Lashforever Canada

What Lashforever Canada does

Lashforever Canada (legal entity: Lashforever Canada INC) is a privately held, female-owned Canadian beauty company headquartered in Mississauga, Ontario, founded by Lauren Spencer. The firm operates a dual business: a professional training academy branded as PMU Academy by Lashforever, and a clean-beauty consumer product line branded as Revive7 Science. Training is delivered through in-person courses at the Port Credit facility and seasonal small-group intensives in Toronto (Etobicoke), supplemented by online self-paced courses via Thinkific, covering lash extensions, brow lamination, airbrush brows, spray tanning, and permanent makeup (PMU) — including paramedical modules such as scar and stretch mark camouflage and areola pigmentation. Course fees range from $49 (Brow Mapping mini-course) to $3,999 (PMU Master: Lips, Liner & Brow), and most enrollments bundle professional starter kits valued at roughly the course price, sourced from suppliers including Artliner, Dermedics, Tan Treat and Glow Organics, and Supercilium.

The Revive7 product line is anchored by a patent-pending lash serum formula unchanged since 2012, built on seven vegan ingredients and explicitly positioned against prostaglandins, toxins, and carcinogens. Adjacent SKUs include a brow serum, Sculpt Brow kit, volumizing lash serum mascara, hair treatment, keratin lash lift kits, professional lash adhesives, pigments, and airbrush brow stains. Distribution combines direct-to-consumer e-commerce, a "Sell Revive7" retail and distributor partner program operating in 17 countries, and in-person services at The Lash Bar Toronto. Reported scale metrics include 12,000+ artists trained since 2012, 5,000+ businesses launched by graduates, 175,000 lash serum tubes sold in a single reporting period, and a 50,000+ retailer network scaled from roughly 1,000 pre-COVID. The company is bootstrapped, fully owned by Spencer, and operates with approximately 10 employees.

Name

Lashforever Canada

Legal name

Lashforever Canada INC

Website

https://lashforevercanada.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Lashforever Canada is a bootstrapped, female-owned Canadian company that runs a professional beauty training academy (PMU, lashes, brows, spray tan) and sells the Revive7 Science clean-beauty product line — including patent-pending lash and brow serums — through direct e-commerce and a 50,000+ retailer network across 17 countries.

Ownership category

akta.pro rank

Product category

Professional Beauty Training

NAICS

Toilet Preparation Manufacturing (325620), Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Services-Educational Services (8200)

akta.pro primary industry

Permanent Makeup & Cosmetic Tattoo Training (HSALANAH)

akta.pro secondary industries

Esthetics & Skincare Training Programs (HSALANAB), Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG), Eyebrow Lamination & Brow Lift Services (HSALAIAE)

Keywords

• Professional beauty training
• Permanent makeup courses
• Clean beauty products
• Lash serum products
• Beauty certification programs

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D

Revenue model

1. Professional Training Courses: One-time course fees for beauty training including PMU, lash extensions, brow lamination, spray tanning, airbrush brows. All courses include professional starter kits valued at comparable prices to course fees.
2. Revive7 Product Sales: Direct B2B and B2C sales of Revive7 Science beauty products including lash serums, brow serums, hair treatments, and professional supplies through retailers, distributors, and e-commerce.
3. Distributor & Retail Partnership Fees: Distribution and retail partner agreements for Revive7 products with margins for partners. Revive7 market demand doubled year over year since 2019.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Lashforever Canada operates a beauty training academy and clean beauty product line headquartered in Mississauga, Ontario. The company delivers professional certification courses in lash extensions, brow artistry, permanent makeup, and specialty beauty services, alongside its proprietary Revive7 clean beauty product line featuring lash serums, brow serums, treatment products, and professional lash and brow kits.

Product overview

Lashforever Canada operates as a dual business: a beauty products retailer and an online/in-person training academy. The core product line is the Revive7 Science collection (Revitalizing Lash Serum, Brow Serum, Sculpt Brow, Volumizing Mascara, Hair Treatment) sold through retailers and directly. The training division offers professional certification courses in lash extensions, brow treatments (airbrush, lamination, henna, mapping), spray tanning, and permanent makeup (PMU) techniques. Training is delivered through online courses via Thinkific platform and in-class hands-on sessions at their PMU Academy in Port Credit, Ontario. Professional tools and supplies include lash lift kits, adhesives, brow stains, and pigments for licensed technicians.

Differentiator

Problem solved

Functional benefit

Brands

• Revive7 Science: Clean beauty brand specializing in lash serums, brow products, and hair treatments. Products include Revive7 Revitalizing Lash Serum, Brow Serum, Sculpt Brow, and Hair Treatment. Award-winning clean beauty line.

Products and services

• Airbrush Brow Training

Quantifiable outcome

• 12,000+ artists trained since 2012
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Revive7 Science Retail PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of retail partners selling Revive7 Science clean beauty products. Partners receive excellent margins, proven product results, strong sales history with demand doubling year over year since 2019, reliable supply chain proven for over 10 years, marketing support with new digital material monthly, and quarterly account meetings for education and business support.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Permablend Pigments: Professional PMU pigment brand with training programs for permanent makeup artists. Comparable in the PMU training + pigment supply space that overlaps with Lashforever's PMU Academy.
• Sugarlash PRO: Canadian-founded lash extension training academy and professional lash product brand. Directly comparable to Lashforever Canada across the lash training + professional products dual business model.
• NovaLash: US-based lash extension training and professional lash products company. Closely aligned with Lashforever's training-plus-products model, including certifications, professional kits, and lash adhesives/serums.
• RapidLash: Established lash and brow serum brand sold through specialty beauty retail and Amazon. Directly comparable to Revive7 in formulation positioning, retail distribution, and target consumer.
• Babe Lash: Direct-to-consumer lash and brow serum brand sold through retail and e-commerce. Closely comparable to Revive7's Revitalizing Lash Serum and Brow Serum in the clean lash serum category.
• Borboleta Beauty: Lash and brow training academy with professional products and starter kits bundled into courses. Direct competitor in the lash/brow training + professional supplies category.
• Tina Davies Professional: PMU training academy and professional pigment brand. Strongly comparable to Lashforever's PMU Academy division, offering in-person PMU education and Artliner-equivalent pigment products.
• Wink of Beauty: Lash lift and brow lamination training academy with professional kits. Comparable to Lashforever's Lash Lift & Brow Lamination and Airbrush Brow training divisions.

Emerging players

• Grande Cosmetics: Beauty brand with lash serums, brow products, and mascara sold through Sephora and other major retailers. Comparable to Revive7 in clean lash/brow serum category with broader retail reach.

Broad incumbents

• L'Oréal (Lash Serum Portfolio): Global beauty conglomerate with lash serum and brow product lines (e.g., Lash Idole, Brow Stylist). Comparable as broad incumbent with overlapping lash/brow products distributed through mass retail and salons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lashforevercanada
• LinkedInlinkedin.com/company/lashforever-canada
• Instagraminstagram.com/lashforevercanada_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lashforever Canada