Online Ordering & Delivery: Direct online ordering through proprietary app and website, plus delivery partnerships with third-party services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bodega Taqueria y Tequila operates Mexican street food taquerias serving award-winning tacos, burritos, and antojitos from a signature Airstream-converted taco truck, paired with hidden speakeasy lounges offering craft cocktails, tequila, and mezcal. The brand also runs Bodega Bar hybrid locations, a Mezcaleria craft cocktail concept, catering services, private events with full buyout options, and a mobile Airstream food truck for off-site events.

Product overview

Bodega Taqueria y Tequila operates a multi-concept hospitality portfolio centered on Mexican street food and nightlife experiences. The core offering is the Bodega Taqueria y Tequila flagship (taqueria + speakeasy lounge), complemented by Bodega Bar hybrid locations and the Mezcaleria craft cocktail concept. Additional revenue streams include catering services, the mobile Airstream food truck for private events, lounge reservations with bottle service, and a mobile ordering application. All locations feature food served from the signature Airstream-turned-taco truck alongside craft cocktail programs, late-night DJs, and daily happy hour specials.

Differentiator

Problem solved

Functional benefit

Brands

• Mezcaleria: Hidden craft cocktail lounge featuring the largest selection of agave spirits, including unique tequilas and mezcals with experienced bartenders.
• Bodega Bar
• Airstream

Products and services

• Bodega Taqueria y Tequila The flagship taqueria concept featuring an Airstream trailer turned taco truck serving Mexican street food (tacos, burritos, antojitos, birria), paired with a hidden speakeasy lounge accessed through an unconventional porta-potty-style entrance. Offers award-winning tacos, craft cocktails, tequila-based drinks, late-night DJs, and daily happy hour specials. Targeted at locals, tourists, and nightlife enthusiasts.
• Bodega Bar Hybrid bar format combining casual happy hour experiences with late-night entertainment. Features the Airstream taco truck food service alongside signature cocktail menus, happy hour specials, and game day viewing parties. Locations include Coral Gables and River North, Chicago.
• Mezcaleria Hidden, intimate craft cocktail lounge featuring craft cocktails and the largest selection of agave spirits including tequilas and mezcals, with many offerings as limited edition releases. Bartenders craft custom cocktails to patron preferences. Available at Coconut Grove and Coral Gables locations.
• Catering Services Catering service offering taco trays, burrito trays, build-your-own taco stations, guacamole, nacho bars, and assorted platters. Serves corporate events, holiday parties, weddings, and private gatherings.
• Airstream Food Truck Mobile Airstream trailer converted into a taco truck available for private event rental. Exclusively available in South Florida, offering customizable menus and entertainment add-ons for corporate gatherings, backyard parties, weddings, and other events.
• Private Events Event hosting services including full buyout, semi-private, and mobile Airstream options. Covers holiday parties, birthdays, weddings, corporate outings, engagements, bar/bat mitzvahs, and graduation celebrations. Features DJ services, A/V equipment for speeches and presentations, bottle service, and guac carts.
• Lounge Reservations Speakeasy lounge reservation service for bottle service and table bookings. Available at South Beach, West Loop, Coconut Grove, Fort Lauderdale, and Foggy Bottom locations. Recommended for groups over 6 and after 9pm.
• Bodega Lounge at Hard Rock Stadium Luxury gameday food and beverage experience at Hard Rock Stadium on the Mezzanine Level End Zone. Combines the signature Airstream taco truck and Mexican bites with suite-style seating, climate control, bottle service, and open bar. Opens one hour prior to game time.
• Online Ordering & Delivery Direct online ordering through the proprietary website (order.bodegataqueria.com) and mobile app, with delivery fulfilled through the ChowNow third-party delivery partnership.

Quantifiable outcome

• Nationally recognized as one of South Florida's hottest culinary and beverage destinations

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Casta's Rum BarcoreGTM or Marketing PartnerLocal DC partnership bringing Latin nights to Bodega Foggy Bottom location. Includes mojitos, happy hour cocktails, salsa lessons, DJs, and late-night fiestas. Combines both familias for an enhanced nightlife experience.
• Rumba ChicagocoreGTM or Marketing PartnerCurates VIBRAS - Latin Thursdays in West Loop. A night built around Latin rhythms, elevated energy, featuring Reggaeton, Bachata, Cumbia. Provides DJ services and bottle service for the event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Moe's Southwest Grill: Mass-market Mexican QSR chain owned by Restaurant Brands International — comparable on Mexican category and multi-unit franchise model but lacks the speakeasy/nightlife premium positioning that defines Bodega.
• Qdoba Mexican Eats: Mexican fast-casual chain with bar/cantina offerings in select locations — comparable on Mexican category and multi-unit operations but operates at a fundamentally lower price point and service tier than Bodega.
• Rosa Mexicano: Upscale Mexican restaurant group with premium tequila/mezcal programs and national locations — overlaps with Bodega on Mexican cuisine and agave spirits focus but operates at a more upscale, full-service price point.

Regional players

• Taco Cabana: Texas-based fast-casual Mexican chain with strong bar/margarita program and late-night hours — comparable to Bodega in 24-hour/late-night Mexican positioning, primarily serves a different regional geography.

Direct peers

• Bartaco: Premium fast-casual Mexican restaurant group with tequila/cocktail bar emphasis, coastal/beach-adjacent locations, and a design-driven aesthetic — comparable to Bodega's upscale-casual positioning and nightlife-adjacent bar business.
• Coyo Taco: Miami-based Mexican taqueria with a hidden speakeasy/Punta Cana bar concept accessed through a fridge door — operates multiple South Florida locations and shares Bodega's taqueria-plus-speakeasy dual-concept model, nightlife focus, and Mexican street food positioning.
• Freebirds World Burrito: Texas-founded fast-casual Mexican chain with bar service and customizable menu — comparable to Bodega in counter-service Mexican format with expanded evening/bar business.
• Velvet Taco: Premium fast-casual Mexican chain with a creative menu and strong bar/cocktail program, serving a similar upscale-casual customer across multiple U.S. cities — directly comparable in format, pricing tier, and target demographic to Bodega Taqueria.
• Tacombi: Fast-casual Mexican street food concept originating in NYC with multiple locations and a strong beverage program — comparable to Bodega in offering authentic Mexican street fare alongside craft cocktails in a casual-but-design-forward setting.
• Uncle Julio's: Casual Mexican dining chain with full bar and margarita-focused beverage program — comparable to Bodega in full-service Mexican format, alcohol-driven revenue mix, and multi-market expansion strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bodegataqueria
• YouTubeyoutube.com/channel/UCuAuhl5VAyp8ddSGgTZDVGQ
• Facebookfacebook.com/bodegataqueria
• LinkedInlinkedin.com/company/bodegataqueriaytequila
• Instagraminstagram.com/bodegataqueria
• TikToktiktok.com/@bodegataqueria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodega Taqueria y Tequila