Margaret River Beer Co.
Margaret River Beer Co. is a Western Australian craft brewery founded in 2016 that brews and sells canned craft beers, operates the Margaret River Brewhouse brewpub, and distributes wholesale across WA via its own e-commerce and independent bottleshops.
- Company typePrivate
- Founded2016
- HeadquartersMargaret River, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Margaret River Beer Co. does
Margaret River Beer Co., operating through its Margaret River Brewhouse venue at 35 Bussell Highway, Margaret River, Western Australia, is an Australian craft brewery and hospitality business founded in 2016 by homebrewers Ilya Hastings ('Ils') and 'Undies', with Aaron Brown ('Browny') leading hospitality. It produces and sells a portfolio of canned craft beers — 11 year-round core SKUs (e.g., IN THE PINES Hazy IPA, DRIFT XPA, RIVER DOG West Coast IPA, KOLSCH, STOUT, PALE ALE, BROWN, RED IPA, MER MID, MEGSY Ginger Beer, Golden Groper) plus seasonal releases and specialty items such as the Panther Cream Whisky line — alongside food and beverage service at the brewpub, branded merchandise and venue gift cards. Underlying production is a 4-vessel 25 HL fully automated Brewhouse with 100 HL fermentation tanks and an in-house canning line housed in a new Margaret River facility, while the original kit continues to serve the brewpub.
The company generates revenue through three channels: (i) on-premise sales at the brewpub (open 7 days, 11am–9pm), (ii) direct-to-consumer e-commerce via Shopify with $15 flat-rate WA shipping and local pickup, and (iii) wholesale to independent bottleshops, bars and venues across Western Australia, with no interstate or international beer shipping. Customers span local Margaret River residents, regional tourists, WA retail and venue buyers, and active-lifestyle community members reached via events such as the annual Beyond The Pines MTB Jam in partnership with MRORCA. Distribution is supported by a store locator, a blog ('Beer Talk') and email/newsletter ('Join the Club') demand-generation layer, with brand identity designed by Zendoke and the brewpub licensed through Yallingup Brewing Co. Quality credentials include Champion Small Brewery at the Royal Perth Beer Awards 2024 and Champion Beer (IN THE PINES) at the same awards in 2025.
Margaret River Beer Co. firmographics
Firmographics- Name
- Margaret River Beer Co.
- Legal name
- Margaret River Beer Co.
- Website
- https://margaretriverbeer.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Margaret River Beer Co. is a Western Australian craft brewery founded in 2016 that brews and sells canned craft beers, operates the Margaret River Brewhouse brewpub, and distributes wholesale across WA via its own e-commerce and independent bottleshops.
- Ownership category
- akta.pro rank
Margaret River Beer Co. industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC)
Keywords
Where Margaret River Beer Co. is headquartered
LocationHeadquarters
- HQ city
- Margaret River
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Margaret River Beer Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Beer Sales: Direct sales of canned and packaged beer through the online store and brewpub, plus wholesale distribution to bottleshops and venues across Western Australia. Includes core range (year-round) and seasonal/limited release beers.
- Food & Venue: Food and beverage sales at the Margaret River Brewhouse brewpub. Open 7 days a week, 11am-9pm, offering a seasonal menu with weekly specials.
- Merchandise: Branded apparel (hoodies, tees, singlets, caps) and drinkware (stubby holders, bar mats, growlers) sold through the online store.
- Gift Cards: Venue gift cards available from $50 for use at the Margaret River Brewhouse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core Beer Range - canned 16-cube cartons |
| Unit Pricing | Pay-as-you-go | Seasonal/Limited Beers |
| Unit Pricing | Pay-as-you-go | Apparel - To Wear |
| Unit Pricing | Pay-as-you-go | Drinkware & Accessories - To Use |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Margaret River Beer Co. product offering
Product offeringCore offering
Margaret River Beer Co. brews and sells a portfolio of craft beers under the Margaret River Brewhouse brand, with a year-round core range (hazy IPAs, XPA, Kolsch, Stout, Pale Ale, Brown Ale, Red IPA, mid-strength and ginger beer) and limited seasonal/specialty releases such as Panther Cream Whisky variants and Flow Stone. The company operates a flagship brewpub at 35 Bussell Highway, Margaret River, offering dine-in and takeaway food and beer, and distributes canned and packaged product across Western Australia via independent bottleshops, bars and venues, with direct-to-consumer online sales through a Shopify store.
Product overview
Margaret River Beer Co. (operating as Margaret River Brewhouse) is a craft brewery and hospitality business based in Margaret River, Western Australia. The company operates a brewpub venue and produces a portfolio of canned/bottled beers distributed across Western Australia. The product portfolio consists of: (1) Core Beer Range - 11 year-round beers including IN THE PINES (Hazy IPA), DRIFT XPA, MER MID, MEGSY GINGER BEER, RIVER DOG, KOLSCH, RED IPA, STOUT, PALE ALE, BROWN, and Golden Groper; (2) Seasonal/limited releases including specialty whisk(e)y-style beers and experimental styles; (3) Hospitality Services - the Brewhouse taproom venue with food service, open 7 days per week; (4) Merchandise - branded apparel and drinkware accessories sold through the online store; and (5) Gift Cards for venue use. The company recently commissioned a new 25 HL automated brewhouse facility with 100 HL tanks and its own canning line to meet growing demand.
Differentiator
Problem solved
Functional benefit
Brands
- Panther Cream Whisky: A seasonal cream whisky liqueur product line released annually (2025, 2026 editions) featuring original, blueberry and coffee flavors.
- Deep Dive Series
- Beyond The Pines
Products and services
- IN THE PINES Hazy IPA
Quantifiable outcome
- Champion Beer 2025 at Royal Perth Beer Awards (In The Pines)
- +1 more outcomes
Companies that use Margaret River Beer Co.
Customer profileSegments4 records
Ideal customer profiles3 records
Margaret River Beer Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Margaret River Beer Co. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Yallingup Brewing CominorYallingup Brewing Co is listed as the Licensee for the Margaret River Brewhouse venue (License No: 6020147604). This appears to be the operating entity holding the liquor licence for the premises.
- Margaret River Off Road Cycling Association (MRORCA)coreStrategic community partnership for the annual Beyond The Pines MTB Jam event. MRORCA provides trail maintenance and community support for the mountain biking event held to celebrate the release of Beyond The Pines beer. Special appreciation noted for MRORCA's ongoing support strengthening the riding community.
- Copper & Oak Liquor MerchantsminorIndependent, family-owned liquor retailer based in Tuart Hill since 2003. Collaborated on the Sunseeker Coastal IPA, described as the ultimate beach IPA, sold through their retail channels.
- Zendoke (Jarrod Fuller)coreDesign studio responsible for brand identity and can design for Margaret River Beer Co. Designer Jarrod Fuller described as creating the vibe and visual identity for products like Drift XPA. Work reflects the Margaret River brand story and local cultural elements.
- ShopifycoreE-commerce platform powering the online store at margaretriverbeer.co. Provides the online sales channel, product management, and checkout infrastructure for direct-to-consumer beer and merchandise sales.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Margaret River Beer Co. competitors and assessment
Company assessmentBroad incumbents
- Coopers Brewery: Large Australian family-owned brewery based in Adelaide producing ales, lagers and stouts with national distribution. Comparable brewing/manufacturing activity at much greater scale; competes for the same craft-leaning consumer.
- Lion (Lion Beer Australia): Major Australian brewer (James Boag's, XXXX, Little Creatures, White Rabbit) with national distribution and a craft portfolio. Provides scale competition in retail, on-premise, and venue accounts across WA.
- Carlton & United Breweries (CUB / AB InBev): Australia's largest brewer (Victoria Bitter, Carlton Draught, Great Northern) and part of AB InBev's craft portfolio (e.g., 4 Pines, Pirate Life). Dominant competitor for on-premise taps, retail shelf space, and wholesale accounts in WA.
Direct peers
- Mountain Culture Beer Co: NSW Blue Mountains craft brewery with a strong taproom plus growing wholesale footprint. Comparable as a multi-award-winning independent craft producer with a defined regional identity and active lifestyle brand.
- Colonial Brewing Co: Margaret River-based craft brewery with brewpub and packaged beer distributed nationally. Most direct geographic peer — same region, similar brewpub + packaged beer model, and shared 'Margaret River' premium destination positioning.
- Stone & Wood Brewing Co: Leading Australian independent craft brewery (Northern Rivers, NSW) with a multi-SKU portfolio distributed nationally through on-premise and off-premise channels. Comparable in product breadth, independent ownership, and quality-focused brand building.
- Cheeky Monkey Brewery: South West WA craft brewery located in the Margaret River / Cowaramup region with brewery, taproom and packaged beer. Direct geographic competitor sharing the same tourism corridor and premium regional positioning.
- Pirate Life Brewing: Adelaide-based Australian craft brewery known for hop-forward IPAs and core range distributed nationally via owned venues and wholesale. Comparable product mix and craft-led brand positioning with multi-state reach MRBCo lacks.
- Gage Roads Brewing Co: ASX-listed Western Australian craft brewery with a portfolio of branded and private-label beers distributed nationally. Highly comparable as a WA-based craft producer with multi-channel distribution and broader geographic reach than MRBCo.
Regional players
- Matso's Broome Brewery: WA-based craft brewery and brewpub operating in Broome, focused on tourism and regional WA distribution. Comparable as a regional WA craft brewer with a venue-led model, but operating in a different WA sub-region.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Margaret River Beer Co. social profiles
Digital presenceMargaret River Beer Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Margaret River Beer Co. leadership team
Management profileNumber of profiles
Profiles12 records
Margaret River Beer Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Margaret River Beer Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Margaret River Beer Co.
What does Margaret River Beer Co. do?
Margaret River Beer Co. brews and sells a portfolio of craft beers under the Margaret River Brewhouse brand, with a year-round core range (hazy IPAs, XPA, Kolsch, Stout, Pale Ale, Brown Ale, Red IPA, mid-strength and ginger beer) and limited seasonal/specialty releases such as Panther Cream Whisky variants and Flow Stone. The company operates a flagship brewpub at 35 Bussell Highway, Margaret River, offering dine-in and takeaway food and beer, and distributes canned and packaged product across Western Australia via independent bottleshops, bars and venues, with direct-to-consumer online sales through a Shopify store.
Is Margaret River Beer Co. a public or private company?
Margaret River Beer Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Margaret River Beer Co. founded?
Margaret River Beer Co. was founded in 2016. It employs 51 to 100 people.
Where is Margaret River Beer Co. based?
Margaret River Beer Co. is headquartered in Margaret River, Australia, in the Oceania region.
How does Margaret River Beer Co. make money?
Four revenue lines are on record. Beer Sales are the primary driver. The others are food & Venue, merchandise and gift Cards.
Who are Margaret River Beer Co.'s main competitors?
Broad incumbents on record are Coopers Brewery, Lion (Lion Beer Australia) and Carlton & United Breweries (CUB / AB InBev). Direct peers are Mountain Culture Beer Co, Colonial Brewing Co, Stone & Wood Brewing Co, Cheeky Monkey Brewery, Pirate Life Brewing and Gage Roads Brewing Co. Matso's Broome Brewery is listed as a regional player.
Does Margaret River Beer Co. have an API?
No public API is recorded for Margaret River Beer Co..
What industry is Margaret River Beer Co. in?
Margaret River Beer Co.'s product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.