Bios Hill

What Bios Hill does

Bios Hill (ビオスの丘) is a privately held subtropical nature experience park located at 961-30 Ishikawa Kadekari, Uruma City, Okinawa, Japan, operated by the limited company 有限会社らんの里沖縄. The park centers on a curated subtropical forest environment surrounding the Large Dragon Lake (大龍池), offering visitors walking trails, lake-based activities such as canoeing and lake cruise boats, a traditional Okinawan water buffalo cart experience, and animal encounters. It has been in operation since the late 1990s, with an annual photography contest running continuously since 1999 and an annual Sketch Week event drawing artistic visitors.

The company monetizes through a diversified mix of revenue streams: general park admission, premium pre-booked guided experiences (most notably the 道三天御廻 120-minute forest and lake tour priced at 7,700 yen for adults and 4,950 yen for children, capped at 10 participants per session), on-site food and retail, and online plant sales — particularly cultivated orchids, cattleyas, and air plants — through a dedicated Yahoo! JAPAN Shopping storefront. Its go-to-market is direct-to-consumer, supported by an official website, Facebook, and Instagram, supplemented by long-running community programming (Photo Contest, Sketch Week), partnerships with Hoshiasobi for stargazing events, and membership in the Okinawa Tourism Convention Bureau, Okinawa MICE Network, and several municipal tourism associations.

Bios Hill holds regulatory licenses including a Type 1 Animal Handling Business registration (renewed July 2022, valid through June 2027) and an irregular passenger shipping business permit, supporting both its animal encounter and lake cruise offerings. The company is registered as an Okinawa SDGs Partner and certified under the Okinawa Prefecture CO2 Absorption Certification System. Leadership includes Representative Director 内田 晴長 (Harunaga Uchida) and a small management team, with two operational leadership appointments made on April 1, 2025. No external investment, M&A activity, or expansion beyond the single Uruma City site has been disclosed.

Name

Bios Hill

Legal name

有限会社らんの里沖縄

Website

https://bios-hill.co.jp

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Bios Hill (ビオスの丘) is a privately held subtropical nature experience park in Uruma City, Okinawa, operated by 有限会社らんの里沖縄. It serves families, school groups, and MICE visitors with forest trails, lake canoeing and cruises, water buffalo rides, and an online orchid retail business via Yahoo! JAPAN Shopping.

Ownership category

akta.pro rank

Product category

Nature Tourism and Ecotourism Park

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rainforest & Jungle Ecotourism Tours (THAAAEAF)

Keywords

• Nature park experiences
• Subtropical forest tours
• Lake canoeing activities
• Water buffalo cart rides
• Orchid and plant sales

Headquarters

HQ city

Okinawa

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Park Admission Fees: Visitors pay admission fees to enter the park and experience the subtropical forest and lake environments.
2. Special Experience Bookings: Revenue from premium guided experiences including the 120-minute forest and lake tour (道三天御廻) priced at 7,700 yen for adults and 4,950 yen for children, including admission, canoe, guide, and boat ride.
3. Food and Retail (食べる・買う): On-site food service and retail shop selling plants, particularly orchids (らん) cultivated at the park, including sales through Yahoo! JAPAN Shopping.
4. Plant Sales: Online and on-site sales of cultivated orchids including cattleyas, air plants, and other tropical plants through Yahoo! JAPAN Shopping store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bios Hill operates a subtropical forest and lake nature experience park in Uruma City, Okinawa, offering visitors paid park admission plus a range of on-site activities including guided 120-minute forest-and-lake tours (道三天御廻), water buffalo cart rides, canoe and lake boat experiences, and on-site retail of cultivated orchids and tropical plants through both an in-park shop and Yahoo! JAPAN Shopping. The business also serves school groups, corporate retreats, and MICE segments through dedicated group travel booking.

Product overview

Bios Hill (比亚斯的丘) is a nature experience park located in Uruma City, Okinawa, Japan, offering a unified platform of subtropical forest and lake experiences. The core offering is immersive nature exploration through subtropical forests and lakes. Additional products include guided tours (道三天御廻), water buffalo cart rides, lake viewing boats, canoe experiences, an annual photo contest (started 1999), and sketch week event (started 2010). The park also operates a plant sales business offering orchids and air plants through Yahoo!JAPAN Shopping.

Differentiator

Problem solved

Functional benefit

Products and services

• Bios Hill Park Admission and Subtropical Forest Experience General paid admission to the subtropical forest and lake nature park in Uruma City, Okinawa, where visitors walk trails, observe orchids and tropical plants, and encounter animals including water buffalo and goats. Open daily 9:00-17:30 with last entry at 16:15. Targeted at individual families, leisure visitors, and group tourists.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• 一般財団法人 沖縄観光コンベンションビューロー (Okinawa Tourism Convention Bureau)coreOthersSupporting member of the Okinawa Tourism Convention Bureau, contributing to regional tourism promotion efforts in Okinawa.
• 沖縄MICEネットワーク (Okinawa MICE Network/OMN)coreOthersSupporting member of the Okinawa MICE Network, supporting meetings, incentives, conferences, and exhibitions tourism in the region.
• NPO法人 沖縄県カヤック・カヌー協会 (Okinawa Kayak/Canoe Association)minorStrategic or Co-development PartnerSupporting member of the association, providing canoe and kayak experiences at the park's lake.
• 一般社団法人 沖縄旅客船協会 (Okinawa Passenger Ship Association)minorStrategic or Co-development PartnerRegular member of the association, operating lake cruise boats as part of the passenger transport services.
• 一般社团法人 うるま市観光物産協会 (Uruma City Tourism Association)coreOthersMember of Uruma City's tourism and products association, promoting local tourism.
• 一般社团法人 恩納村観光物産協会 (Onna Village Tourism Association)minorOthersMember of Onna Village's tourism association, supporting regional tourism collaboration.
• 一般社团法人 美ら島観光施設協会 (Churaashima Tourism Facilities Association)minorOthersMember of the tourism facilities association for the Churaashima region.
• 日本洋蘭農業協同組合 (Japan Orchid Agriculture Cooperative)minorStrategic or Co-development PartnerMember of the cooperative, growing and cultivating orchids and tropical plants for sale.
• 星あそび (Hoshiasobi)minorGTM or Marketing PartnerExternal stargazing event organizer partnership for special overnight nature experiences combining forest and astronomy.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Singapore Botanic Gardens: UNESCO-listed tropical botanical garden operating paid visitor experiences, trails, and event programming. Comparable as a tropical nature attraction monetizing curated flora experiences, though at much larger scale and located outside Japan.
• Taman Safari Indonesia: Tropical safari and nature park in Indonesia combining wildlife encounters, cultural experiences, and family attractions. Comparable as a subtropical/tropical nature park mixing flora, fauna, and cultural activities in a single ticketed venue.
• Bali Bird Park: Tropical bird and botanical park in Bali offering curated nature experiences in a Southeast Asian tropical setting. Comparable as a smaller-scale subtropical nature park with admission, on-site retail, and event programming.
• Gardens by the Bay: Large-scale tropical garden attraction in Singapore featuring conservatories, themed gardens, and ticketed nature experiences. Comparable as a destination nature park with layered admission, events, and retail revenue.

Broad incumbents

• Adventure World: Integrated zoo, safari, and amusement park in Wakayama. Comparable as a Japanese operator combining wildlife, nature experiences, and themed attractions with MICE/group hosting capability.
• Okinawa Churaumi Aquarium: Dominant Okinawa attraction within the broader Ocean Expo Park complex. While an aquarium rather than a forest park, it competes for the same tourist itinerary slots and drives Okinawa visitor flows that Bios Hill can capture as a secondary attraction.

Direct peers

• Neo Park Okinawa: Botanical garden and zoo in Okinawa offering tropical flora, animal exhibits, and family nature experiences. Closely comparable as a single-location subtropical nature park with admission-based revenue and on-site activities.
• Okinawa World: Major nature and cultural theme park in Okinawa combining caves (Gyokusendo), traditional Eisa performances, and tropical forest experiences. Operates in the same geography with a comparable mix of nature-based attractions and cultural activities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubehoshiasobi.com/event/bios
• Facebookfacebook.com/bios.okinawa
• Instagraminstagram.com/bios_no_oka
• Xx.com/x8kawiBvF89uMg4

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bios Hill