KidsCamps.com
KidsCamps.com is a web-based camp directory marketplace founded in 1995 that connects parents seeking summer, day, and overnight camps with camp providers across 50 US states and 50+ countries, operating as a private subsidiary of Internet Brands and monetizing via annual listing subscriptions and parent lead generation.
- Company typePrivate
- Founded1995
- HeadquartersEl Segundo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What KidsCamps.com does
KidsCamps.com is a web-based camp directory marketplace founded in 1995 and operated by MH Sub I, LLC, doing business as Internet Brands, a diversified web-portfolio company headquartered in El Segundo, California. The platform provides a searchable database of summer camps, day camps, overnight camps, and specialty programs across 50 US states plus Washington DC and 50+ countries, organized into 30+ category taxonomies (sports, academics, arts, adventure, teen tours, special interest, iD Tech, special needs, religious, and traditional day/overnight). Parents and families use the Quick Search tool to filter by camp name, type, age range, geography, and zip-code radius, and can submit inquiry forms that connect them directly to camp operators; the platform also supports a Parents Newsletter and a Facebook presence for top-of-funnel acquisition.
The core product is a directory/information platform with no native mobile app, and the technology is a web-based searchable database with deep SEO-oriented landing pages at the state, country, and category level. Related services include a Camp Listing Management portal for camp directors, a Request Information system for parent inquiries, and sister properties (CampJobs.com, RentMyCamp.com, TeenSummerOptions.com) that extend the ecosystem into camp employment, facility rentals, and teen-specific programming, including a directory of online/virtual camps.
KidsCamps.com monetizes primarily through annual subscription listing fees paid by camp operators for placement in the directory, supplemented by lead generation and referral fees when parent inquiries are routed to camps. The business model is a classic two-sided directory with marketplace-commission characteristics. Specific listing pricing is not publicly disclosed. The company has 11-50 employees, no disclosed funding rounds, and operates as a private subsidiary within Internet Brands, with no public ticker or standalone financials. The competitive profile is that of a long-tenured niche vertical incumbent whose defensibility rests on SEO-driven distribution, accumulated content depth, and 30+ years of brand recognition, rather than on technology differentiation or AI capabilities.
KidsCamps.com firmographics
Firmographics- Name
- KidsCamps.com
- Legal name
- MH Sub I, LLC
- Website
- https://kidscamps.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KidsCamps.com is a web-based camp directory marketplace founded in 1995 that connects parents seeking summer, day, and overnight camps with camp providers across 50 US states and 50+ countries, operating as a private subsidiary of Internet Brands and monetizing via annual listing subscriptions and parent lead generation.
- Ownership category
- akta.pro rank
KidsCamps.com industry classification
Industry- Product category
- Camp Directory Marketplace
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121), RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
- akta.pro secondary industries
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Coding, Game Design & Computer Science Camps (EDAMALAD), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
Keywords
Where KidsCamps.com is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KidsCamps.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Camp Directory Listings: Camps pay to list their programs in the directory, providing exposure to parents searching for camp options. The platform offers listing packages with different visibility tiers.
- Lead Generation/Referral: When parents submit inquiry forms or request information through the platform, KidsCamps.com connects these leads with camp providers, potentially earning referral fees or per-lead charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Camp Directory Listing Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
KidsCamps.com product offering
Product offeringCore offering
KidsCamps.com operates a web-based directory marketplace that aggregates listings of summer camps, day camps, overnight camps, and specialty camps across all 50 US states and more than 50 countries. Parents and families can search and filter camps by location, camp type, age range, and session type, then submit inquiries directly to camp operators. Camp directors pay for directory listings and lead-generation services to reach parent customers.
Product overview
KidsCamps.com is a comprehensive camp directory platform that provides a searchable database of summer camps, day camps, overnight camps, and specialized camps across the United States and internationally. The platform operates as a directory service connecting parents and campers with camp programs through a category-based browsing system (including Sports, Academics, Adventure, Arts, Teen Tours, Special Interest, iD Tech, Special Needs, and Religious camps) and a Quick Search feature allowing filtering by camp type, age, location, and distance. The company offers related services including camp listing management for directors, a request information system for inquiries, a job seekers portal, and camp rental services. The platform is owned by Internet Brands and serves as a central hub for the summer camp industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Camp Directory A comprehensive searchable directory of summer camps, day camps, overnight camps, and specialized camps across categories including sports, academics, arts, adventure, teen tours, special interest, iD Tech, special needs, and religious camps, serving parents and families searching for camp options for their children.
- Quick Search A search tool that allows parents to find camps by camp name, type (day, overnight, or both), age range, location (state/province, country), and zip code radius.
- Camp Listing Management A paid service for camp directors and operators to list, update, and manage their camp profiles on the KidsCamps.com directory, providing exposure to parents searching for camp options.
- Request Information System A form-based system that allows parents and guardians to request information directly from camps listed on the platform, generating leads for camp operators.
- Camp Jobs Portal A dedicated portal for job seekers to find employment opportunities at camps, redirecting to the campjobs.com website.
- Camp Rentals A service for camp directors to rent out their camp facilities during off-season periods, linking to the rentmycamp.com website.
- Teen Summer Options A specialized resource for teen-specific camp programs, study abroad, internships, leadership programs, and summer options.
- Online Camps Directory listings for camps offering online or virtual camp programs, providing alternatives to in-person camp experiences.
Companies that use KidsCamps.com
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
KidsCamps.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KidsCamps.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Internet BrandscoreKidsCamps.com is owned and operated by Internet Brands, a web-based company that owns multiple directory and content websites. The platform is part of the Internet Brands family of consumer-focused websites.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
KidsCamps.com competitors and assessment
Company assessmentBroad incumbents
- Yelp: Yelp is a broad-incumbent local discovery platform that increasingly surfaces camp-related business listings and reviews, competing for high-intent local queries that historically funneled to niche camp directories like KidsCamps.com.
- Google Business Profile: Google's own local business and map listings surface camps for 'camp near me' queries, providing free exposure that competes directly with paid directory listings and reduces the relative value proposition of niche directories.
Emerging players
- CampMinder: CampMinder is a camp-management software platform used by overnight camps for registration, billing, and family communication; while not a consumer-facing directory, it increasingly bundles parent-discovery features that compete with directories like KidsCamps.com at the camp-operator acquisition layer.
- iD Tech: iD Tech operates its own STEM and coding summer camp programs and is prominently indexed within KidsCamps.com's iD Tech category; it represents an operator with strong direct-to-parent marketing that can bypass the directory channel.
- CampDoc: CampDoc is a health and safety management platform used by camps to manage camper medical forms and records, increasingly extending into broader camp operations and reducing camps' reliance on third-party discovery services.
Direct peers
- SummerCamps.com: SummerCamps.com is an online directory providing camp listings, advice, and resources for parents, with comparable geography and category coverage to KidsCamps.com and overlapping SEO competition.
- American Camp Association (ACA): ACA is the national accrediting body for camps and operates a searchable Find-a-Camp directory that competes with KidsCamps.com for parent search traffic, with the added dimension of accreditation as a trust signal for parents.
- CampPage.com: CampPage is an independent online camp directory organized by state, activity, and camp type, competing directly with KidsCamps.com for both camp-provider listings and parent discovery traffic.
- MySummerCamps.com: Operated by the same parent company Internet Brands under MH Sub I, MySummerCamps.com is a near-clone directory of summer camps offering comparable category coverage, geography, and lead-generation tools, making it the closest direct competitor within the same corporate family.
Others
- Choice Apps / CampConnect: CampConnect is a parent-engagement app that connects camp families year-round; while adjacent rather than directly competitive, it represents the shift toward mobile-first, year-round engagement that pressures static web-based directories like KidsCamps.com.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KidsCamps.com social profiles
Digital presenceKidsCamps.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
KidsCamps.com leadership team
Management profileNumber of profiles
KidsCamps.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KidsCamps.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KidsCamps.com
What does KidsCamps.com do?
KidsCamps.com operates a web-based directory marketplace that aggregates listings of summer camps, day camps, overnight camps, and specialty camps across all 50 US states and more than 50 countries. Parents and families can search and filter camps by location, camp type, age range, and session type, then submit inquiries directly to camp operators. Camp directors pay for directory listings and lead-generation services to reach parent customers.
Is KidsCamps.com a public or private company?
KidsCamps.com is a private company. It is classified as corporate owned and is currently operating.
When was KidsCamps.com founded?
KidsCamps.com was founded in 1995. It employs 11 to 50 people.
Where is KidsCamps.com based?
KidsCamps.com is headquartered in El Segundo, United States, in the North America region.
How does KidsCamps.com make money?
Two revenue lines are on record. Camp Directory Listings are the primary driver. The others are lead Generation/Referral.
Who are KidsCamps.com's main competitors?
Broad incumbents on record are Yelp and Google Business Profile. Emerging players are CampMinder, iD Tech and CampDoc. Direct peers are SummerCamps.com, American Camp Association (ACA), CampPage.com and MySummerCamps.com. Choice Apps / CampConnect is listed as an others.
Does KidsCamps.com have an API?
No public API is recorded for KidsCamps.com.
What industry is KidsCamps.com in?
KidsCamps.com's product category is Camp Directory Marketplace. Its primary akta.pro industry code is MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps), with a secondary code of EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports). Its NAICS code is 721214 and its SIC code is 7900.