Reece Builders
Family-owned residential remodeling contractor founded in 1972 in Winston-Salem, NC, selling and installing replacement windows, doors, siding, roofing, gutters, and bath renovations for homeowners across the North Carolina Triad and Charlotte metro.
- Company typePrivate
- Founded1972
- HeadquartersWinston-salem, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reece Builders does
Reece Builders is a family-owned residential home remodeling contractor founded in 1972 and headquartered in Winston-Salem, North Carolina. It sells and installs exterior and bathroom renovation products — including replacement windows, entry and patio doors, siding, gutters, roofing, and full bath conversions — to homeowners across the North Carolina Triad and Charlotte metro. The company positions itself around premium branded components such as Regency and ProVia windows and doors, Alside siding, Samuel Mueller bath systems, and GAF roofing, with value-add features like Microban antimicrobial protection, Luxsan acrylic surfaces, and ENERGY STAR-rated window lines cited in product copy.
The business operates a sales-led, direct-to-consumer model: a field sales force conducts free in-home consultations, with virtual consultations added as a parallel channel, and quote-based pricing supplemented by promotional offers (e.g., $1,000 off bath remodels), a $100 referral program, service-member and senior discounts, and a Same-As-Cash financing option. Installation is performed in-house by factory-trained, brand-certified crews (GAF, Samuel Mueller), and the company promotes lifetime transferable warranties as a retention and replacement-cycle hook. Credibility signals include an A+ Better Business Bureau rating with zero outstanding complaints, a 5.0/5 average across 39 reviews, and a stated history of 20,000+ homeowners served since 1972.
Revenue mechanics are purely transactional: one-time product sales bundled with installation services, plus downstream warranty-driven replacement work, with no subscription, recurring, or licensing component. Distribution is regional rather than national, and the company complements commercial activity with community programs including a partnership with the U.S. Department of Veterans Affairs (SAH/HISA grants for veterans with disabilities) and several nonprofit relationships such as Habitat for Humanity. There are no public disclosures of revenue, headcount outside an 11–50 employee band, or external funding; ownership remains private and family-controlled.
Reece Builders firmographics
Firmographics- Name
- Reece Builders
- Legal name
- Reece Builders
- Website
- https://reecebuilders.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Family-owned residential remodeling contractor founded in 1972 in Winston-Salem, NC, selling and installing replacement windows, doors, siding, roofing, gutters, and bath renovations for homeowners across the North Carolina Triad and Charlotte metro.
- Ownership category
- akta.pro rank
Reece Builders industry classification
Industry- Product category
- Residential Home Remodeling Services
- NAICS
- Residential Remodelers (236118), Siding Contractors (23817)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Whole-Home Exterior Renovation (Envelope & Curb Appeal) (HSAPAEAD)
- akta.pro secondary industries
- Siding Installation & Replacement (HSAPAKAD), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)
Keywords
Where Reece Builders is headquartered
LocationHeadquarters
- HQ city
- Winston-salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reece Builders business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Others
Revenue model
- Product Sales and Installation: One-time sales of replacement windows, doors, siding, gutters, and bathroom products with professional installation services. Products are custom-manufactured for each project and installed by company-trained contractors.
- Professional Installation Services: Installation labor for all products including windows, doors, siding, gutters, and bathroom remodeling. One-day installation available for bathroom projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | $1,000 Off Bath Remodel Promotion |
| Other | Pay-as-you-go | $100 Referral Bonus |
| Hybrid | Multi-year contract | Same As Cash Financing |
| Other | Pay-as-you-go | Service Member and Senior Discount |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Reece Builders product offering
Product offeringCore offering
Reece Builders sells and installs custom-manufactured residential exterior remodeling products and bathroom renovation products for homeowners in North Carolina. Core offerings include replacement windows (Regency/Magic Glass), bathroom remodeling (Samuel Mueller tubs, showers, conversions, and wall surrounds), Alside siding, ProVia entry and patio doors, seamless gutters with guards, and GAF roofing. Each product is custom-fitted to the home and installed by certified, in-house or company-trained contractors.
Product overview
Reece Builders is a family-owned home remodeling company since 1972 offering a portfolio of exterior and interior remodeling products. The core offerings include replacement windows (Magic Glass Window by Regency brand) in 11 distinct styles (awning, bay, bow, casement, double-hung, garden, hopper, picture, slider, vinyl, and energy-efficient), bathroom remodeling products (Samuel Mueller brand) including bathtubs, showers, conversions, roll-in showers, shower doors, and wall surrounds with one-day installation, Alside siding products (vinyl, insulated vinyl, and fiber cement), ProVia doors (entry, storm, security, and patio), gutters with guards, and GAF roofing. All products are backed by lifetime transferable warranties and installed by certified professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Replacement Windows Custom-manufactured replacement windows sold and professionally installed by Reece Builders for residential homeowners in North Carolina. Available in 10 styles (awning, bay, bow, casement, double-hung, garden, hopper, picture, slider, vinyl) plus an energy-efficient line, with ENERGY STAR-rated options and lifetime transferable warranties.
- Bathroom Remodeling Design, product supply, and installation of full bathroom remodels including tubs, showers, conversions, roll-in showers, shower doors, and wall surrounds, plus non-wet-area work such as vanity, flooring, tile, and toilet replacement. Built around Samuel Mueller products with Microban protection and one-day installation.
- Siding Installation Supply and installation of Alside residential siding in vinyl, insulated vinyl, and fiber cement configurations, including James Hardie siding contractor work.
- Door Replacement Supply and installation of ProVia entry, storm, security, and patio doors for residential customers, with energy efficiency and security features.
- Gutters and Gutter Guards Custom-fitted seamless gutter and downspout installation, with optional gutter guard add-on, to prevent moisture, rot, mold, and foundation damage.
- GAF Roofing Residential roofing supply and installation using GAF products, performed by GAF-certified roofers.
Quantifiable outcome
- 20,000+ homeowners helped since 1972
- +3 more outcomes
Companies that use Reece Builders
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Reece Builders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Reece Builders partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Habitat for HumanityminorReece Builders has supported Habitat for Humanity as part of their community outreach efforts. The company participates in nonprofit work for local associations including building homes for those in need.
- greeNestminorReece Builders partners with greeNest, a nonprofit organization, as part of their community giving back efforts in the Winston-Salem area.
- Annie's HopeminorReece Builders has supported Annie's Hope through nonprofit community partnerships since opening their doors in 1972.
- Friends of JaclynminorReece Builders partners with Friends of Jaclyn, a nonprofit organization, as part of their community support initiatives.
- Holly's HopeminorReece Builders built a home for Holly's Hope, demonstrating their commitment to community service and nonprofit partnerships.
- VA (Veterans Affairs)coreReece Builders works with the VA to help veterans with disabilities get bathroom renovations done at a fraction of the cost through specialized programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Reece Builders competitors and assessment
Company assessmentDirect peers
- Champion Window: Multi-product home remodeling company offering windows, siding, doors, roofing, and bathrooms. Highly comparable to Reece Builders' diversified product portfolio and direct-to-consumer sales model.
- LeafGuard: National seamless gutter and gutter guard installation brand with direct-sales model. Directly comparable to Reece Builders' gutter product line in installation focus and customer acquisition approach.
- Bath Fitter: National acrylic bath and shower liner/replacement franchise offering one-day installations. Directly comparable to Reece Builders' Samuel Mueller bathroom remodeling line in product, speed of install, and target customer.
- Renewal by Andersen: National replacement window franchise with full-service in-home selling and installation. Comparable to Reece Builders in replacement window focus, premium positioning, and custom-manufactured product approach.
- Re-Bath: National bathroom remodeling franchise offering full remodels including tub/shower replacement. Directly competes with Reece Builders' bathroom product line in customer segment and service model.
- Window World: National franchise specializing in replacement window installation with direct-to-consumer in-home sales model. Closely comparable to Reece Builders' window business in operating model, customer acquisition, and product positioning.
Broad incumbents
- Andersen Windows: National window and door manufacturer selling through a wide dealer and installer network. Overlaps with Reece Builders' window and door business but operates at much larger scale as a brand and product supplier.
- Pella Windows & Doors: Major national window and door manufacturer with company-owned showrooms and certified dealer/installer network. Competes with Reece Builders' window and door offerings but at broader scale and across multiple geographies.
Others
- Alside: National siding and window product manufacturer whose products Reece Builders installs. Functions as a key supplier rather than competitor, but shapes the product mix and margin structure available to installers like Reece Builders.
Regional players
- Mr. Handyman: National home repair, maintenance, and improvement franchise. Adjacent to Reece Builders' remodel-and-replace business but typically focused on smaller repair jobs rather than full product replacement projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reece Builders social profiles
Digital presenceReece Builders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reece Builders leadership team
Management profileNumber of profiles
Reece Builders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reece Builders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reece Builders
What does Reece Builders do?
Reece Builders sells and installs custom-manufactured residential exterior remodeling products and bathroom renovation products for homeowners in North Carolina. Core offerings include replacement windows (Regency/Magic Glass), bathroom remodeling (Samuel Mueller tubs, showers, conversions, and wall surrounds), Alside siding, ProVia entry and patio doors, seamless gutters with guards, and GAF roofing. Each product is custom-fitted to the home and installed by certified, in-house or company-trained contractors.
Is Reece Builders a public or private company?
Reece Builders is a private company. It is classified as family owned and is currently operating.
When was Reece Builders founded?
Reece Builders was founded in 1972. It employs 11 to 50 people.
Where is Reece Builders based?
Reece Builders is headquartered in Winston-salem, United States, in the North America region.
How does Reece Builders make money?
Two revenue lines are on record. Product Sales and Installation is the primary driver. The others are professional Installation Services.
Who are Reece Builders's main competitors?
Direct peers on record are Champion Window, LeafGuard, Bath Fitter, Renewal by Andersen, Re-Bath and Window World. Broad incumbents are Andersen Windows and Pella Windows & Doors. Alside is listed as an others. Mr. Handyman is listed as a regional player.
Does Reece Builders have an API?
No public API is recorded for Reece Builders.
What industry is Reece Builders in?
Reece Builders's product category is Residential Home Remodeling Services. Its primary akta.pro industry code is HSAPAEAD, Whole-Home Exterior Renovation (Envelope & Curb Appeal), with a secondary code of HSAPAKAD, Siding Installation & Replacement. Its NAICS code is 236118 and its SIC code is 1520.