Mimi Cheng's

What Mimi Cheng's does

Mimi Cheng's is a New York City-based restaurant company founded in 2014 by sisters Marian and Hannah Cheng, built around their mother Mimi's Taiwanese-style dumpling recipes. The company's core product is handmade dumplings prepared from scratch daily using premium ingredients including 100% Berkshire pork, grass-fed beef, antibiotic-free chicken, artisanal unbleached flour skins, and locally-sourced organic produce from named supplier partners (Pat La Frieda, Pino's Butcher Shop, Dellapietra's Meats, Satur Farms). The founding technical differentiator is an artisanal production process rather than proprietary technology — freshness, ingredient quality, and family heritage recipes underpin the product.

The business operates across six revenue streams: (1) in-restaurant dining at the East Village flagship plus a Brooklyn location opened in 2023; (2) direct online ordering and delivery within NYC via the Cuboh platform; (3) nationwide shipping through Goldbelly; (4) wholesale distribution to restaurants, bars, hotels, arenas, and retail stores; (5) corporate and event catering with a $250 minimum order; and (6) retail grocery distribution through Whole Foods Market, where the brand was included in the Top 10 Food Trends 2025 and accepted into the 'On The Verge' accelerator cohort. Supplemental revenue includes gift cards ($25-$300 denominations) and branded merchandise (snapback hats at $35, t-shirts at $45).

The go-to-market model is multi-channel and primarily consumer-facing, anchored by a direct-to-consumer restaurant model with channel-partner distribution through Goldbelly and Whole Foods. A high-profile chef collaboration program with Daniel Humm, Dan Barber, Missy Robbins, Peter Luger's Steakhouse, Katz's Delicatessen, Lucali, Jon & Vinny's, Kato, and Turkey & the Wolf drives earned-media amplification and cultural positioning. The company is privately held by the Cheng family with no disclosed institutional funding or outside investors, and operates with a headcount of 11-50 employees.

Name

Mimi Cheng's

Legal name

Mimi Chengs

Website

https://mimichengs.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mimi Cheng's is a family-owned NYC restaurant company founded in 2014 by sisters Marian and Hannah Cheng, serving handmade Taiwanese-style dumplings through restaurant dining, nationwide shipping via Goldbelly, Whole Foods retail, wholesale, and catering.

Ownership category

akta.pro rank

Product category

Casual Dining

NAICS

Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

akta.pro secondary industries

Ethnic & international prepared meals manufacturing (AFAKAHAG), Frozen Meal Kits & Skillet Bags (CRADADAK)

Keywords

• Taiwanese dumplings
• Handmade dumplings
• Casual dining
• Food catering
• Wholesale dumplings

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: In-restaurant dining at East Village NYC location. On-site consumption with full menu access.
2. Online Ordering and Delivery: Direct online ordering through Cuboh platform for NYC delivery and pickup. Additional nationwide shipping via Goldbelly marketplace.
3. Wholesale Distribution: B2B wholesale to restaurants, bars, hotels, arenas, and retail stores. Provides ready-to-cook dumplings for partner menus.
4. Catering Services: Corporate and event catering with minimum $250 order. Targets office lunches and events for 10-1000+ attendees.
5. Retail Grocery: Fresh and frozen dumpling products sold through Whole Foods Market and other grocery retailers nationwide.
6. E-commerce (Gift Cards and Merchandise): Online sales of gift cards ($25-$300) and branded merchandise including hats and t-shirts.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Mimi Cheng's sells handmade Taiwanese-style dumplings prepared from scratch daily using premium ingredients. Core offerings include fresh dumplings at its NYC East Village restaurant, nationwide shipping via Goldbelly, retail packs at Whole Foods Market, B2B wholesale for foodservice operators, corporate catering, plus gift cards and branded merchandise (hats, t-shirts).

Product overview

Mimi Cheng's is a food company founded by two sisters, offering Taiwanese-style dumplings as their core product. The business operates as a restaurant in NYC's East Village with nationwide shipping via Goldbelly, retail distribution in grocery stores including Whole Foods, and a wholesale program for restaurants, hotels, bars, and arenas. Additional offerings include catering services, gift cards, and branded merchandise (hats and t-shirts). The dumplings are made from scratch daily using premium ingredients including antibiotic-free chicken, 100% Berkshire pork, grass-fed beef, and artisanal flour skins.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Taiwanese-Style Dumplings (Restaurant) Fresh, handmade Taiwanese-style dumplings prepared daily from scratch with premium ingredients (antibiotic-free chicken, 100% Berkshire pork, grass-fed beef) wrapped in artisanal flour skins; served at the NYC East Village restaurant.
• Nationwide Dumpling Shipping Dumplings shipped nationwide via the Goldbelly marketplace, allowing customers across the United States to order and receive fresh Mimi Cheng's dumplings delivered to their door.
• Corporate and Event Catering Catering service providing Mimi Cheng's dumplings for corporate lunches, team events, and large-scale events; minimum $250 order for pickup or delivery, with 24-hour notice required for orders over $500.
• Wholesale Dumpling Program Restaurant-quality dumplings sold wholesale to restaurants, bars, hotels, arenas, and retail stores, with collaborative training and customer support for menu integration.
• Retail Grocery Dumplings Fresh and frozen dumpling products sold through Whole Foods Market and other grocery retailers nationwide, prepared at home using microwave, air fryer, boil, or pan-fry methods.
• Mimi Cheng's Gift Cards Digital gift cards available in $25, $50, $75, $100, $200, and $300 denominations, purchased through the company website.
• Mimi Cheng's Embroidered Snapback Hat Branded snapback hat embroidered on all four sides; priced at $35.
• Mimi Cheng's Tiger and Rabbit Boxy Cotton T-Shirt Heavy-weight 6.5 oz cotton t-shirt featuring tiger and rabbit designs printed on front and back, available in sizes S/M/L/XL, priced at $45.

Quantifiable outcome

• Featured in major national publications including The New York Times, Today Show, Good Morning America, Wall Street Journal, Forbes
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered minor, core and flagship.

• City HarvestminorStrategic or Co-development PartnerFood donation partnership where Mimi Cheng's donates all delicious and edible excess food to City Harvest, a food rescue organization fighting hunger in New York City.
• Bowery MissionminorStrategic or Co-development PartnerFood donation partnership where excess edible food is donated to Bowery Mission to support community feeding programs.
• Pat La FriedacoreOthersQuality meat supplier providing family-raised, premium meat products for dumpling fillings. Key partner in maintaining ingredient quality standards.
• Pino's Butcher ShopcoreOthersLocal butcher shop providing quality meat products sourced with focus on livestock dignity and farmer partnerships.
• Dellapietra's MeatscoreOthersQuality meat supplier supporting Mimi Cheng's commitment to premium ingredients and family-raised farm sourcing.
• Satur Farms of Long IslandcoreOthersLocal Long Island farm providing fresh, organic vegetables. Partnership supports local agriculture and ensures produce freshness and quality.
• GoldbellycoreChannel Partner/ Reseller/ DistributorNationwide shipping partnership enabling delivery of Mimi Cheng's dumplings to customers across the United States through Goldbelly's food delivery platform.
• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorRetail grocery distribution partnership making Mimi Cheng's dumplings available in Whole Foods Market stores nationwide. Company featured in Whole Foods Top 10 Food Trends 2025 and part of 'On The Verge' accelerator cohort.
• Daniel HummflagshipStrategic or Co-development PartnerCelebrated chef collaboration featuring special dumpling creations. Daniel Humm is the chef behind Eleven Madison Park.
• Dan BarberflagshipStrategic or Co-development PartnerChef collaboration with Dan Barber, renowned chef of Blue Hill. Partnership focuses on farm-to-table ingredient innovation.
• Missy RobbinsflagshipStrategic or Co-development PartnerCulinary collaboration with Chef Missy Robbins, known for her Italian restaurants including MISI and Lilia.
• Peter Luger's SteakhouseflagshipStrategic or Co-development PartnerSpecial collaboration creating bao dumplings featuring Peter Luger's famous steakhouse quality beef.
• Katz's DelicatessenflagshipStrategic or Co-development PartnerIconic NYC deli collaboration bringing together traditional deli flavors with Mimi Cheng's dumpling expertise.
• LucaliflagshipStrategic or Co-development PartnerBrooklyn pizza restaurant collaboration creating unique dumpling-pizza fusion offerings.
• Turkey & the WolfflagshipStrategic or Co-development PartnerNew Orleans-inspired restaurant collaboration bringing Southern flavors to Taiwanese dumplings.
• Jon & Vinny'sflagshipStrategic or Co-development PartnerLA restaurant collaboration featuring creative dumpling varieties from the acclaimed Italian restaurant duo.
• KatoflagshipStrategic or Co-development PartnerChef collaboration with Kato, bringing Asian fusion flavors to the dumpling menu.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Truff: Truff is a premium, brand-led pantry CPG company (sauces, oils) sold in Whole Foods and other premium grocers. Comparable on premium-ingredient positioning, founder-led social-first marketing, and grocery expansion from a small base.
• Omsom: Omsom is a DTC Asian pantry starter brand co-founded by sisters, sold via its own site and select grocery. Comparable on founder-led Asian premium positioning and direct-to-consumer launch, though focused on dry sauce/disc kits rather than frozen dumplings.

Others

• Sweetgreen: Sweetgreen is a mission-driven restaurant brand that built national equity and adjacent retail/packaged offerings. Comparable on founder-led premium food brand built on quality sourcing and direct customer storytelling, though at vastly larger scale and digital-restaurant DNA.
• CAVA: CAVA scaled from a fast-casual restaurant chain into a publicly-traded packaged dips-and-spreads CPG brand. Comparable restaurant-to-CPG trajectory, premium Mediterranean positioning, and grocery expansion playbook that informs the bull case for Mimi Cheng's CPG growth.

Direct peers

• Bibigo: Bibigo (CJ CheilJedang) is the largest mass-market frozen Asian dumpling and mandu brand in U.S. grocery. Most directly comparable to Mimi Cheng's on product category, retail channel (Whole Foods and other grocers), and frozen-Asian-food positioning, though at vastly larger scale and lower price tier.
• Hodo Foods: Hodo Foods is a plant-based Asian dumpling and tofu brand sold nationally in Whole Foods and natural grocers. Directly comparable on frozen Asian dumpling product category, natural-foods retail channel, and premium clean-label positioning.
• Wei Chuan USA: Wei Chuan is a Taiwanese-origin frozen food brand widely distributed in U.S. Asian grocery. Directly comparable on product (frozen Asian dumplings, buns) and Taiwanese heritage, though it operates at the value tier versus Mimi Cheng's premium positioning.
• Fly By Jing: Fly By Jing is a premium, chef-founded Asian pantry brand (Sichuan sauces, chili crisps) sold in Whole Foods and other grocers. Closely comparable on founder-driven story, premium positioning, restaurant-to-CPG motion, and Whole Foods retail presence.
• 886 Food Company: 886 is a New York-based Taiwanese-American restaurant and food brand operating in the same NYC Taiwanese comfort-food category as Mimi Cheng's, with comparable product style and East Coast urban-customer overlap.

Broad incumbents

• Momofuku Goods: David Chang's Momofuku retail line covers noodles, sauces, and pantry items sold nationwide in grocery. Comparable restaurant-to-CPG Asian-food trajectory and premium positioning, but a much broader portfolio with established national distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mimichengs
• Xx.com/mimichengs
• Facebookfacebook.com/mimichengsdumplings
• LinkedInlinkedin.com/company/mimi-cheng-s-dumplings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mimi Cheng's