Aika
Aika is a two-sided online marketplace connecting families with children's summer camps and after-school activities across Colorado and Florida, offering free discovery tools for parents and tiered paid listings or 10% booking commissions for camp providers.
- Company typePrivate
- Founded2025
- HeadquartersLafayette, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Aika does
Aika is a two-sided online marketplace that connects families with children's summer camps, school day-off care, and after-school activities across Colorado and Florida, covering 57 cities and 600+ camp listings. On the consumer side, parents can search and filter camps by location, age, date, and interests, save favorites, build multi-child visual schedules, share calendars with other families, and track costs by month, child, and season. The consumer product is free to use and accessible directly through aika.camp, with sign-in via Google OAuth.
On the supply side, Aika operates a B2B partner portal where camp providers self-register and choose among three tiers: a Free Listing tier, a Marketing Partner tier at $250 per promoted camp for preferential placement and a featured badge, and a Booking Partner tier that enables direct online booking via Stripe at a 10% marketplace fee plus standard Stripe processing. The platform's core differentiator is an intelligent recommendation engine that analyzes family preferences, ages, and schedules to suggest personalized camp matches, supported by multi-child schedule management and family calendar-sharing features.
The company was founded in 2025 by Jenni Ojala (CEO) and Klaus Ihlberg (CTO), both parents who previously held senior roles at companies including Chainalysis and Atlassian. Aika is privately held with no disclosed funding rounds, operates with 1-10 employees, and is headquartered in Boulder, CO with a secondary presence in Palm Harbor, FL. Stripe is the payment processing partner; Google OAuth is used for parent onboarding.
Aika firmographics
Firmographics- Name
- Aika
- Legal name
- Aika
- Website
- https://aika.camp
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aika is a two-sided online marketplace connecting families with children's summer camps and after-school activities across Colorado and Florida, offering free discovery tools for parents and tiered paid listings or 10% booking commissions for camp providers.
- Ownership category
- akta.pro rank
Aika industry classification
Industry- Product category
- Children's Activity Marketplace
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Coding, Game Design & Computer Science Camps (EDAMALAD)
- akta.pro secondary industry
- Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
Keywords
Where Aika is headquartered
LocationHeadquarters
- HQ city
- Lafayette
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aika business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Marketplace Commission (Booking Partner): Camps that opt for the Booking Partner tier pay a 10% marketplace fee on registrations plus Stripe processing fees (~2.9%). This enables direct online booking and secure payment processing through the platform.
- Promoted Listings (Marketing Partner): Camp providers can pay $250 per promoted camp to receive preferential placement in search results, a featured partner badge, and enhanced listing visibility to parents searching the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free Listing - Public listing on Aika with program descriptions, age ranges and dates. Manual updates required. |
| Subscription | Pay-as-you-go | Marketing Partner - Free listing benefits plus preferential search placement and featured partner badge |
| Transaction based/ take rate | Pay-as-you-go | Booking Partner - Full online booking with Stripe payments and inventory management |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Aika product offering
Product offeringCore offering
Aika is an online marketplace platform that connects families with children's summer camps and after-school activity providers in Colorado and Florida. The platform enables parents to discover, compare, and book camps by location, age, date, and interests, while providing camp providers with a B2B partner portal offering tiered listing, marketing, and booking capabilities with Stripe payment processing.
Product overview
Aika is a camp scheduling platform and local marketplace connecting families with children's summer camps. The platform consists of a consumer-facing discovery and booking system (Find Camps, Schedule, Favorites, Calendar Sharing) and a B2B partner portal for camp providers (Free Listing, Marketing Partner, and Booking Partner tiers). The consumer product enables parents to search camps by location/age/interests, save favorites, organize schedules in a visual calendar, share with other families, and track costs. The B2B side offers tiered subscription levels for camp providers to gain visibility (Free), enhance marketing (Marketing Partner at $250/promoted camp), or enable direct booking with Stripe payments (Booking Partner at 10% marketplace fee). The platform operates across Colorado and Florida with 57 cities covered.
Differentiator
Problem solved
Functional benefit
Products and services
- Aika Camp Marketplace
- Aika For Camps Partner Portal
Quantifiable outcome
- Eliminate hours of research and comparison shopping
- +1 more outcomes
Companies that use Aika
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Aika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature4 records
Aika partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StripecorePayment processing partner for the Booking Partner tier. Enables secure online payments for camp bookings processed through the Aika platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
Aika competitors and assessment
Company assessmentBroad incumbents
- Yelp: Mass-market local search and discovery platform. Competes for the parent discovery use case via business listings, reviews, and direct provider websites even though it isn't camp-specialized.
- Active.com: Large-scale registration platform for activities, camps, races, and recreation programs. Overlaps with Aika's marketplace and booking functionality but serves a much broader activity category.
Emerging players
- Sawyer: Booking and marketplace platform for kids' classes, camps, and after-school activities. Comparable two-sided marketplace business model with broader year-round activity focus.
- GreatCamp: Newer camp discovery platform focused on simplifying summer camp search for parents. Comparable as a direct competitor in the camp marketplace category with a similar early-stage profile.
Direct peers
- KidsCamps: Directory and booking platform for summer camps and kids' programs across the US. Comparable as a discovery and lead-generation platform for camp providers and families.
- ActivityHero: Online marketplace for kids' camps, classes, and after-school activities. Directly comparable two-sided marketplace model targeting parents searching for enrichment programs by location, age, and interest.
- CampPage: Online camp directory and marketplace for summer camps. Comparable in serving both camp operators seeking families and parents researching camp options.
Regional players
- JCC Association: Network of Jewish Community Centers operating many of the largest summer day camps in North America. Comparable as a major camp operator that Aika partners with (e.g., JCC Denver listed on the platform).
- YMCA: Largest nonprofit camp operator in the US, with hundreds of day and overnight camps. Comparable as a key supply-side partner for any camp marketplace (YMCA Camp Tumbleson Lake is listed on Aika).
Others
- ClassDojo: Parent-teacher communication and classroom platform. Adjacent because it sits in the parent engagement layer for K-12 families and could expand into enrichment discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Aika social profiles
Digital presenceAika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aika leadership team
Management profileNumber of profiles
Profiles2 records
Aika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aika
What does Aika do?
Aika is an online marketplace platform that connects families with children's summer camps and after-school activity providers in Colorado and Florida. The platform enables parents to discover, compare, and book camps by location, age, date, and interests, while providing camp providers with a B2B partner portal offering tiered listing, marketing, and booking capabilities with Stripe payment processing.
Is Aika a public or private company?
Aika is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aika founded?
Aika was founded in 2025. It employs 1 to 10 people.
Where is Aika based?
Aika is headquartered in Lafayette, United States, in the North America region.
How does Aika make money?
Two revenue lines are on record. Marketplace Commission (Booking Partner) is the primary driver. The others are promoted Listings (Marketing Partner).
Who are Aika's main competitors?
Broad incumbents on record are Yelp and Active.com. Emerging players are Sawyer and GreatCamp. Direct peers are KidsCamps, ActivityHero and CampPage. Regional players are JCC Association and YMCA. ClassDojo is listed as an others.
Does Aika have an API?
No public API is recorded for Aika.
What industry is Aika in?
Aika's product category is Children's Activity Marketplace. Its primary akta.pro industry code is EDAMALAD, Coding, Game Design & Computer Science Camps, with a secondary code of EDAMALAI, Performing Arts Camps (Theater, Musical Theater, Dance). Its NAICS code is 721214 and its SIC code is 7000.