What Ondernemers.com does

Ondernemers.com is a Dutch-language online content platform targeting self-employed professionals (ZZP/zelfstandigen), small and medium-sized business owners (MKB), and aspiring entrepreneurs in the Netherlands. The site organizes editorial content into distinct categories — Ondernemerstips (entrepreneur tips), Internet Marketing, Belasting & Geld (tax and money), Topondernemers (top entrepreneurs), Werk gerelateerd (work-related), Telefoonnummers (phone numbers), and a general Blog — and also hosts a set of static information tools covering Dutch-specific tax topics such as business asset depreciation, the 1,225-hour criterion, zelfstandigen- en startersaftrek, the Kleine Ondernemersregeling (KOR), and MKB-Winstvrijstelling. The platform runs on a WordPress content management system using the Astra theme, with no proprietary technology stack, and is operated by a small freelance editorial team of 1-10 people.

The business model is advertising- and sponsorship-led. The site is free to access for end users and generates revenue through sponsored posts, branded content partnerships, and affiliate/marketing relationships with brands including Pricewise, KPN, and Geld.nl. The audience is reached primarily through organic search (Google SEO), with content periodically picked up by major international outlets such as Forbes, Vice, Mashable, and The New York Times, and through organic social channels on Facebook and LinkedIn. There are no paid products, subscriptions, or enterprise offerings.

Ondernemers.com is a subsidiary of Revuwire Group, a privately held international media group with an established US online presence that expanded into the Netherlands via this property. The group operates a portfolio of related Dutch entrepreneur-focused sites including Bedrijven.nl and Ondernemen in Nederland, and has integrated the Belastingdienst-aangiftehulp.nl tax-filing service into Ondernemers.com's tax advice division. The site has no disclosed funding history, no institutional investors, and no public listing.

Name

Ondernemers.com

Legal name

Ondernemers.com

Website

https://ondernemers.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Ondernemers.com is a Dutch online content platform that publishes free editorial articles and tax reference tools for self-employed professionals and small business owners in the Netherlands. It is owned by Revuwire Group and monetizes its audience through sponsored content and advertising partnerships.

Ownership category

akta.pro rank

Product category

Online business content / entrepreneur media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310)

akta.pro primary industry

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

akta.pro secondary industry

Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)

Keywords

• Dutch entrepreneur content
• Small business tax advice
• Online marketing resources
• Freelancer business guides
• ZZP startup resources

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sponsored Content and Advertising: The platform generates revenue through sponsored posts and advertising opportunities. They work with brands like Pricewise, KPN, and Geld.nl for branded content partnerships.
2. Affiliate and Marketing Partnerships: Revenue is generated through marketing partnerships and advertiser collaborations, bringing brands in contact with the entrepreneur audience through sponsored content.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Ondernemers.com is a free Dutch-language online content platform that publishes editorial articles, tutorials, and guides for entrepreneurs and self-employed professionals (ZZP) in the Netherlands. Its content covers tax advice (Belasting & Geld), internet marketing, entrepreneur tips, work-related topics, phone-number lookups, and profiles of top Dutch entrepreneurs. The platform monetizes primarily through sponsored branded content, advertising partnerships, and affiliate/marketing collaborations with brands such as Pricewise, KPN, and Geld.nl.

Product overview

Ondernemers.com is a Dutch online content platform for entrepreneurs, providing free informational articles across multiple categories. The platform operates as a unified content hub organized into distinct content sections including Ondernemerstips (entrepreneur tips), Internet Marketing, Belasting & Geld (tax and money), Topondernemers (top entrepreneurs), Werk gerelateerd (work-related), Telefoonnummers (phone numbers), and a general Blog. The platform also hosts specialized information tools covering tax and financial topics such as Bedrijfsmiddelen (business assets), Bedrijfsruimte (business premises), Bestelauto (commercial vehicles), Investeringsaftrek (investment deductions), and various tax deduction schemes including the Kleine Ondernemersregeling (KOR) and MKB-Winstvrijstelling. Belastingdienst-aangiftehulp.nl is integrated as part of the tax advice division. The company is owned by Revuwire Group and features sponsored content partnerships with brands like Pricewise, KPN, and Geld.nl.

Differentiator

Problem solved

Functional benefit

Products and services

• Belastingdienst-aangiftehulp.nl tax advisory service Tax advisory service integrated into ondernemers.com covering income tax returns and VAT for Dutch entrepreneurs and freelancers (ZZP).
• Sponsored content and branded partnerships (Pricewise, KPN, Geld.nl) Branded content and advertising partnerships that connect third-party brands (Pricewise, KPN, Geld.nl, etc.) with the platform's Dutch entrepreneur audience via sponsored posts.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• PricewiseminorGTM or Marketing PartnerFeatured brand in Ondernemers spotlight section, indicating a marketing/partnership relationship for sponsored content.
• KPNminorGTM or Marketing PartnerFeatured brand in Ondernemers spotlight section as a marketing partner for branded content.
• Geld.nlminorGTM or Marketing PartnerFeatured brand in Ondernemers spotlight section representing marketing partnership for sponsored content delivery.
• Revuwire GroupcoreStrategic or Co-development PartnerParent company of Ondernemers.com with an international profile and major online presence in the US. The group has expanded to Netherlands with Ondernemers.com as a key asset. The group operates multiple websites and continues to grow.
• Bedrijven.nlminorGTM or Marketing PartnerRelated website for entrepreneurs managed by the same group, offering additional business resources.
• Ondernemen in NederlandminorGTM or Marketing PartnerRelated website (Jimdo site) for Dutch entrepreneurship blogs, part of the network of entrepreneur-focused sites.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Het Ondernemersplein (KVK): Het Ondernemersplein is the Dutch Chamber of Commerce's official information portal for entrepreneurs. It provides free Dutch-language SMB and tax/administrative guidance that overlaps with Ondernemers.com's Belasting & Geld and Ondernemerstips sections.
• Frankwatching: Frankwatching is a Dutch publication focused on digital marketing, online business, and content strategy. It directly overlaps with Ondernemers.com's "Internet Marketing" vertical and serves the same Dutch SMB/entrepreneur reader seeking marketing advice.
• Quote: Quote is a well-known Dutch business magazine featuring entrepreneur profiles, wealth stories, and SMB strategy. It overlaps with Ondernemers.com's "Topondernemers" vertical and Dutch entrepreneur audience.
• MT/Sprout: MT/Sprout is one of the leading Dutch media brands covering entrepreneurs, startups, and SMBs. It competes directly with Ondernemers.com for the same Dutch ZZP/MKB audience and advertising/sponsorship budgets, with overlapping editorial coverage of entrepreneurship, marketing, and finance.
• ZZP Nederland: ZZP Nederland is a Dutch self-employed professionals' organization with content and resources for ZZP'ers. It directly competes for the same primary audience that Ondernemers.com targets (Dutch ZZP/entrepreneurs seeking business and tax guidance).
• Emerce: Emerce is a major Dutch platform covering digital commerce, marketing, and technology. It overlaps with Ondernemers.com on internet marketing and digital business content aimed at Dutch SMBs and entrepreneurs.
• Marketingfacts: Marketingfacts is a Dutch-language marketing and media publication. It competes with Ondernemers.com for Dutch SMB readership and advertising dollars in the internet marketing and digital business category.

Broad incumbents

• Entrepreneur.com: Entrepreneur.com is the large global English-language entrepreneur/SMB media brand. It serves the same conceptual audience (entrepreneurs seeking business, marketing, and finance advice) as Ondernemers.com but at global English-language scale, making it a broader-incumbent comparable for monetization and traffic strategy.
• Inc.com: Inc. is a major U.S. SMB and entrepreneurship publication. It shares the same content vertical (entrepreneur advice, marketing, growth) as Ondernemers.com and operates a comparable advertising- and sponsorship-supported business model at much larger scale.

Regional players

• Bright: Bright is a Dutch consumer technology and digital lifestyle publication. It serves a Dutch audience with adjacent interests (tech, gadgets, digital trends) that partially overlap with Ondernemers.com's SMB/entrepreneur reader base.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/ondernemers-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ondernemers.com