What National Support Network does

National Support Network (legal entity: National Support Network UK Services Ltd) is a UK-based Community Interest Company founded in 2022 that operates a SaaS signposting platform connecting vulnerable customers and employees to vetted external support services. Its core product, the Support Hub, is a co-branded web platform offering access to a curated directory of 5,500+ external support services covering 1,000+ life challenges across the United Kingdom. The platform is WCAG 2.2 AA accessible, supports on-demand translation in 60+ languages, requires no login for end users, and can be deployed as a standalone co-branded website or embedded as an iFrame module. Underlying technology includes Hub Analytics (anonymised usage data dashboards with weekly, monthly, or quarterly automated reports) and Campaign Tracking add-ons for segmented engagement measurement.

The company monetises via tiered annual subscriptions: Essentials at £12,468/year, Premium at £19,908/year, and Enterprise at custom pricing, supplemented by add-on packs (Enhanced Customisation, Enhanced Onboarding, Enhanced Accessibility, Enhanced Insight & Impact, Enhanced Training, Campaign Tracking at £3,995/year) and specialist training services. A pay-it-forward charity scheme enables corporate partners to fund free licences for charities on a waiting list. The go-to-market is sales-led, targeting enterprise and mid-market organisations across regulated industries — primarily financial services, utilities, housing, and education — with named customers including NatWest, OVO Energy, Open University, Wessex Water, Business Stream, Sovereign Network Group, The King's Trust, YES Energy Solutions, the City of Edinburgh Council, and Glasgow Clyde College. Strategic partnerships with SereneScore (vulnerability detection), MEGA (AI voice agents), Vulnerability Registration Service, Hope 4U, and YES Energy Solutions expand reach via referral and integration. The operating geography is exclusively the United Kingdom, with Enterprise tier mentioning international coverage as an addressable feature but no disclosed non-UK deployments.

Name

National Support Network

Legal name

National Support Network UK Services Ltd

Website

https://nsn.org.uk

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

National Support Network operates a UK SaaS signposting platform that helps regulated organisations connect vulnerable customers, employees, and students to 5,500+ vetted support services across 1,000+ life challenges, serving financial services, utilities, housing, education, and public sector clients.

Ownership category

akta.pro rank

Product category

Vulnerability support and customer signposting software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Individual and Family Services (6241)

SIC

Services-Management Consulting Services (8742), Services-Facilities Support Management Services (8744), Services-Social Services (8300)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industries

Helpdesk & End-User Support Services (BPAEABAB), Workplace Service Desk & Onsite Support (Deskside/Field Services, VIP Support) (BPAEAIAJ)

Keywords

• Vulnerability support platform
• Customer signposting directory
• Social prescribing software
• Vulnerable customer assistance
• Support service referral platform

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. SaaS Subscription (Support Hub Licenses): Annual subscription licensing of the Support Hub platform, sold in tiers (Essentials, Premium, Enterprise). Clients receive a co-branded support directory, analytics dashboard, and onboarding. Pricing is tiered by organisation size and feature access. Billed annually. Multi-Hub discounts available for organisations purchasing two or more Hubs.
2. Specialist Training Services: Additional vulnerability support training sessions (90-minute or 3-hour) delivered online or in-person by NSN's CX Director. Training equips frontline and leadership teams to support vulnerable customers effectively.
3. Campaign Tracking Add-on: Annual add-on at £3,995/year enabling unlimited campaign tracking with unique segmented links for different user groups and channels.
4. Pay-it-Forward Charity Scheme: Corporate partners donate Support Hub licenses to charities on a waiting list, enabling free access for third-sector organisations. Provides social value and CSR/ESG benefits to corporate donors.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

National Support Network sells a co-branded, WCAG 2.2 AA accessible Support Hub platform that gives organisations a curated directory of 5,500+ vetted UK support services across 1,000+ life challenges, deployable as a standalone website or iFrame/embedded module with no end-user login. The platform is sold to enterprises primarily in regulated industries (financial services, utilities, housing, education, retail, public sector) on annual SaaS subscriptions, with add-ons for analytics, campaign tracking and specialist vulnerability training.

Product overview

National Support Network (NSN) operates a platform-plus-modules architecture centered on its flagship Support Hub product—a curated directory of UK support services that organizations deploy as co-branded websites or embedded modules. The core Support Hub (with iFrame module option) provides the directory of 5,500+ vetted services across 1,000+ problem categories, supplemented by Hub Analytics for usage insights and Campaign Tracking as an add-on. Specialist Training is available as an additional training module. Industry-specific solutions (Financial Services, Utilities, Retail, Housing, Education, Employment Support, Public Sector, Health and Social Care, Third Sector) and use case solutions (Customer Wellbeing, Employee Wellbeing, Student Welfare, Community Wellbeing) offer tailored deployments. Pricing follows a three-tier model: Essentials (£12,468/year), Premium (£19,908/year), and Enterprise (custom pricing), with optional add-ons including Enhanced Customization, Enhanced Onboarding, Enhanced Accessibility, Enhanced Insight & Impact, Enhanced Training, Campaign Tracking, and Local Resources.

Differentiator

Problem solved

Functional benefit

Products and services

• NSN Support Hub Co-branded web platform that gives organisations a curated directory of 5,500+ vetted UK support services covering 1,000+ life challenges, deployable as a standalone website or embedded iFrame module with no end-user login. Sold on tiered annual subscriptions (Essentials, Premium, Enterprise) to enterprises primarily in regulated UK industries.
• Campaign Tracking Annual add-on (£3,995/year) that enables organisations to create unlimited unique trackable links segmented by product, region or outreach method, providing real-time measurement of engagement across different user groups and channels.
• Specialist Vulnerability Training Specialist training service (90-minute or 3-hour sessions, max 10-12 participants, online or in-person) delivered by NSN's Director of CX covering vulnerability recognition, compassionate signposting and conversation navigation skills for frontline and leadership teams.

Quantifiable outcome

• 99.6% of 35,000+ users chose support options other than traditionally signposted charities (Samaritans, StepChange, Cruse Bereavement), demonstrating the gap NSN fills vs. conventional signposting.
• +5 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature9 records

Partnerships

Five partnerships are on record, tiered core.

• SereneScorecoreStrategic or Co-development PartnerSereneScore uses advanced data analysis to uncover hidden patterns of vulnerability, segment customers by risk, and provide predictive insights to identify at-risk individuals early. It delivers these insights using the NSN Support Hub as the recommended action layer — combining proactive vulnerability detection with tailored support recommendations.
• YES Energy SolutionscoreGTM or Marketing PartnerYES Energy Solutions specialises in helping local authorities, housing associations and businesses implement grant-funded carbon reduction programmes and provide free tailored 'wrap around' energy advice to GB residents. They cross-refer those in need of other external support using the NSN Support Hub, enabling agents to offer broader help during live calls.
• Vulnerability Registration Service (VRS)coreStrategic or Co-development PartnerThe Vulnerability Registration Service provides a free online service that individuals can access to register vulnerabilities and support needs. At the point of registration, individuals are provided with access to the NSN Support Hub to find any additional help they need — creating a seamless referral pathway from vulnerability identification to support access.
• Hope 4UcoreStrategic or Co-development PartnerHope 4U provides multi-targeted telephony solutions for companies to support individual customers or families in vulnerable situations. Cross-referring between Hope 4U's advisers and NSN's Support Hub directory means no support needs fall through the cracks — advisers can instantly connect callers to the right external services.
• MEGAcoreTechnology or IntegrationMEGA's AI voice agents can offer and deliver access to the NSN Support Hub to assist vulnerable individuals while managing collections calls at scale on behalf of companies across sectors. This integration embeds NSN's support directory into AI-powered customer interaction workflows.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Validium: UK EAP and wellbeing services provider competing for employer and financial-services vulnerability-related spend. Offers counselling and structured support rather than a curated, multi-tenant external-services directory, making it a complementary adjacent service in the same buyer conversations.
• Turn2us: UK charity providing a benefits-grant calculator and financial-wellbeing resources referenced heavily within NSN's directory. Not a competitor — turns up as one of the 5,500+ entries in NSN's Support Hub — but illustrative of the underlying ecosystem NSN signs into for financial-hardship support.
• Health Assured: UK-based Employee Assistance Programme (EAP) and wellbeing provider serving employers across regulated industries. Addresses adjacent needs to NSN's support directory via phone counselling and structured advice lines, often routed through HR/line managers rather than via a customer-facing, branded signposting tool.
• ORCHA: UK digital-health evaluation and recommendation platform that curates and reviews health apps for NHS, councils and employers. Operates a similar curated-recommendation model to NSN but for digital health tools rather than human support services, and is increasingly procured alongside NSN in council and integrated-care discussions.
• SereneScore: UK vulnerability-detection analytics provider using advanced data analysis to surface hidden patterns of vulnerability for regulated-firm clients. Strategic NSN partner — SereneScore detects, NSN's Support Hub acts as the recommended signposting action layer — making it a complementary rather than directly competing vendor in the same buyer deals.
• Vulnerability Registration Service (VRS): Free UK service that lets individuals register vulnerabilities and is a strategic NSN partner (registration directs users to NSN's Support Hub). Functions partly as an upstream vulnerability detection/referral layer in the same end-to-end flow, and a partial overlap in helping regulated firms operationalise vulnerability support.

Broad incumbents

• Salesforce Service Cloud: Broad enterprise customer-service CRM that financial-services, utilities and housing buyers already use for case management. Represents the incumbency alternative NSN replaces or sits alongside when regulated-firm buyers choose to consolidate vulnerability signposting into existing CX stacks rather than a best-of-breed directory tool.
• Zendesk: Global customer-service and helpdesk SaaS used across regulated industries for agent-assisted support workflows. Adjacent to NSN's helpdesk-style signposting use case; Zendesk's help-center and knowledge-base features could be configured to host a competing curated directory by an enterprise buyer that already pays for Zendesk.

Emerging players

• Wagestream: UK employee financial-wellbeing platform that lets employers stream earned wages and access financial support. Targets the same "vulnerable customer/colleague support" pain point as NSN in regulated and consumer-facing enterprises, but through earned-wage access and money coaching rather than a curated external-service directory.

Direct peers

• Elemental Software (Access Elemental): Social prescribing and community-referral SaaS platform for UK/Ireland primary care, local authorities and VCSE organisations. Closest direct competitor to NSN's directory-and-signposting model for connecting people to vetted external support services, though historically more health- and council-led than regulated-industry-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Support Network