Why-vision
Why.Vision is a Metz-based audiovisual and digital communication agency founded in 2016 that produces corporate films, promotional videos, event coverage, motion design, and WordPress websites for enterprises and public institutions in France's Grand Est region, anchored by its 2024-launched Why.Studio facility.
- Company typePrivate
- Founded2016
- HeadquartersMaizières-lès-metz, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Why-vision does
Why.Vision (legal entity: why.vision EURL) is a French audiovisual and digital communication agency headquartered in Metz, founded in 2016 by Grégory Reyter after more than 15 years of prior experience serving major brands. The company operates through two integrated divisions—an Audiovisual / Event pole (corporate films, promotional videos, event coverage, motion design) and a Digital / Design pole (WordPress website creation and maintenance, digital communication strategy)—delivered by a multidisciplinary team of 8 permanent staff supplemented by regular freelancers. Its client base is concentrated in the Grand Est region of France and adjacent cross-border markets, and spans enterprises and public institutions across energy, construction, automotive, banking, logistics, education, and government.
The agency's production capability is anchored by Why.Studio, a 130m² in-house facility launched in 2024 and equipped with a 180° cyclorama green screen, motorized cameras, an integrated control room, proprietary real-time 3D rendering for live virtual backgrounds, and 10 post-production workstations. The technology stack centers on WordPress CMS for web development, professional video production tools, drone and time-lapse capture, live streaming infrastructure, and emerging use of AI-generated video content. Studio infrastructure supports both internal project delivery and external rental under flexible configurations.
Why.Vision generates revenue through custom project-based pricing across professional services engagements—audiovisual production, web development, digital strategy, and studio rental—with WordPress maintenance offered under retainer arrangements. The go-to-market is sales-led and event-driven, combining direct outreach to enterprises and institutions with active participation in regional business events. The company is founder-owned, structured as a single-member limited liability company (EURL) with €15,000 share capital, has no disclosed institutional investors or funding rounds, and maintains long-tenured client relationships with anchors such as ICN Business School (since 2017) and Salon Habitat et Bois (nearly 10 years).
Why-vision firmographics
Firmographics- Name
- Why-vision
- Legal name
- why.vision EURL
- Website
- https://why.vision
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Why.Vision is a Metz-based audiovisual and digital communication agency founded in 2016 that produces corporate films, promotional videos, event coverage, motion design, and WordPress websites for enterprises and public institutions in France's Grand Est region, anchored by its 2024-launched Why.Studio facility.
- Ownership category
- akta.pro rank
Why-vision industry classification
Industry- Product category
- Audiovisual Production Services
- NAICS
- Motion Picture and Video Production (51211), Graphic Design Services (54143), Commercial Photography (541922)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Corporate & Internal Communications Video (MPADAEAC)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Graphic Design & Visual Content Production (BPAFAIAC), Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
Keywords
Where Why-vision is headquartered
LocationHeadquarters
- HQ city
- Maizières-lès-metz
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Why-vision business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Audiovisual Production Services: Project-based fees for corporate films, promotional videos, event coverage, motion design, 3D animation, and drone footage. Each project is custom-quoted based on scope, duration, and technical requirements.
- Digital Services: Website development, WordPress maintenance, and digital communication services billed as project work or retainer arrangements.
- Studio Rental: Why.Studio available for rental with various configurations (bare studio, equipped, with/without catering) for external clients' filming and production needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Why-vision product offering
Product offeringCore offering
Why.Vision is an audiovisual and digital communication agency producing corporate films, promotional videos, event coverage, and motion design for enterprise and institutional clients. It designs and maintains WordPress websites, executes digital communication campaigns, and operates Why.Studio, a 130m² in-house facility with green screen, motorized cameras, and real-time 3D background integration. Services are delivered end-to-end by a multidisciplinary team spanning strategy, production, and distribution.
Product overview
Why.Vision is an audiovisual and digital communication agency based in Metz, France, founded in 2016. The agency operates as a unified service offering rather than a platform-plus-modules architecture. Its core portfolio spans two interconnected divisions: Video & Event (corporate films, promotional videos, event coverage, motion design) and Digital & Design (website creation, WordPress maintenance, digital communication). The Why.Studio facility provides in-house production capabilities including green screen filming, real-time 3D overlay, and post-production. Services are delivered through a multidisciplinary team of 8 permanent staff and regular freelancers, emphasizing end-to-end production from strategic consulting through distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Why.Studio: Professional studio space of 130m² dedicated to innovation and creativity, equipped with green screen cyclorama, motorized cameras, and real-time 3D graphics integration for audiovisual productions.
Products and services
- Corporate Films (Films Corporate) Institutional videos that strengthen brand image through authentic storytelling, designed for corporate communications departments of large enterprises, institutions, and regional organizations.
- Promotional Films (Films Promotionnels) Advertising film production for promotional campaigns targeting specific audiences, available to enterprise and institutional clients seeking broadcast-ready promotional content.
- Event Coverage and Capture (Événements & Captation) Event coverage combining in-person and remote participation, with multi-camera setup and live streaming capabilities for corporate events, conferences, and hybrid gatherings.
- Motion Design Custom animated graphics and motion design bringing ideas to life through animated visual storytelling for corporate, institutional, and educational clients.
- Website Creation (Création de Sites Web) Custom website design and development, including WordPress-based solutions and interactive web platforms, for enterprises, public institutions, and regional businesses.
- WordPress Maintenance (Maintenance WordPress) WordPress maintenance services including preventive, corrective, and evolutionary maintenance for website stability, security, and continuous improvement.
- Digital Communication (Communication Digitale) Comprehensive digital communication services including social media strategy, SEO, SEM, online advertising campaigns, and content marketing for enterprise and institutional clients.
- Why.Studio (Studio Rental and Production Facility) 130m² professional studio with 180° cyclorama green screen, motorized cameras, real-time 3D incrustation system, and integrated control room, offered as a production facility for TV productions, virtual broadcasts, events, training sessions, and external rental to clients needing professional filming infrastructure.
Quantifiable outcome
- 800,000+ video views on YouTube for France Travail campaign
- +4 more outcomes
Companies that use Why-vision
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Why-vision technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Why-vision partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Interreg Grande RégioncoreEuropean territorial cooperation program supporting cross-border collaboration in the Greater Region. Why.Vision has produced content for multiple Interreg-funded projects including CEA Grand Est events and EURES Grande Région website.
- RECIES – EuroAcceleratorcorePartner in organizing the industrial cooperation event for the Greater Region. Joint collaboration on capturing and broadcasting the event.
- EURES Grande RégioncoreEuropean employment services network for the Greater Region. Why.Vision developed and maintains the EURES Grande Région website and has produced multiple videos for their Living & Working program.
- ICN Business SchoolcoreTriple-accredited business school with campuses in Paris, Nancy, and Berlin. Long-standing creative partner for institutional films, promotional videos, and motion design projects since 2017.
- Chambre d'Agriculture de la MosellecoreChamber of Agriculture for the Moselle department. Why.Vision has developed multiple websites, digital campaigns, and video content to support local farmers and short supply chains.
- Salon Habitat et BoiscoreAnnual habitat and woodworking trade show in Épinal. Why.Vision has produced advertising spots for nearly 10 years and set up a Web TV production during the 2024 edition.
- Agora Makers (GHM, Eclatec, Metalco, Bellitalia, CityDesign, My Equilibria)coreUrban furniture and lighting manufacturer group. Why.Vision developed multilingual websites and promotional content for multiple brands within the group.
- Groupe Présence VerteminorHome assistance service provider. Why.Vision produced an advertising spot using AI-generated video content to challenge misconceptions about their service audience.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Why-vision competitors and assessment
Company assessmentDirect peers
- Capa Entreprises: French corporate and documentary video production company with a similar end-to-end service offering (production, post-production, motion design) for enterprise and institutional clients. Highly comparable to Why.Vision's corporate film and event capture business in scope and target market.
- Big Productions: French audiovisual production company offering corporate films, promotional videos, event coverage and motion design. Direct competitor to Why.Vision in the mid-market corporate communications segment across France.
- Vidéographistes: Network of French corporate video production professionals serving SMEs and enterprises. Comparable to Why.Vision on corporate video production scope and B2B service model, though structured as a freelancer marketplace rather than an integrated agency.
- Kino B Productions: French audiovisual production company focused on corporate, institutional and documentary content. Direct comparable to Why.Vision on production offering and target customer profile (regional enterprises, institutions, public sector).
- Studio Moustache: Paris-based audiovisual production studio delivering corporate films, motion design and post-production services to enterprise clients. Comparable to Why.Vision on creative production capabilities and B2B customer base, though at larger scale and broader geography.
Broad incumbents
- TBWA\France: Major French advertising agency with integrated production capabilities for corporate, brand and digital content. Competes for the same enterprise communication budgets as Why.Vision, with substantially larger scale and broader service portfolio.
- Havas Studios: Content and production division of Havas, providing video, motion design and content marketing to enterprise clients globally. Comparable capability set to Why.Vision (corporate films, motion, content) but embedded in a much larger group with national reach.
- BETC Paris: Leading French creative agency with full production capabilities spanning film, digital, motion design and content. Overlaps with Why.Vision's integrated video-plus-digital offering for enterprise clients, though positioned at the premium national end of the market.
- Publicis Productions: Production arm of global advertising group Publicis, offering film, content and post-production services at scale. Overlaps with Why.Vision's corporate film and content offering but serves a much broader client portfolio and competes primarily on national/international accounts.
Others
- Webedia: French digital media and content production group producing video, branded content and social campaigns. Adjacent to Why.Vision's digital communication and video offering but operating at a national publisher scale rather than as a regional B2B agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Why-vision social profiles
Digital presenceWhy-vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
Why-vision leadership team
Management profileNumber of profiles
Profiles2 records
Why-vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Why-vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Why-vision
What does Why-vision do?
Why.Vision is an audiovisual and digital communication agency producing corporate films, promotional videos, event coverage, and motion design for enterprise and institutional clients. It designs and maintains WordPress websites, executes digital communication campaigns, and operates Why.Studio, a 130m² in-house facility with green screen, motorized cameras, and real-time 3D background integration. Services are delivered end-to-end by a multidisciplinary team spanning strategy, production, and distribution.
Is Why-vision a public or private company?
Why-vision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Why-vision founded?
Why-vision was founded in 2016. It employs 1 to 10 people.
Where is Why-vision based?
Why-vision is headquartered in Maizières-lès-metz, France, in the Europe region.
How does Why-vision make money?
Three revenue lines are on record. Audiovisual Production Services are the primary driver. The others are digital Services and studio Rental.
Who are Why-vision's main competitors?
Direct peers on record are Capa Entreprises, Big Productions, Vidéographistes, Kino B Productions and Studio Moustache. Broad incumbents are TBWA\France, Havas Studios, BETC Paris and Publicis Productions. Webedia is listed as an others.
Does Why-vision have an API?
No public API is recorded for Why-vision.
What industry is Why-vision in?
Why-vision's product category is Audiovisual Production Services. Its primary akta.pro industry code is MPADAEAC, Corporate & Internal Communications Video, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 51211 and its SIC code is 7812.