EWINE.CL

What EWINE.CL does

EWINE.CL is a privately held Chilean online wine retailer (DBA 'Ewine') founded in 2018 and headquartered at a single warehouse/distribution facility in Pudahuel, Santiago. The company operates a direct-to-consumer e-commerce platform (ewine.cl) that aggregates an catalog of red, white, sparkling, rosé, and specialty wines (orange, sangria, non-alcoholic, canned) from approximately 50 Chilean wineries spanning all major Chilean wine valleys (Maipo, Colchagua, Casablanca, Curicó, Maule, Leyda, Rapel). The platform also retails spirits and liqueurs, and offers curated wine packs (6 or 12 bottles), gift selections, and seasonal promotions (winter liquidation, Father's Day, weddings). Underlying technology is described as a likely-PrestaShop-based storefront with integrated shopping cart, customer accounts, and order management; no proprietary enterprise software or differentiated tech stack is disclosed.

The business model combines one-time direct e-commerce sales (single bottles range from roughly $3,196 CLP to $294,000 CLP per unit, with pack discounts of 25-60%) with a recurring Ewine Club subscription that uses algorithms to deliver personalized monthly selections, plus a points-based loyalty program (Ewine-Coins) rewarding carts of 10+ products. Distribution is purely direct, with nationwide standard delivery, free shipping above $100,000 CLP in the Metropolitan Region, and same-day delivery in six affluent Santiago communes (Las Condes, Vitacura, Lo Barnechea, La Reina, Ñuñoa, Providencia). Customer segments split between individual Chilean wine enthusiasts (primary) and gift/celebration buyers (secondary); no enterprise, wholesale, or B2B channel is disclosed. The company has no disclosed institutional investors, parent entity, or subsidiaries, suggesting founder-controlled operations with constrained access to capital and limited public financials.

Name

EWINE.CL

Legal name

EWINE.CL

Website

https://ewine.cl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

EWINE.CL is a private Chilean direct-to-consumer online wine retailer founded in 2018, operating a single-warehouse e-commerce platform that aggregates wines from 50+ Chilean wineries and serves individual Chilean wine enthusiasts with subscription, loyalty, and same-day Santiago delivery.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Online wine retail
• Wine subscription
• Chilean wine store
• Wine delivery service
• Wine club membership

Headquarters

HQ city

Ciudad Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time purchases of individual bottles and wine packs (6 or 12 bottles) through the online store. Prices range from approximately $3,000 CLP to $294,000 CLP per bottle.
2. Ewine Club Subscription: Monthly wine club subscriptions with personalized selections delivered to members, using algorithms to match customer preferences
3. Loyalty Program (Ewine-Coins): Points accumulation system where purchases earn coins redeemable on future purchases, driving customer retention and repeat purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EWINE.CL is a direct-to-consumer online wine retailer operating in Chile, selling red, white, sparkling, rosé, and specialty wines sourced from over 50 Chilean wineries. The platform offers individual bottle purchases, curated multi-bottle packs with quantity discounts, gift selections, and a subscription-based Ewine Club that delivers algorithmically personalized monthly wine selections. Orders are fulfilled from a Santiago warehouse with same-day delivery in select communes and standard nationwide delivery throughout Chile.

Product overview

EWINE.CL is an online Chilean wine store and club that offers a comprehensive e-commerce platform for purchasing wines. The core offering consists of red wines (Vinos Tintos), white wines (Vinos Blancos), sparkling wines (Espumantes), and other wine varieties from over 60 Chilean wineries. The platform features discounted wines (Vinos en Oferta), curated wine packs (Pack de Vinos), and gift options (Vinos para Regalar). Additional services include delivery throughout Chile, a loyalty program (Ewine Club) with reward coins, and a subscription service for personalized monthly wine deliveries. The company positions itself as a wine club launched in 2018 that uses algorithms to deliver personalized wine selections to customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wines (Vinos Tintos) Online category of red wines including Cabernet Sauvignon, Carmenere, Malbec, Merlot, Pinot Noir, Syrah, and other red varietals from Chilean wineries, sold by the bottle.
• White Wines (Vinos Blancos) Online category of white wines including Chardonnay, Sauvignon Blanc, Riesling, Viognier, Gewurztraminer, and other white varietals from Chilean wineries, sold by the bottle.
• Sparkling Wines (Espumantes) Online category of sparkling wines including Extra Brut, Brut Nature, Brut, Extra Seco, Seco, Demi Sec, Dulce, and non-alcoholic sparkling varieties.
• Other Wines (Otros Vinos) Online category including Late Harvest, Rosé, Orange wines, Sangria, non-alcoholic wines, and canned wines.
• Spirits and Liqueurs (Licores y Destilados) Online category of spirits and liqueurs available on the platform.
• Wines on Sale (Vinos en Oferta) Discounted wines and special promotional offers including seasonal liquidation sales.
• Wine Packs (Pack de Vinos) Curated wine packs and bundles available in 6-bottle or 12-bottle configurations offering quantity discounts of 25-60% off regular bottle prices.
• Gift Wines (Vinos para Regalar) Curated wine gift selections and gift packaging options designed for special occasions such as weddings, Father's Day, and holidays.
• Ewine Club Membership

Quantifiable outcome

• Free delivery on orders over $100,000 CLP in Metropolitan Region
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Concha y TorocoreOthersMajor Chilean winery whose wines are featured on the platform, including premium products like Don Melchor at $294,000 CLP
• Santa RitacoreOthersWell-established Chilean winery featured with multiple products on the platform including Chardonnay Floresta and other selections
• MontescoreOthersPremium Chilean winery featured on the platform with selections available
• Casas del BosquecoreOthersFamily-owned Casablanca valley winery producing 100,000 boxes/year, 80% exported to 50+ countries, featured with Sauvignon Blanc Reserva (90 Descorchados points)
• Maturana WinerycoreOthersBoutique winery founded in 2010 by José Ignacio Maturana, featured with award-winning Carmenere Ícono (94 Descorchados points)
• Cousiño MaculcoreOthersHistoric Chilean winery with 160+ years of history, featuring Don Luis Reserva Carmenere and Antiguas Reservas wines
• Las PitrasminorOthersFamily winery in Curicó Valley since 1934, offering Raíces brand wines with strong value proposition
• ArestiminorOthersFamily winery in Curicó Valley since 1951, part of ACW group, featuring Trisquel and Life wines
• SiegelminorOthersFamily winery in Colchagua Valley with arraigada tradición familiar, featuring Gran Reserva Chardonnay
• Bestias WinesminorOthersBoutique winery in Maule founded in 2000 at Río Mataquito, featuring Carmenere Reserva Conde de Marras
• Casas de Polo WinesminorOthersBoutique winery producing balanced wines from Central Valley, featuring Gran Reserva Carmenere
• William Cole VineyardsminorOthersAmerican-founded winery in Casablanca Valley during the 1990s, featuring Carmenere Reserva
• Francois LurtonminorOthersFrench winemaker with biodynamic operations in Colchagua Valley since 2000, featuring Humo Blanco Cabernet Sauvignon
• San PedrocoreOthersMajor Chilean winery featuring premium wines including Altair Cabernet Sauvignon and Sideral Blend
• UndurragacoreOthersHistoric Chilean winery featuring Altazor Red Blend Icono
• Viña VIKminorOthersPremium boutique winery in Colchagua featuring Icono and La Piu Belle Tinto blends
• ValdiviesocoreOthersHistoric Chilean winery featured on the platform
• Chateau Los BoldosminorOthersFrench-heritage winery in Chile featuring Máscara de Fuego Cabernet Sauvignon
• EmilianacoreOthersOrganic/biodynamic Chilean winery available on the platform
• Santa EmaminorOthersWinery founded in 1931 in Maipo Valley, exporting to Americas, Europe, and Asia, featuring Gran Reserva Chardonnay (91 Descorchados)

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Virgin Wines: UK-based online wine subscription and retailer offering curated mixed cases from independent producers. Comparable on subscription model plus curated independent-winery sourcing.
• Winc: US-based DTC wine subscription that curates bottles based on customer taste profiles and ships monthly. Highly comparable to EWINE's subscription-first model with algorithmic personalization for a national market.
• Laithwaites: Long-running UK wine merchant combining online retail with mixed cases and subscription-style clubs. Comparable on combining broad winery relationships with curated multi-bottle packs.
• Naked Wines: UK-origin online wine retailer that combines a subscription membership model with curated independent-winery sourcing. Closest international analog to EWINE's combination of wine club, multi-winery catalog, and DTC delivery.
• Wine.com: Largest US online wine retailer with broad catalog, gift offerings, and customer reviews. Comparable on large multi-winery catalog plus gift curation — though serving a much larger market.
• Firstleaf: North American personalized wine subscription club delivering algorithmically matched bottles monthly. Directly comparable to EWINE Club on personalization mechanics and customer-acquisition funnel.

Broad incumbents

• Concha y Toro (DTC): Largest Chilean winery with growing direct-to-consumer channels that compete for EWINE's same customer. Comparable winery-supplier relationship and increasingly a direct competitor on premium Chilean-wine e-commerce.
• Drizly: US on-demand alcohol delivery marketplace (now under Uber). Comparable on last-mile alcohol delivery model and same-day fulfillment, though broader assortment includes beer and spirits.

Emerging players

• Vivino: Wine marketplace app with community ratings and wine-listing discovery plus an integrated online shop. Partial overlap with EWINE on customer intelligence and content; partial D2C shop competitor as it expands retail.
• Cornershop by Uber: Chile-origin on-demand grocery delivery platform where wine is a top category. Comparable on Chile-based same-day alcohol delivery, with much broader assortment but less wine specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ewine.cl
• LinkedInlinkedin.com/company/ewine.cl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EWINE.CL