Southern Hill Farms

What Southern Hill Farms does

Southern Hill Farms is a 120-acre family-owned and operated agritourism farm headquartered at 16651 Schofield Rd in Clermont, Florida, serving Central Florida families, private-event clients, K-12 schools, and a national online market. The company produces and harvests blueberries (40 acres, the foundational 2010 crop), strawberries (15 acres), peaches (5 acres, planted 2016), blackberries (2 acres, planted 2024), sunflowers, zinnias, and seasonal vegetables across both U-pick and commercial wholesale channels. It is a 'Fresh from Florida' certified member.

The business model is a multi-vertical, season-anchored agritourism platform rather than a single product. Free-admission U-pick events with pay-by-the-pound pricing ($5/lb blueberries and strawberries, $8/lb blackberries, $2/sunflower) drive peak spring traffic; the ticketed 10th Annual Fall Festival (Sept 27 – Nov 23, 2025) is the highest-density revenue window. Layered on top of crops are the Fun Zone (Unlimited Play Wristbands $21–$25), The Hide climate-controlled event barn (weddings from $5,500), Party Pavilion rentals ($350/day), K-12 field trips ($17/student for classes of 50+), themed events (Royal Princess Tea, Bubbles & Blooms), and the year-round Southern Hill Farms Market e-commerce store on Square shipping honey, jams, candles, and spa products nationwide.

The technology stack is assembled from best-of-breed SaaS point solutions rather than proprietary infrastructure: WordPress CMS with The Events Calendar plugin, Square for commerce, TicketSpice for ticketing, TripleSeat for private event booking, Mailchimp for email, Calendly for field trip scheduling, and Jotform for HR intake. All U-pick and festival events are cashless; the company employs 11–50 people year-round plus seasonal staff. No external funding, parent company, or AI/ML capabilities are disclosed.

Name

Southern Hill Farms

Legal name

Southern Hill Farms

Website

https://southernhillfarms.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Hill Farms is a 120-acre family-owned agritourism farm in Clermont, Florida, offering seasonal U-pick produce (blueberries, strawberries, peaches, blackberries, flowers), a ticketed Fall Festival, Fun Zone rides, The Hide private event venue, school field trips, and a year-round online market shipping handcrafted farm goods nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Clermont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. U-Pick produce sales (pay-by-weight): Customers physically pick and pay by the pound: U-Pick Blueberries $5/lb, U-Pick Blackberries $8/lb, Strawberries $5/lb. All-you-can-fit flower jars $16, individual stems $1, U-Pick Sunflowers $2/flower, Pre-Picked Sunflowers $3/stem. One-time transactional pricing with no admission fee to the farm.
2. Private event venue rentals (The Hide): Climate-controlled event barn rentals for weddings, corporate retreats, showers, and milestone events. Wedding rental rates begin at $5,500 with required event liability insurance and a $500 refundable cleaning fee. Includes tables, chairs, AV equipment, dressing rooms, and day-of-coordinator option.
3. Party Pavilion rentals: Semi-private shaded picnic area for up to 40 guests, $350 flat rate for the full day's farm hours, January–May. Includes Fun Zone wristband discount and two wagon rentals. Meal vouchers start at $15/person and Fun Zone wristbands $20/person sold as add-ons.
4. Fun Zone Unlimited Play Wristbands: Day-of wristbands for unlimited access to the Fun Zone rides during u-pick season: $25 for 42" and taller, $21 for under 42". Bungee jump is an additional cost. Included with paid Fall Festival admission.
5. Online market sales (Southern Hill Farms Market): Year-round e-commerce through Southern Hill Farms Market on Square: raw unfiltered honey, jams, fruit butters, relishes, salsas, barbecue sauces, salad dressings, hot sauces, syrups, soy wax candles, handcrafted spa items (sugar scrubs, bar soaps, lotion, exfoliating loofah soap) and merchandise, plus flower bouquets.
6. Educational field trips: Strawberry, Blueberry, and Fall field trips for classes of 50+ students at $17 per attendee, including u-pick, crop lessons, farm wagon ride, jump pillows, and a seasonal donut, booked through TicketSpice/Calendly.
7. On-site food and beverage sales: Southern Hill Eatery and Café serving lunch, plus visiting local food trucks, bakery items (apple cider donuts, blueberry cobbler, pumpkin muffins, strawberry shortcake, chocolate chip cookies, frozen blueberry lemonade), beer/wine/seasonal craft beer/cocktails from the Beer Shed, and s'mores kits.
8. Commercial harvest (wholesale): The 120-acre farm includes both u-pick and commercially harvested blueberries, strawberries, peaches, and seasonal vegetables, indicating a wholesale/commercial-harvest revenue stream alongside direct-to-consumer sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Southern Hill Farms is a 120-acre family-owned farm in Clermont, Florida that grows blueberries, strawberries, peaches, blackberries, flowers, sunflowers, and seasonal vegetables, and sells the harvest primarily through on-site U-pick experiences, an on-farm market with bakery items, and food and beverage concessions. The farm also operates a seasonal Fall Festival with a Fun Zone amusement area, a private event venue called The Hide for weddings and corporate events, Party Pavilion rentals, school field trips, and themed events such as the Royal Princess Tea.

Product overview

Southern Hill Farms is a 120-acre family-owned and operated agritourism farm in Clermont, Florida, offering a portfolio of seasonal u-pick crops and on-farm experiences rather than a single unified software product. The core offering is seasonal u-pick produce — Blueberries (40 acres, foundational crop planted 2010), Strawberries (15 acres), Peaches (5 acres), Blackberries (2 acres, planted 2024), Seasonal Vegetables, and Flower U-Pick (Sunflowers, Zinnias, Cosmos, Marigolds, Celosia, Gomphrena) — which together drive the seasonal Spring U-Pick + Fun Zone events and the annual 10th Annual Fall Festival (Sept. 27 – Nov. 23, 2025). Layered on top of the crops are agritourism experiences: the Fun Zone (rides and amusement amenities accessed via Unlimited Play Wristbands), The Hide private event venue (a climate-controlled barn for weddings and events, rental rates from $5,500), Pavilion Rentals (semi-private shaded areas for up to 40 guests at $350/day), Field Trips for schools, themed Royal Princess Tea events at The Hide, and a family-style Things To Do amenity set (covered playground, wagon rides, live music, food trucks, sunrise yoga). Supporting the on-farm experience is the Southern Hill Farms Market (online and on-site retail powered by Square, selling honey, jams, salsas, candles, spa products, and merchandise), a Recipes blog, and an E-Newsletter subscription for season updates.

Differentiator

Problem solved

Functional benefit

Brands

• The Hide: Private event venue at Southern Hill Farms offering a climate-controlled Event Barn for weddings, bridal and baby showers, corporate gatherings, and milestone celebrations.
• Southern Hill Farms Market
• Southern Hill Eatery
• Southern Hill Café

Products and services

• U-Pick Blueberries Seasonal U-pick blueberry experience on the farm where visitors harvest blueberries by the pint/pound during the blueberry season. Targeted at families, tourists, and local consumers in Central Florida.
• U-Pick Strawberries Seasonal U-pick strawberry experience offered during the strawberry season on the farm. Targeted at families and individual consumers seeking a hands-on harvest outing.
• U-Pick Peaches Seasonal U-pick peach experience during the peach harvest window. Targeted at families and individual consumers visiting the farm during summer months.
• U-Pick Blackberries Seasonal U-pick blackberry experience on the farm. Targeted at families and individual consumers looking for fresh, locally harvested blackberries.
• Sunflower and Flower U-Pick U-pick experience for sunflowers and cut flowers grown on the farm. Targeted at visitors, photographers, and families seeking seasonal floral outings.
• Fall Festival Annual ticketed Fall Festival event held on the farm featuring seasonal activities, food and beverage concessions, and the on-site Fun Zone amusement area. Targeted at Central Florida families and seasonal visitors.
• Fun Zone On-site amusement area for children and families with rides and attractions, integrated with the Fall Festival and other farm visit experiences.
• The Hide Private Event Venue Private on-farm event venue marketed for weddings, receptions, corporate events, and milestone celebrations. Targeted at engaged couples, wedding planners, and corporate event coordinators.
• Party Pavilion Rentals Rental of an on-farm party pavilion for private parties, birthdays, and group celebrations. Targeted at families and small group organizers.
• Royal Princess Tea Themed ticketed tea event held on the farm featuring princess-themed activities, food, and beverages. Targeted at families with young children.
• School Field Trips Group educational farm visits for K-12 schools and homeschool groups, typically including a guided farm tour and a U-pick component. Targeted at schools, teachers, and youth group organizers.
• Southern Hill Farms Market On-site farm market selling the farm's harvested produce, bakery items, and related goods, with online ordering via Square. Targeted at on-site visitors and local online customers.
• Southern Hill Eatery and Café On-site eatery and café serving prepared foods to farm visitors. Targeted at on-site U-pick and festival guests.
• Beer Shed On-site beer and beverage outlet serving adult visitors during U-pick seasons, festivals, and special events. Targeted at adult farm visitors and event attendees.
• Food Trucks On-site rotating food trucks offering additional menu options during U-pick seasons and the Fall Festival. Targeted at on-site visitors.
• On-Site Bakery Farm bakery producing baked goods sold on-site and through the Southern Hill Farms Market. Targeted at farm visitors and online market customers.
• Seasonal Vegetables U-Pick Seasonal U-pick vegetable experience during vegetable harvest windows on the farm. Targeted at families and individual consumers seeking fresh, locally grown vegetables.

Quantifiable outcome

• 40 acres of blueberry bushes, 15 acres of strawberries, 5 acres of peaches, 2 acres of blackberries on a 120-acre farm
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship — co-marketing certification, core — commerce backbone, core — event booking, core — ticketing infrastructure, core — email marketing, minor, core — event discovery infrastructure, minor — recipe co-marketing and minor — recurring weekend entertainment.

• Fresh from Florida (Florida Department of Agriculture and Consumer Services)flagship — co-marketing certificationStrategic or Co-development PartnerSouthern Hill Farms displays the 'Fresh from Florida' logo in the site footer and on a dedicated /fresh-from-florida page, indicating membership in the state's agricultural branding program. Recipes on the site (e.g., Blueberry Smoothie Bowl, Avocado Corn and Cucumber Salad, Blueberry Lemon Fruit Pops) are credited to Fresh from Florida, indicating a content co-marketing relationship.
• Square (Block, Inc.)core — commerce backboneTechnology or IntegrationSouthern Hill Farms runs its year-round online store, 'Southern Hill Farms Market,' on Square at southern-hill-farms-market.square.site and squareup.com/store/southernhillfarmsmarket, using Square to sell raw unfiltered honey, jams, soy wax candles, handcrafted spa products, flower bouquets, and merchandise.
• TripleSeatcore — event bookingTechnology or IntegrationPrivate event inquiries for The Hide venue and Party Pavilions are captured and managed through the TripleSeat platform at southernhillfarmsmarketllc.tripleseat.com/party_request/35595.
• TicketSpicecore — ticketing infrastructureTechnology or IntegrationSouthern Hill Farms sells advance tickets and bookings through southernhillfarms.ticketspice.com for the Fall Festival, Royal Princess Tea, and field trip reservations.
• Mailchimp (Intuit)core — email marketingTechnology or IntegrationThe Southern Hill Farms e-newsletter opt-in is hosted on Mailchimp's list-manager infrastructure at facebook.us10.list-manage.com/subscribe, used to send season-opening updates, farm news, and special event announcements.
• Web Design by KateminorImplementation/ SI/ Consulting PartnerSite footer credits Web Design by Kate (webdesignbykate.com) as the website design partner for southernhillfarms.com.
• The Events Calendar (Stellar Events calendar plugin)core — event discovery infrastructureTechnology or IntegrationSouthern Hill Farms' public event calendar, iCal feeds, Google Calendar, Outlook 365, and Outlook Live subscriptions are powered by The Events Calendar plugin (tribe_events) running on the WordPress site, with the calendar URL exposed as webcal://southernhillfarms.com and supported on .ics export.
• U.S. Highbush Blueberry Councilminor — recipe co-marketingGTM or Marketing PartnerRecipes featured on the Southern Hill Farms recipes blog (e.g., Blueberry Peach Orzo Salad, Sweetcorn Ice Cream with Mixed Berry Swirl) are credited to the U.S. Highbush Blueberry Council, indicating inclusion of the farm's blueberries in the council's promotional recipe content.
• Always Freshminor — recipe co-marketingGTM or Marketing PartnerThe Sweetcorn Ice Cream with Mixed Berry Swirl recipe on the site is credited to alwaysfresh.com, indicating cross-promotion of the farm's sweetcorn and berries in partner recipe content.
• Live music performers (Luke Zandy, Jeff Whitfield, Brandon Dull, Jordan Mohr, Jana & Jordan, BenJenn2)minor — recurring weekend entertainmentOthersNamed local musicians perform every Saturday and Sunday from 10:45 AM to 2:45 PM throughout the U-pick season to enhance the on-farm experience.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sweetfields Farm: Masaryktown, FL seasonal U-Pick farm offering strawberries, blueberries, sunflowers, and a Fall Festival with hayrides, corn maze, and kids' activities. Directly comparable on Florida U-Pick + agritourism fall-festival positioning.
• Sledd's U-Pick Farm: Loxahatchee, FL family-run U-Pick farm with strawberries, vegetables, and seasonal events. Comparable as a Florida family-owned U-Pick operation with seasonal agritourism.
• Ever After Farms: Florida blueberry U-Pick farm in Micanopy, FL that also operates a wedding and event venue on-property. Closely comparable to Southern Hill Farms' combined U-Pick + private-event model on a single Florida farm footprint.
• The Lange Farm: DeLand, FL wedding and events barn venue on a working farm, offering outdoor ceremonies and rustic reception spaces. Comparable to The Hide as a Florida farm-based private event venue.

Broad incumbents

• Underwood Family Farms: Moorpark, CA multi-location U-Pick farm with spring/summer harvest events and a Fall Harvest Festival featuring a corn maze, pumpkin patch, and amusement rides. Comparable on the integrated U-Pick + Fun Zone + Fall Festival model.
• Terhune Orchards: Princeton, NJ family-owned farm offering U-Pick fruits and flowers, a farm store, winery, and seasonal festivals. Comparable as a family-owned, multi-stream agritourism farm with on-site retail.
• Wish Farms: Plant City, FL-based major Florida strawberry and blueberry grower with consumer brand presence. Comparable on Florida berry production and brand marketing, though primarily a wholesale grower rather than U-Pick agritourism.
• Tanaka Farms: Irvine, CA family-owned agritourism farm offering year-round U-Pick produce, wagon rides, a Fall Festival, and a year-round online market. Comparable as an established multi-crop, multi-event agritourism destination with online retail.

Regional players

• Paradise Cove: Lake Buena Vista / Orlando, FL wedding and private event venue near the Disney resort corridor. Comparable as a Central Florida private-event venue competing for the same wedding and corporate booking pool as The Hide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/southernhillfarms
• Xx.com/SHFblueberries
• LinkedInlinkedin.com/company/southern-hill-farms-inc.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Hill Farms