Boreal Travel

What Boreal Travel does

Boreal Travel ehf. is a privately held, Reykjavík-based receptive travel agency and Destination Management Company (DMC) founded in 2009, specializing exclusively in Spanish-language organized trips to Iceland and the Faroe Islands. The company designs and operates its own itineraries rather than reselling third-party tours, employing local Spanish-speaking guides and owning its vehicles in Iceland, with all customer-facing service — reservation agents, on-trip guides, and documentation — delivered in Spanish. It serves primarily Spanish-speaking individuals and families from Spain and Latin America seeking guided group tours, self-drive fly&drive packages, and fully customized private itineraries, with seasonal products including aurora borealis tours (September-April), full Iceland circuits (May-September), New Year and Easter departures, and upcoming photography-focused trips launching in 2026 and 2027.

The product portfolio covers two destinations across three formats. Iceland products include 'Aurora Boreal con guía' (Essential €2,490 and Premium €3,690 per person, 6 nights), 'Vuelta a Islandia con guía' (from €2,990 per person, 8 days), 'Islandia a tu aire' Fly & Drive (16 summer and 5 winter itinerary options), 'Fin de Año' (from €3,190) and 'Semana Santa' (from €3,130) seasonal trips, private day excursions (€980-€2,320 per vehicle), and a 2026 photography launch. Faroe Islands products include 'Las Islas Feroe con guía' (from €3,550 / 26,500 DKK, 7 islands), 'Islas Feroe a tu aire' Fly & Drive (from €1,680), private excursions, and a 2027 photography launch. Activities outside core offerings (snowmobile tours, glacier adventures) are referred to TourIslandia.com and Guidetofaroeislands.fo, with Boreal Travel earning affiliate income.

The business model is one-time package sales with a 40% deposit at confirmation and 60% balance one month before departure. Distribution combines direct-to-consumer channels (borealtravel.com website, email/phone reservations via four named agents covering different product lines), Spanish travel agency resellers, and physical presence at FITUR and B-Travel trade fairs. The company holds Icelandic Tourism Office and Transport Authority licenses, maintains GDPR-compliant data practices, and operates Faroe Islands services through wholly-owned subsidiary Sp/f Faroe Tours (Tórshavn). The technology stack is non-proprietary: the business runs on Wix-hosted web, email, and standard booking tools, with no disclosed AI, automation, or platform differentiation.

Name

Boreal Travel

Legal name

Boreal Travel ehf.

Website

https://borealtravel.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Boreal Travel is a Reykjavík-based DMC and travel agency founded in 2009 that designs and operates Spanish-language guided tours, self-drive itineraries, and custom trips to Iceland and the Faroe Islands, serving Spanish-speaking travelers from Spain and Latin America through its own guides, vehicles, and subsidiary Faroe Tours.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Spanish-language guided tours
• Destination management services
• Self-drive travel packages
• Northern lights tourism
• Small-group adventure travel

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tour Package Sales - Iceland: The company designs and operates travel packages to Iceland including guided group tours, fly&drive self-drive itineraries, and private custom tours. Revenue is generated through package pricing that includes accommodation, transportation, activities, and guide services. Payment structure requires 40% deposit at confirmation and 60% balance due one month before departure.
2. Tour Package Sales - Faroe Islands: The company operates travel packages to the Faroe Islands, both with Spanish-speaking guides and self-drive formats. Similar to Iceland operations, revenue comes from bundled tour packages. Faroe Islands tours are operated in partnership with Sp/f Faroe Tours, the local operator within the same group.
3. Private Excursions: Private guided excursions in Iceland (Golden Circle, South Coast) with Spanish-speaking guides for small groups up to 8 people. Priced per vehicle (980€-1,120€ for Golden Circle, 1,220€-1,280€ for South Coast, 2,020€-2,320€ for combined 2-day). Revenue is one-time per excursion.
4. Third-Party Activity Referrals: Boreal Travel refers customers to external platforms (TourIslandia.com, Guidetofaroeislands.fo) for activities not directly organized by them (snowmobile tours, glacier adventures). These are separate transactions between customers and third-party operators, with Boreal Travel earning referral income.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Boreal Travel designs and operates Spanish-language travel packages to Iceland and the Faroe Islands, sold as bundled itineraries that include accommodation, transportation, activities, and Spanish-speaking guide services. The company delivers three formats—guided group tours (max 8-14 travelers), self-drive Fly & Drive packages with 24-hour Spanish emergency support, and fully customized private tours—and also refers customers to third-party platforms for supplementary activities. All reservations, guides, and travel documentation are provided in Spanish for travelers from Spain and Latin America.

Product overview

Boreal Travel is a receptive travel agency and DMC (Destination Management Company) based in Reykjavik, Iceland, specializing since 2009 in organized trips to Iceland and the Faroe Islands for Spanish-speaking travelers. The company offers two destination portfolios: Iceland travel products (Aurora Boreal tours, Complete Iceland circuit with guide, Fly & Drive self-drive packages, New Year and Easter specials, photography trips, and private customized tours) and Faroe Islands travel products (guided group tours, Fly & Drive packages, and photography trips). Products are offered in three travel formats: guided group tours with certified Spanish-speaking local guides, self-drive Fly & Drive packages with custom itineraries and 24/7 Spanish support, and private customized tours. Add-on modules include day excursions, external activity booking via TourIslandia.com (Iceland) and Guidetofaroeislands.fo (Faroe Islands), and the company sponsors the Boreal Cup amateur football tournament.

Differentiator

Problem solved

Functional benefit

Brands

• Faroe Tours: Local operator brand for Faroe Islands travel services, operated by Sp/f Faroe Tours based in Tórshavn.
• Boreal Cup

Products and services

• Aurora Boreal con guía (Guided Northern Lights in Iceland)
• Vuelta a Islandia con guía (Complete Iceland Circuit with guide)
• Islandia a tu aire (Iceland Fly & Drive self-drive)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Atlantic AirwayscoreGTM or Marketing Partner · 14 November 2025Atlantic Airways collaborated on the 'Tarde Feroesa in Mallorca' event in November 2025, providing promotional support and visibility for Faroe Islands tourism.
• Visit Faroe IslandscoreGTM or Marketing Partner · 14 November 2025Official Faroe Islands tourism organization. Collaborated on the 'Tarde Feroesa' event series, providing destination marketing support and promotional materials for the Mallorca event.
• Hotel BrandancoreTechnology or Integration · 14 November 20254-star hotel in Tórshavn, Faroe Islands. Featured as the primary accommodation provider for Faroe Islands tours, included in tour packages with private bathrooms and breakfast.
• Norwegian AirminorGTM or Marketing Partner · 2 February 2019Airline partner sponsoring the 10th anniversary celebration of Boreal Travel in February 2019. Provided air travel services for the event and serves as a transportation partner for Iceland routes.
• Atlantic AirwayscoreGTM or Marketing Partner · 2 February 2019Flag carrier airline of the Faroe Islands. Key partner for air transportation to Faroe Islands. Co-sponsored the 10th anniversary event and collaborated on events like the Madrid 'Tarde Feroesa' where they offered flight giveaways.
• IcelandaircoreGTM or Marketing Partner · 2 February 2019National airline of Iceland serving as primary air transportation partner for Iceland routes. Sponsorship partner for Boreal Travel anniversary celebrations.
• Wow AirminorGTM or Marketing Partner · 2 February 2019Icelandic low-cost airline that was a transportation partner for Iceland routes. The airline has since ceased operations (2019) but was listed as a partner in earlier company materials.
• Blue LagooncoreTechnology or Integration · 2 February 2019Iconic geothermal spa in Iceland. Listed as an experience and tourism partner. Boreal Travel includes visits to Blue Lagoon in various tour packages for customers.
• Special TourscoreTechnology or Integration · 2 February 2019Icelandic tour operator specializing in adventure activities. Long-term operational partner providing activities and excursions that Boreal Travel incorporates into its packages.
• Reykjavik ExcursionscoreTechnology or Integration · 2 February 2019Major Icelandic bus and tour operator. Provides ground transportation and excursion services for Boreal Travel clients, particularly airport transfers and sightseeing tours.
• Kaldi BarminorGTM or Marketing Partner · 2 February 2019Icelandic craft beer venue. Event sponsor for Boreal Travel's 10th anniversary celebration, providing hospitality and beverages.
• CenterhotelscoreTechnology or Integration · 2 February 2019Icelandic hotel chain. Key accommodation partner providing lodging services for Boreal Travel tour packages across multiple properties in Iceland.
• Sp/f Faroe TourscoreStrategic or Co-development PartnerLocal Faroe Islands tour operator (ID: 638722) that is part of the same corporate group as Boreal Travel. Handles all Faroe Islands ground operations, including local guides, transportation, and activity bookings. Customers contract Faroe Islands services directly with Faroe Tours while booking through Boreal Travel.
• TourIslandia.comminorChannel Partner/ Reseller/ DistributorExternal online booking platform (TourDesk) for Icelandic activities that Boreal Travel does not directly operate (snowmobile tours, glacier adventures). Customers book directly; Boreal Travel earns referral income.
• Guidetofaroeislands.fominorChannel Partner/ Reseller/ DistributorExternal online platform for Faroe Islands activities not operated by Boreal Travel or Faroe Tours. Customers book directly with the platform; Boreal Travel acts as a referral source.
• Central de ReceptivosminorStrategic or Co-development PartnerSpanish association of receptive tour operators ( DMC - Destination Management Companies). Boreal Travel is a member, indicating industry standing and network within the Spanish incoming tourism sector.
• Operadores del MundominorStrategic or Co-development PartnerSpanish association of receptive tour operators. Membership indicates professional standing and network connections within the global incoming tourism industry.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• TUI: Global tourism conglomerate offering package holidays to Iceland via charter flights and bundled tours. Comparable only at the broadest level as a multi-destination package tour provider; does not specialize in Spanish-language Iceland/Faroe service.
• Icelandair Holidays: Tour operator arm of Icelandair, offering Iceland stopover packages and guided tours bundled with flights. Comparable as a broader Iceland package-tour provider leveraging airline partnership economics, but serves a wider international audience and is not language-specialized.

Direct peers

• Arctic Adventures: Icelandic tour operator specializing in small-group adventure tours (glacier hikes, snowmobile, Northern Lights, snorkeling). Comparable to Boreal in operating small-group (max ~8-12) Iceland experiences with guide-led formats, though focused on adventure activities rather than full multi-day package tours.
• Nordic Visitor: Iceland-based DMC offering self-drive and guided Nordic tour packages. Nordic Visitor is a direct comparable as a Nordic-focused DMC designing multi-day itineraries with bundled accommodations and activities, similar in product structure to Boreal's Fly&Drive and guided Iceland offerings.
• Iceland Travel: Long-established Icelandic tour operator (since 1976) offering guided group tours, self-drive packages, and shore excursions across Iceland. Direct peer operating in the same destination, product categories (guided groups, self-drive, private custom), and customer segments (international travelers), though not Spanish-specialized.
• Guide to Iceland: Icelandic tour marketplace and DMC operating tours, car rentals, and activities with a strong online booking presence. Comparable as a one-stop Iceland travel operator offering guided tours and self-drive packages, though it competes primarily via online channels rather than language specialization.
• Discover Iceland: Icelandic DMC operating guided tours, private excursions, and shore excursions around Iceland. Direct peer in the Reykjavik-based receptive operator space, competing for similar international traveler demand across guided and private-tour formats.
• Faroe Islands Tours (62°N): Local Faroe Islands tour operator running guided multi-day tours, hiking excursions, and island-hopping itineraries. Direct comparable to Sp/f Faroe Tours (Boreal's subsidiary) in destination, group size, and multi-island guided tour format.

Emerging players

• Visit Faroe Islands (DMO tours): Official Faroe Islands destination management organization promoting tourism and operating selected tour products. Comparable as a Faroe-focused tourism entity, though primarily a marketing/DMO rather than a commercial tour operator like Boreal/Faroe Tours.
• Hey Iceland: Iceland-based online tour marketplace aggregating local operators' tours and activities. Partial overlap with Boreal's activity referral business (snowmobile, glacier tours) via TourIslandia-style aggregation, but does not design multi-day package itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/borealtravel
• Facebookfacebook.com/BorealTravel
• Instagraminstagram.com/borealtravel
• LinkedInlinkedin.com/company/boreal-travel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boreal Travel