Aidan Design
Aidan Design LLC is a boutique residential interior design firm in Silver Spring, Maryland, serving high-end homeowners in the Washington DC Metro area with kitchen, bath, and whole-home renovation projects starting at $100,000.
- Company typePrivate
- Founded2001
- HeadquartersSilver Spring, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aidan Design does
Aidan Design LLC is a privately held boutique interior design studio headquartered at 8935 Brookville Road in Silver Spring, Maryland, serving affluent residential homeowners across the Washington DC metropolitan area. Founded in 2001 by Nadia N. Subaran and her late husband John A. Schmiedigen, the firm specializes in kitchen and bath remodels, cabinetry design, basement renovations, and whole-home interior redesigns, with project budgets starting at $100k and ranging above $200k for comprehensive engagements. Its core offering is human-delivered professional design services — discovery, design development, and implementation oversight — backed by architectural discipline and material expertise rather than any proprietary technology platform.
The firm operates a sales-led, referral- and portfolio-driven go-to-market motion with no paid advertising. Demand generation relies on a content-rich website showcasing completed projects (Barnaby Woods, Cathedral Heights, Del Ray, Kenwood Park, Le Droit Park, and Tenley), organic search for DC Metro interior design terms, and an @aidandesign Instagram presence managed by an in-house Project Manager/Social Media Coordinator. Pricing is quote-based, set during initial consultation, with tiered budget bands ($100k-$150k, $150k-$200k, $200k+) and multi-year contract cadences aligned to the design-build timeline; revenue is generated through design fees and project management services rather than product sales, subscriptions, or licensing.
The studio is organized around the founder as creative lead, supported by a Senior Designer/Showroom Manager, two Project Managers, a Project and Design Assistant, and an Office Administrator/Project Manager. Execution is delivered through partnerships with established builders and craftspeople rather than employed trades. The firm has no external investors, no parent company, no disclosed funding, no patents, no awards on record, and no AI/ML capabilities; its competitive position rests on more than two decades of accumulated brand reputation, founder-led architectural training, and a codified Discovery/Design Development/Implementation process.
Aidan Design firmographics
Firmographics- Name
- Aidan Design
- Legal name
- Aidan Design
- Website
- https://aidandesign.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aidan Design LLC is a boutique residential interior design firm in Silver Spring, Maryland, serving high-end homeowners in the Washington DC Metro area with kitchen, bath, and whole-home renovation projects starting at $100,000.
- Ownership category
- akta.pro rank
Aidan Design industry classification
Industry- Product category
- Residential Interior Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Custom Cabinet Design & Build (HSAPAIAA), Kitchen Permitting, Design & Project Management (HSAPAAAK)
Keywords
Where Aidan Design is headquartered
LocationHeadquarters
- HQ city
- Silver Spring
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aidan Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Interior Design Services: Full-service interior design for residential projects including kitchens, baths, basements, and whole-home renovations. Projects range from single-room updates to comprehensive remodels. Revenue is generated through design fees and project management services for high-end residential clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Entry-level projects ($100k-$150k) |
| Other | Multi-year contract | Mid-range projects ($150k-$200k) |
| Other | Multi-year contract | Premium projects ($200k+) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Aidan Design product offering
Product offeringCore offering
Aidan Design delivers full-service residential interior design for the Washington DC Metro area, covering kitchen remodels, bathroom design, basement renovations, and whole-home redesigns. The firm guides clients through discovery, design development, implementation, and completion phases, coordinating layouts, cabinetry, materials, finishes, and partnering with trusted builders and craftspeople during execution.
Product overview
Aidan Design is a residential interior design firm offering comprehensive design services for the Washington DC Metro area. The company provides end-to-end interior design services including kitchen remodeling, bathroom design, basement renovations, and whole-home redesign projects. Their design process encompasses discovery, design development, implementation, and completion phases. The company works with clients on projects ranging from single room updates to full space reconsiderations, serving homeowners in areas including Washington DC, Bethesda, Alexandria (Del Ray), and surrounding communities. Aidan Design collaborates with clients on cabinetry selection, countertops, plumbing fixtures, lighting, and finishes, and partners with builders and craftspeople during implementation.
Differentiator
Problem solved
Functional benefit
Companies that use Aidan Design
Customer profileSegments1 record
Ideal customer profiles1 record
Aidan Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aidan Design partnerships and signals
Strategic signalScale indicators3 records
Recent moves2 records
Expansion highlights3 records
Aidan Design competitors and assessment
Company assessmentEmerging players
- Havenly: Havenly is a Denver-based online interior design platform that matches consumers with designers for room-by-room design packages. It overlaps with Aidan's interior-design function but operates via a tech-enabled, lower-touch delivery model, illustrating the alternative scaling path that competes for inbound design demand.
- Decorilla: Decorilla is an online interior design marketplace that connects customers with vetted designers for virtual design consultations and project execution. It overlaps with Aidan's core offering but reaches customers through a digital, multi-designer platform rather than a local boutique studio.
- Spoak: Spoak is a design platform offering room design tools and access to designers for residential projects. It competes for the same end-customer (homeowners doing interior design work) via a software-first, lower-cost model that contrasts with Aidan's white-glove boutique delivery.
- Modsy: Modsy is a tech-enabled interior design service that pairs clients with designers using 3D renderings. It targets homeowners seeking design help at a lower price point, competing for the consumer segment adjacent to Aidan's premium clientele via fundamentally different cost structure and delivery model.
Broad incumbents
- RH (Restoration Hardware): RH is a national luxury home furnishings retailer that has expanded into interior design services through its RH Interior Design program. It is a much larger incumbent operating broadly across the home category, but its design arm overlaps with Aidan's high-end residential interior design work as part of a much wider portfolio.
- Ethan Allen: Ethan Allen is a national home furnishings brand with an in-house interior design service available through its design centers. As a broad incumbent, it provides interior design as one of many offerings, contrasting with Aidan's specialized boutique positioning, but reaches a similar residential customer base nationally.
- Pottery Barn Home / Williams-Sonoma Design Services: Pottery Barn, part of Williams-Sonoma Inc., offers home design services through its stores and online channels. As a broad incumbent in the home category, it competes at a lower price point and broader mass-market segment than Aidan, but represents the same fundamental activity — residential interior design — at a different scale and tier.
Direct peers
- CASE Design/Remodeling: CASE is a DC-area design-build remodeling firm with a long operating history serving homeowners in the DC Metro. It offers design services comparable to Aidan's for kitchens, baths, and whole-home renovations, and competes for the same affluent residential client base in the same geographic market.
- BOWA Design-Build: BOWA is a McLean, VA-based design-build firm serving high-end residential clients across the Washington DC Metro area. It directly overlaps Aidan's market, geography, and premium positioning, and integrates architecture, design, and construction — a step beyond Aidan's pure design offering but the closest comparable on geography and client profile.
- Jennifer Gilmer Kitchen & Bath: Jennifer Gilmer is a DC-area kitchen and bath design specialist serving the same high-end residential market as Aidan. Both firms target affluent homeowners undertaking premium kitchen and bath remodels in the Washington DC region, with overlapping service offerings and customer profile.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Aidan Design social profiles
Digital presenceAidan Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aidan Design leadership team
Management profileNumber of profiles
Profiles6 records
Aidan Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aidan Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aidan Design
What does Aidan Design do?
Aidan Design delivers full-service residential interior design for the Washington DC Metro area, covering kitchen remodels, bathroom design, basement renovations, and whole-home redesigns. The firm guides clients through discovery, design development, implementation, and completion phases, coordinating layouts, cabinetry, materials, finishes, and partnering with trusted builders and craftspeople during execution.
Is Aidan Design a public or private company?
Aidan Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aidan Design founded?
Aidan Design was founded in 2001. It employs 1 to 10 people.
Where is Aidan Design based?
Aidan Design is headquartered in Silver Spring, United States, in the North America region.
How does Aidan Design make money?
One revenue line is on record: interior Design Services.
Who are Aidan Design's main competitors?
Emerging players on record are Havenly, Decorilla, Spoak and Modsy. Broad incumbents are RH (Restoration Hardware), Ethan Allen and Pottery Barn Home / Williams-Sonoma Design Services. Direct peers are CASE Design/Remodeling, BOWA Design-Build and Jennifer Gilmer Kitchen & Bath.
Does Aidan Design have an API?
No public API is recorded for Aidan Design.
What industry is Aidan Design in?
Aidan Design's product category is Residential Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAIAA, Custom Cabinet Design & Build. Its NAICS code is 54141 and its SIC code is 8700.