ID COOLING
ID COOLING LIMITED is a China-founded (2014) independent PC thermal hardware manufacturer selling AIO liquid coolers, tower and low-profile CPU air coolers, case fans, PC cases, and cooling accessories to global DIY PC builders, enthusiasts, small-form-factor builders, and workstation/server users through direct e-commerce and online retail.
- Company typePrivate
- Founded2014
- HeadquartersShenzhen, China
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
ID COOLING firmographics
Firmographics- Name
- ID COOLING
- Legal name
- ID COOLING LIMITED
- Website
- https://idcooling.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ID COOLING LIMITED is a China-founded (2014) independent PC thermal hardware manufacturer selling AIO liquid coolers, tower and low-profile CPU air coolers, case fans, PC cases, and cooling accessories to global DIY PC builders, enthusiasts, small-form-factor builders, and workstation/server users through direct e-commerce and online retail.
- Ownership category
- akta.pro rank
ID COOLING industry classification
Industry- Product category
- PC Thermal Management / PC Components
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste) (HDACAGAF)
- akta.pro secondary industries
- PC Cases, Chassis & Case Accessories (HDACAGAG), Thermal Management Components (Heat sinks, TIMs, fans/blowers, thermal pads) (IMAGAJAL)
Keywords
Where ID COOLING is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Markets served
ID COOLING business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales: ID-COOLING generates revenue through the sale of physical cooling products including AIO liquid coolers, CPU air coolers, case fans, and accessories. Products are sold as one-time purchases with no recurring revenue model. The company offers products across multiple price tiers from budget entry-level to high-performance enthusiast solutions.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
ID COOLING product offering
Product offeringCore offering
ID-COOLING designs, manufactures and sells PC thermal management hardware, primarily AIO liquid coolers, tower and low-profile CPU air coolers, case fans, PC cases, and supporting accessories (M.2 heatsinks, thermal grease, fan hubs, mounting kits). Products target PC builders and enthusiasts across gaming, workstation, and small form factor use cases, with TDP support ranging from 45W to 320W.
Product overview
ID COOLING is a PC thermal management hardware company offering a comprehensive portfolio of cooling solutions. The product lineup centers on two core categories: AIO Liquid Coolers (DASHFLOW, SPACE LCD, DL, DX, FX, FROSTFLOW, ZOOMFLOW, PINKFLOW, AURAFLOW series) and CPU Air Coolers (FROZN dual-tower series, SE Series tower coolers, IS Series low-profile coolers, DK Series budget coolers, HUNTER vapor chamber series, and Workstation/Server coolers). Supporting these are Case Fans (MF, AT, AM, AF/DF, AS, TF, XF/WF, FL, NO series), PC Accessories (M.2 heatsinks, thermal grease, fan hubs, mounting kits, mouse pads), and PC Cases (View, Flow, Ware series). The company targets gaming, workstation, and server markets with TDP solutions ranging from 45W to 320W.
Differentiator
Problem solved
Functional benefit
Products and services
- AIO Liquid Coolers AIO (All-In-One) liquid CPU coolers available in multiple radiator sizes (240mm, 280mm, 360mm) across the DASHFLOW, SPACE LCD, DL, DX, FX, FROSTFLOW, ZOOMFLOW, PINKFLOW, and AURAFLOW series. Premium variants include integrated LCD displays, VRM protection features, and infinity mirror designs, targeting PC builders seeking liquid cooling with aesthetic customization.
- FROZN Series CPU Air Coolers High-performance tower air coolers in dual-tower and single-tower configurations with up to 7 heatpipes, supporting 180W to 300W TDP. Includes the FROZN A620 SLK (hybrid slim/high-static-pressure fan design for compact spaces), FROZN A620 PRO SE, FROZN A720 BLACK (Gamers Nexus 'best overall cooler'), and other PRO/ARGB/BLACK/SNOW variants.
- SE Series CPU Air Coolers Comprehensive line of tower air coolers including single and dual-tower designs with 2-6 heatpipes, fan sizes from 80mm to 130mm, and ARGB/RGB/basic LED lighting options. Supports TDP ratings from 95W to 250W, including the SE-214-XT ARGB recognized for best value in YouTube reviews.
- IS Series Low-Profile CPU Air Coolers Low-profile CPU air coolers with heights ranging from 23mm to 77mm, featuring 2-6 heatpipes with copper base and aluminum fin construction. Engineered for Mini-ITX and small form factor builds where standard tower coolers will not fit, including the IS-47-XT for the tightest PC enclosures.
- DK Series CPU Air Coolers Budget-friendly air coolers with sunflower-style aluminum heatsink design, featuring 92mm to 120mm fans and PWM control options for mainstream and entry-level builds.
- HUNTER Series CPU Air Coolers (Vapor Chamber) High-performance air coolers featuring vapor chamber base (V.C.V.P.) technology for extreme cooling performance up to 300W TDP. Includes HUNTER VC-3D and HUNTER VC-TWIN models targeting high-end enthusiast and overclocking builds. (Note: marked End-of-Life on website.)
- Workstation & Server Cooling Solutions Heavy-duty CPU cooling solutions designed for AMD Threadripper and EPYC workstation and server processors on TR4, sTRX4, sWRX8, SP3, sTR5, and SP6 sockets. Includes the A8-SP3 8-heatpipe server cooler supporting 320W TDP for professional and server rack deployments.
- Case Fans (MF, AT, AM, AF/DF, AS, TF, XF/WF, FL, NO series) Complete PC case fan lineup across multiple specialized series: MF (mainstream), AT (high-performance up to 3,000 RPM with up to 83 CFM and 5.04 mmH2O static pressure), AM (addressable RGB including slim variants), AF/DF (airflow-optimized), AS (silent-focused), TF (performance TF-12025-PRO), XF/WF (premium), FL, and NO series.
- PC Cases (View, Flow, Ware Series) PC case lineup across three series: View series with tempered glass panels for showcase builds, Flow series designed with optimized airflow configurations, and Ware series.
- PC Cooling Accessories Supporting PC accessories including M.2 heatsinks designed as thermal guards for PCI-E 5.0 SSDs, thermal grease for CPU heat transfer, fan hubs/splitters for managing multiple fans, CPU mounting kits for socket compatibility, and gaming mouse pads.
Quantifiable outcome
- FROZN A620 PRO SE received Gamers Nexus 'Damn Good Value' award
- +3 more outcomes
Companies that use ID COOLING
Customer profileSegments3 records
Ideal customer profiles3 records
ID COOLING technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
ID COOLING partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
ID COOLING competitors and assessment
Company assessmentBroad incumbents
- Cooler Master: Cooler Master is a major established PC component brand offering CPU coolers, AIO liquid coolers, case fans, and PC cases. Comparable product portfolio but with larger scale, broader brand recognition, and deeper retail relationships than ID-COOLING.
- NZXT: NZXT offers AIO liquid coolers (Kraken series), case fans, and PC cases targeted at PC builders and enthusiasts. Overlapping product categories and customer segments with ID-COOLING, particularly in the AIO and case markets.
- Noctua: Noctua is the premium benchmark for PC air cooling, known for exceptional build quality and quiet operation. Competes with ID-COOLING's FROZN and SE air cooler lines at the high end of the air cooling market.
- MSI: MSI is a broad PC hardware incumbent (motherboards, GPUs, cases, AIO coolers) whose AIO liquid cooler and case products overlap with ID-COOLING's portfolio in the gaming/enthusiast segment.
- be quiet!: be quiet! is a premium German PC cooling brand specializing in quiet CPU air coolers, AIO liquid coolers, and case fans. Competes with ID-COOLING in the air cooler and case fan categories with a similar focus on noise-performance balance.
- Corsair: Corsair is a leading PC gaming peripherals and components brand with a strong AIO liquid cooler lineup and case fans. Competes with ID-COOLING in the enthusiast AIO segment while offering broader ecosystem products (memory, power supplies, cases).
Emerging players
- EK Water Blocks: EK specializes in custom liquid cooling components and has expanded into AIO liquid coolers. Comparable in AIO liquid cooling technology and enthusiast target market, though with greater focus on custom loops rather than mainstream AIO.
Direct peers
- DeepCool: DeepCool is a Chinese PC cooling brand offering AIO liquid coolers, CPU air coolers, case fans, and PC cases with comparable value-tier positioning. Direct competitor to ID-COOLING across nearly identical product categories and target customer segments.
- Arctic: Arctic is a German cooling brand known for value-oriented CPU air coolers, AIO liquid coolers, and case fans. Directly comparable to ID-COOLING in the budget-to-mid-range thermal management segment with similar price-performance positioning.
- Thermalright: Thermalright competes directly in the budget-to-mid-range CPU air cooler and AIO liquid cooler space, often cited alongside ID-COOLING in 'best value' PC cooling discussions. Overlapping socket coverage, heatpipe-based designs, and price-sensitive target market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ID COOLING social profiles
Digital presenceID COOLING financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID COOLING leadership team
Management profileNumber of profiles
ID COOLING funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID COOLING M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID COOLING
What does ID COOLING do?
ID-COOLING designs, manufactures and sells PC thermal management hardware, primarily AIO liquid coolers, tower and low-profile CPU air coolers, case fans, PC cases, and supporting accessories (M.2 heatsinks, thermal grease, fan hubs, mounting kits). Products target PC builders and enthusiasts across gaming, workstation, and small form factor use cases, with TDP support ranging from 45W to 320W.
Is ID COOLING a public or private company?
ID COOLING is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ID COOLING founded?
ID COOLING was founded in 2014. It employs 101 to 250 people.
Where is ID COOLING based?
ID COOLING is headquartered in Shenzhen, China, in the Asia region.
How does ID COOLING make money?
One revenue line is on record: hardware Sales.
Who are ID COOLING's main competitors?
Broad incumbents on record are Cooler Master, NZXT, Noctua, MSI, be quiet! and Corsair. EK Water Blocks is listed as an emerging player. Direct peers are DeepCool, Arctic and Thermalright.
Does ID COOLING have an API?
No public API is recorded for ID COOLING.
What industry is ID COOLING in?
ID COOLING's product category is PC Thermal Management / PC Components. Its primary akta.pro industry code is HDACAGAF, Cooling & Thermal Solutions (Air/Liquid, fans, thermal paste), with a secondary code of HDACAGAG, PC Cases, Chassis & Case Accessories. Its NAICS code is 333413 and its SIC code is 3564.