VertrouwensUnie
VertrouwensUnie is a Dutch provider of external confidential advisor services, training, and policy support, serving organizations of all sizes across the Netherlands through a tiered subscription model and a network of 100+ LVV-certified advisors.
- Company typePrivate
- Founded2023
- HeadquartersAlkmaar, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What VertrouwensUnie does
VertrouwensUnie B.V. is a Dutch for-profit provider of external confidential advisor (vertrouwenspersoon) services, headquartered in the Netherlands (Leiden per office data; listed city Alkmaar in firmographics) and operating nationwide. The company supplies organizations of all sizes with access to independent, LVV-certified confidential advisors who handle reports of unwanted behavior, harassment, discrimination, bullying, and integrity issues, and it supports compliance with the Dutch Arbowet and the upcoming 2026 legislation requiring confidential advisors at companies with 10+ employees. Beyond external advisors, VertrouwensUnie offers training and e-learning for internal confidential advisors, policy and code-of-conduct drafting (meldregeling, gedragscode), team sessions on culture and cooperation, and a providerboog offering.
The technology stack centers on a proprietary incident management system that is ISO27001 and NEN7510 certified and deployed by hospitals and healthcare providers, paired with the Bespreekhet.nu prevention platform (which lets employees explore options before formal reporting), a VertrouwensChat low-threshold contact channel, and a personalized reporting portal integrated into each customer's environment. The 100+ advisor network enables regional matching and nationwide coverage.
The business model is subscription-based with tiered annual pricing sized to organization headcount (Basis €199 up to 15 employees, Standaard €325 for 15–50, Plus €799 for 50–250, custom Premium for 250+) and incremental fees of €125/hour when an advisor is actually deployed for consultations. Distribution is digital-led via the website, Pipedrive-scheduled consultations, SEO-optimized city landing pages, and a content-driven Kennisbank. The customer base spans healthcare, education, childcare, sports, government, and MKB, with no single dominant account, supporting a diversified revenue profile ahead of the 2026 regulatory step-up.
VertrouwensUnie firmographics
Firmographics- Name
- VertrouwensUnie
- Legal name
- VertrouwensUnie
- Website
- https://vertrouwensunie.nl
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VertrouwensUnie is a Dutch provider of external confidential advisor services, training, and policy support, serving organizations of all sizes across the Netherlands through a tiered subscription model and a network of 100+ LVV-certified advisors.
- Ownership category
- akta.pro rank
VertrouwensUnie industry classification
Industry- Product category
- Workplace Confidential Advisor Services
- NAICS
- Human Resources Consulting Services (541612), Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Educational Services (8200)
- akta.pro primary industry
- Risk, Compliance & Internal Controls Consulting (BPAHACAJ)
- akta.pro secondary industries
- Insider Threat Program Design & Risk Assessments (BPAKADAM), Fraud Risk & Financial Crime Controls Advisory (BPAKADAL)
Keywords
Where VertrouwensUnie is headquartered
LocationHeadquarters
- HQ city
- Alkmaar
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
VertrouwensUnie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription-based External Confidential Advisor Services: Annual subscription model providing organizations with access to certified external confidential advisors. Pricing tiers based on organization size (employees). Base subscription includes access to confidential advisor, secure reporting portal, and information brochure. Additional hourly fees apply when advisor is deployed for consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | BASIS pakket - Organizations up to 15 employees |
| Subscription | Annual | Standaard pakket - Organizations 15 to 50 employees |
| Subscription | Annual | Plus pakket - Organizations 50 to 250 employees |
| Subscription | Annual | Premium pakket - Organizations 250+ employees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
VertrouwensUnie product offering
Product offeringCore offering
VertrouwensUnie provides external confidential advisor (vertrouwenspersoon) subscriptions to Dutch organizations, training programs (e-learning, in-person, in-company) for internal confidential advisors, and complementary policy/support services such as reporting scheme drafting, code of conduct drafting, team sessions, and social safety training. The service is delivered through a network of 100+ LVV-certified confidential advisors and underpinned by an ISO27001/NEN7510 certified incident management system and the Bespreekhet.nu prevention platform.
Differentiator
Problem solved
Functional benefit
Products and services
- External Confidential Advisor (Externe vertrouwenspersoon) Subscription Subscription-based service providing Dutch organizations with an independent, LVV-certified external confidential advisor for employees to report unwanted behavior, integrity issues, harassment, discrimination, and bullying. Includes a secure reporting portal, incident management system, and personalized matching from a nationwide network of 100+ advisors.
- Client Confidential Advisor (Cliëntvertrouwenspersoon) Confidential advisor service specifically for clients, customers, or external parties of an organization to safely report complaints or concerns related to the services they receive.
- Internal Confidential Advisor Training (Opleiding interne vertrouwenspersoon) One-day in-person training program that educates internal employees to serve as their organization's confidential advisor, covering the role, duties, legal context, and practical skills for handling reports.
- E-learning Confidential Advisor (E-learning vertrouwenspersoon) Self-paced online e-learning course developed by VertrouwensUnie to train internal confidential advisors, providing low-threshold and flexible access to confidential advisor education.
- In-Company Confidential Advisor Training (Incompany opleiding vertrouwenspersoon) Customized confidential advisor training delivered on-site at the client's organization, tailored to the company's specific context and culture.
- Reporting Scheme Drafting (Meldregeling opstellen) Professional service for drafting a formal reporting scheme (meldregeling) that documents how employees and others can safely report misconduct, integrity issues, and other concerns within the organization.
- Code of Conduct Drafting (Gedragscode opstellen) Service for drafting a formal code of conduct (gedragscode) that defines expected behaviors, values, and standards for employees within the organization.
- Confidential Advisor Presentation (Presentatie vertrouwenspersoon) Presentation service that introduces the confidential advisor role to staff, explaining how and when to use the confidential advisor and what to expect from the process.
- Team Sessions on Culture & Collaboration (Team-sessies over cultuur & samenwerking) Facilitated team sessions designed to address workplace culture, collaboration, and group dynamics, supporting a healthier and safer team environment.
- Social Safety Training (Training sociale veiligheid) Training program focused on building social safety awareness and skills within the organization, addressing topics such as unwanted behavior, integrity, and inclusive workplace culture.
- Providerboog Providerboog service offering that connects organizations with an external confidential advisor through VertrouwensUnie as the preferred provider.
Quantifiable outcome
- Helps reduce sickness absence by early intervention
- +3 more outcomes
Companies that use VertrouwensUnie
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles6 records
VertrouwensUnie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VertrouwensUnie partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
VertrouwensUnie competitors and assessment
Company assessmentDirect peers
- HumanTotalCare: Major Dutch occupational health and workplace wellbeing provider (parent of brands like 365/Arboned), offering comprehensive workplace safety, health, and confidential advisor services across the Netherlands at much larger scale.
- Protagion: Dutch specialist in confidential advisor (vertrouwenspersoon) services, providing external advisors, training, and workplace integrity support — a direct niche competitor with similar target customers and service offerings.
- Stimulanz: Dutch workplace welfare and confidential advisor provider offering external vertrouwenspersonen, training, and policy support primarily to Dutch SMB and mid-market organizations — a direct niche competitor with similar offerings.
- Arbo Unie: One of the largest Dutch occupational health and safety service providers, offering workplace confidential advisor services, Arbowet compliance, and broader HR/health services to Dutch employers — directly competing with VertrouwensUnie for the same Dutch customer base.
- 365: Dutch occupational health and workplace services brand under HumanTotalCare, providing Arbowet compliance and confidential advisor services directly comparable to VertrouwensUnie's core offering for Dutch employers.
Emerging players
- Modern Health: US-based digital mental health and EAP platform serving global employers with technology-enabled counseling and wellbeing services. Represents the digital-first, tech-enabled approach VertrouwensUnie is building toward with Bespreekhet.nu and its incident management platform.
- Lyra Health: US-based mental health benefit platform offering EAP-style confidential support, therapy access, and wellbeing services to employers — a digital-first peer with comparable employer-facing confidential support model.
Broad incumbents
- Optum: Major US-based health services and innovation company (part of UnitedHealth Group) with significant EAP and corporate wellbeing offerings — a scaled incumbent representing the kind of large healthcare-services competitor VertrouwensUnie may face.
- ComPsych: World's largest Employee Assistance Program (EAP) provider, offering confidential counseling, workplace support, and compliance services globally. Represents the kind of large EAP incumbent likely to target the Dutch mandatory market in 2026.
- TELUS Health: International health and wellbeing provider (formerly LifeWorks), offering Employee Assistance Programs, mental health support, and corporate wellbeing services globally — comparable service category at much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
VertrouwensUnie financial estimates
Financial estimateRevenue estimate
Valuation estimate
VertrouwensUnie leadership team
Management profileNumber of profiles
Profiles1 record
VertrouwensUnie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VertrouwensUnie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VertrouwensUnie
What does VertrouwensUnie do?
VertrouwensUnie provides external confidential advisor (vertrouwenspersoon) subscriptions to Dutch organizations, training programs (e-learning, in-person, in-company) for internal confidential advisors, and complementary policy/support services such as reporting scheme drafting, code of conduct drafting, team sessions, and social safety training. The service is delivered through a network of 100+ LVV-certified confidential advisors and underpinned by an ISO27001/NEN7510 certified incident management system and the Bespreekhet.nu prevention platform.
Is VertrouwensUnie a public or private company?
VertrouwensUnie is a private company. It is classified as unknown and is currently operating.
When was VertrouwensUnie founded?
VertrouwensUnie was founded in 2023. It employs 11 to 50 people.
Where is VertrouwensUnie based?
VertrouwensUnie is headquartered in Alkmaar, Netherlands, in the Europe region.
How does VertrouwensUnie make money?
One revenue line is on record: subscription-based External Confidential Advisor Services.
Who are VertrouwensUnie's main competitors?
Direct peers on record are HumanTotalCare, Protagion, Stimulanz, Arbo Unie and 365. Emerging players are Modern Health and Lyra Health. Broad incumbents are Optum, ComPsych and TELUS Health.
Does VertrouwensUnie have an API?
No public API is recorded for VertrouwensUnie.
What industry is VertrouwensUnie in?
VertrouwensUnie's product category is Workplace Confidential Advisor Services. Its primary akta.pro industry code is BPAHACAJ, Risk, Compliance & Internal Controls Consulting, with a secondary code of BPAKADAM, Insider Threat Program Design & Risk Assessments. Its NAICS code is 541612 and its SIC code is 8742.