What Alkmaar Sport does

Alkmaar Sport NV is a Dutch sports management organization headquartered in Alkmaar, Netherlands, founded in 2014. The company operates and manages the primary public sports infrastructure of Alkmaar municipality, including the IJsbaan De Meent ice rink, two public swimming pools (Zwembad Hoornse Vaart and Zwembad De Hout), Sportcomplex De Meent, Outdoorpark Alkmaar, and Sportpaleis Alkmaar, plus partner-operated Sporthal de Oosterven in De Rijp. It also delivers programming through more than 20 additional partner venues, anchored by Sport Vitaal, its specialized sub-brand for the 50+ demographic. Alkmaar Sport serves six primary customer segments: seniors, children and youth, corporate clients (BedrijfsFit), the general public, sports clubs and associations, and schools, with sportregisseurs acting as district-level coordinators across five neighborhoods.

The company generates revenue from five streams: facility access fees (entry passes and multi-visit cards for swimming pools and ice rink), sports activity program fees (Sport Vitaal, swimming lessons, fitness classes), corporate services (BedrijfsFit wellness packages, team building, gift cards), venue rental and event income (including sponsorship such as RAADHUIS Pinksterun), and municipal contracts with Gemeente Alkmaar for operating public facilities and delivering subsidized community programs. Pricing is publicly disclosed, with subscription products (Sport Voordeel Abonnement at €55.50/year for adults) and freemium offerings (Smart Floor stability testing, Valpreventie fall prevention courses, Gratis Beweegintake, free swimming instructor training with Holland Sport). Discounted access is provided via AlkmaarPas for low-income residents.

The business model rests on a hybrid distribution approach combining owned physical facilities, a 20+ partner venue network, school distribution channels, and the AlkmaarActief.nl digital platform for activity discovery and registration. Key strategic partnerships include Gemeente Alkmaar (municipal anchor), Provincie Noord-Holland (Doortrappen cycling program), Holland Sport (swimming instructor pipeline), Netwerk Vitaliteit (fall prevention), Humanitas (Ontmoet en Beweeg), and Stichting Sport-Z (fitness and Brein in Beweging courses). The organization operates with 101-250 employees and has no disclosed funding rounds, M&A activity, or external investors, functioning as an independent municipal-affiliated operator.

Name

Alkmaar Sport

Legal name

Alkmaar Sport NV

Website

https://alkmaarsport.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Alkmaar Sport NV operates public sports facilities and delivers community sports programming across Alkmaar municipality, serving seniors, youth, corporates, schools, and sports clubs through owned venues, a 20+ partner network, and the Sport Vitaal 50+ sub-brand.

Ownership category

akta.pro rank

Product category

Sports Facility Management and Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outdoor Adventure & Action Sports Parks (Ski Resorts, Bike Parks, Skateparks) (MPAKAEAL)

Keywords

• Sports facility management
• Public swimming pools
• Ice rink operations
• Senior fitness programs
• Corporate wellness services

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Facility Access Fees: Revenue from entry fees to swimming pools (Zwembad Hoornse Vaart, Zwembad De Hout) and ice rink (IJsbaan De Meent). Customers pay per visit or through subscription passes.
2. Sports Activity Programs: Fees collected for organized sports activities including Sport Vitaal programs for 50+, swimming lessons, fitness classes, and various exercise programs.
3. Corporate Services (BedrijfsFit): B2B revenue from企业提供 fitness programs, corporate events, team building activities, and gift cards for employee wellness programs.
4. Venue Rental and Events: Rental income from sports complexes for events, meetings, corporate functions, and third-party activities. Also includes sponsorship and advertising revenues from venue naming and event partnerships.
5. Municipal Contracts: Government funding and contracts from Alkmaar municipality for operating public sports facilities and delivering community sports programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Alkmaar Sport manages and operates municipal sports facilities in Alkmaar, Netherlands — including swimming pools, an ice rink, an outdoor adventure park, and multi-sport complexes — and organizes a broad portfolio of sport and exercise programs for residents of all ages. Its core service pillars are facility operations (Sportcomplex De Meent, Zwembad Hoornse Vaart, Zwembad De Hout, Outdoorpark Alkmaar, Sportpaleis Alkmaar), the Sport Vitaal 50+ movement program delivered at 20+ locations, BedrijfsFit corporate wellness services, and the AlkmaarActief.nl digital activity platform supported by neighborhood sportregisseurs.

Product overview

Alkmaar Sport N.V. is a Dutch sports management organisation operating as a network of distinct but interconnected services and facilities rather than a single software product. The portfolio is organised into four main pillars: (1) Facility Operations — the management and exploitation of sport accommodations including IJsbaan De Meent (ice rink), Zwembad Hoornse Vaart, Zwembad De Hout, Sportcomplex De Meent, Outdoorpark Alkmaar, and Sportpaleis Alkmaar; (2) Sport Vitaal — a comprehensive 50+ sport and movement programme offered at more than 20 locations encompassing indoor and outdoor activities, fall prevention, cognitive-physical courses, swimming, and fitness; (3) Sportactiviteiten — a broad range of sport activities for all ages including swimming lessons (ABC-Zwemles), youth resilience training, indoor football competitions, running events (RAADHUIS Pinksterun), corporate team-building (Bedrijfsuitje op Maat), and corporate wellness programmes (BedrijfsFit); and (4) Digital & Support Services — the AlkmaarActief.nl platform for activity discovery and sign-up, the SportPas transponder card and Sport Voordeel Abonnement subscription product, the Sportregisseur district coordination service, Smart Floor fall-prevention screening, and a free swimming instructor training programme. The services are coordinated through a digital platform (AlkmaarActief.nl) and supported by facilities and personnel across the Alkmaar region.

Differentiator

Problem solved

Functional benefit

Brands

• Sport Vitaal: A specialized division of Alkmaar Sport focused on sports and exercise activities for people aged 50 and over in and around Alkmaar.

Products and services

• Sportcomplex De Meent Multi-sport complex operated by Alkmaar Sport housing an ice rink, sports halls, and event spaces; used for public sports, competitions, and corporate events.
• Zwembad Hoornse Vaart Public swimming complex offering lap swimming, aqua sports, swimming lessons, and wellness programmes.
• Zwembad De Hout Public swimming pool offering lap swimming, warm-water therapy, and swimming lessons.
• IJsbaan De Meent Half-covered 400-metre outdoor ice rink in Alkmaar, open year-round with summer and winter seasons, offering public skating, speed skating, and a restaurant.
• Outdoorpark Alkmaar Outdoor adventure park offering climbing, archery, boot camp, and team-building exercises for individuals and groups.
• Sportpaleis Alkmaar Sports venue featuring a cycling track and facilities for indoor sports and events.
• Sport Vitaal (50+ movement programme) Structured sport and movement programme for adults aged 50+ offered at more than 20 locations across Alkmaar, including swimming, gymnastics, fitness, yoga, Pilates, Qigong, line dancing, cycling, hiking, and fall-prevention.
• ABC-Zwemles (Children's swimming diploma programme) Swimming lesson programme teaching children water safety, floating, survival, and swimming strokes (breaststroke, backstroke, front crawl, back crawl) leading to Dutch swimming diplomas A, B, and C.
• BedrijfsFit (Corporate wellness programme) Corporate wellness programme offering tailored sport packages including on-site clinics, team-building events, corporate outings, and a BedrijfsFit gift card redeemable for a range of sport activities.
• Sport Voordeel Abonnement Annual subscription providing reduced admission rates to the ice rink, swimming pools, and related facilities managed by Alkmaar Sport (adults €55.50/year; under 18 €32.75/year).
• SportPas transponder access card Plastic transponder card used as an access pass for Alkmaar Sport's facilities onto which subscriptions and multi-visit passes are loaded; one-time €6 purchase.
• Sportregisseur (neighborhood sport coordination) services Neighborhood-based sport coordination across five district zones, providing advice on sport offerings, acting as intermediary for the Youth Fund Sport & Cultuur, and serving as a local point of contact for residents, schools, and clubs.
• AlkmaarActief.nl digital sport and activity platform Digital platform managed by Alkmaar Sport's sport coordinators, sports clubs, and cultural providers, where residents can discover and sign up for local sport activities and trial lessons.
• Smart Floor stability and balance assessment Smart floor using sensors to measure gait stability and balance; offered free of charge as part of fall-prevention screening, with participants walking over a 6-metre mat while a sensor captures movement data to generate personalised advice.
• Valpreventiecursus (Fall Prevention Course) Government-recognised 10-week fall-prevention training programme ('In Balans') combining balance exercises, muscle strengthening, and theory on falling and getting up, based on Tai Chi; provided free of charge for residents aged 65+ in Alkmaar.
• Sportieve Accommodaties (Venue rental) Rental of Alkmaar Sport's sports facilities for meetings, events, corporate parties, and team-building activities at Sportcomplex De Meent, Sportcomplex Hoornse Vaart, and Sportpaleis Alkmaar.
• Gratis Opleiding tot Zwemonderwijzer (Free swimming instructor training) Free swimming instructor training programme offered jointly by Alkmaar Sport and Holland Sport, comprising theory sessions, supervised internship, EHBO course, and lifesaving module, with a guaranteed part-time job upon successful completion.

Quantifiable outcome

• Reduced sick leave by 4.1 days per employee per year through regular corporate wellness programs
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Provincie Noord-HollandcoreStrategic or Co-development PartnerProvince provides funding and support for Doortrappen Alkmaar program, which helps elderly residents cycle safely for longer. Enables organization of cycling events and Fiets4Daagse.
• Holland SportcoreStrategic or Co-development PartnerJoint provision of free swimming instructor training program. After successful completion, participants guaranteed part-time employment at either Alkmaar Sport or Holland Sport venues (Hoornse Vaart, De Hout, De Beeck, Het Baafje).
• HumanitasminorStrategic or Co-development PartnerCollaboration for Ontmoet en Beweeg (Meet and Move) activities targeting socially isolated individuals. Humanitas refers participants; activities held at various community venues.
• Stichting Welzijn Ouderen SchermerminorStrategic or Co-development PartnerPartnership for providing sports activities for seniors in Graft-de Rijp and Schermer area. Activities held in local village facilities.
• Stadswerk072minorStrategic or Co-development PartnerCollaboration on stoeptegelroute project - five walking routes marked on Alkmaar sidewalks. Routes follow paths typically used during Avond4daagse.
• Netwerk VitaliteitcoreStrategic or Co-development PartnerHealthcare network collaboration for fall prevention. Combines healthcare providers, municipality, and social domain to identify fall risks and reduce fall incidents in Alkmaar.
• Stichting Sport-ZminorStrategic or Co-development PartnerOrganization provides fitness and aerobics classes in Sportcomplex Oosterhout. Also organizes Brein in Beweging (Brain in Motion) courses for people with neurological conditions.
• Gemeente Alkmaar (Alkmaar Municipality)coreStrategic or Co-development PartnerPrimary municipal partner for sports facility management and community sports programming. Provides funding for public sports services and fall prevention programs.
• RAADHUIS (Creative Agency)minorGTM or Marketing PartnerMain sponsor of RAADHUIS Pinksterun running event. Creative bureau from Oudorp supporting annual sports event.
• Sports Clubs and Associations (Alkmaarse verenigingen)coreChannel Partner/ Reseller/ DistributorNetwork of local sports clubs through which sport clinics are organized. Clubs offer trial lessons and receive support from sportregisseurs for member recruitment.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Basic-Fit: Largest discount fitness chain in Europe with hundreds of low-cost clubs across the Netherlands — a broad incumbent that competes with Alkmaar Sport's individual fitness and swimming offerings on price and convenience.
• Fit For Free: Discount Dutch fitness operator competing with Alkmaar Sport's general-public individual segment via low monthly subscriptions.
• SportCity: Dutch mid-market fitness chain competing for the same individual/subscription fitness members as Alkmaar Sport, but without municipal facility operations.

Direct peers

• Sportbedrijf Arnhem: Arnhem's municipal sports company operating pools, halls, and community programs — directly comparable to Alkmaar Sport's facility-and-programming operating model.
• LACO: LACO manages public swimming pools, ice rinks, and sports halls for Dutch municipalities and runs community sports programs — directly comparable to Alkmaar Sport's facility-plus-programming model.
• Optisport: Dutch operator that manages and exploits sports accommodations for municipalities across the Netherlands, offering facility management, programming, and health-focused activities — the closest direct comparable to Alkmaar Sport's municipal sports-operator model.
• Sportbedrijf Rotterdam: Municipal sports organization for the city of Rotterdam that operates facilities and delivers community sports programming — directly analogous to Alkmaar Sport, but at significantly larger scale and in a different region.
• Sportaal: Dutch municipal sports organization operating facilities and community programs in the Apeldoorn region — comparable operating model (facility management + sportregisseur-style community activation).

Others

• NL Actief / NL Active Lifestyle: Dutch industry association for active-lifestyle operators, suppliers, and municipal sports providers — adjacent ecosystem organization that aggregates and represents players similar to Alkmaar Sport.

Regional players

• Holland Sport: Operator of public swimming pools in the broader North Holland region and Alkmaar Sport's partner on the free swimming-instructor training program — overlaps in pool operations and serves a similar geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlkmaarSport
• Facebookfacebook.com/alkmaarsport
• LinkedInlinkedin.com/company/alkmaar-sport-nv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alkmaar Sport