EasyTable

What EasyTable does

EasyTable ApS is a Denmark-based SaaS company founded in 2012 that operates an online table booking and reservation management system targeted at restaurants, cafés, and multi-location hospitality operators. The cloud-based platform is accessible via web browsers on desktop, mobile, and tablet devices and combines a customizable multi-view dashboard (table plan, timeline, list) with multi-channel booking ingestion from restaurant websites, Google, Instagram, Facebook, TripAdvisor, and the Michelin Guide. Core technical components include a guest self-service interface for booking modifications, a feedback module with NPS measurement, a no-show prevention module combining automated reminders with optional credit card security, multi-location management from a central dashboard, and API access for custom POS and system integrations.

The company monetizes through a fixed monthly or annual subscription with transparent pricing — no per-booking fees, no setup fees, and no long-term contracts — supplemented by free onboarding and a 30-day free trial that requires no credit card. GTM combines product-led growth (self-serve website signup across 12 languages) with inside sales (callback requests and sales follow-up). Customer segments are organized vertically, with full-service restaurants as the primary segment, cafés and multi-location restaurant groups as secondary segments, and a small footprint of enterprise hotel-restaurant customers (e.g., Cornaro Hotel, Skybar @ Malmö Arena Hotel). The platform is GDPR compliant, operates in 45 countries, serves over 3,200 restaurants, and has facilitated more than 250 million guest bookings; it maintains a 4.9-star Google Reviews rating across 109 reviews. EasyTable is privately held, has no disclosed funding rounds, and operates with a small team of 11-50 employees out of Copenhagen.

Name

EasyTable

Legal name

easyTable

Website

https://easytable.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyTable ApS is a Copenhagen-based SaaS company, founded in 2012, that provides cloud-based online table booking and reservation management software for restaurants, cafés, and hospitality operators across 45 countries, monetizing via a fixed-price subscription with no per-booking fees.

Ownership category

akta.pro rank

Product category

Restaurant Reservation Software

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Restaurant/Table Reservation & Booking Engines (THALADAH), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Restaurant booking software
• Online reservation system
• Table management platform
• Restaurant SaaS
• No-show prevention

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Fee: Fixed monthly or annual subscription model with transparent pricing. No per-booking fees. The pricing becomes more favorable the longer customers stay with the service. No setup fees or hidden charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EasyTable provides a cloud-based online table booking and reservation management system designed for restaurants. The platform enables restaurants to accept and manage reservations through their own website and across third-party channels, including Google Reserve, Facebook, Instagram, and TripAdvisor, while offering tools for guest data capture, no-show reduction, and multi-location administration.

Product overview

EasyTable is a unified online table booking system for restaurants, offered as a single integrated product. The system provides an all-in-one platform enabling restaurants to manage reservations through multiple digital channels including their own website, Google, TripAdvisor, Michelin Guide, Instagram, and Facebook. Key capabilities include customizable table plan/diagram/timeline/list views, automated booking confirmations via email and SMS, no-show prevention through credit card security options, guest feedback collection with NPS measurement, and multi-location management from a central dashboard. The product is priced with a transparent fixed-fee model with no per-booking charges, launched in 2012 as an affordable alternative to expensive reservation systems.

Differentiator

Problem solved

Functional benefit

Products and services

• easyTable Online Booking System Cloud-based restaurant reservation and table management software that lets restaurants accept and manage online bookings from their own website and from third-party channels, capture guest data, send automated confirmations and reminders, and oversee multiple locations from a single dashboard.

Quantifiable outcome

• Over 250 million guests served across the platform
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and major.

• GooglecoreTechnology or IntegrationGoogle Reserve integration allows restaurants using easyTable to accept bookings directly through Google Search and Google Maps, making reservations visible to users actively searching for dining options.
• FacebookcoreTechnology or IntegrationIntegration enables restaurant booking widget on Facebook business pages, allowing customers to make reservations directly from the restaurant's social media presence.
• InstagramcoreTechnology or IntegrationBooking capability integrated with restaurant Instagram profiles, enabling direct reservations through the social platform.
• TripAdvisormajorTechnology or IntegrationIntegration with TripAdvisor allows restaurants to accept bookings through the popular travel and dining review platform.
• Michelin GuidemajorTechnology or IntegrationPartnership enables restaurants listed in the Michelin Guide to accept bookings through the prestigious dining directory.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Tock: Tock, owned by Squarespace, is a reservation and ticketing platform for restaurants, wineries, and pop-ups. It targets the same full-service and experiential dining segment as EasyTable, including Michelin-listed venues, with a stronger emphasis on ticketed experiences and pre-payments.
• Resy: Resy is a restaurant reservation platform owned by American Express, focused on independent and chef-driven restaurants. It competes directly with EasyTable in table management, guest data, and channel integrations, with stronger brand affinity among US premium restaurants.
• ResDiary: ResDiary is a restaurant reservation and table-management platform operating across the UK, Europe, and Asia-Pacific. It competes directly with EasyTable on booking management and channel integrations, particularly in the UK and European markets.
• OpenTable: OpenTable is the dominant restaurant reservation platform globally, serving diners, restaurants, and diners via web and mobile apps. It competes head-to-head with EasyTable in the same online booking category for full-service restaurants, with broader enterprise and diner-side brand recognition.
• SevenRooms: SevenRooms provides a restaurant CRM, reservation, and marketing automation platform for hospitality operators. It overlaps with EasyTable on reservation management and guest data but extends deeper into CRM and marketing, making it a like-for-like competitor for multi-location groups.
• Yelp Reservations: Yelp Reservations is an integrated booking feature of the Yelp business platform for US restaurants. While primarily US-focused, it competes in the same online reservation category as EasyTable and leverages Yelp's diner discovery traffic.
• Quandoo: Quandoo is a European restaurant reservation marketplace and management SaaS. It competes with EasyTable on table booking and diner acquisition across European markets, with comparable focus on independent restaurants and SMB segments.
• TheFork: TheFork (owned by Tripadvisor) is a leading European restaurant booking platform with both diner-facing and restaurant-management software. It directly competes with EasyTable, especially across EasyTable's European geographies, and benefits from Tripadvisor's discovery traffic.

Emerging players

• TableIn: TableIn is a restaurant reservation software targeted at independent restaurants and small chains. It competes with EasyTable on core table-management functionality for SMBs, with a similar fixed-fee positioning.
• CoverManager: CoverManager is a European-focused restaurant management SaaS offering reservations, CRM, and POS integrations. It overlaps with EasyTable on table management and European SMB restaurants but leans more into POS-side integrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/easytable
• Facebookfacebook.com/easytable
• LinkedInlinkedin.com/company/easytable

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyTable