Amber Brooke Farms Eustis

What Amber Brooke Farms Eustis does

Amber Brooke Farms Eustis is a privately-held, family-owned agritourism destination operating across approximately 55 acres in Central Florida under the legal entity H&A Agritourism dba Amber Brooke Farms. The company was formed through the formal partnership of the Hill family (fourth-generation farmers) and the Atwood family beginning in 2014, with the integration of Atwood Family Farms and the acquisition of Robinson family land in Williston (2020) consolidating operations under the Amber Brooke Farms brand. Primary farm locations include the agritourism site in Eustis (36111 N CR 44A), the Mount Dora headquarters (8151 Jones Ave), and the Williston farm, supported by a wholly-owned agricultural services subsidiary (Total Ag Care, established 2015) and a dedicated packing house for H and A Farms (2016).

The business combines traditional U-Pick crop farming — strawberries, blueberries, peaches, sweet corn, sunflowers, zinnias, pumpkins, and Christmas trees — with a year-round agritourism product set including five seasonal festivals (Fall Festival September-November, Strawberry Festival February, Blueberry Festival April, Sunflower Festival May, Easter Celebration March), educational field trips and homeschool days ($15-$17 per student, approved vendor in Lake, Orange, Volusia, and Marion counties), four private event venues (The Gathering Barn from $1,500, The Silo Signature from $2,700, The Hill Top from $3,500, Full Farm buyout from $10,000), birthday party packages ($500-$600), and professional photography sessions ($100-$250). The core U-Pick experience is free admission with an optional $13 Farm Fun Pass add-on; festival tickets are $17.95-$24.95 depending on tier and channel. No proprietary technology platforms underpin the operation.

Revenue is generated across nine streams: festival and event admissions, subscription recurring season passes ($45-$85 across three tiers), U-Pick admission and add-ons, food and beverage (Hillside Café, ABF Smash Burger Truck, Silo drinks), private event rentals, school field trips, photography sessions, birthday parties, and merchandise. The go-to-market motion is hybrid: event-driven (seasonal festivals as primary acquisition), community-led (school field trips, homeschool vendor approvals, Step Up For Students acceptance), and direct-to-consumer (on-farm visits, online ticketing). Marketing leverages Instagram, Facebook, TikTok, a Constant Contact email newsletter, a structured influencer program, media partnerships (AdventHealth as Official Wellness Partner, Spectrum News 13, WUFT, Gotta Go Orlando, The Villages Daily Sun), and a donation/sponsorship program. The venue is cashless, and no external institutional, private equity, or venture capital investment is disclosed.

Name

Amber Brooke Farms Eustis

Legal name

H&A Agritourism dba Amber Brooke Farms

Website

https://amberbrookefarms.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Amber Brooke Farms Eustis operates a multi-location agritourism farm in Central Florida, offering U-Pick crops, seasonal festivals, private event venues, school field trips, and family farm activities to families, schools, corporate clients, and event hosts across Lake, Orange, Volusia, and Marion counties.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Experiences

NAICS

Fruit and Tree Nut Farming (1113), Strawberry Farming (111333), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Crop Scouting & Field Monitoring Services (AFACABAD)

Keywords

• Agritourism farm experiences
• U-pick farm operations
• Seasonal farm festivals
• Private event venues
• Educational field trips

Headquarters

HQ city

Fort Eustis

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Festival and Event Admission: Visitors purchase tickets for seasonal festivals including Fall Festival, Strawberry Festival, Blueberry Festival, Sunflower Festival, and Easter Celebration. Tickets range from $17.95-$24.95 online with tiered pricing for value and peak dates.
2. Season Passes: Annual Farm Pass ($85), Berry Season Pass ($60), and Holiday Season Pass ($45) provide unlimited festival admission for one year with additional perks like 50% off Farm Fun Pass.
3. U-Pick Admission and Add-Ons: Free admission for U-Pick days with optional Farm Fun Pass ($13) for children's activities. Produce sold by weight (e.g., blueberries $4.95/lb).
4. Food and Beverage Sales: On-site food trucks, Hillside Café, Silo drinks (slushies, lemonade), seasonal treats, beer and wine during festivals. ABF Smash Burger Truck operates on-site.
5. Private Event Rentals: Three private event venues: The Gathering Barn (starting $1,500), The Silo Signature (starting $2,700), The Hill Top (starting $3,500), and Full Farm buyout (starting $10,000).
6. School Field Trips: Educational field trips for schools and homeschool groups priced at $15-$17 per student/chaperone with teachers free. Includes farm tour, learning stations, and seasonal activities.
7. Photography Sessions: Private photography sessions at $250 for 2 hours, U-Pick business hours permit at $100, and festival business hours permit included with admission.
8. Birthday Party Packages: U-Pick Day Party at $500 (30 guests included) and Festival Day Party at $600, with additional guests at $12-$17 per person. Food packages and add-ons available.
9. Merchandise and Farm Products: Farm merchandise, local products, gifts available at Farm Market. Christmas tree lot during holiday season.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Amber Brooke Farms Eustis is a Central Florida agritourism destination operating U-Pick crop experiences, seasonal ticketed festivals (Fall, Strawberry, Blueberry, Sunflower, Easter), educational field trips, birthday parties, and private event venue rentals. The farm grows strawberries, blueberries, peaches, sweet corn, sunflowers, zinnias, and pumpkins, and sells produce by weight alongside on-site food, beverages, and merchandise.

Product overview

Amber Brooke Farms is an agritourism destination offering a family-friendly U-Pick farm experience in Central Florida. The core product is the U-Pick farm experience (free admission) with optional Farm Fun Pass add-on. The business operates seasonal festivals (Fall Festival, Strawberry Festival, Blueberry Festival, Sunflower Festival, Easter Celebration) as ticketed events with admission fees. Educational programs include school field trips and homeschool days. Private events encompass birthday parties and venue rentals (The Gathering Barn, The Hill Top, The Silo Signature, Full Farm buyout). Additional services include professional photography sessions and season pass memberships for repeat visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• U-Pick Farm Experience

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• AdventHealthcoreStrategic or Co-development PartnerAdventHealth is the Official Wellness Partner of Amber Brooke Farms. The partnership encourages community health and well-being, connecting the farm's outdoor experiences with AdventHealth's wellness messaging.
• Step Up For StudentscoreStrategic or Co-development PartnerAmber Brooke Farms is an approved Step Up For Students service provider, allowing eligible homeschool families to use scholarship funds for educational farm experiences including homeschool days and field trips.

Scale indicators4 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Wish Farms: Plant City, FL large-scale strawberry and berry grower with consumer-facing brand and event presence; broader Florida berry production incumbent that overlaps with Amber Brooke's berry U-Pick category at a much larger scale.
• Strawberry Festival (Florida): Long-running Plant City, FL annual strawberry festival drawing statewide attendance; broader incumbent in strawberry-themed agritourism that competes for the same February-March strawberry-festival consumer spend.

Direct peers

• Hydro Harvest Farms: Ruskin, FL hydroponic U-Pick farm with strawberry picking and family activities; comparable agritourism positioning in the Tampa Bay/Central Florida region with berry-focused offerings.
• Keel Farms: Plant City, FL agritourism destination combining U-Pick blueberries and peaches with a craft brewery, restaurant, and seasonal events; comparable diversified revenue model mixing farming, F&B, and ticketed events.
• Ever After Farms: Florida agritourism farm offering U-Pick blueberries, sunflowers, and seasonal festivals plus wedding and event venues; closely comparable mix of U-Pick farming, ticketed seasonal festivals, and private event hosting.
• Hunsader Farms: Bradenton, FL multi-generation family farm offering U-Pick, fall festival with pumpkin patch, and country store — closely comparable family-owned agritourism model with seasonal festival programming in Florida.
• Southern Hill Farms: Clermont, FL U-Pick farm offering seasonal berries, blueberries, peaches, sunflowers, zinnias, and a fall festival — directly comparable crop mix, agritourism model, and Central Florida location serving the same Orlando-area family demographic.
• Meadow View Barn: Florida-based rustic barn event venue hosting weddings, corporate events, and family gatherings; comparable private event venue business model targeting celebrations in an outdoor farm setting.
• Sweet Berry Farms: Tampa-area U-Pick farm offering strawberries, blueberries, sunflowers, and a fall festival with similar farm attractions; comparable scale and event-driven agritourism model in the Florida market.

Regional players

• Lukas Nursery & Butterfly Encounter: Central Florida garden center and family destination combining retail nursery with educational and recreational experiences; adjacent agritourism-adjacent model targeting similar Orlando-area families with outdoor activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ABFEustis
• Instagraminstagram.com/amberbrookefarms
• TikToktiktok.com/@amberbrookefarms
• LinkedInlinkedin.com/company/amber-brooke-farms-eustis

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amber Brooke Farms Eustis