Alexander Design Group
Alexander Design Group is a privately held residential architecture firm in Wayzata, Minnesota, founded in 1990 by Kathryn Alexander. The 6-person team designs custom luxury homes and major remodels for affluent homeowners in the Twin Cities region, with select projects across the United States.
- Company typePrivate
- Founded1990
- HeadquartersWayzata, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alexander Design Group does
Alexander Design Group is a privately held residential architecture firm headquartered in Wayzata, Minnesota, founded in 1990 by Kathryn Alexander, who continues to serve as President and Owner. The firm designs custom luxury homes and executes major residential remodeling projects for high-net-worth individuals and families, primarily in the Twin Cities metro area while also completing select projects across the United States. The firm operates with a six-person team consisting of one licensed architect (Thomas Flint), three designers (Kristy Brabender, Jeff Givens, Brit Farley), and a drafter (Ryan Tucker), supported by Alexander's 30-plus years of residential design experience.
The firm's core service offering is divided between new luxury home design and whole-home remodeling. Design work is produced through a hybrid process combining hand sketching with computer-aided drafting and 3D rendering, with projects executed in collaboration with a network of established regional builders including Werschay Homes, James Co. Homes, John Kraemer & Sons, Stonewood LLC, Urban Edge Homes, Harrison Builders, and Mueller Homes Inc. The firm maintains an active professional presence on Houzz and has earned repeated editorial coverage in Architectural Digest, Wall Street Journal, Midwest Home, and Spaces Magazine. Alexander Design Group has accumulated multiple national industry awards spanning 2015 through 2026, including Best In American Living Awards, NAHB and NHBA Gold Awards, and Midwest Home Design Best In Show.
The business is a fee-for-service professional practice operating on a quote-based, project-by-project pricing model; pricing is not publicly disclosed and each engagement is custom-scoped. Go-to-market is sales-led and relationship-driven, relying on direct client engagement, builder referrals, and earned media rather than paid acquisition channels. The firm is privately held with no evidence of external investment, parent company, or subsidiary structure, and reports no revenue figures publicly.
Alexander Design Group firmographics
Firmographics- Name
- Alexander Design Group
- Legal name
- Alexander Design Group
- Website
- https://alexanderdesigngroup.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alexander Design Group is a privately held residential architecture firm in Wayzata, Minnesota, founded in 1990 by Kathryn Alexander. The 6-person team designs custom luxury homes and major remodels for affluent homeowners in the Twin Cities region, with select projects across the United States.
- Ownership category
- akta.pro rank
Alexander Design Group industry classification
Industry- Product category
- Residential Architectural Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141), Drafting Services (541340)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industries
- Interior Design Services (BPAHAKAB), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)
Keywords
Where Alexander Design Group is headquartered
LocationHeadquarters
- HQ city
- Wayzata
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alexander Design Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Residential Design Services: Custom residential design services for new luxury homes and home remodels. Revenue generated through design fees for creating home designs, working collaboratively with clients and local builders.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Alexander Design Group product offering
Product offeringCore offering
Alexander Design Group provides residential architectural design services for new luxury custom homes and major home remodeling projects. The firm produces design plans using a combination of hand sketching, computer-aided drafting, and 3D rendering, working directly with homeowners and collaborating with select luxury homebuilders.
Product overview
Alexander Design Group is a residential architecture firm offering two primary services: new luxury home design and home remodeling. The firm specializes in designing custom homes based on client needs through a collaborative design process, working in partnership with local builders. Their portfolio is organized into New Homes (completed projects like Stone Manor, Tamarack Ranch, Newport Inspired, French Twist, and numerous others), Remodeled Homes (including Victorian Remodels and whole-house renovations), and Spaces (showcasing design across various room types). The firm primarily serves the Twin Cities region of Minnesota but has completed projects across the United States, with designs that have won national awards.
Differentiator
Problem solved
Functional benefit
Products and services
- New Luxury Home Design
Companies that use Alexander Design Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Alexander Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alexander Design Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Werschay HomescoreBuilder partner for Stone Manor project. Werschay Homes collaborates with Alexander Design Group as the builder while ADG serves as the architect.
- James Co. HomescoreBuilder partner for Tamarack Ranch project (2025 Midwest Home Design Best In Show Winner). James Co. Homes works with ADG on luxury custom home builds.
- John Kraemer & SonscoreBuilder partner for Coastal Homestead project. John Kraemer & Sons is a luxury home builder collaborating with ADG on custom residential projects.
- Stonewood LLCcoreBuilder partner for Modern European project. Stonewood LLC collaborates with ADG as the builder for this luxury home design.
- Urban Edge HomescoreBuilder partner for French Twist project (2025 NAHB Gold Winner). Urban Edge Homes works with ADG on new luxury home construction.
- Harrison BuilderscoreBuilder partner for Newport Inspired project (2026 NHBA Gold Award Winner). Harrison Builders collaborates with ADG on this award-winning project.
- Mueller Homes Inc.coreBuilder partner for Sykesville Maryland Residence project. Mueller Homes Inc. serves as the builder for this custom home project.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Alexander Design Group competitors and assessment
Company assessmentRegional players
- LHB Architects: Minnesota-headquartered architecture and engineering firm with a residential practice alongside larger institutional work. Comparable as a regional player but significantly larger and broader in scope than ADG.
- Marshall Erb Interior Design: Minneapolis-based luxury interior design firm serving affluent residential clients in the Twin Cities market. Comparable to ADG in target segment and regional presence, though focused on interiors rather than full architectural services.
- Bria Hammel Interiors: Twin Cities-based design studio providing interior design services for luxury residential projects. Comparable as a Minnesota-based luxury residential design brand targeting affluent homeowners in the same regional market as ADG.
- Snow Kreilich Architects: Minnesota-based architecture firm with work spanning residential, commercial, and cultural projects. Comparable as a Twin Cities-based design firm, though broader in practice than ADG's residential focus.
Direct peers
- Studio Sofield: New York-based luxury residential and hospitality design studio with national media coverage and a high-net-worth client base. Comparable to ADG in custom luxury residential design focus and brand-driven premium positioning.
- Jim Schmid Architecture: Minneapolis-area residential architecture firm focused on luxury custom homes. Directly comparable in target customer (affluent homeowners), regional market (Twin Cities/Minnesota lakes), and project type (new custom residences).
- SALA Architects: Minneapolis-based residential architecture firm designing custom homes across Minnesota and the Midwest. Comparable to ADG in scale, regional focus, and custom single-family residential design service offering.
- Ken Fulk: Nationally recognized luxury residential and hospitality design firm with strong editorial presence and high-net-worth clientele. Comparable to ADG in targeting affluent owners of premium residences and in brand-driven design positioning.
- PKA Architects: Minneapolis-based architecture firm with a strong residential and custom home design practice. Similar to ADG in serving affluent homeowners in the Twin Cities market with full-service custom design.
Others
- Werschay Homes: Minnesota-based luxury home builder and long-standing partner of ADG on award-winning projects such as Stone Manor. Comparable as a Twin Cities luxury residential ecosystem participant, though as a builder rather than a design firm — illustrating the builder-partner channel ADG depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alexander Design Group social profiles
Digital presenceAlexander Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alexander Design Group leadership team
Management profileNumber of profiles
Profiles6 records
Alexander Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alexander Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alexander Design Group
What does Alexander Design Group do?
Alexander Design Group provides residential architectural design services for new luxury custom homes and major home remodeling projects. The firm produces design plans using a combination of hand sketching, computer-aided drafting, and 3D rendering, working directly with homeowners and collaborating with select luxury homebuilders.
Is Alexander Design Group a public or private company?
Alexander Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alexander Design Group founded?
Alexander Design Group was founded in 1990. It employs 1 to 10 people.
Where is Alexander Design Group based?
Alexander Design Group is headquartered in Wayzata, United States, in the North America region.
How does Alexander Design Group make money?
One revenue line is on record: residential Design Services.
Who are Alexander Design Group's main competitors?
Regional players on record are LHB Architects, Marshall Erb Interior Design, Bria Hammel Interiors and Snow Kreilich Architects. Direct peers are Studio Sofield, Jim Schmid Architecture, SALA Architects, Ken Fulk and PKA Architects. Werschay Homes is listed as an others.
Does Alexander Design Group have an API?
No public API is recorded for Alexander Design Group.
What industry is Alexander Design Group in?
Alexander Design Group's product category is Residential Architectural Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54131.