Urban Adventure Quest

What Urban Adventure Quest does

Urban Adventure Quest, Inc. is a privately held, California-based experiential tourism company founded in 2011 that sells self-guided, smartphone-based city scavenger hunts under the "Amazing Race-style" positioning. Its core product is a one-time-purchase quest, priced at a flat $49 per team of 2-5 players, that turns sightseeing into an interactive game of clue solving, landmark navigation, and challenges played entirely in a smartphone's web browser without an app download. The company has built a content library of 80+ unique city quests across North America (including one international location in Puerto Vallarta), with deeper product variants on Catalina Island covering walking, biking, golf cart, and combination formats.

The underlying technology is intentionally lightweight: a web-based, browser-playable platform requiring no app download, no reservations, and no tour guides. Quests are self-paced, never expire, and include free location transfers, supporting a product-led, self-serve go-to-market with no sales team. The company generates revenue almost exclusively through direct-to-consumer online sales via its own website, supplemented by USPS-shipped gift cards, Catalina Island add-on rentals (golf cart and bicycle, third-party operated), and dedicated packages for corporate, school, military, and party segments. Customer acquisition relies on content marketing, organic social, and word-of-mouth rather than paid demand channels.

Operationally, Urban Adventure Quest maintains a small staff of 1-10 employees and serves a primarily consumer audience of families, friends, and social groups, with secondary use cases in corporate team building, school field trips, and celebrations. The company has served over 370,000 players since inception, claims to be the original scavenger hunt of its kind in the US market, and operates without any disclosed institutional funding, parent company, M&A activity, or AI/ML capabilities.

Name

Urban Adventure Quest

Legal name

Urban Adventure Quest, Inc.

Website

https://urbanadventurequest.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Adventure Quest is a privately held experiential tourism company founded in 2011 that sells self-guided, smartphone-based city scavenger hunts at a flat $49 per team of 2-5 players across 80+ North American cities, targeting families, social groups, and corporate or school outings.

Ownership category

akta.pro rank

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industry

Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

Keywords

• City scavenger hunts
• Self-guided city tours
• Interactive sightseeing experiences
• Team building activities
• Mobile scavenger games

Headquarters

HQ city

Moreno Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Quest Sales: Flat rate of $49 per quest for teams of 2-5 players. One price covers entire group with no per-person fees. Quests never expire and include free location transfers.
2. Gift Cards: City gift cards redeemable for any Urban Adventure Quest location, covering teams of up to 5 people. Shipped via USPS within 48 hours from California.
3. Golf Cart Rentals (Catalina Island): Optional add-on for Catalina Island quests. Approximately $65 per hour for a four-person golf cart. Not included in quest price.
4. Bicycle Rentals (Catalina Island): Optional bicycle rental for Catalina Island Bike Quest. Rentals available in Avalon near quest start, not included in quest price.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Urban Adventure Quest sells self-guided, smartphone-based city scavenger hunts that transform urban landmarks into a personal game board of clues and challenges. Customers purchase a quest online for a flat $49 per team of 2–5 players and play immediately through their smartphone's web browser without downloading an app, exploring cities at their own pace across 80+ North American locations. Quests never expire, include free location transfers, and are supported by a 100% money-back guarantee.

Product overview

Urban Adventure Quest offers a single unified product: self-guided, smartphone-based Amazing Race-style city scavenger hunts played entirely in the web browser. The core offering is the City Scavenger Hunt Quest, available in 81+ cities across North America, where teams of 2-5 players solve clues and complete challenges to explore landmarks at their own pace for a flat rate of $49 per team. The product portfolio includes specialized Catalina Island Quest variants (Walking, Historic Walk, Bike, Golf Cart, and Golf Cart & Walking), corporate team building experiences, school group tours, party event packages, and gift cards. All quests are entirely self-paced, never expire, and require no app download—players use their existing smartphone's web browser to navigate through the game.

Differentiator

Problem solved

Functional benefit

Products and services

• City Scavenger Hunt Quests Self-guided Amazing Race-style city scavenger hunts that transform well-known cities into a personal game board. Players use their smartphone to solve clues and complete challenges while exploring landmarks, with teams of 2–5 players completing quests at their own pace for a flat rate of $49 per team, accessible instantly through a web browser without app download.
• Catalina Island Quests Specialized scavenger hunt variants offered on Catalina Island including Avalon Walk, Historic Walk, Bike Tour, Golf Cart Tour, and Golf Cart & Walking combination, each delivering a distinct exploration experience of the island's landmarks and attractions via the same smartphone browser-based platform.
• City Gift Cards Gift cards priced at $49 each (matching the standard quest price) that cover teams of up to 5 players, redeemable for any Urban Adventure Quest location across 81+ cities, never expiring, and shipped from California within 48 hours of purchase.

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Action Tour Guide: Self-guided smartphone audio tour platform covering many US cities and driving routes. Directly comparable to UAQ in delivering city exploration through smartphone-delivered, self-paced experiences without a tour guide.
• CityHunt: Scavenger hunt and team-building company operating in multiple US cities with both self-guided and hosted experiences. Compares to UAQ as a smartphone-guided group activity provider targeting corporate and group segments.
• Let's Roam: App-based scavenger hunt and adventure platform offering self-guided city hunts, bar crawls, and team-building activities across many North American cities. Directly competes with UAQ on smartphone-guided urban scavenger hunts with similar team-based pricing.
• Watson Adventures: Scavenger hunt tour company offering themed hunts in museums, neighborhoods, and cities across the US. Comparable to UAQ's urban scavenger hunts but uses live hosts rather than purely self-guided smartphone delivery.
• The Go Game: Provider of scavenger hunt and team-building experiences for corporate groups, including custom and pre-built hunts. Directly comparable to UAQ's corporate team-building offering with smartphone-based delivery and group activation.

Regional players

• CluedUpp Games: UK-based company running large-scale outdoor scavenger hunts and mystery events via a smartphone app. Closely comparable product format to UAQ but primarily serves the United Kingdom and parts of Europe rather than North America.

Broad incumbents

• GetYourGuide: Global tours and activities booking platform with a focus on self-guided and guided experiences. Provides a potential distribution channel for UAQ's city scavenger hunts and competes for tourists' activity spend in destinations where both operate.
• Viator: Major tours, activities, and attractions marketplace owned by Tripadvisor. Comparable as an aggregation and distribution channel for sightseeing experiences competing with UAQ for traveler activity budgets, though UAQ is not listed on the platform.
• Headout: Mobile-first marketplace for tours, attractions, and activities in major cities worldwide. Comparable broad incumbent that competes with UAQ for travelers' urban activity spend and could serve as a distribution partner for scavenger hunt inventory.
• Airbnb Experiences: Airbnb's marketplace of bookable local experiences hosted by individuals. Overlaps with UAQ as an alternative channel for travelers seeking urban activities, though operates as a broad experiences platform rather than a scavenger hunt specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/UrbanAdventureQ
• YouTubeyoutube.com/watch?v=CqBuWTjNgXI
• Facebookfacebook.com/UrbanAdventureQuest
• LinkedInlinkedin.com/company/urban-adventure-quest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Adventure Quest