Electrician U

What Electrician U does

Electrician U is an online electrician training platform founded in 2016 by Master Electrician Dustin Stelzer in Austin, Texas. The company began as YouTube and Instagram trade-education content and evolved into a subscription learning business targeting apprentices, journeymen, master electricians, and electrical contracting businesses across the United States. Its product portfolio centers on the Learning System (offered in Individual and Business variants), which delivers hundreds of proprietary videos covering electrical theory, code, installation, troubleshooting, safety, tools, and materials, with gamified points and badges to drive engagement. Practice exams covering the 2017, 2020, and 2023 NEC code cycles are bundled into the Learning System at no additional cost, and Continuing Education courses are state-licensed in multiple jurisdictions for electrician license renewal.

The underlying technology is a video-based online learning platform with gamification primitives (points, badges, progress tracking) and a separate Video Hub content surface. Electrician U monetizes through recurring subscription revenue from both individual learners and businesses, supplemented by CE course fees and bundled practice exams. Customer acquisition is product-led growth: the founder's multi-platform social presence (YouTube, TikTok, Instagram, Facebook, Discord, Spotify/Apple podcasts) and a monthly newsletter ("The Spark") generate organic top-of-funnel demand that converts into self-serve subscriptions via electricianu.com.

The company's "Trusted By" roster includes ABB, Klein Tools, Schneider Electric, Fluke, Eaton, Legrand, Siemens, and Milwaukee Tool, reflecting industry endorsement rather than enterprise customer concentration. The company is bootstrapped and founder-owned, with no external venture, private equity, or strategic investment disclosed in the available data.

Name

Electrician U

Legal name

Electrician U

Website

https://electricianu.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Electrician U is a bootstrapped, founder-led online training platform founded in 2016 by Master Electrician Dustin Stelzer, offering subscription video courses, multi-code-cycle practice exams, and state-licensed continuing education to individual electricians and electrical contracting businesses in the United States.

Ownership category

akta.pro rank

Product category

Online Vocational Training

NAICS

All Other Schools and Instruction (61169), Educational Support Services (611710), Professional and Management Development Training (61143)

akta.pro primary industry

Electrician Training (Residential & Commercial) (EDAOABAA)

akta.pro secondary industries

Industrial Electrician & Plant Electrical Systems (EDAOABAB), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)

Keywords

• Online electrician training
• Continuing education
• Practice exams
• Trade education
• Electrical code training

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Learning System (Individual): Subscription-based online training platform for individual electricians to learn electrical theory, code, installation, troubleshooting, safety, tools and materials. Includes practice exams from multiple code cycles at no additional cost.
2. Learning System (Business): Business-focused training platform designed to integrate training for all technicians regardless of number or location. Revenue likely generated through business subscriptions or per-user licensing.
3. Continuing Education Online: State-mandated continuing education credits for electricians to maintain their licenses. Video-based courses licensed in many states.
4. Practice Exams: Online exam preparation tools to help electricians prepare for certification tests. Included at no additional cost within the Learning System.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Electrician U is an online video-based electrician training platform offering structured curricula, practice exams, and state-licensed continuing education for aspiring apprentices, journeymen, and master electricians. The company delivers its content via an online Learning System with separate plans for individual learners and electrical businesses.

Product overview

Electrician U is an online electrician training platform offering a portfolio of learning products centered around video-based electrical education. The core offerings include the Learning System (available for Individuals and Businesses), Practice Exams with code cycles from 2017-2023, and Continuing Education courses licensed in multiple states. These products are supported by a Video Hub library and free Articles resource. The platform differentiates through engaging video content rather than traditional click-through courses, and incorporates gamification elements (points and badges) into the Learning System.

Differentiator

Problem solved

Functional benefit

Brands

• The Spark: Monthly newsletter featuring new articles, information, videos, podcasts, and content updates from Electrician U.

Products and services

• Learning System for Individuals Subscription-based online video curriculum covering foundational through master-level electrician training for individual apprentices, journeymen, and master electricians.
• Learning System for Businesses Team-oriented subscription version of the Learning System designed for electrical contracting businesses to train and upskill their workforce.
• Practice Exams Online practice test product covering multiple electrical code cycles, designed to help electricians prepare for licensing examinations.
• Continuing Education (Online) State-licensed online continuing education courses that allow licensed electricians to fulfill required CE credits.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor.

• ABBminorOthersMajor multinational electrical equipment company. Displayed as a trusted brand on Electrician U website.
• Klein ToolsminorOthersLeading manufacturer of hand tools for electricians. Displayed as a trusted brand on Electrician U website.
• Schneider ElectricminorOthersGlobal energy management and automation company. Displayed as a trusted brand on Electrician U website.
• FlukeminorOthersLeading manufacturer of industrial test and measurement equipment. Displayed as a trusted brand on Electrician U website.
• EatonminorOthersPower management company serving electrical, aerospace and other markets. Displayed as a trusted brand on Electrician U website.
• LegrandminorOthersGlobal electrical and digital building infrastructure specialist. Displayed as a trusted brand on Electrician U website.
• MaddoxminorOthersElectrical industry company. Displayed as a trusted brand on Electrician U website.
• SiemensminorOthersGlobal technology company with electrical engineering focus. Displayed as a trusted brand on Electrician U website.
• UticaminorOthersElectrical tools and equipment brand. Displayed as a trusted brand on Electrician U website.
• Milwaukee ToolminorOthersLeading manufacturer of power tools for professionals. Displayed as a trusted brand on Electrician U website.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Fluke Corporation: Industrial test and measurement equipment manufacturer with a strong electrician customer base. Listed as a trusted brand on Electrician U and an adjacent ecosystem participant that also publishes training content for electrical professionals.
• Klein Tools: Major manufacturer of professional hand tools for electricians. Listed as a trusted brand on Electrician U's site and an adjacent ecosystem participant with potential to expand into training content.
• ServiceTitan: Software platform serving electrical, HVAC, and plumbing contractors. Adjacent ecosystem participant that could move into technician training given its installed base of trade businesses.

Broad incumbents

• Penn Foster: Established accredited online trade school offering electrician diploma programs among many other trades. Competes with Electrician U as a credentialed, broader-scope alternative for electrician career-path training.
• Ashworth College: Online career-focused school offering electrician training and other trade programs. A larger, accredited incumbent competing for the same apprentice electrician segment.

Emerging players

• PrepFE: Online exam prep platform for the FE and PE engineering exams, with a subscription and video-driven learning model. Comparable business model (creator-anchored, subscription, video lessons, practice exams) though in engineering rather than electrical trades.

Direct peers

• Mike Holt Enterprises: Long-established provider of electrical training, code books, and exam prep materials for electricians. Directly competes with Electrician U in code-based video training, exam prep, and continuing education for the same electrician customer.
• Electrical Exam Academy: Online exam preparation and licensing prep service targeted at apprentice, journeyman, and master electrician candidates. Competes directly with Electrician U's practice exam and code-cycle coverage.
• Electrician's Success Academy: Subscription-based online training platform offering electrician code, theory, and exam prep. Closely aligned with Electrician U's Learning System in product scope and target audience.

Regional players

• Tradeline (UK): Online electrician training provider operating primarily in the UK. Comparable product offering (video-based electrical training) for a similar electrician persona, but in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/electricianu
• Facebookfacebook.com/TheElectricianU
• Instagraminstagram.com/electrician_u
• TikToktiktok.com/@electricianu
• LinkedInlinkedin.com/company/electricianu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrician U