Veritas Wine Selections

What Veritas Wine Selections does

Veritas Wine Selections LLC is a regional B2B wine, spirits, and beer importer and distributor operating across Kansas and Missouri. Founded in 2017 and headquartered in Lenexa, Kansas, with a secondary office in Kansas City, Missouri, the company sources portfolio products through a network of more than 28 importer partners (including entities such as Allura Wine and the Amass Group) and a curated slate of domestic brands such as Bedrock Wine Co., Brown Estate, Bookwalter Wines, Domaine Drouhin, Union Horse Distillery, Cambio Tequila, Fidencio Mezcal, and Wahaka Mezcal. It sells into licensed on-premise (restaurants, bars) and off-premise (retailers) accounts in both states, with stated coverage spanning 20+ cities in Kansas (Kansas City Metro, Wichita, Lawrence, Topeka, Manhattan, Hays, McPherson and others) and 10+ cities in Missouri (Kansas City, St. Louis, Springfield, Columbia, St. Joseph, Independence, Lee's Summit, Blue Springs, Belton, Weston).

The company operates a sales-led go-to-market with dedicated territory-based account managers (e.g., Mike covering Kansas; Drew Dodson covering Missouri). It maintains state-specific pricebooks for Kansas and Missouri, an account setup service, and a consumer-facing brand at drinkveritas.com, plus social/marketing channels. Its product mix has expanded beyond wine into spirits (tequila, mezcal, whiskey) and beer, and the company has built a multi-city physical distribution footprint across both states. Headcount is reported in the 11-50 range on third-party professional networks.

The business model is that of a traditional three-tier alcohol distributor/intermediary: Veritas purchases from producers and importers and resells to licensed retailers and hospitality accounts, earning a per-transaction distribution margin. The company is privately held, with no disclosed funding, ownership structure, or financial statements. There are no disclosed certifications, awards, M&A activity, leadership changes, or proprietary technology platforms in the available data.

Name

Veritas Wine Selections

Website

https://drinkveritas.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Veritas Wine Selections is a regional B2B importer and distributor of wine, spirits, and beer serving licensed on-premise and off-premise accounts across Kansas and Missouri, sourcing through 28+ importer partners and a curated set of domestic brands.

Ownership category

akta.pro rank

Product category

Wine and Spirits Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine distribution
• Spirits importing
• Beverage wholesale
• Alcohol distribution
• On-premise distribution

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wine and Spirits Distribution: Veritas Selections generates revenue by importing and distributing fine wine and spirits from family-owned wineries, distilleries, and breweries to licensed establishments in Kansas and Missouri. The company serves as an intermediary between producers and retailers/restaurants.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Veritas Wine Selections is a regional importer and distributor of fine wine, spirits, and beer that supplies on- and off-premise licensed accounts in Kansas and Missouri. The company curates a portfolio drawn from family-owned wineries, distilleries, and breweries—sourced both domestically (California, Oregon, Washington) and internationally through 28 importer partners—and delivers those products to restaurants, retailers, hotels, and hospitality venues under account-based pricing arrangements.

Product overview

Veritas Wine Selections is a wine and spirits importer and distributor operating in Kansas and Missouri. The company offers a unified distribution platform comprising three core service areas: (1) a domestic wine portfolio spanning California, Oregon, and Washington producers, (2) a spirits portfolio featuring mezcal, tequila, whiskey, rum, and other artisanal spirits, and (3) an importer partner network accessing international wines through 28 named importer partners. Customers access the portfolio via KS Pricebook and MO Pricebook pricing systems, with new accounts supported through a structured account setup process that assigns dedicated account managers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Portfolio Distribution Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered core.

• Allura WinecoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network in Kansas and Missouri
• Amass GroupcoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Anthony Allport SelectionscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• The Artisan CollectioncoreChannel Partner/ Reseller/ DistributorImporter partner providing artisan wine selections to Veritas Selections distribution network
• Bowler WinecoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Cape ClassicscoreChannel Partner/ Reseller/ DistributorImporter partner specializing in South African wines for Veritas Selections distribution network
• Craft Spirits CooperativecoreChannel Partner/ Reseller/ DistributorImporter partner providing craft spirits portfolio to Veritas Selections distribution network
• Dreyfus AshbycoreChannel Partner/ Reseller/ DistributorImporter partner providing French wine portfolio to Veritas Selections distribution network
• Elixir Wine GroupcoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Fidencio SpiritscoreChannel Partner/ Reseller/ DistributorImporter partner providing Fidencio mezcal to Veritas Selections distribution network
• G.D. VajracoreChannel Partner/ Reseller/ DistributorImporter partner providing Italian wine portfolio from Piedmont to Veritas Selections distribution network
• Grand Cru SelectionscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Grapejuice GroupcoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Hand Picked SelectionscoreChannel Partner/ Reseller/ DistributorImporter partner providing curated wine selections to Veritas Selections distribution network
• Halby MarketingcoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Impero Wine DistributorscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Jenny & FrancoiscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Lighthouse BrandscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Louis Dressner SelectionscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Mack & SchuhlecoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Mary Taylor WinecoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• The Piedmont GuycoreChannel Partner/ Reseller/ DistributorImporter partner specializing in Piedmont wines for Veritas Selections distribution network
• Puence InternacionalcoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Quintessential WinescoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• T. Edward WinescoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Vias ImportscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• VIK WinescoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Vine ConnectionscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Zev Rovine SelectionscoreChannel Partner/ Reseller/ DistributorImporter partner providing wine portfolio to Veritas Selections distribution network
• Bedrock Wine Co.coreChannel Partner/ Reseller/ DistributorCalifornia domestic wine brand distributed by Veritas Selections in Kansas and Missouri
• Brown EstatecoreChannel Partner/ Reseller/ DistributorCalifornia domestic wine brand distributed by Veritas Selections
• Bookwalter WinescoreChannel Partner/ Reseller/ DistributorWashington domestic wine brand distributed by Veritas Selections in Kansas and Missouri
• Domaine DrouhincoreChannel Partner/ Reseller/ DistributorOregon domestic wine brand distributed by Veritas Selections
• Union Horse DistillerycoreChannel Partner/ Reseller/ DistributorKansas-based spirits distillery whose products are distributed by Veritas Selections
• Cambio TequilacoreChannel Partner/ Reseller/ DistributorJalisco, Mexico tequila brand distributed by Veritas Selections
• Fidencio MezcalcoreChannel Partner/ Reseller/ DistributorOaxaca, Mexico mezcal brand distributed by Veritas Selections
• Wahaka MezcalcoreChannel Partner/ Reseller/ DistributorOaxaca, Mexico mezcal brand distributed by Veritas Selections

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vinifera Wine Distributors: Vinifera is a regional fine wine distributor focused on family-owned and boutique producers. It is comparable to Veritas in curation-led model, supplier narrative, and on/off-premise account mix.
• Skurnik Wines: Skurnik Wines is a fine wine importer and distributor specializing in family-owned, terroir-driven producers. It is comparable to Veritas because it curates a similar boutique portfolio and supplies restaurants and retailers, though it operates nationally as both importer and distributor.
• VinDivine: VinDivine is a regional fine wine and craft spirits distributor serving the Midwest. It is comparable to Veritas because it curates a portfolio of family-owned and artisanal producers and sells to on- and off-premise accounts in overlapping geographies.

Broad incumbents

• Johnson Brothers: Johnson Brothers is a family-owned, multi-state wine and spirits distributor with deep Midwest ties. It is comparable to Veritas in family-owned culture and broad wine/spirits distribution focus, though it operates at substantially larger scale across more states.
• Winebow Group: Winebow is a national wine and spirits importer/distributor with a strong fine wine and family-owned producer focus. It is comparable to Veritas because it aggregates similar boutique importer portfolios and serves the same restaurant and retail channel.
• Southern Glazer's Wine and Spirits: Southern Glazer's is the largest U.S. wine and spirits distributor with nationwide reach. It is comparable to Veritas as the dominant competitive force in the same B2B distribution channel serving restaurants and retailers, though it operates at vastly greater scale and breadth.
• Republic National Distributing Company (RNDC): RNDC is a top-tier U.S. wine and spirits distributor with multi-state coverage. It competes directly with Veritas for the same on- and off-premise accounts in KS/MO and represents the most likely strategic acquirer profile for a regional specialist.
• Breakthru Beverage Group: Breakthru Beverage is a leading national wine, spirits, and beer distributor with a strong presence in the central U.S. It is comparable to Veritas because it operates in the same distribution channel and serves overlapping account types, with a similar multi-state operating model.

Regional players

• Glazer's Distributors: Glazer's is a regional family-owned wine, spirits, and beer distributor with multi-state coverage. It is comparable to Veritas as a relationship-led regional distributor serving restaurant and retail accounts, though at meaningfully larger scale.
• Major Brands: Major Brands is a large Missouri/Kansas-based beverage distributor with broad wine, spirits, and beer coverage. It is comparable to Veritas because it operates in the same two-state footprint and serves similar on- and off-premise accounts, though it is significantly larger and more diversified.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkveritas
• Instagraminstagram.com/drinkveritas
• LinkedInlinkedin.com/company/veritas-wine-selections-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veritas Wine Selections