glow&dry The Online Beauty Concierge

What glow&dry The Online Beauty Concierge does

glow&dry (styled as "glow&dry The Online Beauty Concierge") is a London-based, privately held company founded in 2017 that operates an online marketplace connecting end clients with vetted beauty professionals across hair, makeup, nail, styling, and creative service categories. Its stated value proposition centers on delivering both on-demand personal bookings and event-based beauty services through a curated professional network, positioning it as a concierge layer rather than a commodity directory.

The company is small-scale, with a disclosed headcount band of 1-10 employees, no confirmed mobile application, and no documented parent, subsidiary, or investor base in the available data. The corporate website (glowandry.com) is currently serving only a verification/loading page, which limits the ability to extract product details, pricing, supplier onboarding criteria, or platform mechanics from first-party sources. No proprietary technology stack, integrations, certifications, awards, or patents are recorded.

Commercial details are sparse: no pricing model, revenue figures, funding history, partnership agreements, or management team information are disclosed. The business model therefore cannot be confirmed beyond the inference that it mediates transactions between consumers and a vetted professional pool, most likely through commission, booking fee, or subscription mechanics typical of two-sided beauty marketplaces. Geographic scope is anchored to London, with no documented international expansion, and no operating geographies, customer logos, or marketing channels are listed in the source material.

Name

glow&dry The Online Beauty Concierge

Website

https://glowandry.com

Company type

Private

Founded year

2017

Headcount range

1–10 employees

Short description

glow&dry is a London-based online marketplace founded in 2017 that connects consumers and event clients with vetted hair, makeup, nail, styling, and creative beauty professionals for on-demand and event bookings in the United Kingdom.

Ownership category

akta.pro rank

Product category

Beauty Services Marketplace

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro primary industry

Mobile Makeup (On-Location) (HSALAMAC)

akta.pro secondary industries

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH), Mobile/On-Location Makeup Services (HSALAHAJ), Makeup Touch-Up & On-Set Standby Services (HSALAHAN)

Keywords

• Beauty services marketplace
• On-demand beauty bookings
• Mobile beauty professionals
• Event beauty services
• Beauty concierge platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Core offering

Glow&Dry operates an online beauty concierge platform that connects clients with vetted hair, makeup, nail, styling, and creative professionals. The platform supports both on-demand bookings and event-based beauty service engagements, acting as an intermediary between individual consumers and independent beauty service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Beauty Concierge Platform Online concierge service that matches individual clients with vetted, independent hair, makeup, nail, styling, and creative beauty professionals for on-demand personal appointments and event-based bookings.
• Hair Beauty Services

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Ruuby: London-based on-demand and at-home beauty concierge offering hair, makeup, and nail services delivered to clients' locations. Closest direct peer in terms of concierge model, mobile/on-location delivery, and premium event positioning.
• Glamsquad: US-based on-demand beauty services company delivering hair, makeup, and nail services to clients' homes and events. Directly comparable business model (vetted freelance professionals, on-location beauty services, event focus) operating in a different geography.
• Priv: US-based on-demand beauty services app connecting clients with vetted beauty professionals for in-home and on-location hair, makeup, and skincare. Comparable concierge-style delivery model with vetted supply and event-focused positioning.
• Urban: UK-based on-demand beauty services platform offering hair, makeup, and nails delivered to clients' homes and offices. Direct competitor in the UK mobile beauty services category with overlapping service mix.
• Treatwell: UK-headquartered online marketplace for booking hair, beauty, and wellness appointments. Directly comparable to glow&dry as a London-anchored booking platform connecting clients with vetted beauty professionals across multiple service categories.

Broad incumbents

• StyleSeat: Large US-based online booking marketplace for hair, beauty, and grooming professionals. Comparable two-sided marketplace structure for beauty appointments, though broader and less focused on the UK concierge/event niche.
• Booksy: International booking platform for beauty and wellness professionals. Operates in a similar two-sided marketplace category with comparable booking flow, though broader in scope and less event- or concierge-oriented.
• Vagaro: Cloud-based salon and spa booking and management software used by beauty professionals worldwide. Adjacent in enabling beauty service bookings, though focused on salon software rather than direct-to-consumer concierge.

Emerging players

• Bouffant: Mobile/on-demand beauty services provider offering hair and makeup services to clients. Smaller and earlier-stage than glow&dry in some markets, but overlapping on the core mobile-beauty concierge thesis.
• Soigné (mobile beauty): Mobile and event beauty services provider delivering hair and makeup to clients for weddings and special occasions. Comparable event-focused, on-location beauty service offering to glow&dry's event-side positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/glow-dry-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about glow&dry The Online Beauty Concierge