Burrito Shak

What Burrito Shak does

Burrito Shak runs a franchise-led go-to-market model, with revenue generated from a mix of franchise fees and royalties (licensing/royalties), company-operated and franchised restaurant food sales (transaction fees), and catering services (transaction fees). Distribution is omnichannel: in-store dining, online ordering through the Olo platform, third-party delivery via a national DoorDash partnership signed in 2023, and catering through a dedicated Olo storefront. Operations run on Clover point-of-sale systems at every location and a SpendGo-powered loyalty program, with no proprietary technology assets or APIs developed in-house. The customer base spans individual consumers (primary), corporate/event catering buyers, and multi-unit franchisees; key named franchisees include Melissa Zettel (Lake Havasu City, AZ), Chase Riker, and Noah Almond (both multi-unit Cary, NC operators). Geographic expansion targets South Carolina, Georgia, and Florida through multi-unit development agreements, with stated 2025 build-out plans.

Name

Burrito Shak

Legal name

Burrito Shak

Website

https://burritoshak.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Burrito Shak is a fast-casual Baja-style Mexican restaurant franchise operating 15 customizable burrito, taco, bowl, and quesadilla locations across North Carolina and Arizona, with active expansion into South Carolina, Georgia, and Florida. Founded in 2015, it serves individual consumers, catering buyers, and multi-unit franchisees through company-owned stores, online ordering, and DoorDash delivery.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurants

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAC

Mexican & Tex-Mex Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Fast casual dining
• Fresh mex cuisine
• Burrito bowls
• Restaurant catering
• Franchise restaurant

Headquarters

HQ city

Hampstead

HQ country

United States

HQ region

North America

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Direct food and beverage sales at restaurant locations. Average unit volume of $1.267M per location.
2. Franchise Fees and Royalty: Revenue from franchise development agreements and ongoing franchise royalties from franchisee-operated locations.
3. Catering Services: Corporate and event catering with customizable packages priced per person (minimum 15 people). Packages include Shak Package, Shortboard, Longboard, and Tsunami options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Burrito Shak operates a fast-casual Fresh-Mex restaurant brand serving customizable burritos, bowls, tacos, quesadillas, nachos, and salads via dine-in, online ordering, and third-party delivery. The company complements its brick-and-mortar restaurants with multi-tier catering services for events and a franchise growth model that has expanded the concept across multiple states.

Product overview

Burrito Shak is a fast-casual Baja-style Mexican restaurant brand offering made-to-order Fresh Mex cuisine with a coastal beach vibe. The product portfolio centers on customizable burritos, bowls, tacos, quesadillas, nachos, and salads, with protein options including House Spiced Chicken, Pulled Pork, Seasoned Ground Beef, Carne Asada, Battered Atlantic Cod, and Seasoned Tofu. The core offerings include seven signature burrito/bowl varieties (The Lane, The Shaka, The Aloha, The Fire Shot, The Rincon, The S-Turn, The T.I.), four taco options (The Reggae, The Shak, The Jolly Roger, The Paradise), three quesadilla selections (The Guppy, The Sergeant Major, The Schoolmaster), plus nachos and the B-Shak Salad. A dedicated kids' menu features The Minnow Burrito, The Grom Quesadilla, and Kiddo Tacos. Sides and beverages are available as add-ons. Catering services provide four packaged taco bar options (Shak Package, The Shortboard, The Longboard, The Tsunami) for events with a 15-person minimum. All locations offer online ordering via Olo and DoorDash delivery integration, loyalty programs through SpendGo, and Clover POS systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh-Mex Restaurant Dining Service Customizable made-to-order burritos, bowls, tacos, quesadillas, nachos, salads, and kids' menu items served in a fast-casual beach-themed setting across company-owned and franchised units. Targeted at individual dine-in, takeout, and delivery customers.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• DoorDashcoreChannel Partner/ Reseller/ Distributor · 1 January 2023National delivery partnership announced in 2023 to better serve loyal customers and increase revenue for franchisees through third-party delivery integration.
• ClovercoreTechnology or IntegrationPoint of Sale system implemented at each restaurant location for seamless customer transaction experience and operational efficiency.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Bartaco: Upscale fast-casual Mexican concept with a coastal/beach vibe and customizable tacos, bowls, and sides. Shares Burrito Shak's coastal lifestyle branding and Southeast presence.
• Qdoba Mexican Eats: Fast-casual Mexican chain serving customizable burritos, bowls, tacos, and quesadillas with a franchise model. Most directly comparable peer to Burrito Shak on menu, service model, and franchise-led growth approach.
• Baja Fresh: Fast-casual chain emphasizing fresh, made-to-order Mexican food with flame-grilled proteins. Closely aligned with Burrito Shak's fresh, chef-inspired positioning and similar price point.
• Fuzzy's Taco Shop: Fast-casual Mexican franchise serving tacos, burritos, and bowls in a casual setting. Closely comparable on franchise model, menu, and price point to Burrito Shak.
• Freebirds World Burrito: Fast-casual burrito-focused chain with customizable bowls, tacos, and quesadillas. Directly comparable to Burrito Shak on menu format, customization, and franchise-driven expansion.
• Torchy's Tacos: Fast-casual taco-focused chain with a similar chef-inspired, fresh-ingredient positioning. Targets many of the same younger, urban/suburban demographics as Burrito Shak and is expanding across the Southeast.

Emerging players

• Lime Fresh Mexican Grill: Smaller fast-casual Mexican chain with fresh, made-to-order positioning. Comparable in scale and menu to Burrito Shak, with overlapping target customer.

Broad incumbents

• Moe's Southwest Grill: Large fast-casual Mexican franchise system owned by Restaurant Brands International. Competes directly with Burrito Shak on customizable burritos, bowls, and tacos across many of the same Southeast markets.
• Chipotle Mexican Grill: Largest fast-casual Mexican chain in the U.S. with thousands of locations. Overlaps directly on customizable burritos, bowls, and tacos but operates at vastly greater scale with corporate-owned unit economics versus Burrito Shak's franchise model.
• Taco Bell: Largest Mexican-inspired QSR chain globally, owned by Yum! Brands. Competes with Burrito Shak for value-oriented Mexican food occasions but operates at lower price point with QSR (not fast-casual) service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/burritoshak
• Instagraminstagram.com/burritoshak
• LinkedInlinkedin.com/company/burrito-shak

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burrito Shak