Belladerma

What Belladerma does

Belladerma SA is a privately held, micro-scale South African company headquartered in Durban that operates in the beauty and aesthetics services sector. Founded in 2005, the company provides aesthetic treatments, beauty training courses, and supplies for permanent makeup, lash services, and microneedling. Its business spans three related verticals: direct treatment services to end consumers, professional training and education for beauty practitioners, and product/supply distribution supporting practitioners in adjacent disciplines.

Name

Belladerma

Website

https://belladerma.co.za

Company type

Private

Founded year

2005

Headcount range

1–10 employees

Short description

Belladerma SA is a small Durban-based South African company that provides aesthetic treatments, beauty training courses, and supplies for permanent makeup, lashes, and microneedling services.

Ownership category

akta.pro rank

Product category

Aesthetic and Beauty Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyeliner Tattooing Services (Upper/Lower/Winged) (HSALAKAE)

akta.pro secondary industries

Makeup Artistry Training Programs (HSALANAE), Eyelash Lift / Lash Perm Services (HSALAIAI), Brow & Lash Correction / Removal Services (PMU Removal/Color Correction) (HSALAIAL), Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

Keywords

• Aesthetic treatments
• Permanent makeup supplies
• Beauty training courses
• Lash extension supplies
• Microneedling services

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Core offering

Belladerma SA provides aesthetic treatments to individual clients along with beauty training courses for professionals. The company also supplies products used in permanent makeup application, lash extensions, and microneedling services, serving both end consumers and beauty practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Aesthetic Treatments In-person aesthetic beauty treatments delivered to individual clients, including permanent makeup application, lash extensions, and microneedling procedures. Targeted at consumers in the Durban, South Africa area.
• Beauty Training Courses Professional training programs teaching beauty techniques, aimed at aspiring or practicing beauty professionals. Course content relates to permanent makeup, lash, and microneedling disciplines.
• Permanent Makeup Supplies Physical supplies used by professionals to perform permanent makeup services. Targeted at beauty practitioners.
• Lash Extension Supplies Products and consumables used by professionals to deliver lash extension services. Targeted at beauty practitioners.
• Microneedling Supplies Products and consumables used by professionals to perform microneedling procedures. Targeted at beauty practitioners.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Dermapen World: Microneedling device and training provider to aesthetic professionals. Directly comparable to Belladerma's microneedling supplies and training component.
• PhiBrows: Global permanent makeup and microblading brand that combines professional training academies with pigment/PMU supply distribution. Directly comparable to Belladerma's training-plus-supplies PMU model, with a far broader geographic footprint.
• BioTouch: Global permanent cosmetics and microblading company providing both in-salon treatments and professional PMU training and supplies. Direct competitor in the PMU services and education vertical.
• Lashforever Canada: Lash extension training academy and supplies distributor. Comparable on the lash services + training courses + supplies combination that Belladerma offers.
• Tina Davies Professional: Premium PMU pigment brand and education provider for permanent makeup artists. Comparable to Belladerma on the training and supplies pillars within the PMU vertical.
• Nouveau Beauty Group: Multi-brand supplier of lash, brow, and PMU training and products (including Nouveau Lashes and Ella's Cosmetics). Directly comparable across Belladerma's lash services, training, and supplies pillars.

Regional players

• Beauty on Demand (South Africa): South African aesthetic training and beauty services provider. Comparable regional peer in the SA market for training courses and aesthetic treatments.
• LashBar South Africa: South African lash and brow services chain. Comparable regional competitor within the same lash services category Belladerma operates in.

Emerging players

• Million Dollar Brows: Brow-focused training and product brand offering tinting, lamination, and microblading education. Comparable to Belladerma's brow and lash service adjacency and training pillar.

Broad incumbents

• L'Oréal SkinCeuticals (aesthetic division): Global beauty conglomerate whose professional skincare and aesthetic services offerings (including dermo-cosmetics training) overlap with Belladerma's aesthetic and training verticals at a much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/belladermasa
• Facebookfacebook.com/belladerma.co.za
• LinkedInlinkedin.com/company/belladerma-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belladerma