Belladerma
Belladerma SA is a small Durban-based South African company that provides aesthetic treatments, beauty training courses, and supplies for permanent makeup, lashes, and microneedling services.
- Company typePrivate
- Founded2005
- HeadquartersDurban, South Africa
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Belladerma does
Belladerma SA is a privately held, micro-scale South African company headquartered in Durban that operates in the beauty and aesthetics services sector. Founded in 2005, the company provides aesthetic treatments, beauty training courses, and supplies for permanent makeup, lash services, and microneedling. Its business spans three related verticals: direct treatment services to end consumers, professional training and education for beauty practitioners, and product/supply distribution supporting practitioners in adjacent disciplines.
Belladerma firmographics
Firmographics- Name
- Belladerma
- Website
- https://belladerma.co.za
- Company type
- Private
- Founded year
- 2005
- Headcount range
- 1–10 employees
- Short description
- Belladerma SA is a small Durban-based South African company that provides aesthetic treatments, beauty training courses, and supplies for permanent makeup, lashes, and microneedling services.
- Ownership category
- akta.pro rank
Belladerma industry classification
Industry- Product category
- Aesthetic and Beauty Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Hair, Nail, and Skin Care Services (81211)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Eyeliner Tattooing Services (Upper/Lower/Winged) (HSALAKAE)
- akta.pro secondary industries
- Makeup Artistry Training Programs (HSALANAE), Eyelash Lift / Lash Perm Services (HSALAIAI), Brow & Lash Correction / Removal Services (PMU Removal/Color Correction) (HSALAIAL), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)
Keywords
Where Belladerma is headquartered
LocationHeadquarters
- HQ city
- Durban
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Belladerma business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Belladerma product offering
Product offeringCore offering
Belladerma SA provides aesthetic treatments to individual clients along with beauty training courses for professionals. The company also supplies products used in permanent makeup application, lash extensions, and microneedling services, serving both end consumers and beauty practitioners.
Differentiator
Problem solved
Functional benefit
Products and services
- Aesthetic Treatments In-person aesthetic beauty treatments delivered to individual clients, including permanent makeup application, lash extensions, and microneedling procedures. Targeted at consumers in the Durban, South Africa area.
- Beauty Training Courses Professional training programs teaching beauty techniques, aimed at aspiring or practicing beauty professionals. Course content relates to permanent makeup, lash, and microneedling disciplines.
- Permanent Makeup Supplies Physical supplies used by professionals to perform permanent makeup services. Targeted at beauty practitioners.
- Lash Extension Supplies Products and consumables used by professionals to deliver lash extension services. Targeted at beauty practitioners.
- Microneedling Supplies Products and consumables used by professionals to perform microneedling procedures. Targeted at beauty practitioners.
Companies that use Belladerma
Customer profileIdeal customer profiles2 records
Belladerma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Belladerma partnerships and signals
Strategic signalRecent moves1 record
Belladerma competitors and assessment
Company assessmentDirect peers
- Dermapen World: Microneedling device and training provider to aesthetic professionals. Directly comparable to Belladerma's microneedling supplies and training component.
- PhiBrows: Global permanent makeup and microblading brand that combines professional training academies with pigment/PMU supply distribution. Directly comparable to Belladerma's training-plus-supplies PMU model, with a far broader geographic footprint.
- BioTouch: Global permanent cosmetics and microblading company providing both in-salon treatments and professional PMU training and supplies. Direct competitor in the PMU services and education vertical.
- Lashforever Canada: Lash extension training academy and supplies distributor. Comparable on the lash services + training courses + supplies combination that Belladerma offers.
- Tina Davies Professional: Premium PMU pigment brand and education provider for permanent makeup artists. Comparable to Belladerma on the training and supplies pillars within the PMU vertical.
- Nouveau Beauty Group: Multi-brand supplier of lash, brow, and PMU training and products (including Nouveau Lashes and Ella's Cosmetics). Directly comparable across Belladerma's lash services, training, and supplies pillars.
Regional players
- Beauty on Demand (South Africa): South African aesthetic training and beauty services provider. Comparable regional peer in the SA market for training courses and aesthetic treatments.
- LashBar South Africa: South African lash and brow services chain. Comparable regional competitor within the same lash services category Belladerma operates in.
Emerging players
- Million Dollar Brows: Brow-focused training and product brand offering tinting, lamination, and microblading education. Comparable to Belladerma's brow and lash service adjacency and training pillar.
Broad incumbents
- L'Oréal SkinCeuticals (aesthetic division): Global beauty conglomerate whose professional skincare and aesthetic services offerings (including dermo-cosmetics training) overlap with Belladerma's aesthetic and training verticals at a much larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Belladerma social profiles
Digital presenceBelladerma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belladerma leadership team
Management profileNumber of profiles
Belladerma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belladerma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belladerma
What does Belladerma do?
Belladerma SA provides aesthetic treatments to individual clients along with beauty training courses for professionals. The company also supplies products used in permanent makeup application, lash extensions, and microneedling services, serving both end consumers and beauty practitioners.
When was Belladerma founded?
Belladerma was founded in 2005. It employs 1 to 10 people.
Where is Belladerma based?
Belladerma is headquartered in Durban, South Africa, in the Africa region.
Who are Belladerma's main competitors?
Direct peers on record are Dermapen World, PhiBrows, BioTouch, Lashforever Canada, Tina Davies Professional and Nouveau Beauty Group. Regional players are Beauty on Demand (South Africa) and LashBar South Africa. Million Dollar Brows is listed as an emerging player. L'Oréal SkinCeuticals (aesthetic division) is listed as a broad incumbent.
Does Belladerma have an API?
No public API is recorded for Belladerma.
What industry is Belladerma in?
Belladerma's product category is Aesthetic and Beauty Services. Its primary akta.pro industry code is HSALAKAE, Eyeliner Tattooing Services (Upper/Lower/Winged), with a secondary code of HSALANAE, Makeup Artistry Training Programs. Its NAICS code is 812112 and its SIC code is 2844.