All American Awards Inc

What All American Awards Inc does

All American Awards Inc is a privately held, single-location e-commerce operator (DBA All American Awards) headquartered in Mount Pleasant, South Carolina. Founded in 1993, the company sells customizable corporate awards, sports trophies, medals, plaques, championship belts, name tags, and crystal gift items online through its Shopify-powered storefront awardsguy.com. It serves corporate recognition buyers, youth sports leagues, schools, golf and country clubs, and first-responder organizations across the United States, with products ranging from approximately $2.99 scholastic medals to $384.99 championship belts.

The company's core capability is custom laser engraving, supported by a content library of over 80,000 standardized company logos and artwork files that reduce customer artwork-submission friction. Production accepts TIFF, BMP, and JPG raster files (1-bit, 300 DPI minimum) plus CorelDraw, Adobe Illustrator, EPS, and PDF vectors. Product breadth is organized both by material (crystal, jade glass, acrylic, art glass, resin, metal) and by sport/occasion (13 sport verticals plus corporate, scholastic, fantasy football, and ceremonial categories), with most lines offered in multiple sizes and price points to support tiered recognition programs.

Commercially, All American Awards runs a pure direct-to-consumer model with no third-party retail, no distributor channel, and no disclosed enterprise contracts. Revenue is generated via unit-priced product sales with tiered volume discounts (5–20% off at 5–30+ units) and minimum order quantities on certain items. The company is independently owned with 1–10 employees, no external investment, no parent company, and no disclosed customer logos, making it a small, owner-operated Shopify business in a fragmented recognition-products category.

Name

All American Awards Inc

Legal name

All American Awards Inc

Website

https://awardsguy.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

All American Awards Inc is a privately held, single-location e-commerce operator (awardsguy.com) selling customizable trophies, medals, crystal awards, belts, plaques, and corporate gifts directly to organizations, schools, sports leagues, and public-safety buyers in the United States.

Ownership category

akta.pro rank

Product category

Custom Awards and Recognition Products

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (459999), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Coating, Engraving & Allied Services (3470), Sporting & Athletic Goods, Nec (3949), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD)

Keywords

• Custom awards manufacturing
• Corporate recognition products
• Sports trophies medals
• Crystal glass awards
• Custom laser engraving

Headquarters

HQ city

Mount Pleasant

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of custom awards, trophies, medals, and recognition products through their e-commerce website. Products include crystal awards, glass awards, acrylic awards, sports awards, belts, medals, and plaques sold directly to customers at listed prices with volume discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

All American Awards Inc sells customizable corporate awards, sports trophies, medals, name tags, plaques, and crystal gift items through its Shopify-powered e-commerce website (awardsguy.com). The company offers in-house custom laser engraving services, accepting raster and vector artwork for personalizing products with logos, text, and imagery. The product range covers trophies, crystal and glass awards, acrylic awards, art glass, plaques, sculptures, clocks, cups, vases, championship belts, and gift items, organized by material and by sport.

Product overview

All American Awards Inc operates a Shopify-powered e-commerce platform (awardsguy.com) offering a comprehensive portfolio of custom awards, trophies, and recognition products. The core product lines include Trophies (metal cups, resin figurines, sport towers), Crystal & Glass Awards (optical crystal, jade glass, art glass), Medals & Medallions (competition medals, scholastic medals), Championship Belts, Plaque Awards, Sculptures, Clocks, and Gift Items. The company provides Custom Engraving Services for personalization via laser engraving. Products are organized by material type (crystal, acrylic, glass, resin, metal) and by sport/occasion (baseball, basketball, football, golf, wrestling, corporate awards, scholastic awards). The portfolio supports tiered recognition programs through multiple size and price options across product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Trophies
• Crystal & Glass Awards Premium optical crystal and jade glass awards including plaques, standing awards, and figurines for corporate recognition. Prices range from approximately $53.95 to $234.95 with volume discounts available.
• Acrylic Awards Budget-friendly acrylic recognition awards available in various shapes and sizes for corporate and organizational recognition.
• Art Glass Awards Artistic glass awards featuring unique designs and color combinations for distinguished recognition.
• Medals & Medallions Competition medals, scholastic medals, and customizable medallions in various metals and finishes for sports and academic awards. Prices range from approximately $2.99 to $17.99. Some items require 50-piece minimum order.
• Championship Belts Championship award belts with name plates and medallions for martial arts, wrestling, and sports competitions. Prices range from $95.99 to $384.99.
• Plaque Awards Recognition plaques in wood, glass, and acrylic materials for commemorating achievements.
• Sculptures Decorative resin and metal sculptures including eagles, stars, flames, and sport-themed figurines for awards.
• Clocks Recognition and commemorative clocks including crystal desk clocks and glass arch clocks in various styles.
• Cups & Vases Metal award cups and decorative crystal vases for golf tournaments and special events.
• Gift Items Corporate gift items including crystal gifts, desk accessories, and commemorative items.
• Name Tags Custom name tags for organizational identification.
• Custom Laser Engraving Services Custom laser engraving and printing services for personalization of awards and gifts with logos and text. Accepts TIFF, BMP, JPG raster images (1-bit black and white, 300 DPI minimum) and vector artwork (CorelDraw, Adobe Illustrator, EPS, PDF). Leverages a database of over 80,000 standardized company logos on file.
• Sport-Specific Awards Sport-specific award products including baseball, basketball, football, soccer, golf, tennis, wrestling, volleyball, track, bowling, hockey, gymnastics, cheer/dance, softball, and fantasy football recognition items.
• Scholastic Medal Series Academic medals with sculpted titles for school awards including Attendance, MVP, Art, English, Mathematics, Reading, Science, Social Studies, Writing, and more. Available at budget-friendly price points.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Trophy Depot: E-commerce trophy and awards specialist with comparable product breadth across trophies, medals, plaques, and corporate recognition items, plus custom engraving.
• Awards.com: Online retailer of trophies, plaques, medals, and corporate awards serving schools, sports leagues, and businesses. Closely comparable assortment, engraving services, and volume-discount model.
• Crown Awards: One of the largest online trophy, medal, and plaque retailers in the US. Directly comparable to All American Awards in product catalog, customization services, sports-by-sport organization, and B2B corporate/league customer base.
• Glass Works Awards: Specialty crystal and glass awards retailer focused on corporate recognition, similar to All American Awards' premium crystal/jade product lines.
• Edco Awards & Specialties: Long-established trophies, awards, and engraving retailer serving corporate, school, and sports clients. Overlaps directly with All American Awards' product categories and customer mix.

Broad incumbents

• Amazon: Mass-market e-commerce platform selling trophies, medals, and plaques. Represents the broad competitive ceiling on commodity SKUs and a potential distribution channel.
• 4imprint: Large promotional products distributor offering awards, plaques, and engraved recognition items alongside apparel and branded merchandise. Compares as a much larger incumbent in the corporate recognition space.
• Recognition Express (Signs Express): Franchised recognition, awards, signs, and promotional products provider. Wider portfolio but materially overlapping awards/trophies and engraving services for corporate clients.

Emerging players

• Zazzle: Online custom products marketplace with awards, trophies, plaques, and engraved gifts. Comparable DTC customization model but operates a marketplace across many product categories beyond recognition.

Regional players

• Burgeree / Qualicast: Wholesale/retail supplier of antique-finish medals and medallions (including the wreath medallion line sold by All American Awards). Comparable product family and customer overlap in scholastic and athletic recognition.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/all-american-awards-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All American Awards Inc