Utah Nonprofits Association

What Utah Nonprofits Association does

Utah Nonprofits Association (UNA), founded in 1991 and headquartered in Salt Lake City, is a 501(c)(3) statewide membership association serving Utah's 11,000+ nonprofit organizations and the 115,000 Utahns they employ (6.7% of the state's workforce). UNA's core offering is a tiered membership program (Nonprofit, Business Affiliate, and Individual) that provides access to compliance resources, training, advocacy, a member directory, and group benefits. The organization runs a nine-course Nonprofit Credential Program covering fundraising, HR, marketing, volunteer management, outcomes evaluation, board governance, advocacy, finance, and leadership, plus signature events including the Annual Conference, Utah Nonprofit Film Festival, Nonprofit Day on the Hill, and the UTAHGIVES 24-hour giving celebration.

The underlying technology stack is built on the GrowthZone association management platform (website, member portal, job board, volunteer board, event registration, and directory) supplemented by a Slack community (utahnonprofit.slack.com) for peer-to-peer member engagement. UNA distributes via direct membership sales, self-serve member portal access, and in-person/virtual events. Revenue is generated through annual membership dues, training and event fees (e.g., $45 per member / $90 per non-member for training sessions), and donations. Member benefits are bundled through partnerships with Nonstop Health (group health insurance), Elevate 401(k), BetterHelp, MyBoardPacket (board management), BillTrack50 (legislative tracking, which uses AI summaries), and Tax990 (990 filing discounts). The organization is operationally lean with 1-10 employees and is governed by an independent board.

Name

Utah Nonprofits Association

Legal name

Utah Nonprofits Association

Website

https://utahnonprofits.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Utah Nonprofits Association is a 501(c)(3) statewide membership association that provides training, advocacy, resources, and group benefits to Utah's 11,000+ nonprofit organizations and the 115,000 Utahns they employ.

Ownership category

akta.pro rank

Product category

Nonprofit Sector Association Services

NAICS

Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Nonprofit association membership
• Nonprofit training programs
• Nonprofit advocacy services
• Professional credential courses
• Sector resource network

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: UNA generates revenue through annual membership dues from nonprofit organizations, business affiliates, and individual members. Membership provides access to resources, training, advocacy, group health insurance, and other member benefits.
2. Training and Events: Revenue from credential programs, training courses, and event registrations including the Annual Conference, Utah Gives, and various professional development offerings.
3. Donations: UNA accepts donations to support the organization and the broader nonprofit sector in Utah, operating as a 501(c)(3) charitable organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Utah Nonprofits Association (UNA) is a statewide 501(c)(3) membership association serving Utah's 11,000+ nonprofit organizations. It sells tiered memberships (Nonprofit, Business Affiliate, Individual) that bundle training, advocacy, group health insurance access, job/volunteer boards, member directories, and member benefits such as MyBoardPacket and BillTrack50. It also delivers a nine-course Nonprofit Credential Program, an Annual Conference, and signature advocacy events such as Nonprofit Day on the Hill and the UTAHGIVES 24-hour giving celebration.

Product overview

Utah Nonprofits Association (UNA) operates as a membership-based nonprofit support organization offering a comprehensive platform of interconnected services designed to strengthen Utah's nonprofit sector. The core offerings center on membership programs providing access to expert guidance, resources, and networking, combined with the Nonprofit Credential Program - a nine-course immersive training initiative covering key functional areas including fundraising, HR, marketing, volunteer management, outcomes evaluation, board governance, advocacy, finance, and leadership. UNA delivers value through multiple integrated channels: event calendars and training sessions, the UNA Job Board (notable for salary transparency requirements), the Nonprofit Volunteer Board connecting individuals with volunteer opportunities, the annual UTAHGIVES 24-hour giving celebration, and the UNA Slack Community for professional networking. Additional member benefits include group health insurance partnerships, MyBoardPacket for board management, BillTrack50 for legislative tracking, and directories connecting members with business affiliates and professional services. UNA also organizes signature events including the Annual Conference, Utah Nonprofit Film Festival, Nonprofit Day on the Hill, and Utah Philanthropy Day, all supporting its mission to unify, strengthen, and elevate Utah's nonprofit community.

Differentiator

Problem solved

Functional benefit

Products and services

• UNA Membership Tiered annual membership program for Utah nonprofits, business affiliates, and individual nonprofit professionals, providing access to training, advocacy, group health insurance options, job/volunteer boards, member directory listings, and member benefits.
• Nonprofit Credential Program Nine-course immersive training and personalized coaching program covering Fundraising and Development, Human Resources, Marketing and Communication, Volunteer Management, Outcomes and Evaluations, Board Governance, Advocacy and Civic Engagement, Finance and Legal, and Leadership and Organizational Culture. Designed to build nonprofit organizational capacity.
• UNA Event Calendar and Training Comprehensive training and events calendar offering workshops, webinars, credential courses, and networking opportunities for nonprofit professionals throughout Utah.
• UNA Job Board Online job board connecting nonprofit organizations with job seekers in Utah, featuring required salary transparency to promote equitable compensation practices in the nonprofit sector.
• Nonprofit Volunteer Board Online platform connecting individuals with nonprofit volunteer opportunities across Utah, ranging from Board of Directors positions to donation drop-offs and community service roles.
• UTAHGIVES Utah's premier 24-hour celebration of generosity connecting the community with nonprofit missions through an online giving platform, leaderboards, and prize competitions powered by Mightycause.
• UNA Group Health Insurance Member benefit delivered in partnership with Nonstop Health, giving UNA member nonprofits access to a cost-saving group health insurance solution that helps employers fund employees' healthcare premiums and out-of-pocket expenses.
• UNA Slack Community Online Slack workspace providing channels for nonprofit professionals to connect, collaborate, and share insights across functional areas including operations, executive leadership, marketing, and volunteer management.
• Nonprofit Member Directory Searchable directory of UNA nonprofit members enabling networking and partnership connections within the Utah nonprofit community.
• Business Affiliate Directory Searchable directory connecting nonprofit members with professional expertise and business solutions from approved business affiliate partners.
• UNA Annual Conference Annual gathering bringing together nonprofit professionals across Utah for training, networking, and professional development opportunities.
• Utah Nonprofit Film Festival Festival celebrating nonprofit impact through film, showcasing stories of nonprofit work and community transformation.
• Nonprofit Day on the Hill Annual advocacy event where nonprofits from across Utah gather at the State Capitol to advocate for their missions and communities.
• Utah Philanthropy Day Event recognizing and celebrating philanthropy and charitable giving in Utah.
• UNA Public Policy and Advocacy Advocacy resources and calls to action helping nonprofits monitor legislation, engage in civic activities, and protect nonprofit interests at state and federal levels.
• VolunQueer Volunteer Partnership Affirming volunteer platform partnership connecting LGBTQIA+ individuals with safe, welcoming volunteer opportunities and enabling nonprofits to onboard volunteers, manage opportunities, and track sign-ups.

Quantifiable outcome

• 115,000 Utahns employed by nonprofits supported by UNA's advocacy and resources
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Council of NonprofitscoreStrategic or Co-development PartnerUNA is a member of the National Council of Nonprofits, the nation's largest network of nonprofit associations. This partnership provides access to national advocacy resources, policy research, and connects Utah nonprofits to a broader network of state associations and national initiatives.
• Nonstop HealthcoreStrategic or Co-development PartnerPartnership provides UNA members access to a cost-saving healthcare solution through group health insurance. Nonstop Health helps employers fund employees' healthcare premiums and out-of-pocket expenses while reducing annual costs.
• GrowthZonecoreTechnology or IntegrationGrowthZone provides the website platform and membership management system powering UNA's online presence, member portal, event registration, job board, and other digital services.
• Elevate 401(k)minorStrategic or Co-development PartnerElevate 401(k) provides retirement plan services as a pooled employer retirement plan for nonprofits, enabling organizations that may not have access to traditional retirement benefits to offer this important employee benefit.
• BillTrack50minorGTM or Marketing PartnerBillTrack50 legislative tracking tool available as a member benefit, providing nonprofits with tools to monitor legislation efficiently with full-text searches, historical archives, AI summaries, and bill comparisons.
• Tax990minorGTM or Marketing PartnerTax990 provides 990 filing services with a 10% discount available to UNA members.
• MyBoardPacketminorGTM or Marketing PartnerOnline board management system available free to UNA members (valued at $2,500), providing secure board document management, committee organization, minutes storage, and policy documents.
• BetterHelpminorGTM or Marketing PartnerMental health support services offered as a nonprofit member benefit through BetterHelp.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Independent Sector: National coalition of nonprofits, foundations, and corporate giving programs. Directly comparable to UNA in advocacy focus, policy engagement, and research publications on the nonprofit sector workforce and economics.
• National Council of Nonprofits: The national umbrella network of state and regional nonprofit associations. UNA is itself a member, making this the closest peer at the national level — comparable in mission (advocacy, training, capacity-building for nonprofits) and business model (membership dues, training revenue).
• Nonprofit New York: Statewide nonprofit membership association serving New York. Directly comparable to UNA as a state-level trade association providing advocacy, training, and member services to local nonprofits — same business model, same customer type, different geography.
• Minnesota Council of Nonprofits: Statewide nonprofit membership association in Minnesota. Closely comparable to UNA in structure, services offered (training, advocacy, group benefits), and customer base of state-level nonprofit organizations.
• TechSoup: Nonprofit that provides technology products, services, and training to other nonprofits. Comparable to UNA in serving the same member base with discounted partner benefits (technology vs. UNA's health insurance/board management benefits) and capacity-building offerings.
• BoardSource: National nonprofit organization focused on nonprofit governance and board effectiveness. Comparable to UNA in providing training, credentialing, and resources for nonprofit leaders, with overlapping membership base and similar capacity-building mission.
• Candid (formerly Foundation Center + GuideStar): Nonprofit information aggregator providing data, research, and tools on nonprofits and foundations. Comparable in serving the same nonprofit audience with essential research, transparency, and compliance resources (similar to UNA's Tax990 and BillTrack50 partnerships).
• California Association of Nonprofits (CalNonprofits): Statewide membership association for California's nonprofit sector. Comparable to UNA in scope, mission, advocacy role, and membership-based service model, scaled to a much larger state — a useful growth/operating comparator.

Broad incumbents

• Charity Navigator: Largest independent evaluator of U.S. charities. While not a membership association, it serves the same nonprofit ecosystem and competes for attention and engagement from the same audience UNA serves — making it a broad incumbent peer.
• Idealist (Action without Borders): Nonprofit organization operating a major job/volunteer board and resource directory. Comparable to UNA's job board and volunteer board offerings, serving the same nonprofit job-seeker audience with national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UtahNonprofits
• YouTubeyoutube.com/@utahnonprofits228
• Facebookfacebook.com/utahnonprofits
• LinkedInlinkedin.com/company/utnonprofitsassociation
• Instagraminstagram.com/utahnonprofits
• TikToktiktok.com/@utahnonprofits

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utah Nonprofits Association