What Winmar Durham does

Winmar Durham (legally 1000205084 Ontario Inc., doing business as WINMAR Oshawa/Durham) is a privately held, independently owned and operated franchise headquartered at 3-202 South Blair Street, Whitby, Ontario, that provides property restoration and emergency recovery services to residential and commercial property owners across the Durham Region. Founded in 2003 and placed under new ownership by Brian Bernardo in 2022, the business operates under license from WINMAR (Canada) International, Ltd., a London, Ontario-based parent that controls the WINMAR registered trademark and a national network of more than 90 franchise locations across Canada.

The company's service portfolio spans twelve distinct lines: fire damage restoration, water damage restoration, wind damage restoration, mould remediation, asbestos abatement, content cleaning, biohazard remediation, deep cleaning, general contracting, commercial loss, disaster cleanup, and emergency planning. Underlying capabilities include IICRC-certified technicians, XACTIMATE-trained estimators using industry-standard insurance estimating software, and proprietary cleaning assets available through the franchise system — a Soft Goods Content Cleaning System using hydraulic pressure and environmentally friendly detergents (claimed to restore over 90% of soft goods versus less than 40% via traditional dry cleaning) and a Hard Goods Content Cleaning System using ultrasonic wave technology for electronics and hard contents. A 24/7 emergency phone line and direct contact channels drive acquisition, with claims coordination handled jointly with insurance representatives.

Winmar Durham earns revenue on a project-by-project, quote-based professional services model across both emergency response (fire, water, wind, mould, biohazard) and elective work (renovations, deep cleaning, pre-loss commercial planning). Customers are primarily residential homeowners — supported by published testimonials from homeowners dealing with flood and wind damage — alongside institutional and commercial accounts (schools, hospitals, factories, apartment buildings, shopping malls, strata complexes) and property management firms that the franchise targets through direct enterprise field engagement. No revenue figures, headcount specifics beyond an 11-50 range, or growth metrics are publicly disclosed; the franchise's strategic positioning leans heavily on the WINMAR brand's 45+ year Canadian reputation and the disaster-driven pull of 24/7 emergency response.

Name

Winmar Durham

Legal name

1000205084 Ontario Inc.

Website

https://winmardurham.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Winmar Durham is a privately held WINMAR franchise in Whitby, Ontario, providing 24/7 residential and commercial property restoration — including fire, water, mould, and wind damage — plus general contracting and biohazard services across the Durham Region.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Remediation Services (56291), Residential Remodelers (236118)

SIC

Construction - Special Trade Contractors (1700), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH)

akta.pro secondary industries

Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL), Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI), Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Smoke, Soot & Odor Remediation (HSAPAOAD), Post-Disaster Reconstruction Cleaning (After Repairs) (HSAEADAI)

Keywords

• Property restoration services
• Disaster recovery services
• Water damage restoration
• Fire damage restoration
• Mould remediation services

Headquarters

HQ city

Whitby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Emergency Property Restoration Services: One-time project-based restoration services for fire, water, wind, mould, and other disaster damage to residential and commercial properties. Services include assessment, mitigation, cleaning, and restoration to pre-event condition. Revenue is generated per project based on scope of damage and required services.
2. General Contracting Services: Full-service contracting for renovations, new construction, and restoration projects. Includes demolition, millwork, electrical, plumbing, HVAC, drywall, insulation, framing, interior finishing, painting, foundation repair, and specialty trades.
3. Specialty Remediation Services: Mould remediation, asbestos abatement, biohazard remediation, and deep cleaning services using specialized equipment and certified technicians following CDC and Health Canada regulations.
4. Commercial Loss Services: Large-scale commercial restoration for businesses, institutions, and strata complexes. Includes pre-loss site assessments, disaster recovery planning, and post-disaster restoration with focus on minimizing business downtime.
5. Emergency Planning Services: Development of customized Catastrophe Plans and Business Continuity Plans for commercial clients to prepare for potential disasters, generating revenue through consulting and planning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Winmar Durham provides residential and commercial property restoration services including fire, water, and wind damage restoration, mould remediation, asbestos abatement, content cleaning, biohazard remediation, deep cleaning, and general contracting. The company offers 24/7/365 emergency response, works directly with insurance companies throughout the claims process, and supports commercial clients with catastrophe planning and business continuity plan development.

Product overview

WINMAR Oshawa/Durham operates as a property restoration service company offering a unified suite of restoration and cleaning services rather than a software platform. The core portfolio encompasses twelve distinct service lines covering fire damage restoration, water damage restoration, wind damage restoration, mould remediation, asbestos abatement, content cleaning (encompassing soft goods and hard goods cleaning subsystems), biohazard remediation, deep cleaning, general contracting, commercial loss services, disaster cleanup, and emergency planning. Supporting these services are specialized technologies including the Soft Goods Cleaning System (hydraulic pressure-based patented washing) and Hard Goods Cleaning System (ultrasonic cleaning technology). The company also utilizes Xactimate estimating software for insurance claims documentation. Services are delivered to both residential and commercial property owners across the Durham Region, with coordination alongside insurance providers throughout the restoration process.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Damage Restoration Property restoration service addressing fire, smoke, soot, debris, odour and ash damage, including associated water damage from fire suppression activities, for residential and commercial properties.
• Water Damage Restoration Property restoration service addressing flooding, sewer backups, appliance overflows, burst pipes, and fire suppression water damage, including mould prevention and remediation, for residential and commercial properties.
• Wind Damage Restoration Property restoration service for damage caused by wind, hurricanes, hail, lightning, ice storms, and tornadoes, including structural assessment and debris removal for residential and commercial properties.
• Mould Remediation Professional mould detection, removal, and prevention service using certified IICRC procedures and anti-microbial treatments to ensure safe indoor environments for residential and commercial properties.
• Asbestos Abatement Safe removal and disposal of asbestos-containing materials including insulation, textured ceilings, flooring, and duct wrap, using binding agents and HEPA filtration for residential and commercial properties.
• Content Cleaning Restoration of damaged possessions including soft goods (clothing, furniture, linens) and hard goods (dishes, electronics, appliances) using proprietary Soft Goods and Hard Goods Cleaning Systems for residential and commercial customers.
• Biohazard Remediation Specialized cleaning and disinfection services for biohazard situations, crime scenes, hoarding cleanup, oil spills, and nosocomial infection control for residential and commercial properties.
• Deep Cleaning Comprehensive disinfection and sanitization services following CDC and Health Canada regulations, including carpet cleaning, odour removal, and trauma scene cleanup for residential and commercial properties.
• General Contracting Full-service construction and renovation contracting including demolition, electrical, plumbing, HVAC, drywall, framing, and interior finishing for residential and commercial projects.
• Commercial Loss Restoration Large-scale commercial property restoration services for businesses, educational facilities, and strata complexes with minimal downtime and coordination with insurance providers.
• Disaster Cleanup Emergency response and restoration services for catastrophic events including tornado, hurricane, wildfire, earthquake damage, and multi-residential disasters.
• Emergency Planning Customized catastrophe planning and business continuity planning services for commercial clients to prepare for and respond to disasters.

Quantifiable outcome

• Soft Goods Content Cleaning System restores over 90% of soft goods while traditional dry cleaning methods restore less than 40%
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• WINMAR® (Canada) International, Ltd.coreStrategic or Co-development PartnerWINMAR® Oshawa/Durham operates as an independently owned franchise under license from WINMAR® (Canada) International, Ltd. The parent company owns the WINMAR® trademark, provides franchise support, training standards, and access to the national network of 90+ franchise locations. Parent company is based in London, Ontario, Canada.
• The Salvation ArmyminorOthersWINMAR® is a proud supporter of The Salvation Army in local communities across Canada. This represents community giving and corporate social responsibility rather than a commercial partnership.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 1-800-Water Damage: 1-800-Water Damage is a North American franchise network focused on water, mould and fire restoration for residential and commercial customers. It is a directly comparable franchise peer with similar insurance-coordination workflows and emergency response positioning.
• ServiceMaster Restore: ServiceMaster Restore is a national restoration franchise operating across Canada and the U.S. offering fire, water, mould and content cleaning services. It is a directly comparable franchise-network peer to Winmar Durham with overlapping service lines, insurance-claim workflow and IICRC-aligned technician training.
• PuroClean: PuroClean is a U.S. and Canadian franchise system specializing in property damage restoration, including water, fire, mould and biohazard cleanup. It is a directly comparable franchise-based restoration peer serving similar residential and commercial insurance-driven customers.
• Paul Davis Restoration: Paul Davis Restoration is a North American franchise network providing emergency property damage restoration, reconstruction and content cleaning for residential and commercial clients. It competes head-to-head with Winmar Durham on insurance-driven restoration jobs and franchise-based geographic coverage.

Emerging players

• Blue Kangaroo Packoutz: Blue Kangaroo Packoutz is an emerging content-restoration franchise specializing in pack-out, cleaning and storage of personal property after loss events. It directly overlaps with Winmar Durham's Soft Goods and Hard Goods content cleaning capabilities but is narrower in scope.
• Steamatic of Canada: Steamatic is a Canadian restoration and cleaning franchise providing water, fire and content restoration services. It overlaps with Winmar Durham's service lines but operates with a smaller franchise footprint and more limited commercial-loss focus.

Broad incumbents

• Belfor Property Restoration: Belfor is one of the largest global property restoration firms with a strong presence in Canada, handling commercial and residential fire, water and storm damage. As an established incumbent with industrial-scale commercial capabilities, it competes with Winmar Durham on large commercial loss and catastrophe deployments.
• Servpro: Servpro is a large North American franchise network offering commercial and residential restoration, cleaning and reconstruction services. As a broader incumbent with deeper marketing budgets and large-loss commercial expertise, it competes with Winmar Durham on both residential and enterprise accounts.

Regional players

• FirstOnSite Restoration: FirstOnSite Restoration is one of Canada's largest independent restoration contractors with broad national coverage in fire, water and mould remediation. It competes with Winmar Durham in the Ontario market and provides a regional comparison point for franchise versus corporate-operator models.

Others

• Xactware (Xactimate): Xactware produces the XACTIMATE estimating software that Winmar Durham uses for insurance-claim documentation. It is an enabling technology vendor for the broader restoration industry rather than a direct competitor, but is materially relevant because it underpins the unit's insurance-claim workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/winmar-durham

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winmar Durham