VIAC

What VIAC does

VIAC (legal name: Viajes Académicos VIAC SAS de CV) is a Mexico-based educational consulting firm founded in August 2010 in Puerto de Veracruz that provides personalized academic counseling and accompaniment services to students, families, and adult professionals pursuing international study and work experiences. The company operates two service divisions: VIAC Study Abroad, led by Eric, which serves families and minors with high school exchanges, summer programs, and language courses abroad; and VIAC Careers Coaching, led by founder Fer (María Fernanda), which delivers career coaching and master's program placement for adult professionals.

The firm's service delivery is anchored in The VIAC MAP, a proprietary 6-step methodology that structures the customer journey from initial consultation and route exploration through custom route design, navigation, migration, and post-trip support. VIAC maintains no proprietary technology platform — services are delivered through direct one-on-one consultations scheduled via Google Calendar, with all interactions conducted digitally. The firm markets through a multi-channel digital strategy spanning Instagram, TikTok, Facebook, YouTube, an educational blog, and email newsletters, and lists relationships with numerous international institutions across Canada, the UK, Germany, Austria, Spain, Italy, Portugal, Australia, New Zealand, Japan, Korea, China, and the UAE.

VIAC operates as a privately held, founder-owned business with no disclosed external funding, no subsidiaries, and a small team of 1-10 employees. Revenue is generated through quote-based professional services fees for personalized consulting engagements, with no publicly disclosed pricing structure or financial figures. The company holds a registered trademark (VIAC ® 2025) and describes itself as an internationally awarded and accredited educational consultancy, though specific awarding bodies are not named. VIAC claims to have served hundreds of students over 15+ years of operation.

Name

VIAC

Legal name

Viajes Academicos VIAC SAS de CV

Website

https://viac.com.mx

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

VIAC is a Mexico-based educational consulting firm providing personalized academic counseling and accompaniment services to students, families, and professionals pursuing international study and work experiences through its VIAC Study Abroad and VIAC Careers Coaching divisions.

Ownership category

akta.pro rank

Product category

Educational Consulting Services

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAAAB

Direct Enrollment & Third-Party University Study Abroad Programs

Education/International Education & Study Abroad/Study Abroad Program Providers (Multi-Country & Multi-Discipline)

Keywords

• Educational consulting
• Study abroad services
• Career coaching
• International education guidance
• Academic counseling

Headquarters

HQ city

Heroica Veracruz

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Educational Consulting Services: VIAC generates revenue through personalized academic counseling and guidance services for individuals and families seeking to study abroad. Services include program selection, application support, visa assistance, and ongoing academic counseling before, during, and after the international study experience.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

VIAC is an educational consulting company that advises students, families, and professionals on studying and working abroad through personalized mentoring. The company operates two service divisions: VIAC Careers Coaching (career coaching and master's abroad planning for professionals led by Fer) and VIAC Study Abroad (programs for minors including high school exchanges, summer programs, and language courses led by Eric). Services are delivered through one-on-one consultations structured around the proprietary VIAC MAP methodology, covering program selection, application support, visa assistance, and post-program academic counseling.

Product overview

VIAC is an educational consulting company offering two primary service lines: VIAC Careers Coaching (career coaching and study abroad planning for professionals) and VIAC Study Abroad (programs for students including high school exchanges, language courses, and summer programs). These services are guided by The VIAC MAP, a proprietary 6-step methodology that structures the entire journey from initial consultation through post-travel support. The company also provides a blog with informational content about studying and working abroad.

Differentiator

Problem solved

Functional benefit

Brands

• VIAC Careers Coaching: Career coaching services for professionals seeking to study a Master's abroad or make career transitions, led by Fer.
• VIAC Study Abroad

Products and services

• VIAC Careers Coaching Career coaching service led by Fer that helps professionals make confident decisions about working or studying abroad, including vocational guidance, career change support, CV and personal statement preparation, and interview coaching for pursuing a Master's degree overseas.
• VIAC Study Abroad Study abroad consulting service led by Eric focused on educational programs for minors, helping families find safe options with high academic value including school years abroad, summer programs, and language courses.
• The VIAC MAP A structured 6-step proprietary methodology combining personalized accompaniment strategies to help students achieve their study abroad goals, including initial consultation, route exploration, custom route design, navigation support, migration preparation, and post-trip support.

Quantifiable outcome

• Students successfully admitted to international programs across Canada, UK, Germany, Austria, Spain, USA, and other countries
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yocket: Yocket is a study abroad platform offering application guidance, university research, and admissions counseling for international students. Comparable to VIAC in its focus on guiding students through cross-border applications and visa processes, with a more technology-led delivery model.
• ApplyBoard: ApplyBoard is a digital marketplace that helps international students apply to programs at partner schools in multiple countries. It is highly comparable to VIAC as both serve students seeking cross-border study placement, though ApplyBoard operates as a scaled platform while VIAC is a boutique consultancy.
• Leverage Edu: Leverage Edu is an overseas education advisory and admissions platform that helps students apply to universities abroad with personalized counseling and AI-assisted matching. It mirrors VIAC's combination of human advisory plus structured methodology, though it is scaled to the Indian market.
• Adventus.io: Adventus.io is a student recruitment platform that connects prospective international students with higher education institutions globally. It is comparable to VIAC because it addresses the same cross-border placement and admissions support journey that VIAC supports through personalized counseling.

Broad incumbents

• Kaplan International: Kaplan International offers language courses, university pathway programs, and study abroad support globally. Comparable to VIAC because it serves the same end-customer (international students seeking education abroad) and has institutional relationships with universities similar to VIAC's.
• IDP Education: IDP Education is a global international education services company co-owning IELTS and operating student placement, English language testing, and digital marketing services. It competes with VIAC in the student placement space at much greater scale and geographic breadth.
• QS (Quacquarelli Symonds): QS provides global higher education data, rankings, and student recruitment services. It overlaps with VIAC's international student advisory space, particularly through QS Study Choice and student events, though QS operates as a broad incumbent with a much wider portfolio.
• CIEE (Council on International Educational Exchange): CIEE is a long-established nonprofit running study abroad, exchange, and high school programs with global institutional partnerships. It is comparable to VIAC in addressing the same customer pain point of safe, structured international education experiences for students and families.

Emerging players

• Educatly: Educatly is an emerging edtech platform that helps students discover and apply to study programs globally, including pathway and language programs. It is comparable to VIAC as both target prospective international students seeking program options across multiple countries, though Educatly is product-led.
• Going Merry: Going Merry is a scholarship and college application platform that helps students find funding and apply to schools. It intersects with VIAC's audience and journey (students seeking affordable study options) but emphasizes self-service financial-aid discovery over personalized counseling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@viac_experiencias
• Facebookfacebook.com/viajesacademicos
• Instagraminstagram.com/viac_experiencias
• TikToktiktok.com/viac_experiencias
• LinkedInlinkedin.com/company/viac-experiencias

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIAC