2Stories
- Company typePrivate
- Founded2020
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2B
- OfferingServices
2Stories firmographics
Firmographics- Name
- 2Stories
- Legal name
- 2Stories (Pty) Ltd
- Website
- https://2stories.co.za
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
2Stories industry classification
Industry- Product category
- Content Marketing Services
- NAICS
- Publishing Industries (513)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
- akta.pro secondary industry
- Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts) (MPACADAF)
Keywords
Where 2Stories is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
2Stories business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Content Marketing Services: Full-service content marketing agency providing strategy, creation, and amplification of content across multiple channels for enterprise clients. Revenue generated through project fees, retainer contracts, and content production services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
2Stories product offering
Product offeringCore offering
2Stories is a content marketing agency that provides research, insights, strategy, brand development, and multi-channel content production for enterprise clients. It delivers content across social media, email, long-form writing, video, photography, animation, magazines, podcasts, and print, along with content amplification, partnership negotiations, measurement & reporting, and internal communications. The firm operates a specialized audio content division (formed through the 2023 merger with The Stellar Effect) that offers full-service branded podcast production from strategy through distribution.
Product overview
2Stories is a content-led marketing agency offering a comprehensive suite of content marketing services. The core offering includes strategic content development, brand storytelling, multi-channel content production (social media, email, long-form writing, video, photography, animation), and content-to-commerce solutions. The agency operates a specialized Audio Content Division (created from the 2023 merger with The Stellar Effect) focused on branded podcast production, offering full-service podcast capabilities from strategy through distribution. Additional services include content amplification, measurement & reporting, and internal communications consulting.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Marketing Services Full-service content marketing agency offering research, insights, strategy, brand development, and content-to-commerce services. Includes social media, email marketing, long-form writing, internal communications, websites, photography, video, animation, magazines, podcasts, print production, content-led lead generation, and e-commerce capabilities for enterprise clients.
- Audio Content Division (Branded Podcasts)
- Content Amplification & Distribution
Quantifiable outcome
- Agency of the Year Grand Prix at ICMAs 2026 (first year entering)
- +3 more outcomes
Companies that use 2Stories
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
2Stories technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
2Stories partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- The Stellar EffectcoreMerger with Cape Town-based creative audio agency The Stellar Effect in April 2023, forming the 2Stories audio division. Led by Carol Williams, the division produces branded podcasts and audio content for local and international brands.
- 4 Day Week GlobalminorNot-for-profit community trialing four-day work week. 2Stories participated in structured six-month trial from March to August 2023 to improve work-life balance and productivity.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
2Stories competitors and assessment
Company assessmentDirect peers
- King James Group: One of South Africa's most decorated independent creative agencies, offering brand strategy, content production and campaign work for large enterprise clients — overlapping closely with 2Stories' full-service content marketing offering in the same geography.
- Pacific Content: Specialist branded podcast production agency that produces strategy-to-launch audio shows for enterprise brands — directly comparable to 2Stories' audio content division built through The Stellar Effect merger.
- Joe Public: Award-winning South African independent creative agency serving major enterprise brands with integrated content, brand storytelling and campaign work — directly comparable to 2Stories in scale, regional footprint, and client mix.
- Contently: Content marketing platform and services firm that helps enterprise clients plan, produce and distribute content across formats — directly comparable to 2Stories' content strategy, creation and amplification offering, with an additional technology-platform layer.
- M&C Saatchi Abel: Pan-African creative agency with offices across South Africa and the continent, offering brand strategy, advertising and content work for major regional enterprise clients — a directly comparable regional peer with a similar full-service content remit.
Broad incumbents
- Ogilvy: Global creative and content marketing network competing for the same enterprise storytelling mandates (Standard Bank, WHO, Unilever-tier clients) — offers broader capabilities than 2Stories but is a benchmark for the upper end of the category 2Stories is moving into.
- WPP: World's largest advertising holding company and parent of Ogilvy, Hogarth and VMLY&R — competes indirectly with 2Stories through its network agencies and represents the scale benchmark for content marketing at the enterprise tier.
- Dentsu Creative: Global creative network within Dentsu offering integrated content marketing, brand storytelling, and experience design for enterprise clients — overlaps with 2Stories' offering but as part of a much larger, multi-service portfolio.
- Hogarth Worldwide: WPP-owned global content production network that produces multi-format content (video, digital, print, audio) for the world's largest brands — overlaps with 2Stories' multi-channel content production capabilities but at significantly greater scale and geographic reach.
- VMLY&R: Global brand experience and customer experience agency producing content, campaigns and commerce solutions for enterprise clients — competes for the same enterprise content engagements as 2Stories with broader capabilities and global delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
2Stories social profiles
Digital presence2Stories financial estimates
Financial estimateRevenue estimate
Valuation estimate
2Stories leadership team
Management profileNumber of profiles
Profiles30 records
2Stories funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2Stories M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2Stories
What does 2Stories do?
2Stories is a content marketing agency that provides research, insights, strategy, brand development, and multi-channel content production for enterprise clients. It delivers content across social media, email, long-form writing, video, photography, animation, magazines, podcasts, and print, along with content amplification, partnership negotiations, measurement & reporting, and internal communications. The firm operates a specialized audio content division (formed through the 2023 merger with The Stellar Effect) that offers full-service branded podcast production from strategy through distribution.
Is 2Stories a public or private company?
2Stories is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2Stories founded?
2Stories was founded in 2020. It employs 11 to 50 people.
Where is 2Stories based?
2Stories is headquartered in Cape Town, South Africa, in the Africa region.
How does 2Stories make money?
One revenue line is on record: content Marketing Services.
Who are 2Stories's main competitors?
Direct peers on record are King James Group, Pacific Content, Joe Public, Contently and M&C Saatchi Abel. Broad incumbents are Ogilvy, WPP, Dentsu Creative, Hogarth Worldwide and VMLY&R.
Does 2Stories have an API?
No public API is recorded for 2Stories.
What industry is 2Stories in?
2Stories's product category is Content Marketing Services. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting, with a secondary code of MPACADAF, Podcast Hosting & Enterprise Solutions (Private/Branded Podcasts). Its NAICS code is 513 and its SIC code is 7812.