Beilmann Marketing

Name

Beilmann Marketing

Legal name

Beilmann Marketing GmbH

Website

https://beilmann-marketing.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Paid Social Media Buying (MPAAABAD), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Google Ads management
• YouTube advertising
• D2C performance marketing
• Creative production services
• Demand generation campaigns

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Google & YouTube Ads Agency Fees: Beilmann Marketing charges agency fees for managing Google and YouTube Ads for D2C brands. Fees are structured as a percentage of ad spend managed, with the initial engagement starting at a 4-month contract term. The agency manages €143M in ad spend annually, generating commissions/fees from this spend volume. The model is closely tied to client growth outcomes, with the agency's own revenue scaling alongside the ad spend under management.
2. Creative as a Service (CaaS): Dedicated creative production service offering strategy, video and static asset creation, advertorials, and on-location professional production. Clients receive continuous creative supply for YouTube, Demand Gen, and Meta channels. The pricing is password-protected and quote-based. CaaS can be purchased standalone without the performance management package.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Beilmann Marketing is a Google Premier Partner agency that manages Google & YouTube Ads campaigns for international direct-to-consumer (D2C) brands with annual revenue starting at €5M. The agency combines full-funnel performance management (Search, Shopping, Demand Gen, YouTube) with in-house Creative as a Service (CaaS) producing 5,000+ creatives per month, all under a proprietary Pull-Push Principle methodology that pairs demand-capture channels with demand-generation channels. Initial contract term is 4 months, with services structured as a percentage of ad spend managed.

Product overview

Beilmann Marketing is a Google Premier Partner agency offering a unified Google & YouTube Ads management service for D2C brands, complemented by Creative as a Service (CaaS) for in-house video and static creative production. The core product uses the proprietary Beilmann Pull-Push-Prinzip and Beilmann Performance Framework methodologies to combine pull channels (Search, Shopping) with push channels (Demand Gen, YouTube). Supporting offerings include the free CAC-Rechner tool, the Wissens-Hub educational content library, the YouTube Ads Playbook, and Demand Gen strategy guides. The agency manages over 120M EUR annual ad spend across 200+ D2C projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Google & YouTube Ads Management Full-funnel Google and YouTube advertising management service for international D2C brands with annual revenue starting at €5M. Combines pull channels (Search, Shopping) for demand capture with push channels (Demand Gen, YouTube) for demand generation, operated under the Beilmann Performance Framework methodology with weekly updates and profit-focused scaling. Initial contract term is 4 months.
• Creative as a Service (CaaS) In-house creative production service delivering data-driven video and static assets for push channels such as YouTube and Demand Gen. Includes strategy, on-location professional shooting, advertorials, and systematic testing under the Kill/Scale Methodology with bi-weekly production cycles capable of producing 5,000+ creatives per month.

Quantifiable outcome

• Loop Earplugs: 678% ROAS in Google universe, 85M EUR revenue via Google, 300M USD total annual revenue (from 20M USD), 27+ markets managed
• +5 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle Premier Partner 2026 with special Premier Partner program status. Benefits include: a dedicated Google account manager, prioritized support, early access to new Google features and beta tools, and co-publishing of case studies. Beilmann has secured 230,000 EUR in free ad spend credits for clients through this program. Founder Lukas Beilmann was invited by Google to New York for a YouTube Ads event.
• KLARcoreTechnology or IntegrationOfficial KLAR Partner. KLAR provides business intelligence and marketing mix modeling (MMM) that connects advertising data with real profit metrics (CM3) rather than relying solely on platform-reported ROAS. Two joint case studies: FAVLY Petfood and shape labs. KLAR verification badge appears on multiple case study pages. Used to combat over-attribution in Google Ads accounts.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Brainlabs: Brainlabs is a global independent performance marketing agency specializing in paid search, paid social, and programmatic across digital channels. It is a direct peer to Beilmann Marketing given its data-driven methodology, large-scale paid media management, and enterprise client roster spanning multiple geographies and verticals.
• Smarketer: Smarketer is a German Google Ads specialist agency that manages performance campaigns for D2C and e-commerce clients across the DACH region. It is directly comparable to Beilmann Marketing as a Google Ads-focused performance agency serving similar mid-market and enterprise brand clients with comparable fee structures tied to ad spend.
• Common Thread Collective: Common Thread Collective is a US-based growth marketing agency that exclusively serves D2C and e-commerce brands with paid media, creative, and CRO services. It is highly comparable to Beilmann Marketing given its D2C vertical focus, integrated creative and media capabilities, and similar positioning around full-funnel growth rather than full-service agency offerings.
• Power Digital Marketing: Power Digital is a US-based growth marketing firm focused on D2C and retail brands, offering paid media, creative, and content services with proprietary methodologies. It is directly comparable to Beilmann Marketing in D2C specialization, integrated creative production, and full-funnel performance positioning targeting growth-stage brands.
• Catbird Agency: Catbird is a German performance marketing agency focused on paid media, SEO, and content for e-commerce and D2C brands across the DACH region. It is comparable to Beilmann Marketing as a DACH-based specialist agency serving similar mid-market D2C clients with comparable Google Ads-led service offerings.
• AdsVIM: AdsVIM is a DACH performance marketing agency focused on Google Ads, YouTube, and social commerce campaigns for direct-to-consumer and e-commerce brands. It is a direct peer given its comparable specialization in paid media for D2C clients and similar mid-market enterprise client profile in German-speaking markets.
• Tinuiti: Tinuiti is a US-based independent performance marketing agency specializing in paid search, paid social, and Amazon Ads for retail and D2C brands. It is comparable to Beilmann Marketing as a specialist in full-funnel paid media management with proprietary methodologies, scaled creative production capabilities, and a similarly diversified enterprise client base.

Broad incumbents

• Jellyfish: Jellyfish is a global digital marketing agency part of the Brandtech Group, offering paid media, content, and creative services to enterprise clients including D2C brands. It is comparable to Beilmann Marketing as a large incumbent offering Google and YouTube Ads management, though it serves a broader client portfolio with generalist rather than D2C-exclusive positioning.
• GroupM Germany: GroupM is the global media investment arm of WPP and a major incumbent in DACH digital media planning and buying, including Google Ads and YouTube. It is comparable as a broad incumbent offering overlapping paid media capabilities, though it operates as a generalist holding-company network rather than a D2C-focused specialist like Beilmann.
• diva-e Digital Business Solutions: diva-e is a large German digital agency offering end-to-end digital transformation, performance marketing, and e-commerce services to enterprise clients. It is comparable as a DACH-headquartered incumbent with overlapping Google Ads and D2C capabilities, though it serves a broader portfolio rather than specializing in D2C Google/YouTube only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jonas.x.beilmann
• LinkedInlinkedin.com/in/lukas-maria-beilmann

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beilmann Marketing