Achterhoek Toerisme

What Achterhoek Toerisme does

Achterhoek Toerisme, legally Stichting Achterhoek Toerisme, is a Dutch non-profit foundation (Stichting) headquartered in Doetinchem with an additional site in Borculo. It operates as the regional Destination Marketing Organization (DMO) for the Achterhoek area in the Province of Gelderland, functioning as a connector between tourism entrepreneurs, municipalities, the provincial government, and visitors. Its mandate covers inspiration, information provision, hospitality coordination, and the maintenance of route infrastructure for the region.

The organization's core product is the achterhoek.nl digital platform — a comprehensive tourism portal aggregating accommodations, attractions, restaurants (216 listed), events, and a curated library of 700+ cycling, walking, MTB, gravel, e-bike, and themed routes (including Silo Art, liberation, handbike, and castle routes). The platform is complemented by the Achterhoek Routes mobile application with GPS navigation, a network of physical VVV tourist information offices and TIPs (including cross-border locations in Germany), the Achterhoek Convention Bureau serving the business-events vertical, the Camping Card Achterhoek (CCA) loyalty program, and eight themed sub-portals covering camping, hotels, characteristic stays, family activities (Kidsgeluk), outdoor recreation, museums, culinary experiences, and seasonal wild-game cuisine.

Revenue is not commercially generated through paid products; instead, the organization is funded by Provincie Gelderland and contributions from Achterhoek municipalities, supplemented by in-kind support from the regional entrepreneur and VVV/TIP network. The go-to-market is community-led: the foundation promotes the region across its own website, social channels (Facebook, Instagram, Pinterest), newsletters, and regional magazines, while enabling local businesses and tourism providers to be discovered by visitors. The organization serves three primary visitor segments — leisure tourists/recreational visitors (primary), business groups via the Convention Bureau, and families with children — with no commercial transaction layer or paid subscription offering disclosed.

Name

Achterhoek Toerisme

Legal name

Stichting Achterhoek Toerisme

Website

https://achterhoek.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Achterhoek Toerisme is a non-profit regional Destination Marketing Organization for the Achterhoek region in Gelderland, Netherlands. It promotes tourism through the achterhoek.nl platform, themed sub-portals, a mobile routes app, a VVV/TIP network, and the Achterhoek Convention Bureau, serving leisure visitors, families, and business groups.

Ownership category

akta.pro rank

Product category

Regional Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Tours, Activities & Attractions Metasearch (THALAEAI)

Keywords

• Regional tourism marketing
• Destination promotion services
• Tourism route planning
• Visitor information services
• Travel content portal

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Regional Tourism Promotion Services: Government-funded organization providing tourism promotion and marketing services for the Achterhoek region

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Achterhoek Toerisme is a regional destination marketing foundation that promotes tourism in the Achterhoek region of the Netherlands. It operates the achterhoek.nl digital portal aggregating 700+ cycling, hiking, and outdoor routes, 216+ restaurants, hundreds of accommodations, attractions, and events. Complementary offerings include the Achterhoek Routes App with GPS navigation, themed sub-portals, the Camping Card loyalty program, and a physical network of VVV tourist information offices and TIPs.

Product overview

Achterhoek Toerisme operates as a regional tourism marketing organization for the Achterhoek area in the Netherlands. Its core product is the achterhoek.nl digital platform, which serves as a comprehensive tourism portal providing information about accommodations, attractions, cycling and walking routes, restaurants, and events. The offering includes the Achterhoek Routes App for GPS-based route navigation, the Camping Card Achterhoek loyalty program, a network of VVV tourist information points, and various themed sub-portals covering topics like family activities (Kidsgeluk), camping, outdoor recreation, culinary experiences (Wild Eten), and museums. The platform functions as an aggregator and marketing hub connecting visitors with local tourism providers across the Achterhoek region.

Differentiator

Problem solved

Functional benefit

Brands

• Achterhoek Convention Bureau: Convention bureau for meeting locations, teambuilding and business events in the Achterhoek region
• Kamperen in de Achterhoek
• Hotels in de Achterhoek
• Kidsgeluk in de Achterhoek
• Outdoor Achterhoek
• Musea in de Achterhoek
• Smaakmakers van de Achterhoek
• Karakteristiek Overnachten
• Wild Eten in de Achterhoek

Products and services

• Achterhoek.nl Website Platform Main digital tourism portal for the Achterhoek region providing comprehensive information about accommodations, attractions, cycling and walking routes, restaurants, events, and themed tourism experiences for visitors and tourists.
• Achterhoek Routes App A free mobile application containing hundreds of cycling, walking, and other routes throughout the Achterhoek region with GPS navigation capabilities for outdoor recreation visitors.
• Camping Card Achterhoek (CCA) A loyalty card offering discounts and special offers at various camping locations throughout the Achterhoek region, promoted alongside the dedicated camping portal kamperenindeachterhoek.nl.
• VVV and TIP Network (Tourist Information Points) Network of physical VVV tourist information offices and TIP (Tourist Information Point) inspiration points distributed throughout the Achterhoek region and across the border in Germany, providing on-the-ground visitor guidance and local tourism services.
• Achterhoek Convention Bureau Business tourism service connecting companies with meeting venues, team building activities, and conference facilities in the Achterhoek region.
• Themed Tourism Portals Specialized sub-portals covering themed tourism verticals including Kidsgeluk (family activities), Kamperen (camping), Karakteristiek Overnachten (characteristic stays), Outdoor Achterhoek, Wild Eten (game cuisine), Musea (museums), and Hotels, each targeting specific visitor segments.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Ondernemers (Entrepreneurs in Achterhoek)coreStrategic or Co-development PartnerPartnership with tourism entrepreneurs throughout the Achterhoek region for regional promotion and marketing activities. Entrepreneurs can join as partners through the zakelijke website.
• Municipalities in AchterhoekcoreStrategic or Co-development PartnerCollaboration with municipalities for local product development, promotion, and marketing activities. Employees work on activities for specific municipalities in addition to whole-region initiatives.
• Provincie GelderlandcoreStrategic or Co-development PartnerProvincial government funding partner that contributes to the development and maintenance of the tourism website and regional promotion efforts.
• VVV's and TIP's in AchterhoekcoreStrategic or Co-development PartnerNetwork of local VVV offices and TIP (Tourist Information Points) that contribute data and information to the central Achterhoek tourism website.
• Achterhoek Convention BureauminorStrategic or Co-development PartnerConvention bureau operating under Achterhoek Toerisme for meeting venues, team building, and business event services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Global OTA that aggregates Dutch accommodations, including Achterhoek hotels, B&Bs, and vacation homes. Comparable as an accommodation discovery channel competing for visitor attention against Achterhoek's Blijven Slapen directory.
• NBTC Holland Marketing: National-level DMO for the Netherlands, the parent organization that coordinates with regional DMOs like Achterhoek Toerisme. Comparable tourism-promotion mission at country scale, with broader marketing budget and international remit.
• Tripadvisor: Global metasearch and review platform listing restaurants, attractions, and accommodations across the Achterhoek. Competes with achterhoek.nl for top-of-funnel discovery of regional points of interest.

Emerging players

• Outdooractive: European outdoor and hiking/cycling routes platform with substantial Dutch coverage. Overlaps with Achterhoek Toerisme's Routes App in functionality (GPS navigation, route discovery) and competes for visitor attention in the same regional use case.
• Komoot: Pan-European outdoor routing platform with strong coverage of cycling and hiking routes, including the Achterhoek. Comparable in route content and GPS-based trip planning, but operates as a global commercial platform rather than a regional DMO.

Direct peers

• Visit Drenthe: Regional DMO for the Dutch province of Drenthe. Closely comparable in mission, route-focused content (cycling/hiking), themed portals, and provincial/municipal funding model in another rural Dutch province.
• Visit Limburg (Limburg Marketing): Regional DMO for the Dutch province of Limburg. Same operating model: government-funded promotion, themed portals for cycling/hiking/outdoor, route network, and accommodation directories in a defined Dutch region.
• VisitVeluwe: Regional destination marketing organization (DMO) for the Veluwe, a neighboring Dutch region in Gelderland. Directly comparable structure: provincial/municipal funding, themed tourism portals (cycling, hiking, family stays), and route content for outdoor tourism in Gelderland.
• Visit Zuid-Holland: Dutch regional DMO promoting tourism across a Dutch province. Comparable in mission, regional portal model, sub-portals by theme, and government-funded non-profit (Stichting) structure.
• VisitBrabant: Regional DMO for the Dutch province of North Brabant. Directly comparable in operating model, content pillars (cycling, hiking, culinary, family), and Dutch provincial funding structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/achterhoektoerisme
• Instagraminstagram.com/mooiachterhoek
• Pinterestnl.pinterest.com/achterhoektoerisme
• LinkedInlinkedin.com/company/stichting-achterhoek-toerisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achterhoek Toerisme