SWBC Payroll + HR

What SWBC Payroll + HR does

SWBC Payroll + HR is a division of SWBC (Southwest Business Corporation), operating as a Certified Professional Employer Organization (CPEO) founded in December 2010 and headquartered in San Antonio, Texas, with a secondary office opened in Austin in 2023. The company delivers outsourced payroll processing, human resources administration, employee benefits administration, workers' compensation and risk management, and talent management services to more than 300 small-to-medium businesses across Texas and 40 additional US states, covering roughly 20,000 shared worksite employees. Its co-employment model allows clients to retain operational control while SWBC handles tax administration, benefits, compliance, and HR functions.

The technology stack is anchored by the PrismHR platform, providing integrated payroll, employee/manager self-service portals, applicant tracking, time and attendance, benefit enrollment, and e-learning (swbcU). In February 2026, the company launched two additional products: JobFusion (a tiered recruiting platform offered in Silver, Gold, and Platinum service levels) and Learn By Design (an e-learning and employee development platform). Revenue is generated primarily through per-employee-per-month administrative fees on the PEO model, supplemented by add-on services across recruitment, learning, and risk management. GTM is consultative and sales-led, using a team of 45+ HR experts targeting SMBs through website consultation requests, referrals, and industry partnerships.

SWBC Payroll + HR is held within parent SWBC, a private financial services company founded in 1976 by Charlie Amato and Gary Dudley. The company holds IRS CPEO certification (2017) and ESAC accreditation (2011) — held by fewer than 5% of PEOs — and reports a 96% client retention rate. Leadership includes CEO Kim Pollok and Norman L. Paul Jr., J.D. (former NAPEO Board Chair), backed by a CPA-credentialed Accounting Manager and J.D.-credentialed Compliance Manager. No external funding rounds have been disclosed.

Name

SWBC Payroll + HR

Legal name

SWBC Payroll + HR

Website

https://swbcpeo.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

SWBC Payroll + HR is a Certified Professional Employer Organization (PEO) that delivers outsourced payroll, HR, benefits, workers' compensation, and talent management services to 300+ small-to-medium businesses across Texas and 40 additional US states, covering approximately 20,000 worksite employees.

Ownership category

akta.pro rank

Product category

Professional Employer Organization Services

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)

akta.pro secondary industry

Global Payroll & Multi-Country Payroll Management (BPACAHAC)

Keywords

• Payroll processing services
• Human resources outsourcing
• Professional employer organization
• Employee benefits administration
• Workers compensation insurance

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. PEO Administrative Services: SWBC Payroll + HR operates as a Professional Employer Organization (PEO), providing co-employment services where the company becomes the administrative employer handling payroll taxes, benefits administration, compliance, and HR functions. Revenue is generated through fees charged to client companies, typically per-employee administrative fees that allow clients to access enterprise-level benefits and HR services at reduced costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SWBC Payroll + HR operates as a Professional Employer Organization (PEO), entering a co-employment relationship with client businesses under which it becomes the administrative employer of record for payroll taxes, benefits administration, compliance, and HR functions. Its offering bundles payroll processing, HR support, employee benefits (medical, dental, vision, 401(k), FSA), workers' compensation and risk management, and talent management, delivered through an integrated cloud platform and supported by a team of 45+ HR experts serving more than 300 small-to-medium-sized businesses and approximately 20,000 worksite employees across Texas and 40 additional U.S. states.

Product overview

SWBC Payroll + HR is a Certified Professional Employer Organization (CPO) offering a unified platform of HR solutions for small to medium-sized businesses. The core portfolio is built around five integrated service areas: Payroll Processing, Human Resources Services, Employee Benefit Administration, Risk Management & Workers' Compensation, and a proprietary Technology Platform. The platform also includes Talent Management, supplemented by two recently launched modules — JobFusion (a tiered recruiting platform available in Silver, Gold, and Platinum tiers) and Learn By Design (an e-learning and employee development platform with a full-featured LMS). These products and modules are designed to work together across the full talent lifecycle from recruitment through retention.

Differentiator

Problem solved

Functional benefit

Brands

• JobFusion: A comprehensive recruiting platform offering tiered service levels (Silver, Gold, and Platinum tiers).
• Learn By Design
• swbcU

Quantifiable outcome

• Businesses using a PEO grow 7-9% faster than non-PEO businesses
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• Blue Cross Blue Shield (BCBS)coreOthersMajor health insurance provider partnership offering medical coverage options to client employees through SWBC PEO's benefits administration platform.
• MetLifecoreOthersNational insurance provider offering dental, vision, life, and other benefit coverage integrated into SWBC PEO's employee benefits administration.
• Colonial LifesupportingOthersVoluntary benefits provider offering supplemental insurance products including accident, critical illness, and disability coverage.
• Catholic Life InsurancesupportingOthersFaith-based insurance provider serving client employees seeking values-aligned coverage options.
• Global Cash CardsupportingOthersPrepaid card and payment solutions provider enabling alternative wage payment methods for employees.
• Kronos (UKG)coreTechnology or IntegrationWorkforce management and time tracking technology platform integrated with SWBC PEO's HR systems for automated time and attendance processing.
• PrismHRcoreTechnology or IntegrationPrimary HR technology platform powering SWBC PEO's payroll processing, benefits administration, and employee self-service portals.
• Omega BenefitssupportingOthersBenefits strategy consulting partner providing guidance on benefit program design and cost optimization.
• Slavic 401kcoreOthersRetirement plan administration partner offering 401(k) and retirement savings programs to client employees.
• Texas MutualcoreOthersTexas-based workers' compensation insurance provider offering coverage options integrated into SWBC PEO's risk management services.
• PricewaterhouseCoopers (PwC)supportingImplementation/ SI/ Consulting PartnerProfessional services firm providing accounting, consulting, and advisory services supporting SWBC PEO's financial operations and client services.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Bambee: Bambee is an emerging HR services provider offering dedicated HR managers plus payroll/HR technology to small businesses. While not a co-employment PEO, it competes with SWBC Payroll + HR for the same small-business HR outsourcing wallet with a software-plus-human service model.
• Justworks: Justworks is a tech-forward PEO targeting SMBs with streamlined payroll, benefits, HR, and compliance delivered through a modern software platform. It competes with SWBC PEO on the same SMB PEO value proposition but differentiates through a software-led UX and pricing model.

Broad incumbents

• ADP TotalSource: ADP TotalSource is the PEO arm of ADP, providing co-employment payroll, benefits, and HR outsourcing to SMBs at national scale. It competes head-to-head with SWBC PEO across most service categories but benefits from ADP's significantly larger scale and broader HCM portfolio.
• Paychex PEO: Paychex PEO is the Professional Employer Organization division of Paychex, offering co-employment HR, payroll, benefits, and risk management. As a broad incumbent, it competes with SWBC PEO across overlapping SMB/mid-market segments but with substantially greater scale.

Direct peers

• Engage PEO: Engage PEO delivers co-employment HR, payroll, benefits, and workers' compensation services to SMB clients across multiple U.S. states. It is a direct comparable to SWBC Payroll + HR in service breadth, mid-sized scale, and SMB-focused go-to-market.
• Sequoia One: Sequoia One (formerly Sequoia Consulting Group) is a PEO/HR outsourcing firm delivering payroll, benefits, HR, and compliance services to SMB and mid-market clients — comparable to SWBC Payroll + HR across service breadth and target segments.
• ExtensisHR: ExtensisHR is a mid-market PEO offering co-employment HR, payroll, benefits, and risk management solutions. It is closely comparable to SWBC Payroll + HR in service model, client size band, and multi-state delivery.
• TriNet: TriNet is a major PEO offering co-employment HR, payroll, benefits administration, and compliance services to SMBs across multiple verticals — closely matching SWBC Payroll + HR's full-service PEO proposition and target client size.
• Insperity: Insperity (formerly Administaff) is one of the largest publicly traded PEOs in the U.S., delivering co-employment HR, payroll, benefits, and risk management to SMB and mid-market clients — directly comparable to SWBC Payroll + HR's service model and SMB target segment.
• Oasis Outsourcing: Oasis Outsourcing is a mid-sized PEO providing co-employment HR, payroll, benefits, workers' compensation, and risk management to SMBs. It is a direct comparable to SWBC Payroll + HR in service mix, scale range, and SMB target segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SWBCServices
• YouTubeyoutube.com/user/SWBCCorp
• Facebookfacebook.com/people/SWBC-PEO/100087192229762
• LinkedInlinkedin.com/company/swbc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWBC Payroll + HR