1200° - Fire Truck & Equipment / Camion et équipement d’incendie

What 1200° - Fire Truck & Equipment / Camion et équipement d’incendie does

1200° (legal name 1200 Degrés Inc.) is a privately held, Quebec-based distributor and service provider of fire apparatus and emergency-response equipment serving fire departments across Eastern Canada. The company operates through three divisions: Techno Feu (truck distribution for Eastern Ontario, Quebec, and Atlantic provinces), Boivin & Gauvin (firefighting equipment distribution in Quebec), and 1200° Ontario (combined truck and equipment operations in Ontario, the former Darch Fire). It holds exclusive regional distribution rights for E-ONE and KME fire trucks, and is an authorized service center for Hale and Waterous pumps. Its customer base is composed of municipal and government fire departments (with a smaller industrial component), and the company also serves forest-fire-protection buyers via the Waterax product line.

The product portfolio spans complete fire apparatus (custom and commercial pumpers, tankers up to 4,000 gallons, aerial ladders including a 137' unit, rescue units, ARFF vehicles, and industrial pumpers) plus a comprehensive firefighting-equipment catalog drawn from more than 40 partner brands, including Holmatro extrication tools, Dräger SCBA and gas detectors, Teledyne FLIR thermal imaging cameras, Akron Brass nozzles and monitors, Niedner hoses, and PPE from Firedex, Haix, and AGO. Service infrastructure includes a 17,000 sq ft repair facility described as the largest in Eastern Canada, a 3,000 sq ft indoor performance testing facility enabling year-round simultaneous testing of two trucks, a vertical downdraft paint booth, and three mobile service vehicles (including the Draft Commander for on-site NFPA pump testing). Parts inventory at Techno Feu alone exceeds C$1 million, with group-wide inventory of approximately C$5 million as of 2023.

The business model is predominantly direct, quote-based enterprise sales to government buyers, supported by field sales representatives organized by division and region. Revenue streams mix one-time capital-equipment sales (trucks, equipment) with recurring professional services (NFPA-compliant pump and aerial testing, hose and nozzle inspection per NFPA 1962, extrication-tool maintenance per NFPA 1937, SCBA service per NFPA 1852, gas-detector maintenance, cylinder hydrostatic testing and filling, paint and bodywork, and mobile on-site repair). Pricing is not publicly disclosed; contracts are negotiated directly with fire-department decision-makers, and the company's go-to-market emphasizes consultative technical guidance, NFPA compliance, manufacturer certifications, and proximity-based service as core differentiators. The group is led by CEO Guillaume Rondeau (since 2025), with founder/owner Francois Proulx remaining as President of the Board.

Name

1200° - Fire Truck & Equipment / Camion et équipement d’incendie

Legal name

1200 Degrés Inc.

Website

https://1200-degres.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

1200° is a privately held Eastern Canadian distributor and service provider of fire trucks (E-ONE, KME) and firefighting equipment (40+ brands) for municipal, government, and industrial fire departments across Quebec, Ontario, and the Atlantic provinces.

Ownership category

akta.pro rank

Product category

Fire Trucks and Firefighting Equipment Distribution

NAICS

Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI)

akta.pro secondary industry

Fire Extinguishers & Suppression Equipment Services (Inspection/Recharge/Hydrotest) (BPABAHAC)

Keywords

• Fire truck distribution
• Firefighting equipment supply
• Emergency vehicle sales
• Apparatus maintenance services
• Municipal fire services

Headquarters

HQ city

Saint-françois-du-lac

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fire Truck Sales: 1200 Degrees serves as a distributor of E-ONE and KME fire trucks for Eastern Ontario, Quebec, and Atlantic provinces, generating revenue through the sale of new custom and commercial fire apparatus including pumpers, tankers, aerials, rescue units, ARFF, and industrial trucks.
2. Fire Equipment Sales: Sale of firefighting and emergency equipment including breathing apparatus, extrication tools, thermal imaging cameras, nozzles, hoses, PPE, foam systems, gas detectors, fans, and related accessories through the Boivin & Gauvin division.
3. Truck Repair & Maintenance Services: Comprehensive repair services, preventive maintenance, and inspection services for fire apparatus through service centers in Quebec and Ontario, including pump testing, aerial ladder testing, and mobile on-site services.
4. Equipment Maintenance & Testing Services: Maintenance and testing services for firefighting equipment including extrication tools (NFPA 1937), hoses and nozzles (NFPA 1962), gas detectors, SCBA (NFPA 1852), and cylinder hydrostatic testing and filling.
5. Paint & Bodywork Services: Full and partial painting of fire trucks using a state-of-the-art vertical downdraft paint booth, along with body repair services.
6. Parts Sales: Sale of truck parts through dedicated parts departments at Techno Feu and 1200 Degrees Ontario, with parts inventory exceeding $1 million at Techno Feu and parts partnerships with major manufacturers including E-ONE, KME, Hale, Akron Brass, Darley, and many others.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

1200° distributes E-ONE and KME fire trucks (pumpers, tankers, aerials, rescue units, ARFF, industrial) and over 40 brands of firefighting equipment (breathing apparatus, thermal imaging, extrication tools, gas detectors, nozzles, hoses, PPE) to fire departments across Eastern Canada. The company also operates the largest service center in Eastern Canada, providing repair, maintenance, NFPA-compliant testing, mobile on-site service, and a parts department stocking over $1 million in inventory.

Product overview

1200° is a leading distributor and service provider of fire trucks and emergency equipment operating across Quebec, Ontario, and Atlantic provinces. The company operates as a unified group combining three divisions: Techno Feu (E-ONE and KME truck distributor for Eastern Ontario, Quebec, and Atlantic provinces), Boivin & Gauvin (equipment division for Quebec), and 1200° Ontario (combined truck and equipment services for Ontario). The product portfolio centers on E-ONE and KME fire trucks available in multiple configurations including pumpers, tankers, rescue units, industrial vehicles, and ARFF trucks, complemented by an extensive range of firefighting equipment from partner brands including Holmatro extrication tools, Dräger breathing apparatus and gas detectors, Teledyne FLIR thermal cameras, Akron Brass nozzles, Waterax wildfire pumps, and personal protective equipment. The company provides comprehensive services including mobile repair units, paint shop, performance testing facilities, repair centers, and specialized equipment maintenance (extrication tools, hoses, gas detectors, SCBA, cylinders).

Differentiator

Problem solved

Functional benefit

Products and services

• E-ONE Fire Trucks

Quantifiable outcome

• Largest service center in Eastern Canada with 17,000 sq ft facility
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

47 partnerships are on record, tiered flagship / core, core and standard.

• E-ONEflagship / coreChannel Partner/ Reseller/ DistributorE-ONE is the primary fire truck brand distributed by 1200 Degrees. Techno Feu is the exclusive distributor of E-ONE trucks for Eastern Ontario, Quebec, and Atlantic provinces. E-ONE manufactures robust fire apparatus including pumpers, tankers, aerials, rescue units, ARFF, and industrial trucks, known for extruded aluminum and stainless steel body construction with Cyclone and Typhoon chassis options.
• KME (Kovatch Mobile Equipment)coreChannel Partner/ Reseller/ DistributorKME is a fire truck brand distributed by 1200 Degrees for Quebec. KME manufactures high-quality custom fire trucks including aerial, industrial, pumper, rescue, tanker, and wildland products built on custom or commercial chassis.
• HolmatrocoreChannel Partner/ Reseller/ DistributorHolmatro provides innovative hydraulic equipment for rescue, industrial, and special tactics applications. 1200 Degrees distributes Holmatro products and provides certified maintenance services for Holmatro extrication tools per NFPA 1937 standards. Their Pentheon range is a flagship product line for extrication.
• DrägercoreChannel Partner/ Reseller/ DistributorDräger provides state-of-the-art firefighting equipment, services, and training. 1200 Degrees distributes Dräger breathing apparatus (PSS 7000, FPS 7000 mask), gas detectors (X-Am series, Pac series, X-Dock), and simulators. Dräger services include SCBA maintenance per NFPA 1852 standard and annual test bench services.
• Teledyne FLIRcoreChannel Partner/ Reseller/ DistributorTeledyne FLIR designs, develops, and manufactures thermal imaging cameras. 1200 Degrees distributes FLIR K-series thermal imaging cameras for firefighting applications, enhancing situational awareness and firefighter safety.
• Akron Brass CompanycoreChannel Partner/ Reseller/ DistributorAkron Brass Company manufactures firefighting nozzles and monitors. 1200 Degrees distributes Akron Brass products, including the Mercury Quick Attack LE portable monitor (the only portable floor monitor meeting both NFPA 1964 and EN-15767-1 standards).
• HalecoreChannel Partner/ Reseller/ DistributorHale is a leading fire pump manufacturer. 1200 Degrees Ontario is an authorized service center for Hale pumps, providing maintenance, repair, and authorized service for Hale pump systems.
• WaterouscoreChannel Partner/ Reseller/ DistributorWaterous is a fire pump manufacturer. 1200 Degrees Ontario is an authorized service center for Waterous pumps, providing authorized maintenance and repair services.
• WateraxcoreChannel Partner/ Reseller/ DistributorWaterax has been designing pumps specifically for fighting forest fires since 1898. 1200 Degrees distributes Waterax wildfire pumps and related equipment, serving the forest fire protection market.
• NiednercoreChannel Partner/ Reseller/ DistributorNiedner is recognized as a leader in innovation for high-performance industrial, forestry, and municipal hoses. 1200 Degrees distributes Niedner fire hoses.
• FiredexstandardChannel Partner/ Reseller/ DistributorFiredex provides bunker gear and firefighting protective equipment. 1200 Degrees distributes Firedex FXC range bunker gear known for rapid delivery and competitive pricing.
• HaixstandardChannel Partner/ Reseller/ DistributorHaix manufactures professional footwear for firefighters. 1200 Degrees distributes Haix boots ranging from rubber boots to high-end leather boots.
• BlowhardstandardChannel Partner/ Reseller/ DistributorBlowhard offers battery-powered positive-pressure ventilators. 1200 Degrees distributes Blowhard fans, known for being compact, easy to use, and exceptionally efficient for ventilation needs.
• BioExstandardChannel Partner/ Reseller/ DistributorBioEx provides firefighting foam products. 1200 Degrees distributes BioEx foam products as part of their comprehensive firefighting equipment offering.
• Hazard Control Technology (HCT)standardChannel Partner/ Reseller/ DistributorHCT provides F-500EA encapsulator agents. 1200 Degrees distributes HCT's ecological, 100% biodegradable, non-toxic extinguishing agents containing no PFOS/PFOA or fluorine.
• Nightstick (Bayco Products)standardChannel Partner/ Reseller/ DistributorNightstick is a global brand of professional lighting products including flashlights, headlamps, and intrinsically safe lighting solutions. 1200 Degrees distributes Nightstick lighting equipment for firefighters.
• DixonstandardChannel Partner/ Reseller/ DistributorDixon is a manufacturer of fittings and couplings for firefighting applications. 1200 Degrees distributes Dixon products as part of their accessories and fittings catalog.
• BridgehillstandardChannel Partner/ Reseller/ DistributorBridgehill provides fire prevention and safety products. 1200 Degrees distributes Bridgehill products.
• FernostandardChannel Partner/ Reseller/ DistributorFerno manufactures emergency response and rescue equipment. 1200 Degrees distributes Ferno products.
• PelicanstandardChannel Partner/ Reseller/ DistributorPelican Products manufactures protective cases and lighting. 1200 Degrees distributes Pelican products as accessories.
• StreamlightstandardChannel Partner/ Reseller/ DistributorStreamlight manufactures professional flashlights and lighting tools. 1200 Degrees distributes Streamlight products for firefighters.
• AGOstandardChannel Partner/ Reseller/ DistributorAGO provides hazmat suits and protective equipment. 1200 Degrees distributes AGO hazmat suits designed to perform various hazardous material tasks safely and effectively.
• Alliance MercantilestandardChannel Partner/ Reseller/ DistributorAlliance Mercantile provides workwear and protective clothing. 1200 Degrees distributes Alliance Mercantile products.
• LeatherheadstandardChannel Partner/ Reseller/ DistributorLeatherhead provides firefighting equipment accessories. 1200 Degrees distributes Leatherhead products.
• CETstandardChannel Partner/ Reseller/ DistributorCET provides firefighting equipment. 1200 Degrees distributes CET products.
• EcoLabstandardChannel Partner/ Reseller/ DistributorEcoLab provides cleaning and decontamination products. 1200 Degrees distributes EcoLab products through their cleaning equipment category.
• ErgodynestandardChannel Partner/ Reseller/ DistributorErgodyne provides ergonomic safety equipment. 1200 Degrees distributes Ergodyne products.
• Fol-da-tankstandardChannel Partner/ Reseller/ DistributorFol-da-tank provides portable folding water tanks for firefighting. 1200 Degrees distributes Fol-da-tank products.
• HexArmorstandardChannel Partner/ Reseller/ DistributorHexArmor provides cut-resistant and impact protection gear. 1200 Degrees distributes HexArmor products.
• Junkyard Dog IndustriesstandardChannel Partner/ Reseller/ DistributorJunkyard Dog Industries provides rescue and firefighting tools. 1200 Degrees distributes Junkyard Dog products.
• KocheckstandardChannel Partner/ Reseller/ DistributorKocheck provides firefighting equipment and accessories. 1200 Degrees distributes Kocheck products.
• Mustang SurvivalstandardChannel Partner/ Reseller/ DistributorMustang Survival provides marine and water rescue survival equipment. 1200 Degrees distributes Mustang Survival products for water rescue applications.
• National FittingsstandardChannel Partner/ Reseller/ DistributorNational Fittings provides fire hose fittings and couplings. 1200 Degrees distributes National Fittings products.
• PhenixstandardChannel Partner/ Reseller/ DistributorPhenix provides firefighting equipment. 1200 Degrees distributes Phenix products.
• Pgi SafetystandardChannel Partner/ Reseller/ DistributorPGI Safety provides protective equipment. 1200 Degrees distributes PGI Safety products.
• Power FlarestandardChannel Partner/ Reseller/ DistributorPower Flare provides safety lighting products. 1200 Degrees distributes Power Flare products.
• Red Head BrassstandardChannel Partner/ Reseller/ DistributorRed Head Brass provides fire hose nozzles and accessories. 1200 Degrees distributes Red Head Brass products.
• RESQMEstandardChannel Partner/ Reseller/ DistributorRESQME provides emergency escape and safety tools. 1200 Degrees distributes RESQME products.
• Sani GearstandardChannel Partner/ Reseller/ DistributorSani Gear provides specialized cleaning soaps that easily remove contaminants from firefighters and equipment. 1200 Degrees distributes Sani Gear products.
• Turtle PlasticsstandardChannel Partner/ Reseller/ DistributorTurtle Plastics provides protective equipment. 1200 Degrees distributes Turtle Plastics products.
• Yates GearstandardChannel Partner/ Reseller/ DistributorYates Gear provides rescue and tactical equipment. 1200 Degrees distributes Yates Gear products.
• Duo SafetystandardChannel Partner/ Reseller/ DistributorDuo Safety provides firefighting ladders and equipment. 1200 Degrees distributes Duo Safety products.
• FirecraftstandardChannel Partner/ Reseller/ DistributorFirecraft provides firefighter gloves and safety products. 1200 Degrees distributes Firecraft products including the Ergoflex glove model developed in partnership with Firecraft and 1200 Degrees.
• Fire HookstandardChannel Partner/ Reseller/ DistributorFire Hook provides forcible entry tools. 1200 Degrees distributes Fire Hook products.
• FlamefighterstandardChannel Partner/ Reseller/ DistributorFlamefighter provides firefighting equipment. 1200 Degrees distributes Flamefighter products.
• Flash PointstandardChannel Partner/ Reseller/ DistributorFlash Point provides firefighting equipment. 1200 Degrees distributes Flash Point products.
• PermafilstandardChannel Partner/ Reseller/ DistributorPermafil provides firefighting equipment. 1200 Degrees distributes Permafil products.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Others

• Dräger: Dräger is a German manufacturer of breathing apparatus, gas detection, and respiratory protection equipment whose products 1200° distributes and services under NFPA 1852 standards. Dräger is a key supplier partner rather than a competitor, sharing the same end-customer base of municipal fire departments.
• E-ONE: E-ONE is the fire apparatus manufacturer whose products 1200° exclusively distributes across Eastern Canada. While not a competitor, E-ONE's product roadmap, dealer economics, and any future direct-sales strategy directly determine 1200°'s truck business trajectory.
• Holmatro: Holmatro is a Dutch manufacturer of hydraulic rescue and extrication tools whose products 1200° distributes and services across Eastern Canada. As an equipment supplier partner (not a competitor), Holmatro is an ecosystem peer that depends on and supports 1200°'s rescue equipment business.
• Kovatch Mobile Equipment (KME): KME (Kovatch Mobile Equipment) is a REV Group subsidiary that manufactures custom fire apparatus and is distributed by 1200° in Quebec. Like E-ONE, KME is a critical manufacturer partner rather than a competitor — its product strategy directly shapes 1200°'s Quebec truck business.

Broad incumbents

• Spartan Emergency Response: Spartan Emergency Response, a REV Group subsidiary alongside E-ONE and KME, manufactures fire apparatus under the Spartan, Smeal, and Ladder Tower brands. As a sister REV Group brand to E-ONE/KME, it competes in the same municipal apparatus market and shares distributor relationship economics.
• REV Group: REV Group (NYSE: REVG) is the parent company of both E-ONE and KME — the two primary fire apparatus brands distributed by 1200°. As the dominant North American fire apparatus manufacturer group, REV is the upstream supplier-counterparty whose distribution economics and strategic decisions directly shape 1200°'s truck business.
• Pierce Manufacturing: Pierce Manufacturing (an Oshkosh Corporation subsidiary) is the leading North American fire apparatus OEM and a direct competitor to E-ONE and KME in municipal RFPs. Pierce competes with 1200°'s distributed brands for the same municipal customers across Eastern Canada.

Direct peers

• Fort Garry Fire Trucks: Fort Garry Fire Trucks is a Canadian fire apparatus distributor based in Winnipeg serving Western Canada (Manitoba, Saskatchewan, Alberta, and parts of Ontario). It is the closest direct geographic-complement peer to 1200°'s Eastern Canada territory and shares the same business model of truck distribution plus service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1200-degres

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1200° - Fire Truck & Equipment / Camion et équipement d’incendie