Varatti Boats
Varatti Boats designs and manufactures luxury fiberglass wake surf and multi-sport towboats (Z2272, Z2373, Z2474), sold exclusively through authorized U.S. dealers, serving affluent families and professional watersports athletes with proprietary surf, joystick piloting, and power tower systems.
- Company typePrivate
- Founded2008
- HeadquartersCambridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Varatti Boats does
Varatti Boats, founded in 2008 as part of Floe Craft (the marine manufacturing division of family-owned Floe International, Inc., itself founded in 1983), designs and manufactures luxury fiberglass wake surf and multi-sport towboats from a 150,000-square-foot facility in Cambridge, Minnesota, supported by over 150 master craftsmen. The Z-Series product line consists of three models — Z2272 (22'7"), Z2373 (23'7"), and Z2474 (24'7") — built using an aerospace-inspired vacuum infusion process and powered exclusively by Mercury MerCruiser 6.2L (370 HP) or 8.2L (430 HP) engines. Differentiated features include the proprietary Varatti Vision™ digital helm, Pilot Pro™ joystick piloting system with bow and stern thrusters, the patent-pending Powered Sports Top™, the Power Shade™/VXL Shade™ powered bimini, the Varatti Surf System (VSS), Chill Tech Vinyl™ upholstery, and Rockford Fosgate marine audio with up to 12 speakers. The parent Floe International portfolio holds over 70 patents, and Varatti boats carry NMMA, ABYC, and U.S. Coast Guard certifications.
Varatti generates revenue through one-time hardware sales of custom-configured boats sold exclusively via an authorized dealer network across multiple U.S. states, with no direct-to-consumer channel. Pricing is quote-based, varies by model, engine package, interior, gelcoat color, and options, and is delivered through dealers after configuration in the buildmyvaratti.com 3D Boat Builder tool. Customer acquisition relies on boat shows, demo days, sponsored wakesurf and barefoot events, pro-athlete ambassadors, and dealer co-marketing. Ownership is private and family-controlled under Floe International; no venture capital or external institutional investment is indicated in the available materials, and revenue, unit volume, and unit economics are not publicly disclosed. The go-to-market is exclusively channel-partner-driven, with end-customer segments spanning affluent families seeking premium multi-sport lake recreation and professional/competitive watersports athletes.
Varatti Boats firmographics
Firmographics- Name
- Varatti Boats
- Legal name
- Floe International, Inc.
- Website
- https://varattiboats.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Varatti Boats designs and manufactures luxury fiberglass wake surf and multi-sport towboats (Z2272, Z2373, Z2474), sold exclusively through authorized U.S. dealers, serving affluent families and professional watersports athletes with proprietary surf, joystick piloting, and power tower systems.
- Ownership category
- akta.pro rank
Varatti Boats industry classification
Industry- Product category
- Recreational Boats
- NAICS
- Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
Keywords
Where Varatti Boats is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Varatti Boats business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Boat Sales: Varatti generates revenue primarily through the sale of new luxury wake surf boats across three Z-Series models (Z2272, Z2373, Z2474). Boats are sold fully customized via a 3D Boat Builder tool, with pricing determined by model, engine choice (MerCruiser 6.2L or 8.2L), interior packages, color selections, and optional features. Sales flow through a network of authorized dealers across the US.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Z2272 - 22'7 Wake Surf Boat |
| One time/ perpetual license | Pay-as-you-go | Z2373 - 23'7 Wake Surf Boat |
| One time/ perpetual license | Pay-as-you-go | Z2474 - 24'7 Wake Surf Boat (Flagship) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Varatti Boats product offering
Product offeringCore offering
Varatti Boats designs, engineers, and manufactures luxury fiberglass wake surf boats across three Z-Series models (Z2272, Z2373, Z2474) at its Cambridge, Minnesota facility. Boats are sold exclusively through a US authorized dealer network, customized via the 3D Boat Builder, and equipped with proprietary systems including the Powered Sports Top, Pilot Pro joystick, Varatti Vision helm, and adjustable Varatti Surf System (VSS). Revenue is generated almost entirely through new boat sales with quote-based dealer pricing determined by model, engine, interior, and option packages.
Product overview
Varatti Boats is a family of luxury wake surf boats built in Cambridge, Minnesota, by Floe Craft (a division of Floe International). The core product line consists of three Z-Series models — Z2272 (22'7", 14 passengers), Z2373 (23'7", 15 passengers), and Z2474 (24'7", 16 passengers) — all powered by Mercury MerCruiser engines and equipped with a suite of proprietary technologies. These include the Varatti Vision™ touchscreen helm system, the Pilot Pro System™ (joystick maneuvering with integrated thrusters), the Varatti Surf System™ (VSS) for adjustable wake surfing modes, the patent-pending Powered Sports Top™ (powered tower with integrated audio), and the Power Shade™ / VXL Shade™ powered bimini system. Buyers configure boats through the Varatti 3D Boat Builder platform and are supported by the Pinnacle Protection™ warranty program. Audio is provided by a Rockford Fosgate system with up to 12 speakers and multi-zone control.
Differentiator
Problem solved
Functional benefit
Brands
- Floe Craft: Marine manufacturing division of Floe International, Inc. that produces Varatti Boats along with other marine products including pontoons and cruisers.
Products and services
- Z2272 Wake Surf Boat 22'7" fiberglass wake surf boat for watersports enthusiasts and families; seats 14 passengers with a 49-gallon fuel tank, 3,000 lb ballast system, 23 cupholders, and Mercury MerCruiser 6.2L (370 HP) or 8.2L (430 HP) engine options. Full customization available via the 3D Boat Builder with dealer-quoted pricing.
- Z2373 Wake Surf Boat 23'7" fiberglass wake surf boat; seats 15 passengers with a 68-gallon fuel tank and 24 cupholders. Mid-size Z-Series model with full customization available and Mercury MerCruiser 6.2L or 8.2L engine options.
- Z2474 Wake Surf Boat (Flagship) 24'7" flagship fiberglass wake surf boat; seats 16 passengers with 25 cupholders, supports the broadest range of Varatti exclusive features, and offers the highest horsepower options. Premium customizable configuration.
- Varatti Powered Sports Top Patent-pending power tower system for Z-Series boats that raises and lowers at the touch of a button; features four Rockford Fosgate RGB speakers, three optimized tow points for wakeboarding, tubing and skiing, and retractable tower legs that lower into the gunnels for storage. Sold as an exclusive option package.
- Varatti Power Shade Power bimini system offering instant shade at the touch of a button; provides coverage for the captain and observer seats and integrates with the Powered Sports Top. Sold as an exclusive option package.
- Varatti VXL Shade Rear bimini extension for the Powered Sports Top providing complete cabin coverage from windshield to sundeck; deployable at speeds up to 45 MPH with no speed restrictions. Sold as an exclusive option package.
- Varatti Pilot Pro System Intuitive joystick piloting system integrating bow thruster, stern thruster, and engine drive for effortless docking, reversing, launching, loading, and rider retrieval. Includes Zero-Off GPS Speed Control via Varatti Vision software. Sold as an exclusive option package.
- Varatti Vision Helm System Digital helm interface combining touchscreen controls, Zero-Off GPS speed control, Mood Master LED zones, and integrated system status displays; provides navigation and simplified boat command across surf system, audio, lighting, and propulsion. Sold as an exclusive option package.
- Varatti Surf System (VSS) Fully adjustable ballast and hull configuration system delivering customizable wakes for surfing, wakeboarding, skiing, foiling, and other watersports; supports Surf Left, Surf Right, Foil Surf, and Surf This! modes controlled via the Varatti Vision display. Sold as an exclusive option package.
- Varatti Pure Luxe Interior Package Handcrafted luxury interior featuring Chill Tech Vinyl that stays 15 degrees cooler than standard marine vinyl, bold quilting patterns and welting, a heated power captain's chair, adjustable stadium seating, and up to 68 cu. ft. of storage. Sold as an exclusive option package.
- Varatti Pinnacle Protection Warranty Program Extended warranty program offering 5 years of bow-to-stern component coverage with no hour limits; engine/drive/transmission coverage extendable to 8 years, fully transferable. Sold as a service offering alongside new boat purchases.
Quantifiable outcome
- 5-year bow-to-stern warranty with no hour limits, extendable to 8 years on engine/drive/transmission — best-in-industry coverage
- +5 more outcomes
Companies that use Varatti Boats
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Varatti Boats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Varatti Boats partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, minor and core.
- CWSA (Competitive Wake Surf Association)flagshipVaratti is the presenting sponsor of the CWSA North American Championship 2026 at Big Sandy Lake, McGregor, MN. The event is the premier competitive wakesurf championship featuring top amateur and pro riders, multiple divisions, live music, and fireworks. Varatti boats tow all competition.
- Foot The Chain Waterski and Music FestivalminorVaratti Boats selected as the official exhibition towboat for the 4th Annual Foot The Chain Barefoot Waterski competition in Winter Haven, FL. The event benefits Clean Pirate Life addiction-recovery foundation.
- Rockford FosgatecoreRockford Fosgate provides the premium marine audio system across all Varatti boats. Features include up to 12 speakers, RGB integrated cabin speakers, tower speakers for wake surfing, 12" RGB subwoofer, bow speakers, and multi-zone independent volume control. The system is designed to counter engine, wind, and water noise for concert-quality audio reproduction.
- Mercury Marine / MerCruisercoreMercury MerCruiser provides the engine and propulsion systems for all Varatti boats. The 6.2L MerCruiser T6200 (370 HP, 410 lb/ft torque) and 8.2L MerCruiser T8200 (430 HP, 510 lb/ft torque) are backed by an industry-leading warranty and the largest dealer service network in the world.
- TL Summer NightsminorVaratti Boats named the official towboat of TL Summer Nights event, supporting barefoot skiing and watersports entertainment.
- Floe International / Floe CraftcoreVaratti Boats is a brand of Floe Craft, the marine manufacturing division of Floe International, Inc. Founded in 1983 by Wayne Floe, Floe International is a family-owned Minnesota company with nearly 400,000 square feet of manufacturing space across four campuses. Floe Craft was established in 2008 as the marine manufacturing arm.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Varatti Boats competitors and assessment
Company assessmentDirect peers
- Supra Boats: Owned by MarineMax, Supra builds premium wake surf and wakeboard towboats in aluminum-hulled configurations. Directly comparable to Varatti's Z-Series in size, target buyer, and surf-system feature set, sharing the same Mercury MerCruiser engine platform.
- Malibu Boats: Public company (MBUU) and the leading wake boat manufacturer in the U.S., with its flagship Malibu and value Axis Wake Research brands. Directly competes with Varatti in the wake surf/wakeboard towboat category with similar model sizes and feature positioning, but at significantly larger scale and dealer breadth.
- Axis Wake Research: Malibu Boats' value wake boat brand targeting entry-level wake surf buyers. Provides competitive pressure on Varatti from below in the wake segment with similar features at lower price points, sharing Malibu's hull technology and dealer network.
- Heyday Wake Boats: MarineMax-owned value wake boat brand offering entry-level inboard wake surf boats. Competes with Varatti in the wake surf category at lower price points, expanding the competitive set accessible to Varatti's prospects.
- Centurion Boats: Owned by MarineMax, Centurion specializes in wake surf boats with proprietary Raptor-series engines and the 'Silentrack' surf system. A direct competitor to Varatti in the wake surf segment with similar premium positioning and dealer-led distribution.
- Nautique (Correct Craft): Family-owned Correct Craft's Nautique brand is a heritage direct competitor in the wake boat space, also manufacturing premium towboats with surf-specific hull designs. Competes head-to-head with Varatti for pro-athlete endorsements and competitive event sponsorships.
- Tige Boats: Texas-based premium wake boat manufacturer with comparable model lineup (ZX-class, RZX) targeting the same wake surf enthusiast buyer. Direct competitor in mid-to-large inboard wake boats with similar proprietary surf shaping technology and tournament presence.
- Moomba Boats: Owned by MarineMax, Moomba builds value-priced wake surf and ski towboats. Adjacent competitor pulling entry-level buyers away from premium brands like Varatti, with similar hull and surf technology shared with sister brands Supra and Centurion.
- MasterCraft Boat Holdings: Public company (MCFT) and a premier towboat maker specializing in wake surf, ski, and runabout boats. Sells MasterCraft, Aviara, and Crest brands. Direct competitor to Varatti in the luxury wake surf segment with similar proprietary surf systems and large national dealer network.
Broad incumbents
- Sea Ray Boats: Brunswick-owned broad recreational boat brand offering runabouts, cruisers, and sport boats across price points. Not a direct wake surf competitor but overlaps with Varatti's premium family/recreation buyer segment in the broader recreational boat market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Varatti Boats social profiles
Digital presenceVaratti Boats compliance and trust
Trust signalCompliance6 records
Varatti Boats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Varatti Boats leadership team
Management profileNumber of profiles
Varatti Boats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Varatti Boats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Varatti Boats
What does Varatti Boats do?
Varatti Boats designs, engineers, and manufactures luxury fiberglass wake surf boats across three Z-Series models (Z2272, Z2373, Z2474) at its Cambridge, Minnesota facility. Boats are sold exclusively through a US authorized dealer network, customized via the 3D Boat Builder, and equipped with proprietary systems including the Powered Sports Top, Pilot Pro joystick, Varatti Vision helm, and adjustable Varatti Surf System (VSS). Revenue is generated almost entirely through new boat sales with quote-based dealer pricing determined by model, engine, interior, and option packages.
Is Varatti Boats a public or private company?
Varatti Boats is a private company. It is classified as family owned and is currently operating.
When was Varatti Boats founded?
Varatti Boats was founded in 2008. It employs 11 to 50 people.
Where is Varatti Boats based?
Varatti Boats is headquartered in Cambridge, United States, in the North America region.
How does Varatti Boats make money?
One revenue line is on record: new Boat Sales.
Who are Varatti Boats's main competitors?
Direct peers on record are Supra Boats, Malibu Boats, Axis Wake Research, Heyday Wake Boats, Centurion Boats, Nautique (Correct Craft), Tige Boats, Moomba Boats and MasterCraft Boat Holdings. Sea Ray Boats is listed as a broad incumbent.
Does Varatti Boats have an API?
No public API is recorded for Varatti Boats.
What industry is Varatti Boats in?
Varatti Boats's product category is Recreational Boats. Its primary akta.pro industry code is IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.