AfriCamps Boutique Glamping

What AfriCamps Boutique Glamping does

AfriCamps Boutique Glamping is a South African accommodation company that designs, manufactures, and operates self-catering boutique glamping camps on working farms, wine estates, and nature reserves. The company was founded in 2014 by Dutch entrepreneurs Jeroen van Rootselaar and Manou Bleumink, opened its first camp at Klein Karoo in Oudtshoorn in November 2015, and now operates 19 camps spanning Western Cape, Eastern Cape, KwaZulu-Natal, Mpumalanga, North West, and Limpopo provinces. Its core product is a fully furnished canvas glamping tent built in-house at the company's Atlantis factory, featuring kitchens, bedrooms, spacious showers, air conditioning, and (at 18 of 19 camps) a signature Buitengewoon wood-fired hot tub co-developed with Buitengewoon Luxury Outdoor Living. Two tent variants exist — Classic (up to 5 guests) and the 2025-launched Premium (2 guests, couples-focused) — supported by ancillary bookings such as breakfast baskets, braai packs, ostrich farm tours, spa treatments, and a dog-friendly program at four camps.

The company monetizes almost entirely through direct-to-consumer bookings on its own website (africamps.com), integrated with NightsBridge reservations and DPO PayGate payment processing, with no third-party OTA distribution. Pricing is per-night, per-tent, with a base rate covering 2 guests and variable surcharges for additional guests, hot tubs, cleaning fees (R300), dog stays (R250/dog), and breakfast baskets (from R110/person). Marketing is content-led via blog, Instagram (#AfriCampsMoments, #SnapShareAndWin monthly competitions), Facebook, email, and travel-blogger partnerships, with media coverage in Getaway Magazine, AA Traveller, and Rapport. Customer segments span families (primary), couples (primary, especially via Premium Tents), adventure travelers, nature-lovers, food and wine tourists, and pet owners. Operational footprint includes 11-50 corporate employees in Cape Town (Rivergate Business Park headquarters) plus a separate Atlantis tent manufacturing plant, and the company is POPIA-compliant under South African privacy law.

Name

AfriCamps Boutique Glamping

Legal name

AfriCamps Routes (Pty) Ltd

Website

https://africamps.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

AfriCamps designs, manufactures, and operates 19 self-catering boutique glamping camps on farms, wine estates, and reserves across South Africa, serving families, couples, and adventure travelers via direct booking on africamps.com.

Ownership category

akta.pro rank

Product category

Boutique Glamping Accommodation

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Glamping Resorts & Luxury Camping (THAMAJAC)

akta.pro secondary industries

Glamping Resorts (Luxury Tents, Domes, Yurts) (THAGAOAC), Glamping & Luxury Nature Camps (Eco-Glamping) (THAAAHAK), Safari Camps & Tented Lodges (THAGAOAF)

Keywords

• Boutique glamping accommodation
• Self-catering safari tents
• Luxury outdoor hospitality
• Glamping route itineraries
• Farm stay experiences

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Glamping Accommodation: Nightly rental of fully equipped boutique glamping tents at 19 locations across South Africa. Base rate covers 2 guests with additional charges per extra person. Classic tents accommodate up to 5 guests; Premium tents accommodate up to 2 guests.
2. Cleaning Fee: R300 one-time cleaning fee per stay covering fresh linen, towels, sparkling tent, fireplace and braai setup, hot tub water (where applicable), and essential amenities. Complimentary clean included for stays of 4+ nights.
3. Pet-friendly Accommodation Supplement: R250 per dog per stay fee at dog-friendly camps (de Pakhuys, Karoo 1, Stanford Hills, Klein Karoo). Limited to one small or medium-sized domestic dog per tent.
4. Wood-fired Hot Tub Rental: R200 per night additional charge for wood-fired hot tubs at select locations. Included in rate at Doolhof, Oakhurst, and select other properties.
5. Breakfast Baskets: Pre-order breakfast baskets from R110 per person featuring fresh local produce, dairy, freshly baked goods, eggs, bacon, and beverages.
6. Ostrich Farm Tours: Guided farm tours at Klein Karoo location: R250 per adult, R125 per child (6-12 years). Family packages available. Daily scheduled tours at 9h00 plus private tours on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

AfriCamps Boutique Glamping operates 19 handcrafted, fully furnished self-catering glamping tent camps located on working farms, wine estates, game reserves, and resorts across South Africa. Each custom-designed canvas tent includes a fully equipped kitchen, comfortable bedrooms, spacious bathrooms, and a private outdoor wood-fired hot tub, providing guests with comfortable nature-immersed accommodation suitable for couples, families, and groups of up to five.

Product overview

AfriCamps Boutique Glamping operates a portfolio of 19 glamping camp locations across South Africa, offering two tent categories — Classic Tents (accommodating up to 5 guests) and Premium Tents (for 2 guests) — at working farms, estates, and nature reserves. The core product is the fully furnished canvas tent providing self-catering accommodation with kitchens, bedrooms, showers, and air conditioning. The portfolio is extended by signature Buitengewoon wood-fired hot tubs (add-on at most locations), curated Glamping Routes for multi-stop road trips, and optional extras including breakfast baskets, braai packs, and spa services. A dog-friendly program covers 4 locations. The company also offers gift vouchers and an informational app.

Differentiator

Problem solved

Functional benefit

Brands

• Buitengewoon Wood-fired Hot Tubs: Signature wood-fired hot tubs manufactured in partnership with Buitengewoon Luxury Outdoor Living. Available at 18 of the 19 AfriCamps locations.

Products and services

• AfriCamps Classic Tents

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• Buitengewoon Luxury Outdoor LivingcoreStrategic or Co-development Partner · 1 January 2018Co-developed the signature Buitengewoon wood-fired hot tubs with Buitengewoon Luxury Outdoor Living. These handmade, locally created hot tubs are a key differentiator for AfriCamps, available at 18 of 19 locations. The partnership represents co-innovation in outdoor leisure products tailored for the glamping context.

Scale indicators5 records

Recent moves14 records

Expansion highlights7 records

Emerging players

• Tentrr: Glamping marketplace and operator offering curated private campsites with canvas tent setups across the US. Comparable end-customer experience (canvas tent, outdoor amenities, nature immersion) though operates via a marketplace/landowner network model rather than AfriCamps' owned-brand farm partnerships.

Regional players

• Bushcamp Company: Zambia-based operator running multiple luxury bushcamps in South Luangwa and Lower Zambezi. Comparable boutique tented safari camp model serving experiential international travelers in southern Africa, though outside AfriCamps' South African domestic market.
• Sanbona Wildlife Reserve: South African private game reserve offering luxury tented accommodation and safari experiences in the Western Cape. Comparable canvas-tented luxury offering and regional guest base, though operating as a single-property destination rather than a multi-camp network.

Broad incumbents

• Singita: Ultra-luxury safari lodge and conservation brand operating tented camps and lodges across South Africa, Tanzania, and Zimbabwe. Comparable high-end nature-immersive accommodation model with on-site amenities and curated experiences, though at a higher price point and larger property scale.
• &Beyond: Luxury safari and travel operator with lodge and camp portfolio across southern and East Africa. Overlaps directly with AfriCamps' game reserve locations (Bonamanzi, White Elephant Safaris) for high-end nature-seeking travelers and operates in the same Southern African safari ecosystem.
• Wilderness Safaris: Large-scale African safari operator with luxury tented and lodge camps across multiple countries. Comparable canvas-tented luxury camp model with full amenities, though broader geographic footprint and more conservation-focused positioning.

Direct peers

• Under Canvas: US-based luxury glamping operator with safari-style canvas tents near national parks. Closely comparable boutique glamping model with full-furnish tent units, hot tubs, and a direct booking channel serving similar experiential traveler demand.
• AutoCamp: Luxury outdoor accommodation operator offering Airstream suites and cabin-style lodging in US destinations. Comparable design-led, premium positioning with direct-to-consumer booking and on-site amenities targeting the same experiential leisure segment.
• Collective Retreats: Luxury outdoor hospitality brand with curated tented and cabin retreats at iconic destinations. Comparable upscale glamping concept emphasizing design, location, and full-service amenities for travelers seeking nature without sacrificing comfort.

Others

• Hipcamp: Outdoor accommodation marketplace connecting travelers with private campsites, cabins, and glamping properties. Functionally adjacent to AfriCamps' direct-to-consumer discovery and booking model, useful as a reference for digital distribution dynamics in the outdoor hospitality space.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/africamps
• Instagraminstagram.com/africamps
• LinkedInlinkedin.com/company/africamps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AfriCamps Boutique Glamping