Allworth Finserve

What Allworth Finserve does

Allworth Finserve Private Limited is an AMFI-registered mutual fund distributor (ARN-261883) headquartered in Lucknow, Uttar Pradesh, India. The company distributes mutual funds across equity, debt, ETF, and fund-of-funds categories, and offers adjacent advisory and distribution services in direct equity, Portfolio Management Services (PMS), Specialized Investment Funds (SIF), Alternative Investment Funds (AIF), National Pension Scheme (NPS), government bonds, debentures, and fixed deposits. It serves retail investors ranging from first-time investors to experienced wealth creators, professionals and entrepreneurs, and Non-Resident Indians (NRIs), with a stated approach centered on goal-based, risk-aware financial planning rather than speculation. The team's qualifications include Certified Financial Planners (CFP), Chartered Wealth Managers (CWM), Chartered Accountants (CA), and NISM-certified professionals, with the company claiming over 22 years of collective industry experience.

The company's technology stack centers on a proprietary wealth management platform accessible via wealth.allworthfinserve.com, complemented by mobile applications on iOS and Android and a suite of research and planning tools. These include goal-based investment planning calculators (education, wedding, retirement, property, car, vacation), mutual fund research tools (performance comparison, trailing returns, SIP calculator, rolling returns, market capture ratio, quartile ranking), and model asset allocation portfolios mapped to five risk profiles (Very Conservative to Very Aggressive). Distribution and marketing rely on digital channels: YouTube, LinkedIn, Facebook, Instagram, blog content, and a channel partnership with Angel One for DEMAT account onboarding.

The business model is built primarily on mutual fund distribution commissions earned as an AMFI-registered distributor (affiliate/referral economics on AUM), supplemented by fees from personalized financial planning and advisory services. Allworth operates as a private, founder-managed entity with no disclosed institutional investors, parent company, subsidiaries, or external funding. Pricing is not publicly disclosed. The company has a stated headcount of 1-10 employees, a single office in Lucknow, and a geographic focus on North India, with no disclosed revenue, AUM, client counts, or financial performance metrics.

Name

Allworth Finserve

Legal name

Allworth Finserve Private Limited

Website

https://allworthfinserve.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Allworth Finserve Private Limited is an AMFI-registered mutual fund distributor and financial advisory firm in Lucknow, India, serving retail investors, professionals, entrepreneurs, and NRIs across North India.

Ownership category

akta.pro rank

Product category

Mutual Fund Distribution and Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

Keywords

• Mutual fund distribution
• Financial planning services
• Wealth management advisory
• Portfolio management services
• Retirement planning solutions

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mutual Fund Distribution: Earn commissions from distributing mutual fund products as an AMFI-registered distributor (ARN-261883)
2. Financial Advisory Services: Personalized financial planning and investment advisory services for individuals, families, and businesses

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Allworth Finserve is an AMFI-registered mutual fund distributor (ARN-261883) that distributes mutual fund products and offers personalized financial planning, goal-based investment advisory, and access to diversified financial products including direct equity, PMS, SIF, AIF, NPS, bonds, debentures, and fixed deposits. Services are delivered through a proprietary wealth management web portal, mobile apps, and direct advisory channels, targeting individual investors, professionals, entrepreneurs, and NRIs across India.

Product overview

Allworth Finserve is an AMFI-registered mutual fund distributor offering a comprehensive financial services platform. The core offering is the Mutual Fund Distribution Platform which provides access to various mutual fund categories (equity, debt, ETFs, fund of funds), along with supplementary services including Direct Equity, Portfolio Management Services (PMS), Specialized Investment Funds (SIF), Alternative Investment Funds (AIF), NPS, Bonds, Debentures, and Fixed Deposits. The platform integrates Financial Planning Tools (SIP calculators, EMI calculators, retirement planning), Goal-Based Investment Planning (for education, wedding, retirement, car, vacation, property), and a Wealth Management Portal for portfolio tracking. Additional offerings include Model Asset Allocation Portfolios aligned to risk profiles and MF Research Tools for performance analysis. The company also provides a mobile application for investing convenience.

Differentiator

Problem solved

Functional benefit

Brands

• Wealth Portal: Online client portal for portfolio management and tracking at wealth.allworthfinserve.com

Products and services

• Mutual Fund Distribution Distribution of mutual fund products across equity, debt, ETFs, and fund of funds categories as an AMFI-registered distributor, available to retail investors, professionals, and entrepreneurs.
• Direct Equity Advisory Advisory services for direct equity investment with risk assessment and portfolio guidance for individuals seeking direct stock market exposure.
• Portfolio Management Services (PMS) Professional portfolio management services offered by asset managers for wealth management, targeted at sophisticated investors.
• Specialized Investment Funds (SIF) Curated investment vehicles designed for sophisticated investors seeking specialized exposure beyond traditional investment products.
• Alternative Investment Funds (AIF) Dynamic investment avenue offering diversification beyond traditional investments for clients seeking alternative asset exposure.
• National Pension Scheme (NPS) Government-launched pension scheme distribution for retirement planning, targeted at individuals seeking long-term retirement savings.
• Government Bonds Distribution of debt securities issued by governments for fixed income investment, targeted at conservative investors.
• Debentures Distribution of debt instruments issued by companies to raise funds for business purposes, targeted at fixed-income investors.
• Fixed Deposits Distribution of traditional fixed deposit investment options providing fixed returns over a specified period, targeted at conservative Indian investors.
• Goal-Based Investment Planning Personalized financial planning service aligned with life milestones including children's education, wedding, retirement, car purchase, vacation, and property goals, for individual investors and families.
• Wealth Management Portal Online client portal for portfolio tracking, analytics, and investment management with real-time tracking and deep portfolio analytics for retail clients.
• Mobile Application Mobile application enabling investing from anywhere, available on Android and iOS platforms for self-service investments and portfolio tracking.

Quantifiable outcome

• Portfolio growth demonstration showing Rs 50,000 monthly investment accumulating to ₹22.36L in savings bank vs higher returns in mutual funds at 15% return

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Angel OnecoreChannel Partner/ Reseller/ DistributorPartnership with Angel One for providing DEMAT account services to clients, enabling seamless investment account opening through the platform

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kuvera: Direct mutual fund distribution platform with research tools and goal-based planning - directly comparable mutual fund distribution and planning tool stack.
• ETMONEY: Times Internet-owned Indian MF distribution and financial planning platform with similar calculators, goal planning, and mutual fund research tools.
• INDmoney: Comprehensive Indian wealth management super-app covering mutual funds, stocks, NPS, bonds and financial planning - directly overlaps Allworth's product breadth and digital-plus-advisory positioning.
• NJ Wealth: Large Indian mutual fund distributor and wealth advisory network - comparable traditional IFA-style advisory distribution model with similar AMFI-registered positioning.
• Scripbox: Indian digital wealth advisor offering goal-based mutual fund recommendations with human advisory overlay - closely comparable to Allworth's MF distribution plus personalized planning model.

Broad incumbents

• Paytm Money: Paytm-owned investment platform offering direct mutual funds, stocks, and NPS - broader incumbent with overlapping distribution capabilities.
• Groww: Largest Indian retail investment platform (MF, stocks, ETFs) - comparable product set but operates at vastly larger scale and broader product scope than Allworth.
• Zerodha (Coin): Direct mutual fund platform from India's largest broker - comparable MF distribution offering though bundled within Zerodha's broader brokerage ecosystem.

Regional players

• Upstox: Indian discount broker expanding into mutual fund distribution and wealth products - comparable retail investment distribution, broadly Indian market.

Others

• Angel One: Strategic channel partner of Allworth providing DEMAT accounts - full-service Indian discount broker with comparable MF distribution and advisory offerings, making it both a partner and competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@allworthfinserve
• Facebookfacebook.com/allworthfinserve
• LinkedInlinkedin.com/company/allworth-finserve
• Instagraminstagram.com/allworthfinserveofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allworth Finserve