PR.com
PR.com is a privately-held online press release distribution platform and business directory serving over 250,000 SMB and enterprise customers with tiered distribution to the AP Newsroom, major news aggregators, broadcast networks, voice assistants, and mobile platforms via per-release transaction pricing.
- Company typePrivate
- Founded2003
- HeadquartersMelville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PR.com does
PR.com is a privately-held online press release distribution platform and business directory service founded in 2003 and headquartered in Melville, New York. The company operates a self-service marketplace where businesses submit press releases and receive distribution to a network that includes the Associated Press newsroom, major news aggregators (Yahoo News, Google News, Bing News), broadcast networks (ABC, NBC, CBS, FOX), search engines, social media platforms, voice assistants (Amazon Alexa, Google Home, Microsoft Cortana), and mobile applications including the AP News app. Beyond wire distribution, PR.com operates a business profile directory, a product and service directory with 5,682+ listings, and a content partnership program providing embeddable news feeds for third-party websites. The platform claims over 250,000 companies have used it and hosts 446,858+ press releases across categories including Arts & Entertainment, Automotive, Business, Technology, and others.
The platform's core technology is a content syndication network that transmits releases into editorial content management systems and journalist inboxes, with category and region segmentation supporting opt-in email alerts and RSS feeds. Revenue is generated primarily through transaction-based press release fees across five pricing tiers (Free, $29.95 Standard, $60 Enhanced, $100 Premium, and $300 Premium+ with AP Newsroom access), supplemented by recurring subscription revenue from premium business profile listings, product/service directory placements, and content partnership feeds. The go-to-market motion is direct-to-consumer self-service through the website, with phone-based sales support available for bulk and enterprise pricing.
The company serves a primarily B2B customer base ranging from individual authors and public figures to mid-market and enterprise clients (three named case studies include Outsourced Ad Ops, Global Facility Management & Construction, and Prime Visibility). Secondary segments include journalists who subscribe to filtered news alerts and third-party websites that embed PR.com content feeds. The platform runs entirely independently with no disclosed venture capital, private equity, or parent company ownership, operating with a headcount range of 11-50 employees.
PR.com firmographics
Firmographics- Name
- PR.com
- Legal name
- PR.com
- Website
- https://pr.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PR.com is a privately-held online press release distribution platform and business directory serving over 250,000 SMB and enterprise customers with tiered distribution to the AP Newsroom, major news aggregators, broadcast networks, voice assistants, and mobile platforms via per-release transaction pricing.
- Ownership category
- akta.pro rank
PR.com industry classification
Industry- Product category
- Press Release Distribution Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Material Distribution Services (54187)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- PR, Reputation Management & Earned Media Platforms (BPAMALAO)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where PR.com is headquartered
LocationHeadquarters
- HQ city
- Melville
- HQ country
- United States
- HQ region
- North America
Markets served
PR.com business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Press Release Distribution: Tiered press release distribution service with pricing from free (limited) to premium $300 packages including AP distribution. Revenue generated per release with optional add-ons like same-day distribution, editorial feedback, and enhanced proofreading.
- Business Profile Listings: Companies can create full business profiles in PR.com's directory with various profile sections including company overview, products & services, executives, press releases, press kits, and more. Profile pricing varies by tier.
- Product & Service Directory: Platform hosts product and service listings (5,682+ items) from various companies. While PR.com hosts these, individual companies manage their own product/service pages.
- Content Partnership Feeds: Provides custom real-time full-text news content feeds to third-party websites and blogs, enabling content partnership arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier - reduced distribution |
| Subscription | Pay-as-you-go | Standard - $29.95 per release |
| Subscription | Pay-as-you-go | Enhanced - $60 per release |
| Subscription | Pay-as-you-go | Premium - $100 per release |
| Subscription | Pay-as-you-go | AP Newsroom Add-on - $300 per release |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
PR.com product offering
Product offeringCore offering
PR.com operates a self-service press release distribution platform and integrated business directory. Businesses submit press releases through the website and pay per-release distribution fees across tiered packages (Free, $29.95 Standard, $60 Enhanced, $100 Premium, $300 AP Newsroom add-on), reaching thousands of media outlets, search engines, journalists, social media, voice assistants, and mobile platforms. The company also monetizes through business profile listings in its directory, product and service directory entries, and real-time content feed subscriptions for third-party websites.
Product overview
PR.com is a press release distribution and business directory platform providing three integrated core services: (1) Press Release Distribution with four pricing tiers (Free, Professional at $60, Premium at $100, and Premium+ at $300) that distribute news to thousands of media outlets, search engines, journalists, and social media; (2) Business Profiles with company directory, product/service directory, and SEO control; and (3) Content Partnership delivering custom real-time news content feeds to third-party websites. Additional features include email news alerts, RSS feeds, and news categorized by industry, US region, and country. The platform serves over 250,000 companies and hosts a database of 446,858+ press releases.
Differentiator
Problem solved
Functional benefit
Products and services
- Press Release Distribution Self-service press release distribution platform that transmits a submitted press release to thousands of media outlets, journalists, influencers, websites, social media channels, major news outlets' newsrooms (including direct AP CMS injection), search engines, voice platforms (Alexa, Google Home, Cortana), and mobile apps. Sold as tiered packages (Free, Standard $29.95, Enhanced $60, Premium $100, AP Newsroom add-on $300) per release.
- Business Profiles Business directory and profile service across all industries, enabling companies to publish company overviews, products and services, executives, press releases, and press kits; supports SEO and inbound discovery via PR.com's directory and search engines.
- Product & Service Directory Directory of business products and services, allowing companies to list offerings with descriptions, images, and specifications that surface through PR.com directory searches and linked company profiles, supporting both B2B and B2C discovery.
- Content Partnership / News Content Feeds Subscription-based service that delivers custom, real-time, full-text news content feeds to third-party websites and blogs, enabling partners to display continuously updated, targeted news content for any industry, region, or topic on their own sites.
Quantifiable outcome
- Over 250,000 companies trust PR.com for business growth
- +2 more outcomes
Companies that use PR.com
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
PR.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
PR.com partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and minor.
- Yahoo NewsmajorPR.com distributes press releases to Yahoo News as part of its distribution network, reaching Yahoo's massive news audience.
- Google NewsmajorDistribution to Google News increases visibility and SEO for client press releases, leveraging Google's dominant news aggregation platform.
- Associated Press (AP)corePremium partnership allowing direct injection into AP content management systems reaching top 100+ US media outlets, including direct access to APNews.com.
- Major Broadcast Networks (ABC, NBC, CBS, FOX)majorPremium syndication network distribution through major broadcast network newsrooms for maximum visibility.
- Bing NewsmajorDistribution partner for Microsoft search ecosystem, reaching Bing users and Microsoft Edge news consumers.
- Third-Party Websites and Blogs (Content Partners)minorWebsites can embed PR.com's real-time news content feeds, keeping their pages fresh while expanding PR.com's distribution reach.
- ScribdminorDocument sharing site partner for press release PDF distribution to reach document-focused audiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
PR.com competitors and assessment
Company assessmentDirect peers
- GlobeNewswire: GlobeNewswire, part of Notified, is a wire service for press release distribution, regulatory disclosure, and investor relations. It directly competes with PR.com on pay-for-distribution press releases and media outreach, with broader IR and regulatory disclosure capabilities.
- PRWeb (Cision): PRWeb, owned by Cision, is a self-service press release distribution platform targeting SMBs. It is one of PR.com's closest direct competitors on tiered, online press release distribution, with overlapping customer base and pricing tiers.
- Send2Press Newswire: Send2Press is a press release distribution service targeting SMBs and individuals, distributing via AP Newswire. It competes directly with PR.com on AP-distributed press releases for smaller customers, with similar tiered pricing.
- eReleases: eReleases is a press release distribution service that distributes through PR Newswire's network, targeting SMBs with tiered pricing. It directly competes with PR.com on pay-per-release SMB distribution but lacks PR.com's AP-direct integration and directory features.
- 24-7 Press Release Newswire: 24-7 Press Release is a press release distribution service with tiered pricing targeting SMBs. It competes directly with PR.com in the entry-level and mid-tier online press release distribution market, with similar SEO and search engine distribution claims.
- Newswire.com: Newswire is a press release distribution platform with tiered pricing and content marketing tools targeting SMBs and agencies. It directly competes with PR.com on pay-per-release distribution, with comparable SEO and content syndication features.
- PR Newswire (Cision): PR Newswire is the largest press release distribution service in the U.S., part of Cision's comms platform. It is the most direct competitor to PR.com, serving similar SMB-to-enterprise customers with paid press release distribution and media outreach, but with substantially larger scale and broader international reach.
- Business Wire: Business Wire, owned by Berkshire Hathaway, is a leading press release distribution service serving corporate, IR, and PR clients globally. It directly competes with PR.com on wire distribution, regulatory disclosure, and media outreach, with a stronger enterprise and IR focus.
Broad incumbents
- Muck Rack: Muck Rack is a PR software platform offering media database, journalist outreach, and press release distribution for PR professionals. It overlaps with PR.com on the journalist-facing side (alerts and outreach) but is broader, serving enterprise PR teams rather than SMB transactional customers.
Emerging players
- Prowly: Prowly is a SaaS PR platform for SMBs and agencies offering press release creation, media database, and distribution. It is an emerging player competing with PR.com on PR workflow software, with a more modern product UX but smaller distribution network.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PR.com social profiles
Digital presencePR.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
PR.com leadership team
Management profileNumber of profiles
PR.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PR.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PR.com
What does PR.com do?
PR.com operates a self-service press release distribution platform and integrated business directory. Businesses submit press releases through the website and pay per-release distribution fees across tiered packages (Free, $29.95 Standard, $60 Enhanced, $100 Premium, $300 AP Newsroom add-on), reaching thousands of media outlets, search engines, journalists, social media, voice assistants, and mobile platforms. The company also monetizes through business profile listings in its directory, product and service directory entries, and real-time content feed subscriptions for third-party websites.
Is PR.com a public or private company?
PR.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PR.com founded?
PR.com was founded in 2003. It employs 11 to 50 people.
Where is PR.com based?
PR.com is headquartered in Melville, United States, in the North America region.
How does PR.com make money?
Four revenue lines are on record. Press Release Distribution is the primary driver. The others are business Profile Listings, product & Service Directory and content Partnership Feeds.
Who are PR.com's main competitors?
Direct peers on record are GlobeNewswire, PRWeb (Cision), Send2Press Newswire, eReleases, 24-7 Press Release Newswire, Newswire.com, PR Newswire (Cision) and Business Wire. Muck Rack is listed as a broad incumbent. Prowly is listed as an emerging player.
Does PR.com have an API?
No public API is recorded for PR.com.
What industry is PR.com in?
PR.com's product category is Press Release Distribution Services. Its primary akta.pro industry code is BPAMALAO, PR, Reputation Management & Earned Media Platforms, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 5418 and its SIC code is 7372.