What Arum Group does

Arum Group is a Barcelona-based, privately held (ARUM GROUP R&M, S.L.) real estate development and resort management firm, founded in 1995 (successor to Medgroup), that specializes in the end-to-end creation, restructuring, and operation of large-scale tourist and residential resorts in Spain and select international markets. The company operates seven interconnected service lines: hotel-resort development, residential and tourist real estate development, hotel consulting and asset management, integrated marketing/sales/communication/technology, golf course development and management, commercial real estate, and "real estate innovation." Its flagship mandates include the Abama Resort in Tenerife (160 hectares, 650 planned residences, The Ritz-Carlton as hotel operator), La Manga Club in Murcia (568 hectares, 2,300+ homes, three golf courses), Bonmont in Costa Daurada (230 hectares, Sheraton operator), Playa Macenas in Almería (Westin operator), and Eldorado Playa in Tarragona.

The firm monetizes through two primary streams: (1) project-based development, promotion, and sale fees on residential units within resort complexes (e.g., 280+ units sold at Abama, 5,000+ lifetime luxury homes across Spain), and (2) recurring professional services fees for hotel consulting, asset management, F&B optimization, and post-opening resort operations across its active mandate portfolio. Pricing is bespoke and quote-based, not publicly tiered. Arum supplements its execution capability with proprietary sales-and-marketing software for departmental coordination and a "real estate innovation" line that integrates digital sales platforms with inbound marketing. Distribution is enterprise field sales: long-cycle direct relationships with resort owners, investors, and international hotel brands (InterContinental Hotels Group, Marriott-affiliated Sheraton and Westin, Ritz-Carlton), supported by signature golf course designers (Robert Trent Jones Jr., Dave Thomas) and a 2020 institutional partnership with the Spanish Association of Golf Courses (AECG) covering 180+ courses. The company employs 11–50 people and is led by CEO and Asset Manager Jesús Abellán Gómez.

Name

Arum Group

Legal name

ARUM GROUP R&M, S.L.

Website

https://arumgroup.es

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Arum Group is a Barcelona-based private real estate developer and resort manager that delivers end-to-end tourist and residential resort projects across Spain — from master planning and construction to branded-residence sales and ongoing asset management for owners and international hotel operators.

Ownership category

akta.pro rank

Product category

Real Estate Development & Resort Management

NAICS

Traveler Accommodation (7211), Real Estate Property Managers (53131), Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hospitality (Hotel) Property Management (BPAJAGAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Resort development services
• Hotel asset management
• Golf course construction
• Branded residences
• Real estate consulting

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Real estate development and property sales: Arum Group develops, constructs, and sells residential properties within resort complexes. Revenue is generated through the development and sale of villas, apartments, plots, and branded residences. They manage the entire process from master planning to construction and final sales.
2. Resort management and asset management: Ongoing management of resort operations including F&B facilities, golf courses, commercial spaces, and residential services. Provides professional services to resort owners seeking operational restructuring and optimization.
3. Hotel concept development and consulting: Development analysis, product design, financial modeling, and construction management for hotel concepts. Includes operator negotiation and contract services for branded hotel introductions.
4. Digital strategy and innovation consulting: Digital strategy consulting for real estate, integrating sales platforms with marketing tactics and specialized real estate software. Includes strategy for new channels and new asset categories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Arum Group manages, restructures, and develops large-scale tourist and residential resort destinations, providing end-to-end services including hotel resort development, residential and tourist real estate promotion, hotel consulting and asset management, integrated marketing/sales/technology, golf course management and construction, commercial real estate development, and real estate innovation. Their specialized offerings include branded residences, master planning and infrastructure design, and financial project management. They partner with international hotel brands such as InterContinental (Holiday Inn Express), Sheraton, Westin, and Ritz-Carlton to deliver these projects.

Product overview

Arum Group operates as a comprehensive resort development and management company offering an integrated portfolio of services for tourist and residential resort destinations. The core offering spans seven interconnected service areas: hotel resort development, residential and tourist real estate development, hotel consulting and asset management, marketing/sales/communication/technology integration, golf course development and management, commercial real estate development, and real estate innovation. The company manages the complete project lifecycle from conceptualization through implementation, including master planning, construction management, financial planning, sales, and marketing. Their portfolio includes branded residences development and specialized services in senior living, wellness, and security. Projects are developed in partnership with international hotel operators including Sheraton, Holiday Inn Express (InterContinental Hotels Group), Ritz-Carlton, Westin, Hyatt, Accor, and Marriott.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Resort Development Hotel resort development service covering the conceptualization, planning, and implementation of large-scale tourist and residential resort destinations for investors, resort owners, and hotel operators.
• Residential and Tourist Real Estate Development Residential and tourist real estate development and promotion service, including new construction, sales, and marketing of properties within resort communities for buyers and investors.
• Hotel Consulting and Asset Management Hotel consulting and hotel asset management service including operational restructuring and performance optimization for hospitality properties owned by resort investors and operators.
• Marketing, Sales, Communication and Technology Integrated marketing, sales, communication, and technology service for resort properties, including proprietary sales management software and digital strategy designed to coordinate sales, marketing, and finance teams for residential real estate sales.
• Golf Course Management, Development and Construction Golf course management, development, and construction service including redesign, agronomic planning, and business plan development for golf facilities integrated within resort destinations.
• Commercial Real Estate Development Commercial real estate development service covering retail spaces, F&B concepts, and commercial asset management within resort environments for resort owners and investors.
• Real Estate Innovation Real estate innovation service leveraging digital strategy, technology integration, and new asset development including senior living, wellness, and security specializations for resort and residential assets.
• Branded Residences Development Specialized development of branded residence concepts that combine private ownership with luxury hotel services, including operator negotiation and brand licensing with international hotel groups.
• Master Plan and Infrastructure Design Comprehensive master planning and infrastructure design service for resort developments, including land use permits and urban planning for large-scale resort projects.
• Financial Project Management Financial management service for complex resort projects covering planning, budgeting, and financial target optimization for resort owners and investors.

Quantifiable outcome

• Over 5,000 homes sold in the luxury segment across Spain
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• AECG (Spanish Association of Golf Courses)coreStrategic or Co-development Partner · 1 December 2020Collaboration agreement signed December 2020 for AECG (Spanish Association of Golf Courses) to leverage Arum Group's expertise in golf resort management. Arum provides technical advice to the Board of Directors and Assembly, participates in training activities, and helps promote synergies between Spanish golf resorts internationally. AECG represents more than 180 golf courses.
• InterContinental Hotels GroupcoreStrategic or Co-development PartnerDevelopment agreement for Express by Holiday Inn brand introduction to Spain. Arum executed the opening plan comprising 12 projects over three years, ultimately opening 20 hotels across Barcelona, Madrid, and Malaga. This was the first major introduction of the Express brand to the Spanish market.
• Sheraton (Marriott International)coreStrategic or Co-development PartnerArum managed the search and negotiation of the hotel operator contract for Bonmont branded residences project. Sheraton operates the hotel component of the Bonmont resort development, which included diverse hotel products from conventional rooms to branded residences and fractionals.
• Westin Hotels (Marriott International)coreStrategic or Co-development PartnerWestin operated the luxury hotel component of Playa Macenas Beach & Golf Resort, one of the largest resort projects in Spain at the time. The resort included a Westin hotel alongside 1,300+ residences, golf course, beach club, and commercial areas.
• GRI ClubminorGTM or Marketing PartnerGRI Club interviewed CEO Jesús Abellán Gómez at GRI Hospitality Europe 2024 in Madrid to explore Arum Group's trajectory in resort development. GRI Club provides a platform for industry networking and thought leadership.
• Robert Trent Jones Jr. (Golf Course Designer)coreStrategic or Co-development PartnerSignature golf course designer for Bonmont, responsible for the 18-hole golf course design. The course is certified by the European Tour and recognized for its balance with the landscape.
• Dave Thomas (Golf Course Designer)coreStrategic or Co-development PartnerSignature golf course designer for Abama Golf, responsible for the par-72 course design. Abama Golf was the first course in Spain to receive IAGTO quality certification and is recognized among the best in Europe.
• Considerate GroupminorStrategic or Co-development PartnerSustainability consultancy collaboration. Xenia zu Hohenlohe, Managing Partner and Founder of Considerate Group (Certified B Corporation), contributes to Arum's blog on sustainable resort development, ESG strategy, and sustainability audits.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Knight Frank Spain: Luxury residential and resort real estate advisor serving high-net-worth buyers and developers in Spain and Europe, directly comparable to Arum's branded-residence sales and resort marketing work at Abama and Bonmont.
• WATG (Wimberly Allison Tong & Goo): Global hospitality and resort planning, architecture, and consulting firm that delivers integrated master planning and operator-ready resort concepts—the same end-to-end development and operator-negotiation role Arum plays for Spanish owners and investors.
• Sotogrande S.A. Spanish luxury residential and golf resort community developer and operator, sharing Arum's combined resort master planning, branded residences, golf operations, and HOA/community management profile in southern Spain.
• Savills (Aguirre Newman, Spain): Spanish/European luxury real estate advisory and asset management firm serving investors, owners, and developers of trophy hospitality and residential assets, directly comparable to Arum's investor-facing resort development and management work.
• CBRE Hotels (Spain & EMEA): Global hotel and hospitality real estate advisor with a strong EMEA footprint, offering investment advisory, operator search, and asset management services that overlap directly with Arum's hotel consulting and resort asset management practice.
• EDSA (now part of EPR Properties advisory network): Resort and hospitality planning, landscape, and master planning firm that designs golf-integrated resorts internationally, overlapping with Arum's golf course and master planning services for owners like Bonmont and Abama.
• Colliers International Spain: Real estate services and capital markets advisor active across Spanish hospitality and resort investment, competing for the same investor- and owner-side advisory mandates as Arum.

Regional players

• Pestana Hotel Group: Portuguese-origin resort operator and developer with branded residences and golf resorts in Iberia and Brazil, the closest Iberian neighbor to Arum's Spain-centric resort development and management model.

Broad incumbents

• Meliá Hotels International: Spain's largest resort and hotel operator with integrated real estate development capability; a broader incumbent that competes for operator mandates and resort management contracts alongside Arum's projects.

Emerging players

• HKS Architects (Hospitality): Architecture and planning firm with a dedicated hospitality practice designing resort hotels and branded residences globally, competing with Arum's integrated design-through-operator advisory work for trophy resort owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiiK7yit-FTxxTWy96SHEhA
• LinkedInlinkedin.com/company/arum-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arum Group