What Webschmiede does

Webschmiede GmbH is an Austrian full-service web design and digital services agency headquartered at Wienerstraße 59/Top 2, 7400 Oberwart, Burgenland. Founded in 2019 by Martin Hofbauer, who remains 100% shareholder and managing director, the firm targets small and medium-sized businesses across Austria, with a customer base spanning healthcare providers (Ortho Neusiedl, Neurologie Oberwart, Heilwege), consulting firms (Gansfuß, PKE), fitness operators (Peak and Core), education (Future Factory), and miscellaneous service businesses. The agency holds Google Partner, KMU.DIGITAL, and WKO certifications and was named Top Berater 2025 by Kurier; it carries 143 Proven Expert reviews at a 100% recommendation rate.

The agency's core technical offering is built on WordPress, WooCommerce, TYPO3, and Shopware, structured around three tiered website packages — START, GROW, and SCALE — augmented by e-commerce builds, local SEO, Google and Meta advertising campaigns, professional photography, hosting/maintenance contracts, and web accessibility consulting. Delivery capacity rests on a small named team of certified specialists covering Google Ads (Sabine Knöpfler), web accessibility (Lisa Maria Glatzl), and SME digitalization funding (Thomas). The firm positions itself on regional 'Handschlagqualität' (personal, handshake-based) trust rather than on scale or price.

Revenue is generated through a hybrid model: one-time project fees for website builds combined with recurring subscription revenue from hosting, maintenance, SEO retainers, and paid-media management. The company is privately held with no disclosed funding rounds, no published financials, and no headcount disclosure beyond the named specialists and founder. Geographic reach spans Burgenland, Styria, Lower Austria, and Vienna, positioning it as a regional player with Austria-wide ambition rather than a national-scale operator.

Name

Webschmiede

Legal name

Webschmiede GmbH

Website

https://webschmiede.at

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Webschmiede GmbH is an Austrian full-service web design agency in Oberwart, Burgenland, founded in 2019, that builds and maintains WordPress, WooCommerce, TYPO3, and Shopware websites for small and medium-sized businesses across Austria.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Computer Systems Design and Related Services (54151), Graphic Design Services (541430), Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming Services (7371), Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)

akta.pro secondary industries

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Enterprise Search, Indexing & Content Discovery (HDAEAGAH)

Keywords

• Web design services
• WordPress development
• E-commerce solutions
• Search engine optimization
• Online marketing services

Headquarters

HQ city

Oberwart

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Development Projects: Custom website development with three main packages: START (landing page), GROW (multi-page business presence), SCALE (comprehensive portal with recruitment focus). Projects are priced individually based on scope and requirements.
2. E-Commerce Solutions: Custom online shop development and setup using WooCommerce, scalable from regional Austrian to EU-wide and international operations.
3. Hosting & Maintenance Services: Ongoing High-End Hosting and Full-Service Maintenance included in all packages, ensuring continuous technical support and security updates.
4. Google Ads Management: Creation and management of paid search campaigns (Search Ads, DemandGen, Shopping) with certified Google Partner expertise.
5. Meta Ads (Social Media Marketing): Performance marketing campaigns on Facebook and Instagram for brand awareness, lead generation, and conversions.
6. Local SEO Services: Strategic local visibility optimization through Google Business Profile and 30+ industry portals, with keyword-focused packages.
7. Professional Photography: Business photography services including website content, team portraits, and professional headshots for authentic brand representation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Webschmiede is a full-service web agency that builds and markets WordPress-based websites for Austrian SMEs, delivered through three tiered packages (START one-page landing site, GROW multi-page business website, SCALE comprehensive web presence with recruitment focus). Every project ships bundled with high-end hosting, full-service maintenance, and conversion-optimized design, and the agency also delivers WooCommerce e-commerce shops, Local SEO packages, Google Ads, Meta Ads, professional business photography, GDPR audits, and accessibility (barrier-free) web design.

Product overview

Webschmiede is a full-service web agency offering a tiered website package portfolio (START, GROW, SCALE) built on WordPress and WooCommerce, complemented by e-commerce solutions, Local SEO packages, Google Ads (SEA), Meta Ads (Social Media), professional photography, accessible web design, GDPR compliance services, and managed hosting & maintenance. All website packages include High-End Hosting and Full-Service Wartung as standard. The company operates as a single unified offering where all services are delivered in-house under one roof, positioned as a complete technical relief partner enabling clients to focus on their core business.

Differentiator

Problem solved

Functional benefit

Products and services

• START Website-Paket High-converting one-page landing page website package including GDPR audit and uncompromising data security, designed as a precise, secure brand foundation for businesses needing a focused starting point.
• GROW Website-Paket Strategic multi-page corporate website with expert storytelling and an integrated blog system, targeted at ambitious SMEs that need to present a comprehensive service portfolio online.
• SCALE Website-Paket Comprehensive web presence package with a recruiting focus, including an individual career section for attracting top talent, designed for companies seeking nationwide market dominance and automated processes.
• WooCommerce E-Commerce / Online-Shops Scalable WooCommerce-based e-commerce solutions ranging from regional Austrian shops to EU-wide and international operations, including inventory management (WaWi) integration and logistics automation for retailers and brands selling online.
• Local SEO Pakete Strategic local search visibility optimization via Google Business Profile and over 30 industry portals, offered as keyword-focused packages for SMEs seeking regional market dominance in Burgenland, Steiermark, and across Austria.
• Google Ads (SEA) Creation and management of paid search campaigns (Search Ads, DemandGen, Shopping) that capture customers at the moment they are actively searching for a solution, delivered by a certified Google Partner team for Austrian SME clients.
• Meta Ads (Social Media Marketing) Performance marketing campaigns on Facebook and Instagram for brand awareness, lead generation, measurable reach-building, and new customer acquisition for SME clients.
• Professional Business Photography High-quality photography of business premises, work processes, and products, plus professional employee and managing-director portraits, designed to give clients a serious and approachable brand presence across their website and marketing materials.
• WordPress Hosting & Full-Service Maintenance Managed high-end WordPress hosting and full-service maintenance covering technical updates, security patches, and ongoing support, included as standard in every website package and available as a recurring subscription service.
• Barrierefreie Website (Accessible Website) Accessible (barrier-free) website design and development ensuring compliance with Austrian and EU accessibility standards, implemented by a certified Web Accessibility Expert for public-sector, regulated, or inclusivity-focused SME clients.
• DSGVO-Check / Datenschutz GDPR (DSGVO) compliance audit and data protection services to ensure client websites meet Austrian and EU legal data privacy requirements, delivered as both a bundle element and a standalone service offering.
• Website Wartung & Support Ongoing post-launch website maintenance and technical support service covering updates, troubleshooting, and continuous care for clients whose websites were built by Webschmiede or other providers.
• TYPO3 Websites Custom website development using the TYPO3 CMS as an alternative to the primary WordPress stack, offered for clients with existing TYPO3 infrastructure or specific platform requirements.

Quantifiable outcome

• 100% customer recommendation rate based on 143 Proven Expert reviews
• +1 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 24 March 2026Official Google Partner status maintained through annual certification. Team member Sabine has completed all relevant Google certifications for Google Ads management. This partnership enables Webschmiede to manage certified Google advertising campaigns and access Google partner resources and support.
• KMU.DIGITALcoreGTM or Marketing PartnerCertified KMU.DIGITAL partner and consultant, enabling Webschmiede to help clients access government digitization funding (up to 40% or max €24,000 for Burgenland companies). Also certified for KMU.DIGITAL Green sustainable digitalization initiatives.
• Wirtschaftskammer Österreich (WKO)coreGTM or Marketing PartnerActive member of the Austrian Federal Economic Chamber. Listed in WKO business directory with certified E-Commerce & Social Media Consultant status. Provides credibility and access to business support resources.
• Wirtschaftsagentur BurgenlandminorGTM or Marketing PartnerPartnership for guiding clients through Burgenland-specific digitization funding programs, including the Digi-Scheck (up to 50%, max €1,000) and broader digital transformation subsidies.
• Proven ExpertminorGTM or Marketing PartnerCustomer review platform partnership enabling verified customer reviews and ratings (143 reviews, 100% recommendation rate, SEHR GUT rating) for credibility building.
• Businessclub24minorGTM or Marketing PartnerBusiness networking membership providing access to business connections and potential client referrals within the Austrian business community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dotfly GmbH: Austrian digital agency offering web design, WordPress development, and online marketing for SMEs — overlapping customer base, technology stack, and regional service scope with Webschmiede.
• eMinded GmbH: Austrian/German digital agency providing web design, online marketing, SEO, and hosting for SMEs — comparable full-service offering and recurring revenue model.
• 247GRAD Labs GmbH: German digital agency providing web design, e-commerce, SEO, and online marketing to SMEs — closely comparable in service mix, recurring-revenue model, and SMB focus.
• marmalade GmbH: German WordPress agency specializing in enterprise-grade WordPress implementations, hosting, and ongoing support — directly comparable in CMS focus and managed-service delivery model.
• NETZKONZEPT GmbH: Austrian digital agency delivering web design, e-commerce, SEO, and digital marketing to regional SMEs — comparable positioning and Austrian market overlap.
• Zalari GmbH: German web agency focused on WordPress/Shopware web design, SEO, and online marketing for SMEs — closely aligned service portfolio and customer segment to Webschmiede.
• mayflower GmbH: Munich-based web agency offering web development, e-commerce, and digital services with a strong DACH SME clientele — comparable scale, technology stack, and managed-service orientation.
• TOWA digital GmbH: Austrian digital agency offering web design, SEO, and online marketing services to regional businesses — direct overlap with Webschmiede's Austrian SME customer base and service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwETzPWkJmLhD4ymIHqQCpA
• Facebookfacebook.com/webschmiede.at
• LinkedInlinkedin.com/company/webschmiede
• Instagraminstagram.com/webschmiede

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Webschmiede