What Wayment does

Wayment is a Finnish B2B event management company headquartered in Helsinki and founded in 2020. It operates a corporate-facing marketplace for booking performers — keynote speakers, entertainers, magicians, comedians, DJs, musicians, mentalists, and wellness experts — alongside a full-service 'Event-as-a-Service' offering that consolidates venues, performers, and production into a single invoice with a dedicated coordinator. Its customers are predominantly mid-to-large Finnish enterprises across energy (Neste), technology (Valmet, Loihde, WasaGroup, Praecom Group), financial services (SVEA), publishing (Edita), real estate (Naava), rental equipment (Cramo), insurance (LähiTapiola), and gaming (Veikkaus), with multilingual coverage in Finnish, Swedish, and English.

The platform is delivered via a self-serve website supporting search by category, language, and budget, with non-binding booking requests that firm on confirmation. Monetization combines a marketplace commission on performer bookings with professional-services fees on Event-as-a-Service engagements, using transparent, quote-based pricing with no hidden fees; published price points span DJ services from €500, improvisers from €1,500, and keynote speakers from €1,500–€2,500. Distribution combines direct-to-consumer web, content marketing, and organic social (LinkedIn, Instagram, Facebook) with a consultation-based sales overlay for complex enterprise engagements.

The flagship technology component is 'Wayment AI', launched in 2024 and marketed as a '10X faster' event-planning workflow tool for bookings and vendor coordination. No technical details on model architecture, training data, or proprietary algorithms are disclosed; the AI capability is best characterized as process automation layered on top of the marketplace. The company is private, founder-led by event-industry veterans, and operates without disclosed institutional investors, funding rounds, headcount, or revenue figures.

Name

Wayment

Legal name

Wayment

Website

https://wayment.events

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Wayment is a Helsinki-based B2B event management platform founded in 2020 that combines an online performer-booking marketplace with an Event-as-a-Service offering for Finnish and Nordic corporate clients, monetizing via marketplace commissions and full-service event fees.

Ownership category

akta.pro rank

Product category

Corporate Event Booking Marketplace

SIC

Services-Amusement & Recreation Services (7900), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Corporate event booking
• Performer marketplace
• Event planning platform
• Event-as-a-service
• B2B event management

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performer Booking Commission: Wayment earns revenue by facilitating bookings between corporate clients seeking performers (speakers, entertainers, wellness experts) and performers. The platform handles payment processing and takes a commission on transactions.
2. Event-as-a-Service: Comprehensive corporate event planning service where Wayment acts as a single point of contact for all event needs, from venues to performers to production, consolidated into one invoice.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Wayment operates a B2B online marketplace that connects corporate clients with performers, speakers, entertainers, and wellness providers for corporate events. The platform combines an AI-powered event planning tool (Wayment AI) with a booking marketplace featuring real-time availability and transparent pricing, supplemented by a full Event-as-a-Service offering where Wayment acts as a single point of contact for end-to-end event management.

Product overview

Wayment is a B2B event management platform offering a unified ecosystem of event organization products and services. The core offerings include the Wayment AI platform (an AI-powered event planning tool that automates workflows at 10X speed), an online performer/speaker booking marketplace with real-time availability and transparent pricing, and Event-as-a-Service providing full-service event management. Additional product categories include entertainment booking (magicians, DJs, comedians), speaker booking, and wellness services (yoga, meditation, team activities). The platform serves corporate clients in Finland and internationally, enabling easy, cost-effective, and transparent event organization.

Differentiator

Problem solved

Functional benefit

Brands

• Wayment AI: AI-powered event planning platform described as '10X faster way to organize events' - Event-as-a-Service solution

Products and services

• Wayment AI AI-powered event organization platform that automates logistics, performer booking, and coordination workflows for corporate events, positioned as 10X faster than traditional event planning.
• Event Booking Platform Online marketplace platform connecting B2B customers with performers, speakers, and entertainment providers for corporate events, featuring real-time availability checking, online booking, and transparent pricing.
• Event-as-a-Service (Tapahtumat palveluna) Comprehensive event management service where Wayment acts as a single partner handling all aspects of corporate event planning, from performer sourcing to execution, consolidated into one invoice.
• Entertainment Booking Category-based booking service for entertainers including magicians, comedians, DJs, musicians, mentalists, and other performers for corporate events.
• Speaker Booking Service for booking professional speakers and presenters for corporate events, conferences, and seminars, including motivational speakers, business coaches, and keynote speakers.
• Wellness Services Wellbeing activities and services including yoga, meditation, team exercises, and wellness programs for corporate events and team building.
• Outsourced Event Producer On-demand event production services providing experienced event professionals for event planning, coordination, and on-site management.

Quantifiable outcome

• Wayment AI is described as enabling event planning that is 10X faster than traditional methods

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Hopin (RingCentral Events): Virtual and hybrid event platform (originally Hopin, now part of RingCentral) used by corporate event organizers. Comparable to Wayment's virtual-event and remote team engagement use cases, including the Praecom Group virtual staff day scenario.
• Eventbrite: Public event ticketing and discovery marketplace. Adjacent to Wayment's event-booking marketplace, with comparable marketplace mechanics, though Eventbrite serves public ticketed events rather than B2B performer sourcing.
• Cvent: Large, established enterprise event management platform covering registration, venue sourcing, and event technology. Overlaps with Wayment in corporate event sourcing and event management but operates at much larger scale across a broader portfolio.
• Bizzabo: Enterprise event experience platform providing registration, engagement, and analytics for corporate events. Comparable as a B2B event technology platform serving corporate event organizers, though broader in scope than Wayment's performer-booking focus.

Direct peers

• All American Speakers Bureau: Speakers bureau offering searchable directories and booking services for keynote speakers, entertainers, and corporate event talent. Overlaps with Wayment's performer/speaker booking marketplace offering.
• Confetti: US-based B2B platform offering curated experiences and entertainment for corporate events with transparent per-person pricing. Directly comparable as a B2B event experiences marketplace combining booking, entertainment sourcing, and bundled services for corporate buyers.
• Hire Space: UK venue and supplier booking marketplace for corporate and private events, allowing buyers to compare and book venues and services in one workflow. Comparable to Wayment as a B2B event services marketplace with transparent pricing and supplier search.
• BigSpeak Speakers Bureau: Online speakers bureau enabling corporate buyers to browse, compare, and book keynote speakers and entertainers with transparent fees. Directly comparable to Wayment's speaker and performer booking category.
• The Lavin Agency: North American speakers bureau representing a roster of keynote speakers, authors, and experts for corporate events. Comparable to Wayment's speaker sourcing and curated-performer positioning.

Emerging players

• Planning Pod: Cloud-based event planning software for corporate and professional event planners, covering venues, vendors, registration, and budgeting. Comparable to Wayment's Event-as-a-Service and vendor-coordination workflow, though more software-led and less marketplace-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wayment.events
• LinkedInlinkedin.com/company/wayment
• Instagraminstagram.com/wayment.fi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayment