easyRechtssicher

Name

easyRechtssicher

Legal name

Paragraf 7 Internet Content Services UG (haftungsbeschränkt) & Co KG

Website

https://easyrechtssicher.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription — Komplettschutz (Webseiten-Betreiber): Monthly subscription at 9.99 EUR net/month (billed semi-annually at 59.94 EUR). Covers one website. Includes auto-updating privacy policy, imprint, cookie banner, full legal liability, and support. 12-month minimum term, then annual cancellation.
2. Subscription — Agenturlizenz (Agency License): Tiered monthly subscription: 25 websites at 19.99 EUR net/month, 50 websites at 34.99 EUR net/month, 500 websites at 69.99 EUR net/month. All tiers include identical full feature set. Central dashboard for managing all client sites. 12-month minimum term.
3. Subscription — Starterpaket (Starter Package): 299 EUR one-time for the first year (includes Komplettschutz + online course + contract templates). Converts to 9.99 EUR/month after year 1. Targets founders and solo self-employed in the DACH region.
4. Subscription — Social Media Generator: Monthly subscription at 4.99 EUR net/month (billed semi-annually at 29.94 EUR). Covers social media fanpage privacy policy and imprint for platforms including Facebook, Instagram, YouTube, LinkedIn, Xing, Twitter, Pinterest, Google+.
5. Subscription — Widerrufsbutton (Revocation Button): Free tier: up to 10 revocations/month, permanently free, no credit card. Paid tier: 7.99 EUR net/month, unlimited revocations, white-label (no branding). Monthly cancellation on paid tier.
6. One-Time Contract Sales (easyContracts): One-time purchase of individual attorney-drafted contract templates. Prices range from free to 499 EUR per contract. Categories include coaching, agency, SaaS, software licensing, development, NDA, AVV, and more. Over 50 contract templates available.
7. API Services: API access included with subscriptions and licenses. Allows programmatic generation and retrieval of legal texts, bulk creation of sub-licenses, and white-label integration. Both legacy Form-POST protocol and modern REST/JSON API available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

easyRechtssicher is a SaaS platform that generates legally compliant website texts — privacy policies, imprints, cookie banners, and 50+ contract templates — through a guided questionnaire. Texts are attorney-authored by Dr. Ronald Kandelhard, automatically updated when laws or court rulings change, and embedded via CMS plugins or a universal JavaScript widget. Subscription tiers (Komplettschutz, Agenturlizenz, Fanpage-Datenschutz, Widerrufsbutton) cover individuals, agencies and founders in the DACH region, supplemented by free automated compliance scanners (Abmahn-Risiko-Check, DSGVO Website Check).

Product overview

easyRechtssicher is a legal-tech platform providing automated legal document generation and compliance tools for German-speaking online businesses (Germany, Austria, Switzerland). The core product is the Komplettschutz (Full Protection) monthly subscription generating legally compliant privacy policies, imprints, cookie notices, and website legal texts—automatically updated when laws change. For agencies managing multiple client websites, the Agenturlizenz (Agency License) extends Komplettschutz functionality across a central dashboard with individual client branding. The Starterpaket (Starter Package) combines Komplettschutz with an online entrepreneurship course for founders. The easyContracts (Verträge & AGB) module offers 50 individual lawyer-reviewed contract templates for coaching, agency, software, freelance, and e-commerce relationships. The Widerrufsbutton (Revocation Button) addresses the mandatory § 356a BGB requirement effective June 2026. Free scanner tools (DSGVO Website Check, Abmahn-Risiko-Check) provide automated compliance auditing for 62+ tools and 12 cease-and-desist risk factors. The platform operates AI agents from Evolution KI for automated operations and features Sina, an AI customer support assistant. Integration ecosystem includes native plugins for WordPress, Joomla, Shopify, Shopware, and Typo3, plus universal JavaScript widgets for Wix, Jimdo, Webflow, Squarespace, and custom HTML. A REST API enables programmatic text generation and bulk sub-license management for agency automation.

Differentiator

Problem solved

Functional benefit

Brands

• Widerrufsbutton: A standalone product for the mandatory revocation button required under § 356a BGB starting June 19, 2026.
• easyContracts

Products and services

• Komplettschutz (Full Protection) Monthly subscription providing comprehensive legal protection for a single website: privacy policy generator, imprint generator, cookie notice, newsletter compliance, contact-form compliance, order-process compliance, and social-media plugin coverage. Automatically updated when laws change, with full attorney liability. Works with WordPress, Joomla, Shopify, Drupal, and any CMS via plugin, copy-paste, or dynamic link. Priced at €9.99/month (billed semi-annually at €59.94, 12-month minimum term) with a 14-day trial for €1.
• Agenturlizenz (Agency License) Multi-client license for web designers and marketing agencies managing legal compliance for multiple customer websites. Central dashboard manages all client registrations with individual design (fonts and colors) and separate embed codes. Pricing tiers: 25 websites at €19.99/month, 50 websites at €34.99/month, 500 websites at €69.99/month (all excl. VAT). Each client gets its own registration, branding, and consent banner. 14-day trial for €1.
• Starterpaket (Starter Package) Entry-level package for founders and solo entrepreneurs bundling the 'Rechtlich richtig starten' online course (business registration, legal requirements, compliance) with Komplettschutz legal-text generation, revocation generator, social media and email generators, and a premium member area. Priced at €299 for the first year, then €9.99/month from year two.
• Fanpage-Datenschutz (Fanpage Privacy) Subscription for privacy policy and imprint specifically for social media presences (Facebook fanpages, Instagram, YouTube, LinkedIn, Xing, Twitter, Pinterest, Google+), hosted by easyRechtssicher. For businesses operating on social platforms without their own website. Priced at €4.99/month (billed semi-annually at €29.94, 12-month minimum term).
• Widerrufsbutton (Revocation Button) Hosted revocation-button service that lets B2C online sellers satisfy the new § 356a BGB obligation for an electronic revocation function (effective 19 June 2026). Free tier includes 10 revocations/month permanently with full feature set; paid tier at €7.99 net/month offers unlimited revocations and white-label (no easyRechtssicher branding). Monthly cancellation on the paid tier.
• Abmahn-Risiko-Check (Cease-and-Desist Risk Check) Free website compliance scanner checking 12 cease-and-desist (Abmahnung) risk areas including imprint, 312j BGB buy-button compliance, cookie banner reject-all functionality, Google Fonts GDPR, HTTPS, AVV obligation, BFSG/WCAG accessibility, PAngV pricing, privacy policy, Meta Pixel/Analytics consent, revocation notice, and affiliate disclosure. Delivers a traffic-light risk score with actionable recommendations; a paid full report with all findings is available via Stripe payment.
• DSGVO Website Check Free GDPR compliance scanner that detects 62+ GDPR-relevant tools and services (Google Analytics, Fonts, Meta Pixel, Hotjar, Mailchimp, Stripe, PayPal, Cookiebot, Usercentrics, Borlabs Cookie, Cloudflare, reCAPTCHA, Sentry, Matomo, Clarity, Klarna, etc.) on a website and uses the Anthropic Claude API to analyze whether each tool is properly documented in the site's privacy policy (legal basis, storage duration, data transfers). Produces a red/yellow/green traffic-light report with remediation guidance.
• easyContracts (Verträge & AGB) Storefront of 50+ individual lawyer-reviewed, customizable contract and AGB templates sold à la carte for the German-speaking market. Categories include coaching contracts (B2C/B2B, with BGH ruling III ZR 109/24 and III ZR 137/25 integration), agency contracts (web design, social media, full-service, framework/subcontractor), SaaS, software licensing, software development, NDA, AVV (German €99, DE+EN pack €149), freelance, membership, shop, design, and prize competition terms. Prices per contract range from free to €499.
• easyCookie Komfort (EasyCookie Comfort) Premium cookie-banner upgrade bookable separately inside the customer portal at €2.99/month. Adds an automatic cookie scanner, colors and branding customization, extended statistics, and Google Consent Mode v2 support on top of the simple consent banner included with Komplettschutz.

Quantifiable outcome

• 47% of online entrepreneurs have received at least one cease-and-desist letter (Abmahnung)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration53 records

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Digistore24 GmbHcoreChannel Partner/ Reseller/ DistributorDigistore24 (St.-Godehard-Str. 32, 31139 Hildesheim) serves as the merchant of record and primary payment processor for easyRechtssicher products. All subscription payments (Komplettschutz, Agenturlizenz, Widerrufsbutton) are processed and collected by Digistore24. This partnership enables affiliate marketing and expands distribution reach across the DACH region.
• Evolution KIcoreTechnology or IntegrationEvolution KI provides specialized AI agents (Kyra, Forge, Delia) that manage easyRechtssicher operations. Kyra coordinates all agents and priorities, Forge implements bug fixes and new features, and Delia handles frontend design and visibility. This AI-powered operations model enables bug fixes in hours instead of weeks and features in days instead of quarters, without sacrificing legal quality.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Protected Shops: German legal compliance SaaS for online shops offering AGB, imprint, and privacy policy generation with automatic updates. Directly comparable in product, customer segment (DACH online merchants), and recurring subscription model.
• Händlerbund: German legal compliance membership service for online merchants providing AGB, privacy policies, and legal updates. Targets the same DACH e-commerce and SMB segment as easyRechtssicher with a comparable compliance-as-a-service model.
• Trusted Shops: German trust seal and certification platform for e-commerce that also provides legal text generation (AGB, privacy policy) as part of its certification product. Comparable in serving DACH online merchants with recurring subscriptions and compliance tools.
• Janolaw: German legal-tech SaaS offering AGB, privacy policies, and imprint generation for online shops and SMB websites in the DACH region. Competes head-to-head with easyRechtssicher's Komplettschutz product for the same website-operator segment with a similar recurring subscription model.
• e-recht24: German legal portal and SaaS providing AGB, privacy policies, and imprint generators for websites and online shops. Directly comparable target customer (DACH SMB website operators) and product offering.
• IT-Recht Kanzlei: Munich-based law firm specializing in IT and internet law that provides AGB, privacy policies, and legal texts specifically for German online businesses. Directly comparable to easyRechtssicher in target customer (DACH SMBs operating websites), product category (legal text generation), and business model (subscription legal compliance for online merchants).

Broad incumbents

• LegalZoom: Large US-headquartered incumbent providing legal document generation, business formation, and compliance services to SMBs. Comparable business model (legal-text SaaS for SMBs) and adjacent product (contracts, privacy policies), but serves a different geography and a much broader legal-services portfolio.

Others

• DocuSign: Global e-signature and agreement-cloud infrastructure provider. Adjacent ecosystem participant rather than a direct competitor — provides the execution layer that easyRechtssicher-generated contracts may flow through, and an obvious potential integration or replacement partner for embedded contract workflows.

Emerging players

• Cookiebot: Cookie consent management platform (now part of Usercentrics) widely used in the DACH market for GDPR cookie compliance. Adjacent rather than directly competing — covers only cookie consent, whereas easyRechtssicher spans full legal text and contract generation.
• Usercentrics: Consent management platform for GDPR/DSGVO compliance used across European websites. Adjacent rather than direct — focuses on consent UX rather than full legal text generation, but competes in the same DSGVO compliance conversation with DACH SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@easyRechtssicher
• Facebookfacebook.com/easyRechtssicher
• LinkedInlinkedin.com/company/easyrechtssicher

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyRechtssicher