SureStore Storage
SureStore Storage is a UK self-storage operator with 27 facilities across Northern England, the Midlands, and Southern England, renting units from 10sqft to 275sqft to households and small businesses on flexible monthly subscriptions, with a mobile app enabling keyless access and digital account management.
- Company typePrivate
- Founded2007
- HeadquartersHandforth, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SureStore Storage does
SureStore Storage is a UK-based self-storage operator founded in 2007 and headquartered in Handforth, operating 27 physical facilities distributed across Northern England, the Midlands, and Southern England. The company rents self-storage units ranging from 10sqft to 275sqft to two primary customer groups: individuals and families needing space during life transitions such as moves, renovations, and downsizing, and small and medium businesses requiring storage for stock, equipment, and documents, with students and tradespeople as secondary segments. Its technology stack centers on a mobile app that enables keyless access, digital onboarding, ID verification, payments, and account management, combined with individually alarmed smart locks and AI-driven CCTV surveillance at each site.
The business model is a recurring monthly subscription on flexible terms with no minimum stay and no deposit, supplemented by a 50% off first 8 weeks acquisition offer. Revenue is generated primarily from storage unit rentals, with ancillary income from add-on services including a box shop, van hire, document shredding, trade counters, and office rental. Distribution is multi-channel and digital-first, anchored by a self-serve website and app booking flow, supported by a national phone line and walk-in availability at 27 locations. Marketing relies on Feefo and Google reviews, with a brand-level Feefo rating of 4.9/5.0 from 1,179 verified reviews functioning as the principal social proof asset.
Operationally, SureStore runs a lean headcount of 11-50 (likely HQ and management staff, with site staffing excluded), and the footer references Flexiss Management Services in connection with company operations, suggesting a third-party operator or ownership relationship. No venture capital, private equity, or external institutional funding is disclosed in the input, and the company is structured as a private UK entity with no subsidiaries, no M&A activity, and no public listing. The competitive proposition is built on real estate density, modern facilities, technology-enabled tenant experience, and customer satisfaction reputation rather than on technology or AI as a standalone product.
SureStore Storage firmographics
Firmographics- Name
- SureStore Storage
- Legal name
- SureStore
- Website
- https://surestore.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SureStore Storage is a UK self-storage operator with 27 facilities across Northern England, the Midlands, and Southern England, renting units from 10sqft to 275sqft to households and small businesses on flexible monthly subscriptions, with a mobile app enabling keyless access and digital account management.
- Ownership category
- akta.pro rank
SureStore Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Security & Access Services (Gated Entry, Keypad, CCTV) (HSAKAGAJ)
Keywords
Where SureStore Storage is headquartered
LocationHeadquarters
- HQ city
- Handforth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices24 records
Markets served
SureStore Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Storage Unit Rental: Monthly rental of self-storage units ranging from 10sqft to 275sqft. Flexible managed storage plans with no minimum stay; customers pay only for the space and duration required. Upsize or downsize available anytime.
- Additional Services: Box shop (packing equipment), van hire, shredding services, trade counters, and office rental offered as add-on services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 50% off first 8 weeks |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
SureStore Storage product offering
Product offeringCore offering
SureStore Storage rents self-storage units ranging from 10sqft to 275sqft to individuals and businesses across 27 UK locations on flexible monthly terms. Customers manage access, payments, and accounts through a proprietary mobile app with keyless entry, smart-lock unit doors, and AI-driven CCTV security. Add-on services include box shop supplies, van hire, document shredding, trade counters, and office rental.
Product overview
SureStore Storage is a self-storage company operating 20+ storage facilities across the UK (Northern England, Midlands, and Southern England). The core offering consists of flexible self-storage units available in sizes from 10sqft to 275sqft, paired with a proprietary mobile app for keyless access, payment management, and account control. The product portfolio includes Home Storage, Business Storage, Drive Up Storage, and Student Storage as primary offerings, with Office Rental, Trade Counters, Shredding Services, and Van Hire as supplementary add-on services. A Box Shop provides packing materials. The company differentiates through technology features including smart locks, remote access via app, and AI-driven CCTV security alerts.
Differentiator
Problem solved
Functional benefit
Products and services
- Storage Units Self-storage units ranging from 10sqft to 275sqft with 24/7 CCTV surveillance, individually alarmed unit doors, smart lock access via the SureStore App, and modern facilities. Available to both household and business customers across Northern, Midland, and Southern England.
- Home Storage Personal storage solutions for individuals and families needing to store belongings during moves, decluttering, seasonal storage, renovations, or life transitions. Offers flexible unit sizes from 10sqft to 275sqft with secure access and modern facilities.
- Business Storage Storage solutions for businesses covering stock, equipment, inventory, and document storage. Includes scalable options plus trade counters and office rental add-ons for business customers such as retailers, market traders, tradespeople, and e-commerce sellers.
- Drive Up Storage Storage units with direct vehicle access that allow customers to load and unload directly from their car or van at the unit door. Designed for bulky items and convenient loading/unloading.
- Student Storage Dedicated storage lockers and smaller units designed for students needing to store belongings during term breaks, summer breaks, or while traveling abroad. Targets students at universities within SureStore service areas.
- Office Rental Rental office spaces at storage facilities for businesses needing workspace alongside their storage solution. Available at SureStore locations across the UK.
- Trade Counters Commercial counter spaces at storage locations where tradespeople and retailers can meet customers and conduct business operations. Designed for tradespeople, retailers, and contractors needing a workspace adjacent to their storage.
- Shredding Services Secure document destruction services for the disposal of sensitive business or personal paperwork. Available to both consumer and business storage customers.
- Van Hire Vehicle rental service to help customers transport belongings to and from their storage units. Targets customers moving in or out of SureStore storage.
- Box Shop Retail sale of packing supplies including boxes, bubble wrap, and tape to help customers pack belongings for storage. Available through the SureStore website and at facilities.
- SureStore Mobile App Mobile application available on iOS and Android that enables customers to access storage units via keyless entry, verify ID, update account details, view invoices, make payments, and manage their storage experience from a smartphone.
Quantifiable outcome
- 50% off first 8 weeks for new customers
Companies that use SureStore Storage
Customer profileSegments4 records
Ideal customer profiles4 records
SureStore Storage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SureStore Storage partnerships and signals
Strategic signalScale indicators3 records
Recent moves13 records
Expansion highlights10 records
SureStore Storage competitors and assessment
Company assessmentDirect peers
- Access Self Storage: Established UK self-storage chain with multiple regional sites. Directly comparable on customer segments (home and SMB) and flexible rental terms, with a similar brand-led, multi-location operating model.
- Storage King: UK self-storage operator with multiple sites across England. Comparable on rental model, unit size range, and household/SMB customer focus; overlaps SureStore in several regional markets.
- Big Yellow Group: Leading UK self-storage brand with ~100+ stores. Closest direct competitor to SureStore on premium positioning, customer experience, and urban/suburban UK locations, with substantially larger network and capital access.
- Kangaroo Self Storage: Growing UK self-storage operator with family-owned/store-network operations. Comparable mid-sized peer offering self-storage units and related services to home and business customers in overlapping UK regions.
- Lok'nStore: AIM-listed UK self-storage operator with ~35-40 facilities. Most direct mid-sized peer to SureStore by network size, business model, and UK regional footprint, providing a useful comparable for valuation.
- Safestore: Largest UK self-storage operator with ~200 facilities across the UK and Paris. Directly comparable to SureStore in unit rental, flexible terms, and customer segments, but at significantly greater scale with a FTSE-listed balance sheet.
- Ready Steady Store: UK-based independent self-storage chain with multiple sites. Comparable to SureStore on unit rental offering, flexible terms, and customer mix (home and SMB), serving as a similarly sized independent peer.
- Shurgard Self Storage: European self-storage operator with a strong UK presence. Directly comparable on the self-storage rental model and customer segments, with broader European geographic scope and institutional backing.
Broad incumbents
- Extra Space Storage: US-listed global self-storage REIT with a presence in the UK. Provides tech-enabled self-storage comparable to SureStore's app-driven model, though at vastly larger scale and broader geographic scope.
Regional players
- Space Self Storage: UK self-storage operator focused on regional markets. Comparable on the core self-storage unit rental model and customer segments, though primarily concentrated in specific geographic catchments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SureStore Storage social profiles
Digital presenceSureStore Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
SureStore Storage leadership team
Management profileNumber of profiles
SureStore Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SureStore Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SureStore Storage
What does SureStore Storage do?
SureStore Storage rents self-storage units ranging from 10sqft to 275sqft to individuals and businesses across 27 UK locations on flexible monthly terms. Customers manage access, payments, and accounts through a proprietary mobile app with keyless entry, smart-lock unit doors, and AI-driven CCTV security. Add-on services include box shop supplies, van hire, document shredding, trade counters, and office rental.
Is SureStore Storage a public or private company?
SureStore Storage is a private company. It is classified as unknown and is currently operating.
When was SureStore Storage founded?
SureStore Storage was founded in 2007. It employs 11 to 50 people.
Where is SureStore Storage based?
SureStore Storage is headquartered in Handforth, United Kingdom, in the Europe region.
How does SureStore Storage make money?
Two revenue lines are on record. Storage Unit Rental is the primary driver. The others are additional Services.
Who are SureStore Storage's main competitors?
Direct peers on record are Access Self Storage, Storage King, Big Yellow Group, Kangaroo Self Storage, Lok'nStore, Safestore, Ready Steady Store and Shurgard Self Storage. Extra Space Storage is listed as a broad incumbent. Space Self Storage is listed as a regional player.
Does SureStore Storage have an API?
No public API is recorded for SureStore Storage.
What industry is SureStore Storage in?
SureStore Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.