What Gypsy Spirits does

Gypsy Spirits is a privately held craft distillery headquartered in Petoskey, Michigan, producing and distributing vodka, gin, rum, whiskey, and bourbon under the Gypsy Spirits brand alongside a growing portfolio of ready-to-drink canned cocktails. The company was founded in 2015 by brothers Michael and Adam Kazanowski and operates a portfolio of 14 spirits (including the flagship 7x-distilled Gypsy Vodka, Petoskey Stone Gin, three Mackinac Island aged rums, and multiple bourbon expressions) and 11 canned beverage SKUs spanning RTD cocktails, vodka seltzers, and a functional non-alcoholic sleep beverage.

The underlying production technology centers on small-batch distillation: spirits are distilled seven times with artesian spring water sourced from Michigan, gin features locally hand-picked juniper from Bear Creek Organics and lavender from Lavender Hill Farm, and rum and gin lines are aged in American White Oak and Michigan White Oak barrels respectively. The company supplements production with a deep event and hospitality layer — operating three to four tasting rooms (Petoskey Distillery, Petoskey downtown, Traverse City, and a Bay Harbor event center) that function as on-premise retail, event/wedding venues, and brand experience channels.

Revenue is generated across four streams: wholesale bottled spirits and canned beverages to Michigan and Illinois distributors, retailers, restaurants, and bars; direct-to-consumer e-commerce through a Shopify storefront; on-premise tasting room sales of craft cocktails, tastings, bottles, and food vendors; and event venue rental for weddings and private events. The customer base is a broad mix of general adult beverage consumers, Michigan lifestyle enthusiasts, golf-course and outdoor activity consumers (via the Michigan PGA partnership), and on-premise accounts across two states. Marketing is driven by digital channels, tasting room events, award-driven credibility, and partnerships with regional brands (Blake's Hard Cider, Grand Rapids Gold).

Name

Gypsy Spirits

Legal name

Gypsy Spirits

Website

https://gypsyvodka.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Gypsy Spirits is a Michigan-based craft distillery producing award-winning vodka, gin, rum, whiskey, and canned cocktails, distributed via three tasting rooms, e-commerce, and a Michigan/Illinois wholesale network serving general adult beverage consumers.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (31214), Drinking Places (Alcoholic Beverages) (7224), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA)

Keywords

• Craft spirits production
• Small batch distillery
• Vodka gin rum whiskey
• Ready to drink cocktails
• Tasting room hospitality

Headquarters

HQ city

Petoskey

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bottled Spirits & Canned Beverages (Wholesale): Gypsy Spirits generates revenue through wholesale distribution of its 11 spirits and 7 canned cocktails to retailers, restaurants, and bars across Michigan and Illinois via a distributor network.
2. Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's Shopify storefront (gypsyspirits.myshopify.com) and at tasting room locations.
3. Tasting Room & On-Premise Sales: Revenue generated from craft cocktails, spirit tastings, bottle sales, food vendors, and event bookings at three tasting room locations in Petoskey and Traverse City, Michigan.
4. Event Venue Rental: Gypsy Distillery serves as a wedding venue and event center, generating rental and catering revenue for private events.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gypsy Spirits is a craft distillery that produces and distributes vodka, gin, rum, and whiskey, along with ready-to-drink canned cocktails. The company sells its products through three owned tasting rooms in Michigan, a direct-to-consumer e-commerce storefront, and a wholesale distributor network across Michigan and Illinois.

Product overview

Gypsy Spirits is a craft distillery in Petoskey, Michigan producing 14 unique spirits and 11 canned beverages. The spirits portfolio includes flagship Gypsy Vodka (distilled 7x with Artesian Spring Water), four gin expressions (including award-winning Petoskey Stone Gin and aged Fossilized Gin), three Mackinac Island rums (aged 2-8 years in bourbon barrels), and four whiskey/bourbon expressions. The canned beverages division includes The Mulligan line of vodka-based RTDs (lemonade/iced tea), Clean Cocktails (8% ABV spirit-based canned cocktails with 0 sugar/0 carbs), Night Caps functional beverages (non-alcoholic sleep support), Lakeside Sips vodka seltzers (4.5% ABV), and Liquid Gold whiskey lemonade cocktails. The company operates three tasting room locations across Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• The Mulligan: Ready-to-drink canned cocktail line featuring lemonade, iced tea, and Gypsy Vodka. Available in Original, Raspberry, and Peach flavors.
• Clean Cocktails
• Night Caps
• Lakeside Sips
• Liquid Gold
• Mackinac Island Rum Co.

Products and services

• Gypsy Vodka Flagship corn-based vodka distilled 7x with Artesian Spring Water. Gluten-free, non-GMO. Available in 750mL, 1L, and 1.75L sizes. Award-winning with multiple gold medals.
• Gypsy Apple Pie Vodka Limited edition collaboration with Blake's Hard Cider featuring orchard-fresh apple flavor. Limited seasonal release.
• Gypsy Blake's Triple Jam Vodka Collaboration with Blake's Hard Cider infused with strawberries, raspberries, and blackberries. Smooth and flavorful spirit.
• Gypsy Cherry Pie Vodka Fusion of Traverse City King Orchards cherries with cinnamon and sugar. 60 proof vodka capturing Michigan cherry orchard essence.
• Gypsy Petoskey Stone Gin New American Style Gin featuring hand-picked juniper berries from Bear Creek Organics in Petoskey and lavender from Lavender Hill Farm in Boyne City. Awarded Best Spirit in USA.
• Gypsy Petoskey Stone Fossilized Gin Limited edition gin aged 6 months in 30-gallon Michigan White Oak barrels. Infused with locally sourced lavender. Gluten-free, Non-GMO, Keto Friendly.
• Gypsy Strawberry Rhubarb Gin Gin infused with sweet strawberries and tangy rhubarb. Crafted with Michigan ingredients for a unique botanical profile.
• Gypsy Mackinac Island Rum Bourbon barrel aged rum finished with Murdick's Chocolate Fudge. Aged 8 years in American White Oak barrels. Award-winning.
• Gypsy Mackinac Island Banana Rum Banana-flavored rum aged 2 years in American White Oak barrels.
• Gypsy Mackinac Island Spiced Rum Spiced rum aged 5 years in American White Oak barrels with vanilla and cinnamon notes.
• American Apple Whiskey Limited edition 5-year-aged whiskey blended with Blake's Michigan Honeycrisp apples and apple cider. 80 proof with caramel and oak aromas.
• Gypsy Maple Syrup Old Fashion Ready-to-drink cocktail with Gypsy Bourbon, barrel-aged maple syrup, aromatic and orange bitters, turbinado sugar, and artesian water. 375mL format.
• Gypsy Bourbon Whiskey The Heart Batch 2 Limited edition bourbon aged 3 years in American White Oak barrels at level 4 char. Features maple syrup, vanilla, toasted nuts, and chocolate notes.
• Gypsy Bourbon Whiskey Bliss Batch 1 Limited edition bourbon aged 5 years. 75% corn, 21% rye, 4% malted barley. Premium small batch expression.
• The Mulligan (Original) Ready-to-drink cocktail blending crisp lemonade, iced tea, and Gypsy Vodka. 6% ABV. Partnership with Michigan PGA.
• The Mulligan Peach Peach-flavored ready-to-drink cocktail with lemonade and iced tea. 6% ABV.
• The Mulligan Raspberry Raspberry-flavored ready-to-drink cocktail with lemonade and iced tea. 6% ABV with fruity kick.
• Gypsy Clean Cocktail Wildberry Pomegranate Vodka Spirit-based canned cocktail with Gypsy Vodka and Cason's Wildberry Pomegranate Sparkling Water. 8% ABV, 0 sugar, 0 carbs.
• Gypsy Clean Cocktail Gin & Blood Orange Gin-based canned cocktail with Cason's Sparkling Water Blood Orange and lavender-forward Petoskey Stone Gin. 8% ABV, 0 sugar, 0 carbs.
• Gypsy Clean Strawberry Lemon Vodka Vodka-based canned cocktail with sweet and sour strawberry lemon flavor. 8% ABV, 0 sugar, 0 carbs.
• Gypsy Clean Cocktail Watermelon Kiwi Vodka-based canned cocktail with watermelon kiwi flavor. 8% ABV, 0 sugar, 0g net carbs.
• Night Caps Functional non-alcoholic beverage for sleep support. Raspberry Lemon flavor with 420MG Magnesium and 20MG CBN. 7 calories, 0 alcohol, 0 sugar.
• Lakeside Sips Mango Vodka seltzer featuring Gypsy Vodka and natural mango flavor. 4.5% ABV, 2g sugar, 2g carbs, 95 calories, gluten-free.
• Lakeside Sips Pineapple Vodka seltzer featuring Gypsy Vodka and natural pineapple flavor. 4.5% ABV, gluten-free.
• Liquid Gold Whiskey lemonade canned cocktail at 6% ABV. Official drink of the Grand Rapids Gold. Bold flavor for game days and celebrations.
• Gypsy Spirits Tasting Rooms & Event Center Three tasting room locations in Petoskey (Gypsy Distillery and Gypsy Spirits Tasting Room downtown) and Traverse City, Michigan, offering craft cocktails, spirit tastings, bottle sales, food vendors, live music, and seasonal events. The Petoskey Gypsy Distillery also serves as a wedding and event venue with a cocktail garden, games, outdoor areas, and an event center overlooking Little Traverse Bay.

Quantifiable outcome

• Petoskey Stone Gin voted Best Spirit in USA — London Spirits Best in USA 2020
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Blake's Hard Cider Co.coreStrategic or Co-development Partner · 1 March 2023Gypsy Spirits collaborated with Blake's Hard Cider Co. to create Gypsy Apple Pie Vodka (using Blake's Michigan Honeycrisp apples and apple cider) and Gypsy Blakes Triple Jam Vodka (infused with strawberries, raspberries, and blackberries from Blake's). Both brands share deep Michigan pride and co-branded limited-edition products.
• Michigan PGAcoreGTM or Marketing PartnerThe Mulligan RTD canned cocktail (lemonade, iced tea, and Gypsy Vodka) is partnered with the Michigan PGA. The partnership promotes the product to golfing enthusiasts and positions The Mulligan as the perfect companion for the course.
• Grand Rapids GoldminorGTM or Marketing PartnerLiquid Gold (whiskey lemonade canned cocktail at 6% ABV) is the official drink of the Grand Rapids Gold sports team, promoting brand visibility among sports fans in the Grand Rapids market.
• Bear Creek OrganicsminorStrategic or Co-development PartnerLocally sourced juniper berries for Petoskey Stone Gin are hand-picked from Bear Creek Organics in Petoskey, Michigan, supporting local agriculture and ensuring freshness of botanicals.
• Lavender Hill FarmminorStrategic or Co-development PartnerLavender for Petoskey Stone Gin and Petoskey Stone Fossilized Gin is sourced from Lavender Hill Farm in Boyne City, Michigan, providing locally distinctive botanical ingredients.
• Murdick's Chocolate FudgeminorStrategic or Co-development PartnerGypsy Mackinac Island Aged Rum is finished with Murdick's Chocolate Fudge from Mackinac Island, adding a distinctive local flavor profile to the aged rum.
• Cason's Sparkling WaterminorChannel Partner/ Reseller/ DistributorGypsy Clean Cocktails are made with Cason's Sparkling Water (Wildberry Pomegranate, Blood Orange, Watermelon Kiwi flavors), creating a flavored sparkling water base for the spirit-based canned cocktails.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• High West Distillery: Utah craft distillery (acquired by Constellation Brands) producing bourbon, rye, and vodka with tasting room and restaurant. Larger craft incumbent that demonstrates scaled craft spirits with on-premise tasting room/experience layer, comparable end-state model for Gypsy's growth path.
• St. George Spirits: Larger California craft distillery producing a broad portfolio including vodka, gin, whiskey, and liqueurs. Larger craft incumbent that overlaps Gypsy's multi-category production and has demonstrated craft-to-national scaling trajectory.

Direct peers

• FEW Spirits: Evanston, IL craft distillery producing gin, whiskey, and bourbon with tasting room and DTC focus. Comparable for craft multi-category production, Illinois market presence that overlaps Gypsy's distribution footprint, and small-batch awards-driven brand.
• New Holland Artisan Spirits: Michigan craft distillery (sister to New Holland Brewing) producing vodka, gin, and whiskey. Direct peer due to same Michigan origin, similar product mix across vodka and gin, and comparable craft production scale.
• Copper & Kings American Brandy Distillery: Louisville-based craft distillery producing brandy, whiskey, and gin with an on-site tasting room and bar. Comparable for small-batch craft production across multiple spirit categories, on-premise hospitality focus, and award-winning positioning.
• Caledonia Spirits (Barr Hill): Vermont craft distillery producing award-winning Barr Hill Gin and vodka with farm-to-bottle botanical sourcing. Comparable for craft gin-led portfolio, locally-sourced botanical story similar to Petoskey Stone Gin, and award-validated premium positioning.
• Traverse City Whiskey Co. Michigan-based craft distillery producing bourbon, rye, and whiskey with a tasting room and DTC business in Traverse City, MI. Closest direct peer given shared Michigan geography, whiskey category overlap, tasting room/retail model, and small-batch craft positioning.
• Tuthilltown Spirits (Hudson Whiskey): New York craft distillery producing whiskey, gin, and vodka as the maker of Hudson Whiskey. Comparable for craft multi-spirit producer, small-batch production, and on-premise/wholesale distribution model in the Northeast.
• Koval Distillery: Chicago-based craft distillery producing whiskey, vodka, gin, and liqueurs with an on-site tasting room. Midwestern craft peer with comparable product breadth, tasting room model, and small-batch organic-grain positioning.
• Smooth Ambler Spirits: West Virginia craft distillery producing bourbon, rye, and gin. Comparable craft spirits producer with multiple aged bourbon expressions and a similar scale and category-overlap to Gypsy's bourbon/rum line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gypsyvodka
• LinkedInlinkedin.com/company/gypsyspirits

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gypsy Spirits